Aemorph's PSG SEO gets your business found on Google and in ChatGPT through four pre-approved 3-month packages, with the EDGE Grant funding up to 50% of qualifying cost.
Buyers shortlist the businesses they find, so visibility is where your leads and sales start. EDGE replaced the Productivity Solutions Grant (PSG) on 30 September 2026. Each package is listed at S$10,000 before the grant and costs a qualifying SME an estimated S$5,000 after it; non-SMEs receive up to 30%. PSG SEO is step 1 of the LLM Influencer System, Aemorph's SEO, AEO and GEO programme. ChatGPT named Aemorph as a source for "PSG SEO Singapore" in August 2026.
Written by Kevin Dam, founder of Aemorph, who has practised SEO since 2010 and sits on the Forbes Agency Council. Aemorph is a Google Partner. LinkedIn
PSG SEO Cuts Your Cost by Up to 50% Through the EDGE Grant
The EDGE Grant cuts the cost of Aemorph's PSG SEO by up to 50% for a qualifying Singapore SME, so you fund three months of SEO, AI optimisation, content or search ads instead of paying the full cost out of pocket.
Aemorph was a PSG pre-approved vendor, listed on Enterprise Singapore's directory as DM Aemorph Digital Marketing Booster Packages v1.0, and offers the same four packages under EDGE through the DM Aemorph Digital Marketing Booster Packages listing. IMDA's SMEs Go Digital listing names Good Vibes Only Pte. Ltd. as the vendor entity and shows grant support available on all four packages. Grant support covers a pre-approved package bought from its listed vendor; it does not cover standalone SEO consulting bought outside that structure.
Each package combines a fixed set of common lines with two service blocks drawn from SEO, AIO (AI Optimisation, Citations and Mentions), Content Marketing and SEM, and every line is written into the government listing. Your web or IT team implements the technical SEO recommendations on your site.
| Line | The problem it solves | What the listing specifies | Surface | Timeframe |
|---|---|---|---|---|
| Common lines (every package) | Work starts without a view of the business, its audience and its gaps | Digital Marketing Needs Analysis; Digital Marketing Strategy Development; 3 monthly ranking reports; a final report; training and digital assets handover | Every package | Across the 3 months |
| SEO | The site ranks for too few of the terms buyers search | 30 to 60 keywords on Google Singapore; technical SEO recommendations provided to your web or IT team; 6 SEO landing-page articles of 800 to 1,000 words | Google Singapore | 3 months |
| AIO (AI Optimisation, Citations and Mentions) | ChatGPT answers the category's questions without naming the brand | 90 to 120 ChatGPT sub-queries; an /llm-info page draft; an llm.txt file; a JSON-LD schema plan; citation and mention monitoring; 1 editorial page, 3 comparison pages, 3 long-form articles, 1 bottom-of-funnel page update; 2 syndication posts, 2 reinforcement posts; business directories and authority citation platforms | ChatGPT | 3 months |
| Content Marketing | The brand lacks a flagship asset other sites pick up | 1 premium article of 3,000+ words; press article distribution to at least 50 sites | Search, press sites | 3 months |
| SEM | Paid search runs without a structured account or landing page | Ad account and campaign setup (1 campaign, up to 3 ad groups, 1 to 4 ads); 2 months of optimisation; 1 landing page | Google search ads | 3 months |
Sources: Enterprise Singapore PSG pre-approved package listing, September 2026; IMDA SMEs Go Digital (solution 20250249), read 2 October 2026. Aemorph offers the same four packages under EDGE from 30 September 2026.
What is PSG SEO?
PSG SEO described SEO, AI optimisation, content and search-advertising work delivered as Productivity Solutions Grant pre-approved packages; since 30 September 2026 the same grant-funded route runs under Enterprise Singapore's EDGE Grant.
PSG, EDG and MRA ceased on 29 September 2026, and from 30 September 2026 businesses apply for business grant support under EDGE. PSG applications and projects already in progress continue to be processed and claimed on the Business Grants Portal. Like the PSG before it, EDGE is not an SEO-specific grant: it funds activities across many business functions, and Aemorph's four packages sit in digital marketing.
