These answers cover what buyers ask most before they hire Aemorph: the cost, the guarantee, how the work gets your business found in Google and named in the AI chats, and who it fits. Being found and named is where your leads and sales start. The questions fall into six groups: foundational facts, how the system works, fixing a wrong AI record, fit, compliance and getting started. Each answer links to the full page on its topic.
Written by Kevin Dam, founder of Aemorph, who has practised SEO since 2010 and sits on the Forbes Agency Council. Aemorph is a Google Partner. LinkedIn
Getting to Know Aemorph: The Foundational Questions
Aemorph is a Singapore discoverability consultancy that gets your business named correctly in the AI chats and in Google AI Overviews, by building your verified record, the single approved set of facts about your business, and testing how the AI chats state it.
| Offer | What it covers | Who it is for | Guarantee or delivery time | Full detail |
|---|---|---|---|---|
| Strategic conversation | A free presentation on a video call, where Aemorph answers your vetting questions and recaps them by email; it ends with the audit offer | Every business considering an engagement | 30 to 60 minutes; Aemorph responds within 24 hours | Strategic conversation |
| Hallucination Report and Money on the Table audit | Two free tools: a report on where the AI chats conflict with what your website says, and an estimate of the revenue your business leaves on the table in search | Businesses below about S$5M revenue, as a first step | No call | Pricing |
| Hallucination Diagnostic | 50 to 150 prompts across ChatGPT, Gemini, Claude and Perplexity, built on your showstopper questions (the buyer questions that stop a purchase when AI answers them badly); included in Sprint 1 and inside both the AEO-GEO Audit and the ESAG audit (enterprise SEO, AEO and GEO audit) | Businesses that want to see how AI describes them before committing | Report in 5 business days, presented on a call | Hallucination Diagnostic |
| Audits | The technical SEO audit, the AEO-GEO Audit and the ESAG audit; the AEO-GEO Audit is the starting diagnostic, and the ESAG audit adds a site readiness audit with a crawl of up to 1,000 pages | The ESAG audit is recommended to most enterprise clients | AEO-GEO Audit, ESAG audit and technical SEO audit: each within 21 days of kick-off | Pricing |
| Influencer Blueprint | Your SEO strategy and roadmap: a production plan across SEO, AEO and GEO built with your team, with a responsibility matrix | Clients who have completed an audit | Follows an audit | Pricing |
| Sprint 1: the Showstopper Sensor | Aemorph's 30-day AI answer sprint: your showstopper questions and your approved answers, published as the LLM info page on your site | Businesses whose buyers get wrong answers from AI assistants | 30 days, with the final output by day 30; carries the Ground Truth Guarantee (an AI accuracy guarantee) when bought on its own | Showstopper Sensor |
| Sprint 2: Entity Hardening | Aemorph's technical entity SEO sprint, which builds the technical layer of your Brand Codex (your brand fact sheet): a source-of-truth record, linked schema graph, entity map and llms.txt, plus the Wikidata edits and Google Knowledge Graph update submissions | Businesses with developers or an IT vendor to implement Aemorph's specifications | Up to 60 days; no guarantee attached | Brand Codex |
| Monthly tiers: Awaken, Anchor, Ascend, Attain, Apex | One content programme across SEO, AEO and GEO, quoted on the output you need | Businesses from the emerging stage to enterprise; Aemorph accepts Awaken engagements selectively | Complete Mathematical Market Monopoly outline within 45 days; terms are set out in your quote | Pricing |
| Enterprise engagement on Attain or Apex | SEO, AEO and GEO in every market Aemorph serves, generally enterprise markets in Southeast Asia, within Aemorph's language capabilities | Enterprises and market leaders at about S$5M revenue and above | Complete Mathematical Market Monopoly outline within 45 days; terms are set out in your quote | Enterprise SEO, AEO and GEO |
Aemorph offers at a glance.
What does Aemorph cost?
Aemorph's prices run from one-time audits at S$1,000 to enterprise monthly engagements from S$12,500 a month, and your engagement is quoted on the output your business needs after a free strategic conversation.
| Offer | Price |
|---|---|
| Audits | From S$1,000 one-time |
| Sprints | From S$5,000 per website |
| Influencer Blueprint (SEO strategy and roadmap) | From S$15,000 one-time |
| Entry monthly packages (Awaken, Anchor, Ascend) | S$2,500 to S$7,500 a month |
| Enterprise monthly engagements (Attain, Apex) | From S$12,500 a month |
Monthly packages are priced per market.
