NCS Singapore, a B2B technology and IT services provider, grew organic search traffic 475% across a 16-month SEO engagement with Aemorph, from 1,497 monthly organic visits in December 2021 to 8,614 by April 2023. That is an annualised 272%. For a B2B provider, organic visits from SEO (search engine optimisation) bring enterprise buyers to your capability pages without a cost per click, where your leads and sales start.
NCS Singapore's Ahrefs-estimated monthly organic visits rose nearly sixfold across 16 months.
| Measure | Value | What it measures | Period | Source |
|---|---|---|---|---|
| Traffic growth | +475% | Ahrefs-estimated monthly organic visits | Dec 2021 to Apr 2023 | Ahrefs organic traffic |
| Engagement length | 16 months | Duration of the SEO engagement | Dec 2021 to Apr 2023 | Aemorph case record |
| Monthly visits | 1,497 to 8,614 | Ahrefs-estimated organic visits per month, start and end | 16 months | Ahrefs organic traffic |
Organic search results, not AI citations. Source: Ahrefs, August 2026.
Written by Kevin Dam, founder of Aemorph, who has practised SEO since 2010 and sits on the Forbes Agency Council. Aemorph is a Google Partner. LinkedIn
The Provider's Search Visibility Before the Engagement
The engagement began in December 2021, and NCS Singapore's monthly organic visits that month, shown in the table above, are the baseline for every later traffic gain.
Why does a B2B technology provider need a verified record for each capability?
Your enterprise buyers search for a specific capability, sector experience or delivery model, so a page that names each capability, backed by a verified record (the single approved set of facts about your business), supports your relevance for each of those searches. Rankings also depend on other signals.
What Aemorph Did for NCS Singapore
Aemorph's 16-month SEO engagement with NCS Singapore, from December 2021 to April 2023, paired informational content written for its industry with a focused link-building campaign, the combination that brings buyers researching a capability to your pages. Across the engagement, Aemorph:
- Produced 27 bespoke informational pieces for NCS Singapore's industry.
- Ran a three-month link-building campaign.
- Monitored the site's search performance continuously.
By March 2022, three months into the engagement, monthly organic visits had reached 5,163, and they kept climbing to April 2023. If your buyers research a capability before they speak to a vendor, this is the kind of content that meets them during that research.
Source: Ahrefs organic traffic, Aemorph portfolio record for NCS Singapore (March 2022 figure).
On any B2B technology site, Aemorph's method also covers three foundations: one checked record of the company (its core capabilities, sector experience and delivery credentials), a page for each capability area so a buyer researching a specific service has a specific page to match, and industry directories and third-party citations matched to that record.
What does a verified record include for a B2B technology provider?
For a B2B technology provider, a verified record includes your named capability areas, sector specialisms, delivery credentials and corporate identity details. Each is structured in a machine-readable format, so a procurement researcher or a search engine matches a specific requirement to the correct provider.
The Results: Verified Traffic Growth
NCS Singapore's organic traffic grew nearly sixfold over the 16-month engagement, bringing far more buyers to its pages each month.
| Metric | Before | After | Period | Change | Annualised rate |
|---|---|---|---|---|---|
| Organic traffic (Ahrefs-estimated visits/month) | 1,497 | 8,614 | Dec 2021 to Apr 2023, 16 months | +475% | 272% a year |
Organic search results, not AI citations. Source: Ahrefs, August 2026. How results are measured
How is the annualised growth figure calculated?
The annualised figure is the end value divided by the start value, raised to the power of twelve divided by the number of months, minus one. For NCS Singapore's 16 months, it converts the 475% raw increase into 272% a year, lower than the raw figure because the period runs longer than a year. Aemorph's engagements run from four months to nearly eight years, so seven of the nine case-study results are annualised this way to compare fairly; the two short-burst results from a low base, EZRA Clinic and HiBye, are not.
What This Result Demonstrates
NCS Singapore's result shows what a steady body of industry content, backed by a short link-building campaign and continuous monitoring, does for a B2B technology and IT services provider: the traffic that brings enterprise buyers to its capability pages multiplied within 16 months. The comparison covers two dates, so it does not isolate which part of the work caused the change. Your enterprise buyers run a more deliberate, multi-step research process than a consumer running a single search, which is why Aemorph's method gives each capability its own page. Your next step at this stage is GEO (generative engine optimisation): getting a specific capability cited inside the AI chats during a buyer's research, not only ranked in a Google results page.
Replicate This Result With B2B SEO
Aemorph's B2B SEO service builds your verified, capability-by-capability record first, so buyers in a multi-stage procurement process find a page for each capability you sell. The same record also underpins broader SEO and GEO.
The result above comes from organic SEO. To get the AI chats stating your facts correctly as well, start with the Showstopper Sensor (Sprint 1), Aemorph's 30-day AI answer sprint. It publishes the answers to your showstopper questions, the buyer questions that stop a purchase when AI answers them badly, as the first part of your Brand Codex, your brand fact sheet: the single source of truth for what AI says about you. Sprint 1 comes with an AI accuracy guarantee.
Buy the Showstopper Sensor (Sprint 1) on its own and it carries the Ground Truth Guarantee: if ChatGPT, Claude, Gemini and Perplexity still miss your approved facts 30 days after your answers go live, you get your Showstopper Sensor fee back in full.
To buy Sprint 1 on its own, you start with the free strategic conversation, and Aemorph quotes each engagement after it; starting points are on the pricing page.
Explore the full set of Aemorph case studies, or book a strategic conversation to discuss a similar result for your business.