How much of the project does EDGE funding cover?
EDGE supports up to 50% of qualifying cost for SMEs and up to 30% for non-SMEs, within annual caps that refresh every 1 April.
A business receives up to S$100,000 a year across all EDGE activities, of which up to S$30,000 a year goes to single-function digital solutions, integrated enterprise systems and pre-scoped equipment. Each of Aemorph's four packages is listed at S$10,000 before the grant, and IMDA's SMEs Go Digital listing shows an estimated grant claimable of S$5,000 per package, so each package costs an SME S$5,000 after the estimated grant, the 50% support level, subject to Enterprise Singapore's assessment of qualifying cost. You build the package on IMDA's SMEs Go Digital platform, then apply on the Business Grants Portal.
Source: Enterprise Singapore EDGE page and FAQ, read 1 and 8 October 2026; IMDA SMEs Go Digital (solution 20250249), read 2 October 2026.
Why the Grant Changes the Vendor Decision, Not the SEO Foundation
A grant-funded package changes what you pay, not what earns you a ranking or a citation, because EDGE support applies to the line items written into Aemorph's four pre-approved packages, not to marketing spend in general.
AI keeps a map of what every business is and what it does. Each AI engine answers from what it has learned and looked up about a business across many sources, and your website is only one of them. Grant funding changes who pays for the work of making those sources consistent, not the work itself.
When you compare grant-funded vendors, compare the groundwork each package does on your business facts, not the sticker price. A cheaper pre-approved package that skips the technical work and the work on other websites leaves your business described less completely across those sources, funded or not. Aemorph's four packages carry a fixed 3-month scope written into the government listing, so you compare line items and listed KPI targets, not sales promises. Aemorph's method, built on verified facts about your business, also runs through B2B SEO and SaaS SEO and rests on the foundation SEO builds underneath all three. The PSG grant guide sets out how PSG worked and what changed under EDGE.
ChatGPT named Aemorph for PSG searches before EDGE replaced the scheme. In a logged-out ChatGPT session, the answers to "PSG SEO Singapore" and "Best PSG Vendor for SMEs" named Aemorph as a source.
Source: logged-out ChatGPT session, 4 August 2026.
Do the grant-funded packages cover AI SEO, AEO or GEO work?
Aemorph's packages cover AI optimisation directly: two of its four pre-approved packages carry AIO lines (AI Optimisation, Citations and Mentions), including 90 to 120 ChatGPT sub-queries and citation and mention monitoring.
The listing sets a KPI target of 10% of the prompt variant list mentioning the brand in ChatGPT for those lines. The Hallucination Diagnostic, a one-time test of what AI engines say about you, the Showstopper Sensor (Sprint 1), Aemorph's 30-day AI answer sprint, Entity Hardening (Sprint 2), Aemorph's technical entity SEO sprint, and Aemorph's five monthly packages sit outside the four grant-funded packages.
In those monthly packages Aemorph runs SEO (search engine optimisation, which earns your place in Google's regular results), AEO (answer engine optimisation, which gets you quoted in Google's answer features) and GEO (generative engine optimisation, which gets you named in AI chats) at the same time, in one content programme. The same pages are built to rank, to be quoted in Google's AI answers and to be cited in ChatGPT, Claude, Gemini and Perplexity.
Five Singapore Clients Show Organic Growth From Aemorph's SEO
Five Singapore clients grew organic traffic with Aemorph's SEO, and organic traffic brings buyers to you without a cost per click.
Across Aemorph's eight-client portfolio, organic traffic rose an average 840% on a 12-month normalised basis.
Case study · Women's health, aesthetics and wellness, Singapore
EZRA Clinic grew organic traffic 1,807% in 11 months.
Monthly organic visits rose from 210 to 4,005 between March 2023 and February 2024, a short-burst result, not annualised. Read the EZRA Clinic case study
Case study · B2B technology, Singapore
NCS Singapore grew organic traffic 475% in 16 months.