Want the most value for your budget and prefer to run the work in-house? Leveraged & Scalable, Aemorph's community, teaches your team to plan and execute SEO, AEO and GEO with AI tools, using the same skills and templates Aemorph's team works from.
The strategic conversation, the Hallucination Report and the Money on the Table audit are free. Sprint 1 is recommended, not required, before a monthly tier. On a monthly package, you add Sprint 1 and Sprint 2 to the engagement when your quote includes them; on the enterprise route, both Sprints are delivered inside Attain or Apex. Full details are on the pricing page, and your terms are set out in your quote.
What is the Ground Truth Guarantee?
Buy the Showstopper Sensor (Sprint 1) on its own and it carries the Ground Truth Guarantee: if ChatGPT, Claude, Gemini and Perplexity still miss your approved facts 30 days after your answers go live, you get your Showstopper Sensor fee back in full. It covers the accuracy of your answers, not lead volume, and it is separate from the 45-day outline guarantee on the monthly packages.
Do the monthly packages carry a guarantee?
Every monthly package, from Awaken to Apex, carries the 45-day outline guarantee: your complete Mathematical Market Monopoly outline within 45 days, ready to implement yourself if you choose. The Ground Truth Guarantee does not cover the monthly packages, including Sprint 1 work delivered inside them.
What is the Brand Codex?
The Brand Codex is your brand fact sheet: the single source of truth for what AI says about you, produced by Sprint 1 and Sprint 2. Sprint 1, the Showstopper Sensor, produces the showstopper answers, and Sprint 2, Entity Hardening, produces the technical layer of schema, entity map and public records. The Brand Codex carries no price of its own; Aemorph quotes the two Sprints that produce it, from the starting point on the pricing page.
Who runs my engagement, and how fast does Aemorph respond?
Your engagement runs with your own account manager and Aemorph's team: Kristine and Ryan, Senior SEO Specialists and Project Managers; Tent, Trinh, Wahyu and Minh, SEO Specialists; Michelle and Patrick, Content Specialists; Shiena, Web Project Manager; and Dom, Senior Web Developer, and every message gets a reply within 24 hours. Your account manager introduces the team members assigned to your account at kick-off, and replies come in your business hours. Kevin Dam, Aemorph's founder, leads product, marketing and sales.
How Aemorph's System Works: GEO, AEO and the Machine Signal
The LLM Influencer System, Aemorph's SEO, AEO and GEO programme, builds clear, consistent, verified evidence of what your business is, then measures how the AI chats name and describe you in the answers your buyers read. AI keeps a map of what every business is and what it does. In practice, each engine answers from what it has learned and retrieved about your business across many sources, and your website is only one of them. The strategy is one verified record, corroborated across those sources and monitored for citation, rather than content volume.
What is GEO?
GEO stands for generative engine optimisation, the work of getting your business cited inside AI chats such as ChatGPT, Claude, Gemini and Perplexity when a buyer asks for a recommendation. GEO is Aemorph's primary focus.
What is AEO?
AEO stands for answer engine optimisation, the work of getting your business named in Google AI Overviews, featured snippets, answer boxes and voice search answers. AEO is the secondary surface, built on the same facts as GEO.
Why does Aemorph focus on GEO before AEO?
Aemorph prioritises citation inside the AI chats because a recommendation inside a chat answer shapes a considered purchase early. AEO still matters, and Aemorph builds for it, but GEO gets the first engineering effort on every engagement. GEO work is planned from day one, and it goes live only once content is published and the changes are implemented by Aemorph or your team.
How is this different from standard SEO?
Standard SEO (search engine optimisation) ranks a page inside a list of links, while Aemorph's system builds your business into the facts AI looks up to produce a direct answer, measured by citation and factual accuracy rather than page position. Read the full explanation on the LLM Influencer System.
How does Aemorph report results?
Aemorph reports your results by topic and prompt clusters, the groups of questions your buyers ask AI, and also sends ranking reports. If one website serves both markets, you get one combined report; if you run separate sites, for example a .com.sg and a .com.au, each site gets its own report.
How long until I see results?
Your first ranking movements show within 45 days of publishing. Google and the AI chats respond only to content that is live, so the 45 days count from publication, not from the start of your engagement.
