Aemorph's website uses Google Analytics 4, Microsoft Clarity and Ahrefs Analytics for analytics, Google Ads and the Meta Pixel for advertising, Bento for email marketing, and Google Search Console and Bing Webmaster Tools for search reporting, and a cookie banner records whether you accept analytics cookies and advertising cookies. Analytics cookies and advertising cookies load only after you accept them. Good Vibes Only Pte. Ltd. (UEN 202040199H), the Singapore company that owns the Aemorph brand and signs Aemorph's client contracts, is the organisation responsible for the personal data the website collects. Send any question about cookies to Kevin Dam, Aemorph's data protection contact, at privacy@aemorph.com; Aemorph responds within 24 hours.
Which Tools Set Cookies and Why
The tools on Aemorph's website fall into three categories, analytics, advertising and search reporting, with Google Tag Manager loading the tags, and the enquiry form and the three preference records (cookie choice, region choice and quiz answers) sitting outside every category.
| Tool | Provider | What it does | Category | Status |
|---|---|---|---|---|
| Google Analytics 4 | Measures how visitors find and use the website | Analytics | Live | |
| Ahrefs Analytics | Ahrefs | Measures how visitors use the website | Analytics | Live |
| Microsoft Clarity | Microsoft | Records how visitors scroll, click and move through the website as heatmaps and session recordings, so Aemorph sees which pages and layouts help visitors | Analytics; loads only after you accept cookies | Live |
| Google Tag Manager | Loads and manages the other tags on the website | Tag management: it delivers the analytics and advertising tags and is not itself an analytics or advertising tool | Live | |
| Google Ads (formerly AdWords) | Measures Aemorph's advertising on Google | Advertising | Live | |
| Meta Pixel | Meta | Measures Aemorph's advertising on Meta's platforms | Advertising | Live |
| Google Search Console | Shows Aemorph how the website appears in Google search | Search reporting | Live | |
| Bing Webmaster Tools | Microsoft | Shows Aemorph how the website appears in Bing search | Search reporting | Live |
| Website enquiry form | Aemorph | Sends the details you enter to Aemorph's inbox through Resend | Not an analytics or advertising tool | Live |
| Bento | Bento | Records the pages you view, so Aemorph's email updates match the pages subscribers read, and sends those updates | Email marketing; loads only after you accept cookies | Live |
| Resend | Resend | Sends the emails from the enquiry form; runs nothing in your browser | Email delivery; sets no cookie on the website | Live |
| Cookie choice | Aemorph | Remembers whether you accepted or rejected optional cookies, for 180 days, in a first-party cookie named aemorph_consent and in your browser's local storage | Functional; not analytics or advertising | Live |
| Region choice | Aemorph | Remembers the region you pick (Global, Australia or Singapore) so the regional suggestion does not repeat, in your browser's local storage under the key aemorph-region; sets no cookie and is not sent to Aemorph | Functional; not analytics or advertising | Live |
| Quiz answers | Aemorph | Remembers your answers to the services quiz (need, problem and number of sites) for 180 days, so the tools site and the forms can use them; after you submit a form, the answers also go to Bento. Held in a cookie named aemorph_quiz on aemorph.com and its subdomains and in your browser's local storage | Functional; written only after you accept cookies, and kept in memory for that visit if you do not | Live |
Tools on aemorph.com and the category each falls in.
Analytics cookies show Aemorph how visitors find and use the website. Microsoft Clarity loads only after you accept cookies, and then records how you scroll, click and move through each page, with anything you type into a form field masked; Microsoft hosts that data on its Azure cloud service. Clarity sets first-party cookies named _clck and _clsk, and third-party cookies named CLID, ANONCHK, MR, MUID and SM. Bento loads only after you accept cookies, and then records the pages you view in your browser and on Bento's systems. Advertising cookies let an advertising platform connect a visit to the website with an advertisement shown on that platform. Search reporting tools show Aemorph how the website appears in Google and Bing search; they read data from Google and Bing and run nothing in your browser, and the enquiry form sets no cookie. Google processes the data Google Analytics 4 gathers on Google's systems; Aemorph's privacy policy names the countries where Google and the website's other providers process data. Google Tag Manager loads every one of these tags, Google Analytics 4, Ahrefs Analytics, Google Ads and the Meta Pixel, and is not itself an analytics store. Google Analytics 4 stores a client ID in a first-party cookie named _ga to tell visitors apart. The region choice lives only in your browser's local storage; clear your site data to remove it, or pick a region in the header again to change it. Quiz answers are removed when you clear your site data and cookies.
How You Control Cookies
The cookie banner on Aemorph's website records your choice, and the "Cookie settings" link at the foot of every page changes that choice at any time. The banner does five things:
- Sits over the page on a first visit, and the page is not usable until you choose "Accept all" or "Choose settings".
- Names the tools in use and links to the privacy policy.
- Offers two buttons, "Accept all" and "Choose settings".
- Holds Google Analytics 4, Microsoft Clarity and Ahrefs Analytics back until you accept analytics, through "Accept all" or by turning analytics on in "Choose settings"; turning analytics off later stops analytics cookies for you from that point.
- Loads Google Ads and the Meta Pixel only after you accept advertising cookies.
The enquiry form works whatever you choose on the banner. Your browser's own settings also block or delete cookies from any website, Aemorph's included.
- Open the privacy or cookie settings in your browser.
- Block cookies from every website or from the websites you select.
- Delete the cookies your browser has already stored.
Aemorph's privacy policy explains what personal data the website collects, how Aemorph uses it and how to make a request. Policy text dated 27 October 2026.