Monthly organic visits rose from 1,497 to 8,614 between December 2021 and April 2023, an annualised 272%. Read the NCS Singapore case study
Case study · Education, Singapore
Linda Mandarin grew organic traffic 277% in 10 months.
Monthly organic visits rose from 860 to 3,238, an annualised 391%. Read the Linda Mandarin case study
Case study · Ecommerce, Singapore
HiBye grew organic traffic 223% in 4 months.
Monthly organic visits rose from 325 to 1,049 between November 2022 and March 2023, an early-stage, short-burst result, not annualised. Read the HiBye case study
Case study · Dental, Singapore
Casa Dental grew organic traffic 94% in 10 months.
Monthly organic visits rose from 3,641 to 7,074 between March 2023 and January 2024, an annualised 122%. Read the Casa Dental case study
Singapore organic search results from the same team, not AI citations; they do not indicate PSG funding. Source: Ahrefs, August 2026. How results are measured
You see the return in three categories.
| Return | What moves | Verified evidence | Period | Source |
|---|---|---|---|---|
| Operational | Ranking depth across the terms your category depends on | Top 1 to 3 keyword rankings up 612% raw, 820% normalised, across 4 portfolio clients | Each engagement, normalised to twelve months | Ahrefs, verified Aug 2026 |
| Traffic | Organic traffic | Organic traffic up 467% raw, 840% normalised, across 8 portfolio clients | Each engagement, normalised to twelve months | Ahrefs, verified Aug 2026 |
| Risk | Accuracy of what the AI chats state about your brand | Ground Truth Guarantee (an AI accuracy guarantee) terms on Sprint 1 bought on its own, a separate offer outside the four grant-funded packages, not a past result | 30 days from publishing, then 60 more days of work | Ground Truth Guarantee terms, Oct 2026 |
Organic search results, not AI citations. Traffic averages cover eight clients (EZRA Clinic, NCS Singapore, Casa Dental, Eye Concepts, HiBye, Linda Mandarin, Remarkable Furniture and Smile Team) and exclude BizCover; keyword averages cover the four with ranking data (EZRA Clinic, Casa Dental, Eye Concepts and Linda Mandarin). Engagements ran 4 to 56 months, so each result is annualised with the compound annual growth rate: (end visits / start visits) ^ (12 / months) minus 1. Source: Ahrefs, August 2026. How results are measured
Each EDGE Package Costs an SME S$5,000 After the Estimated Grant
Each of the four EDGE packages is listed at S$10,000 for 3 months and costs a qualifying SME an estimated S$5,000 after the grant, so you buy three months of search and AI visibility work at half the listed price.
Support for a non-SME is up to 30% of qualifying cost.
| Package (pre-approved, offered under EDGE) | Price before the grant (SGD) | Term | What it includes | Listed KPI target | EDGE support |
|---|---|---|---|---|---|
| SEO and Content Marketing | S$10,000 | 3 months | Common lines; 30 to 60 keywords, technical SEO recommendations for your web or IT team, 6 landing-page articles; 1 premium article, press distribution to at least 50 sites | Listed KPI target: at least 10% of keywords on page one within 3 months; a 10 to 20% increase in lead enquiries within 3 months | SMEs: estimated grant claimable S$5,000 (the 50% level), so S$5,000 after the grant. Non-SMEs: support up to 30%, with the net cost set by Enterprise Singapore's assessment |
| AIO and Content Marketing | S$10,000 | 3 months | Common lines; 90 to 120 ChatGPT sub-queries, /llm-info page draft, llm.txt file, JSON-LD schema plan, citation and mention monitoring, AIO content and citations; 1 premium article, press distribution to at least 50 sites | Listed KPI target: 10% of the prompt variant list mentioning the brand in ChatGPT; a 10 to 20% increase in lead enquiries within 3 months | SMEs: estimated grant claimable S$5,000 (the 50% level), so S$5,000 after the grant. Non-SMEs: support up to 30%, with the net cost set by Enterprise Singapore's assessment |
| SEO and SEM | S$10,000 | 3 months | Common lines; 30 to 60 keywords, technical SEO recommendations for your web or IT team, 6 landing-page articles; 1 campaign with up to 3 ad groups and 1 to 4 ads, 2 months of optimisation, 1 landing page | Listed KPI target: at least 10% of keywords on page one within 3 months; a 10 to 20% increase in lead enquiries within 2 months | SMEs: estimated grant claimable S$5,000 (the 50% level), so S$5,000 after the grant. Non-SMEs: support up to 30%, with the net cost set by Enterprise Singapore's assessment |