Source: results reported in past client testimonials. Watch the client videos
Fixing an Inaccurate AI Record: Troubleshooting Common Problems
When an AI chat describes your business wrongly, Aemorph finds the wrong or missing facts and corrects them at the source, so the AI chats have your approved facts to answer from. The Hallucination Diagnostic tests the facts, Sprint 1 publishes your approved answers, and Sprint 2 audits your schema and the public records behind them.
| Symptom | What Aemorph tests for | Correction | Part of the system | Timeframe |
|---|---|---|---|---|
| An AI assistant names a competitor instead of your business | Whether a verified record of your business exists and reads consistently across sources | Aemorph builds your Brand Codex across Sprint 1 and Sprint 2 | Authority Truth Engine (on-site entity SEO and structured data) | Sprint 1 delivers by day 30 and Sprint 2 within 60 days; the Ground Truth Guarantee covers the answers to your showstopper questions when Sprint 1 is bought on its own, not which business an engine names |
| An AI assistant states an outdated fact, an old address, old pricing, or an old team | Whether the machine-readable record and the sources that repeat it were updated after the fact changed | Your team corrects the fact on your own website first; Sprint 1 publishes your approved answer, and in Sprint 2 Aemorph audits the Wikidata and Google Knowledge Graph entries, makes the Wikidata edits and submits the Google Knowledge Graph updates itself, with no guarantee that an edit stays in place, because those records are edited and reviewed by their own communities and systems | Authority Truth Engine and Resonance Network (digital PR and third-party citations) | Ground Truth Guarantee on Sprint 1 bought on its own: your approved facts in the four AI chats within 30 days of publishing, or your Sprint 1 fee back and 60 more days of work |
| An AI assistant recommends your business inconsistently across the AI chats | Whether the record is confirmed on some of the sources the engines draw on, not all of them | Aemorph reinforces the entry so it reads consistently across those sources | Multi-Surface Signal Machine (cross-platform, multi-format content across text, images, audio and video) | Ongoing on a monthly tier; recommendation consistency sits outside the Ground Truth Guarantee |
Troubleshooting a wrong AI record.
Why does an AI assistant sometimes get a business wrong?
A wrong answer traces to facts that are absent, thin, out of date or contradicted across the sources an engine draws on. The error is a missing or conflicting input, not a ranking problem, and the Hallucination Diagnostic documents each one for your business.
What happens if the 30-day window passes without a resolution?
If the AI chats still miss your approved facts 30 days after your answers go live, you get your Sprint 1 fee back in full, and Aemorph keeps working on the answers for another 60 days, 90 days in total. This applies to Sprint 1 bought on its own, with the clock starting on the day the answers are published. All four engines the guarantee covers read the live web; Perplexity does so by default.
Choosing the Right Fit: Who Aemorph Works With
Aemorph works best for established businesses with a verifiable track record, because proven facts give the AI chats something to cite when your buyers ask. New businesses with no citation history give Aemorph less to build from.
| Situation | Fit | Why | Starting point | Read more |
|---|---|---|---|---|
| Established business, S$5M+ revenue, in one of Aemorph's seven verticals | Strong fit | Enough verifiable proof data exists to build a Brand Codex | A strategic conversation, then the AEO-GEO Audit or the ESAG audit, the Influencer Blueprint, and Attain or Apex with both Sprints inside the engagement | Who Aemorph works with |
| Business below about S$5M revenue | Fit through Leveraged & Scalable, which Aemorph recommends at this size, or Awaken by selection | The LLM Influencer System still applies at this stage | The free Hallucination Report or the free Money on the Table audit, then Leveraged & Scalable, Aemorph's community, for the skills, tools and access to do the work in-house; Aemorph accepts a small number onto Awaken, its done-for-you package | Pricing |
| Business of any size that wants a Sprint on its own | Fit | Sprint 1, the Showstopper Sensor, and Sprint 2, Entity Hardening, are open to any business at any size | A free strategic conversation, then a quote for Sprint 1 or Sprint 2 | Showstopper Sensor |
| Business whose customer value does not justify the investment | Declined | The audits, the two Sprints and the monthly tiers require a customer value large enough to compound | None; Aemorph states which trigger applies | Who Aemorph doesn't serve |
| Business expecting guaranteed rankings, instant results, or AI manipulation | Declined | The Ground Truth Guarantee covers factual answers when Sprint 1 is bought on its own, not rankings, and Aemorph never manipulates AI outputs | None; Aemorph states which trigger applies | Who Aemorph doesn't serve |
| Business operating inside Singapore or Australia | Strong fit | Aemorph checks every regulated claim before publication in both markets | A strategic conversation; Australian clients billed in AUD | Contact |
Fit assessment.
Who does Aemorph work with?
