Every named method, project, guarantee and package Aemorph uses is defined here in plain English, so your marketing team knows exactly what each term means before a first conversation. Aemorph names its work so each part is easy to find, scope and buy. Each definition states what the term is, what it gives your business and where to read more. Measured results from nine client engagements sit on Aemorph's case studies page.
Written by Kevin Dam, founder of Aemorph, who has practised SEO since 2010 and sits on the Forbes Agency Council. Aemorph is a Google Partner. LinkedIn
The Search Surfaces Aemorph Works On
GEO (Generative Engine Optimisation)
GEO gets your business named, with the right facts, when a buyer asks ChatGPT, Claude, Gemini or Perplexity for a recommendation. GEO is Aemorph's primary focus. Read about GEO.
AEO (Answer Engine Optimisation)
AEO gets your business quoted in Google's answer features: AI Overviews, featured snippets, answer boxes and voice search answers, which sit above the regular results. Read about AEO.
AI SEO
AI SEO is the common name for optimising a business for Google search and the AI chats together. Aemorph delivers it as the LLM Influencer System, which starts with SEO and adds AEO and GEO on one verified record. Read about AI SEO.
SEO (Search Engine Optimisation)
SEO earns your pages a place in Google's regular results. It is the first step of the LLM Influencer System, which adds AEO and GEO on the same facts about your business. Read about SEO.
The Method
LLM Influencer System
The LLM Influencer System is Aemorph's full, managed method for getting your business found, quoted and recommended across Google and the AI chats. It starts with SEO and adds AEO and GEO, run as one programme with three working parts: the Authority Truth Engine, the Resonance Network and the Multi-Surface Signal Machine. Read about the system.
Authority Truth Engine
The Authority Truth Engine builds one verified record of your business on your own website: what you do, who you serve and what evidence supports your claims, approved by your team. Read more.
Resonance Network
The Resonance Network repeats the same verified facts on independent sources that AI engines read, so the engines find your facts confirmed by others and not only stated by you. Read more.
Multi-Surface Signal Machine
The Multi-Surface Signal Machine keeps your facts the same everywhere a buyer looks you up: the AI chats first, then Google AI Overviews, voice assistants and social media. Read more.
Verified record
A verified record is the single, approved set of facts about your business that every page, profile and AI answer draws on. Aemorph takes the facts your team supplies as true and correct, and publishes them consistently.
Mathematical Market Monopoly outline
The Mathematical Market Monopoly outline is Aemorph's complete plan of every topic and buyer question your market asks about, mapped to the pages that answer each one. It shows your team exactly what to publish to cover your whole category. Read about the method.
The Sprints and the Brand Codex
Showstopper questions
Showstopper questions are the buyer questions, for example about price, trust, fit, risk or timing, that stop a purchase when an AI assistant answers them badly.
Showstopper Sensor (Sprint 1)
The Showstopper Sensor, Sprint 1, is a 30-day project that lists your showstopper questions and publishes your approved answers on an LLM info page on your site for the AI chats to read. Aemorph calls it your 24/7 sales advocate. Sprint 1 starts from S$5,000 per website. Read about Sprint 1.
LLM info page
The LLM info page is the page on your own website where Sprint 1 publishes your approved answers to your showstopper questions, written so AI engines read them clearly.
Entity Hardening (Sprint 2)
Entity Hardening, Sprint 2, builds the technical layer that tells search engines and AI exactly who your business is: structured data on your pages, files written for AI crawlers, and links between your business and the public records that describe it. It takes up to 60 days and carries no guarantee. Read about the Brand Codex.
Brand Codex
The Brand Codex is the record of what the AI engines know and say about your brand. Sprint 1 produces its answers part and Sprint 2 produces its technical part. Read about the Brand Codex.
The Guarantees
Ground Truth Guarantee
The Ground Truth Guarantee covers the Showstopper Sensor (Sprint 1) bought on its own. If ChatGPT, Claude, Gemini and Perplexity still miss your approved facts 30 days after your answers go live, you get your Sprint 1 fee back in full, and Aemorph keeps working on the answers for another 60 days. It excludes Sprint 1 delivered inside a monthly engagement, Entity Hardening, the audits, the monthly engagement, rankings, traffic and Google AI Overviews. Full terms
45-day outline guarantee
The 45-day outline guarantee covers every monthly package, from Awaken to Apex. Within 45 days you receive your complete Mathematical Market Monopoly outline, ready for your team to implement if you choose.
Audits and Free Tools
Hallucination Report
The Hallucination Report is a free report that compares what the AI engines say about your business with what your website currently says, and flags where they conflict. Get the free report.
Money on the Table audit
The Money on the Table audit is a free tool that puts a revenue figure on what weak search visibility currently costs your business, from market search volume, your competitors, expected click-through rates and your average revenue per sale. Try the free audit.
Hallucination Diagnostic
The Hallucination Diagnostic is a one-time test of what ChatGPT, Gemini, Claude and Perplexity say about your business across 50 to 150 prompts built on your showstopper questions, with the report presented on a call within 5 business days. Read about the Diagnostic.
AEO-GEO Audit
The AEO-GEO Audit is the starting audit on the enterprise path. It reports an AI visibility score out of 100 with an A to F grade, an inventory of wrong AI statements, a citation readiness check and a prioritised fix plan, delivered within 21 days of kick-off.
ESAG audit
The ESAG audit (Enterprise SEO, AEO and GEO audit) covers everything in the AEO-GEO Audit plus a site readiness crawl of up to 1,000 pages for enterprise websites, delivered within 21 days of kick-off.
Engagements and Packages
Strategic conversation
A strategic conversation is a free, 30 to 60 minute call in which Aemorph learns about your business, presents what it does, shares relevant case studies and answers your vetting questions. Book a strategic conversation.
Influencer Blueprint
The Influencer Blueprint is the strategy and production plan built with your team after an audit. It covers on-page and off-page work across SEO, AEO and GEO, and sets out who does what, by when. It starts from S$15,000.
Awaken, Anchor, Ascend, Attain and Apex
Awaken, Anchor, Ascend, Attain and Apex are Aemorph's five monthly packages. Every package runs the same system; the package sets the pace and breadth of the work. Enterprise engagements run on Attain or Apex, with both Sprints delivered inside the engagement. See pricing.
Prompt cluster
A prompt cluster is a group of related questions buyers ask AI engines about one topic. Aemorph tracks how often your business is mentioned, cited or recommended across a cluster, not just for one question. Read about cluster-level measurement.
Leveraged & Scalable
Leveraged & Scalable is Aemorph's community for businesses below about S$5M in revenue. It shares the skills, tools and access to do the work yourself. Join Leveraged & Scalable.