| AIO and SEM | S$10,000 | 3 months | Common lines; 90 to 120 ChatGPT sub-queries, /llm-info page draft, llm.txt file, JSON-LD schema plan, citation and mention monitoring, AIO content and citations; 1 campaign with up to 3 ad groups and 1 to 4 ads, 2 months of optimisation, 1 landing page | Listed KPI target: 10% of the prompt variant list mentioning the brand in ChatGPT; a 10 to 20% increase in lead enquiries within 2 months | SMEs: estimated grant claimable S$5,000 (the 50% level), so S$5,000 after the grant. Non-SMEs: support up to 30%, with the net cost set by Enterprise Singapore's assessment |
Terms: EDGE support is capped at S$30,000 a year for single-function digital solutions, within S$100,000 a year across all EDGE activities; the IMDA listing shows an estimated grant of S$5,000 per package at the 50% SME level. KPI targets are set by the government listing, not guaranteed by Aemorph. Sources: Enterprise Singapore PSG listing, September 2026; IMDA SMEs Go Digital (solution 20250249).
Aemorph's own offers sit outside the four grant-funded packages and are quoted separately, on the output you need, after the free strategic conversation; starting points are on the pricing page.
The Showstopper Sensor covers your showstopper questions, the buyer questions that stop a purchase when AI answers them badly, and publishes the answers you approve. It produces the showstopper answers part of your Brand Codex, your brand fact sheet: the single source of truth for what AI says about you. Sprint 1 is recommended, not required, before a monthly package.
Buy the Showstopper Sensor (Sprint 1) on its own and it carries the Ground Truth Guarantee: if ChatGPT, Claude, Gemini and Perplexity still miss your approved facts 30 days after your answers go live, you get your Showstopper Sensor fee back in full.
Want the most value for your budget and prefer to run the work in-house? Leveraged & Scalable, Aemorph's community, teaches your team to plan and execute SEO, AEO and GEO with AI tools, using the same skills and templates Aemorph's team works from. Aemorph recommends it to businesses below about S$5M in revenue, and any business, at any size, buys Sprint 1 or Sprint 2 on its own, starting with the free strategic conversation. Below that level the first step is the free Hallucination Report, which compares what AI says about you with your website, or the free Money on the Table audit, both on tools.aemorph.com.
| Offer | What it includes | Who it is for | Guarantee or delivery time | Grant support | How to start |
|---|---|---|---|---|---|
| Hallucination Diagnostic | 50 to 150 prompts across the four AI engines, built on the showstopper questions; included in Sprint 1 | A first test of what ChatGPT, Gemini, Claude and Perplexity say about the business | Report in 5 business days, presented on a call | Outside the grant packages | Request a quote |
| Showstopper Sensor (Sprint 1) | The Hallucination Diagnostic, the full list of showstopper questions, and your signed-off answers published as the LLM info page, with a report and a call | Businesses whose buyers put showstopper questions to AI assistants before they buy | Final output by day 30; carries the Ground Truth Guarantee when bought on its own | Outside the grant packages | Request a quote; recommended, not required, before a monthly package |
| Entity Hardening (Sprint 2) | A source-of-truth record, a linked schema graph, an entity map and llms.txt, written as specifications your developers implement, plus the Wikidata and Google Knowledge Graph work (an audit of existing entries, the Wikidata edits to create or enrich them, which Aemorph makes, the Google Knowledge Graph updates Aemorph submits, reference sources and the links back to the site). Wikidata and the Google Knowledge Graph are reviewed by their own communities and systems, so an edit does not always stay in place, and Aemorph does not guarantee that it does | Businesses that need the technical entity layer specified for their developers | Up to 60 days; no guarantee attached | Outside the grant packages | Request a quote; sold on its own or after Sprint 1 |
| Awaken | About half Anchor's pace; 1 AI prompt cluster tracked | Emerging businesses with a lean team | 45-day outline guarantee | Outside the grant packages | Book a strategic conversation; Aemorph accepts Awaken engagements selectively |