Aemorph works best with enterprises and established businesses at roughly S$5M and above in revenue, in seven verticals: hospitals and healthcare; financial services and insurance; B2B SaaS and technology; professional services; higher education; high-ticket lifestyle and specialist services; and high-ticket ecommerce. Below about S$5M in revenue, Aemorph recommends Leveraged & Scalable, its community, which shares the skills, tools and access to do the work, and accepts a small number of businesses onto Awaken, its done-for-you package. Any business, at any size, buys Sprint 1 or Sprint 2 on its own. Full profile on who Aemorph works with.
Who doesn't Aemorph work with?
Aemorph declines three kinds of business: businesses whose customer value is too low to justify the investment, businesses that expect guaranteed rankings or instant results, and businesses that insist on manipulating AI systems. Full list on who Aemorph doesn't serve.
Does Aemorph work outside Singapore?
Aemorph's live client work runs in Singapore and Australia today, and Aemorph is in conversations in further Southeast Asian markets. The enterprise engagement runs in every market Aemorph serves, generally enterprise markets in Southeast Asia, within Aemorph's language capabilities. You are served in your own business hours, and Australian clients are billed in AUD at the prevailing exchange rate.
Compliance and Safety: What to Expect
Aemorph checks every regulated claim before it publishes, so what the AI chats repeat about your business holds up with regulators and buyers.
| Claim or data type | Where it applies | What Aemorph checks | Evidence standard | When |
|---|---|---|---|---|
| Medical and health claims | Hospitals, clinics, dental, optometry | Conservative wording, no exaggerated promises | PubMed, professional associations, government health authorities | Before publication |
| Singapore healthcare advertising | Singapore medical and dental clients | Copy observes the Singapore healthcare advertising guidelines | The published guidelines | Before publication |
| Financial and insurance claims | Financial services, insurance | Disclaimers present, no guaranteed outcomes | Your point of contact's sign-off | Before publication |
| Testimonials and before-and-after | Every regulated vertical | Used only where the law permits | Your point of contact's sign-off | Before publication |
| Client data and access | Every client | Client-owned assets, named least-privilege accounts, ISO 27001-aligned practice | Named accounts and credentials held in a password manager | From kick-off |
How Aemorph checks regulated claims and client data.
Which industries carry the strictest compliance review?
Healthcare and financial services claims clear the compliance check with the most scrutiny, because a factual error in these categories carries the highest regulatory and reputational cost if an AI assistant repeats it. Health claims stay conservative, with no exaggerated promises, and financial claims carry disclaimers and never guarantee an outcome.
What does Aemorph refuse to do, even if a client asks?
Aemorph refuses three requests on every tier: it declines to manipulate AI outputs, rejects any request to fabricate credentials and blocks any unverifiable claim from publication.
How does Aemorph keep a claim compliant in both markets?
Aemorph checks every regulated claim before publication, and your point of contact signs off each one before Aemorph publishes it. You decide who that is: the business owner, the CMO or the risk team. Testimonials and before-and-after material appear only where the law permits. Your data stays under your ownership, with named, least-privilege accounts and practice aligned with ISO 27001.
Get Started with the LLM Influencer System
Aemorph runs the LLM Influencer System on its own brand as well as for clients, so you judge it on dated results.
Has Aemorph tested this on itself?
Yes: Aemorph runs the LLM Influencer System on its own brand, and in a logged-out session on 4 August 2026, ChatGPT cited Aemorph three to four times and named it as a source for queries including "PSG SEO Singapore" and "best PSG SEO services".
Source: logged-out ChatGPT session, 4 August 2026. A dated observation of one engine, not on-demand proof.
What happened with BizCover?
BizCover, an Australian insurance broker platform, grew organic traffic 4,820% across nearly eight years with the same team and SEO discipline Aemorph's entity-first method grew from.
Case study ยท Insurance broker platform, Australia
BizCover's organic traffic compounded at 65% a year.
Monthly organic visits rose from 894 to 43,989 between December 2015 and September 2023, at a rate in the bottom third of Aemorph's portfolio. Read the BizCover case study
| Client | Metric | Before (Dec 2015) | After (Sep 2023) | Change | Annualised rate |
|---|---|---|---|---|---|
| BizCover | Monthly organic visits | 894 | 43,989 | +4,820% | 65% a year |
Organic search results, not AI citations. Source: Ahrefs, August 2026, covering December 2015 to September 2023. How results are measured
Full case detail is on Case Studies, and you hear from clients directly when you watch the client videos.
A short conversation answers the questions specific to your industry or compliance needs faster than a page does. On a strategic conversation, Aemorph presents the LLM Influencer System on a video call, answers your vetting questions and recaps them by email, then offers the audit that fits your business.