| Anchor | The top 20% of the topic universe on a 12-month horizon; 2 prompt clusters tracked (20 to 40 prompts) | Established businesses | 45-day outline guarantee | Outside the grant packages | Book a strategic conversation, then an audit |
| Ascend | 3 signal assets a month and coverage past 50% of the topic universe; 3 prompt clusters tracked (40 to 80 prompts) | Growth businesses competing for category share | 45-day outline guarantee | Outside the grant packages | Book a strategic conversation, then an audit |
| Attain | 8 signal assets a month and 95%+ topic coverage; 5 prompt clusters tracked (100 to 200 prompts) | Market leaders pursuing category saturation | 45-day outline guarantee | Outside the grant packages | Book a strategic conversation, then an audit |
| Apex | Bespoke multi-brand, multi-market scope, managed end to end with dedicated resources alongside your IT vendors, with a large prompt set tracked across the AI engines for hallucinations about the brand | Enterprise and recurring-revenue (SaaS) businesses with several products, brands or markets | 45-day outline guarantee | Outside the grant packages | Book a strategic conversation, then an audit |
None of these offers is grant-funded; EDGE support applies only to the four pre-approved packages. Terms: every monthly package carries the 45-day outline guarantee: your complete Mathematical Market Monopoly outline, a plan of every topic your market asks about, within 45 days. Full terms
Every monthly package runs on one delivery system that plans, prioritises, ships and verifies the work each month, so each new page builds on the last. Without that rhythm, publishing turns ad hoc and results become hard to forecast. All five packages include:
| Area | What you get each month |
|---|---|
| Campaign governance | A delivery and sprint plan, a backlog ranked by buyer-question group, and managed change control, dependencies and stakeholder updates |
| Performance reporting | A report on what moved, what shipped and what is blocked, with next month's priorities and risks |
| Tracking and measurement | GA4 and Search Console health checks, agreed definitions for the conversions you count (leads, bookings, calls and enquiries), and a maintained dashboard with annotations and data-quality notes |
| Search and AI visibility monitoring | Indexing and crawl anomaly checks, branded and non-branded trend tracking, and spot checks of Google AI Overviews and other AI answers on your priority topics |
| Technical hygiene | A fix list of quick wins for your developers, covering redirects, canonical tags, broken links and internal links, with every fix verified and documented once it is live |
| Structured data and publishing quality | Validated schema on every new page, pre-publish checks of formatting, metadata, internal links, images and alt text, and consistency checks so every new page meets the same standard |
Aemorph's EDGE packages are built for:
- Singapore-registered businesses that meet Enterprise Singapore's EDGE eligibility criteria; SMEs receive up to 50% of qualifying cost and non-SMEs up to 30%; Aemorph works with you to check eligibility, and Enterprise Singapore decides.
- SMEs in any of Aemorph's seven verticals that want a fixed 3-month SEO, AI optimisation, content or search-advertising package at a lower net cost.
They are not built for standalone SEO consulting bought outside a pre-approved package, or for businesses registered outside Singapore, since the grant is Singapore-only.
Aemorph Guides Your EDGE Application From Eligibility Check to Needs Analysis
Aemorph guides your EDGE application from the eligibility check to the Digital Marketing Needs Analysis that opens every package, so your grant-funded work starts from a plan built on your business.
The route runs through IMDA's SMEs Go Digital platform and the Business Grants Portal, and Enterprise Singapore decides each application.
- First contact. Book a free strategic conversation of 30 to 60 minutes; Aemorph answers your vetting questions on a video call and recaps them by email.
- Before the application. Check grant eligibility with Aemorph against Enterprise Singapore's published EDGE criteria and choose one of the four packages; Enterprise Singapore decides eligibility.
- Application. Build the package on IMDA's SMEs Go Digital platform, then apply for EDGE support on the Business Grants Portal, with Aemorph guiding the application.
- Start of the package. Analyse your business in the Digital Marketing Needs Analysis, then set the Digital Marketing Strategy.
- Months 1 to 3. Deliver the package lines, with a ranking report each month; your web or IT team implements the technical SEO recommendations.
- End of the package. Hand over the final report, training and digital assets.
| Prerequisite | Who does it | What Aemorph needs | Output | When |
|---|---|---|---|---|
| Strategic conversation (free) | Your decision-maker with Aemorph | 30 to 60 minutes on a video call | Your vetting questions answered and recapped by email | Aemorph responds within 24 hours |
| EDGE eligibility documents | You, with Aemorph guiding the application | Proof of Singapore registration and the details the Business Grants Portal application asks for | Documents ready for the application | Before the application |
| Website and analytics access | Your web or marketing lead | Read access to confirm the current technical and entity baseline | Technical and entity baseline | From kick-off |
| Brand fact sheet | Your marketing lead | The verified details that define your business | Verified fact set | From kick-off |
| Sign-off on public claims | Your nominated point of contact | The approved wording of regulated statements | Approved public claims | Before Aemorph publishes |
| Chosen grant-funded package | Aemorph, with your web or IT team implementing technical SEO recommendations | Everything above | Package lines, 3 monthly ranking reports and a final report | 3 months |
Who does the work on your PSG SEO?
Your PSG SEO runs with your own account manager and Aemorph's team: Kristine and Ryan, Senior SEO Specialists and Project Managers; Tent, Trinh, Wahyu and Minh, SEO Specialists; Michelle and Patrick, Content Specialists; Shiena, Web Project Manager; and Dom, Senior Web Developer.
Your account manager introduces the team members assigned to your account at kick-off, and every message gets a reply within 24 hours, in your business hours.
How long does PSG SEO take to show results?
Your first ranking movements show within 45 days of publishing.
Google and the AI chats respond only to content that is live, so the 45 days count from publication, not from the start of your engagement.
Source: results reported in past client testimonials. Watch the client videos
Aemorph Checks Regulated Claims and Enterprise Singapore Decides Each Application
Aemorph checks regulated claims before publication and guides your EDGE application, so every public claim is reviewed before it goes live and your application follows Enterprise Singapore's steps; Enterprise Singapore, not Aemorph, decides each application.
Health claims are checked against PubMed, professional associations and government health authorities, financial claims for disclaimers and no guaranteed outcomes, and Singapore medical and dental copy against the Singapore healthcare advertising guidelines. Your nominated point of contact signs off regulated claims before Aemorph publishes them, and you decide who that is: the business owner, the CMO or the risk team. You keep ownership of your domains, hosting, Search Console, GA4, ad accounts and CRM, under an access practice aligned with ISO 27001.
| Claim or data type | Where it applies | What Aemorph checks | Evidence standard | When |
|---|---|---|---|---|
| Medical and health claims | Hospitals, clinics, dental, optometry | Conservative wording, no exaggerated promises | PubMed, professional associations, government health authorities | Before publication |
| Singapore healthcare advertising | Singapore medical and dental clients | Copy observes the Singapore healthcare advertising guidelines | The published guidelines | Before publication |
| Financial and insurance claims | Financial services, insurance | Disclaimers present, no guaranteed outcomes | Your point of contact's sign-off | Before publication |
| Testimonials and before-and-after | Every regulated vertical | Used only where the law permits | Your point of contact's sign-off | Before publication |
| Client data and access | Every client | Client-owned assets, named accounts with only the access each person needs, ISO 27001-aligned practice | Client-held ownership of each account | From kick-off |
General guidance, not legal advice.
PSG SEO Offers Four Pre-Approved Packages That Lower Your Net Cost
Book a free strategic conversation to check your EDGE eligibility and choose the pre-approved package that lowers your net cost, or start with the Showstopper Sensor as a separate offer outside the grant.
Being found on Google and in ChatGPT is where your leads from search start.