Casa Dental, a dental practice in Singapore, grew organic search traffic by 94% in a 10-month engagement with Aemorph, from 3,641 monthly organic visits in March 2023 to 7,074 by January 2024. Top-three keyword rankings grew 88% across the same period, from 69 to 130 tracked terms. If you run a dental practice, this is the search visibility your leads start from.
Casa Dental nearly doubled its Ahrefs-estimated monthly organic visits in 10 months from an established base.
| Tile | Value | What it measures | Period | Source |
|---|---|---|---|---|
| Traffic growth | +94% | Ahrefs-estimated monthly organic visits, 3,641 to 7,074 | Mar 2023 to Jan 2024 | Ahrefs organic traffic |
| Engagement length | 10 months | Duration of the SEO engagement | Mar 2023 to Jan 2024 | Aemorph case record |
| Top-three keywords | 69 to 130 | Search terms ranking in positions 1 to 3 | Mar 2023 to Jan 2024 | Ahrefs organic keywords |
Organic search results, not AI citations. Both figures are Ahrefs estimates of organic search data. Source: Ahrefs, August 2026.
Written by Kevin Dam, founder of Aemorph, who has practised SEO since 2010 and sits on the Forbes Agency Council. Aemorph is a Google Partner. LinkedIn
The Practice's Search Position Before the Engagement
When the engagement began in March 2023, Casa Dental already held a working base of organic traffic and top-three rankings, recorded in the table above, but many of its rankings sat on page three of Google or further back. That established base is the starting point for every later result on this page.
Why does an established practice still need a more complete online record?
A page dedicated to a specific treatment helps a search engine establish relevance for searches that name that treatment. Rankings also depend on other signals, so an established practice with existing traffic still has room to gain wherever a treatment has no dedicated page.
What Aemorph Did for Casa Dental
Aemorph ran a 10-month SEO (search engine optimisation) engagement for Casa Dental, from March 2023 to January 2024, built around the practice's four main service pages, the pages your patients' searches lead to. Across the engagement, Aemorph:
- Optimised the four main service pages.
- Created supplementary content for the site.
- Built high-quality backlinks from websites in the dental sector.
Within six months, the rankings moved from page three and beyond to page one of Google. If your practice already draws steady traffic but its main service pages rank too low to be seen, this is the work that moved Casa Dental.
On any dental practice website, Aemorph's SEO method also covers three foundations: one checked record of the practice (its name, location, credentials, treatments and specialisms), a page for each treatment area in place of general dental copy that covers several treatments at once, and dental directories and review platforms matched to that record.
What changes when a dental practice's record covers every treatment separately?
Covering each treatment separately gives a search engine a dedicated page for a specific query, such as a named procedure, in place of a broader page about general dentistry. That supports the practice's relevance for the searches patients run, and rankings also depend on other signals.
The Results: Verified Traffic and Keyword Growth
By January 2024, Casa Dental drew 7,074 Ahrefs-estimated organic visits a month and ranked in the top three for 130 search terms. Aemorph's engagements run from four months to nearly eight years, so Aemorph normalises raw growth for seven of its nine case-study clients to a twelve-month annualised equivalent using a compound annual growth rate; the two short-burst results from a low base, EZRA Clinic and HiBye, are not annualised. The table gives both the raw and the annualised figure for traffic and for top-three keywords.
| Metric | Before | After | Period | Change | Annualised rate |
|---|---|---|---|---|---|
| Organic traffic (Ahrefs-estimated visits/month) | 3,641 | 7,074 | Mar 2023 to Jan 2024, 10 months | +94% | 122% a year |
| Top 1-3 keyword rankings | 69 | 130 | Mar 2023 to Jan 2024, 10 months | +88% | 114% a year |
Organic search results, not AI citations. Source: Ahrefs, August 2026. How results are measured
How is the annualised growth figure calculated?
The annualised figure is the end value divided by the start value, raised to the power of twelve divided by the number of months, minus one. Applied to Casa Dental's 10-month period, it converts the 94% raw traffic increase into a 122% annualised rate and the 88% keyword increase into 114% a year, twelve-month equivalents that allow a fair comparison with a shorter or longer engagement elsewhere in Aemorph's client base.
What This Result Demonstrates
Casa Dental's result shows that a practice with an established base still has room to grow when its main service pages are optimised and backed by links from its own sector: traffic nearly doubled on top of existing visits, not from a low start. The figures record what changed between March 2023 and January 2024, not which part of the work caused each change.
Aemorph recommends GEO (generative engine optimisation) as the next step for a practice at this stage: it gets a named treatment cited inside ChatGPT, Claude, Gemini and Perplexity, not only ranked on a Google results page. SEO earns the rankings in Google's regular results, and AEO (answer engine optimisation) gets you quoted in Google AI Overviews and featured snippets.
Replicate This Result With Local SEO
Aemorph's local SEO service builds a completed, treatment-by-treatment record as a first step for a dental or medical group with three or more locations competing on location-based search. The same record also underpins broader SEO and GEO.
The Casa Dental figures come from an SEO engagement; Sprint 1 is a separate offer. If you want the AI chats to state your practice's facts correctly, the Showstopper Sensor (Sprint 1), Aemorph's 30-day AI answer sprint, produces the showstopper answers part of your Brand Codex, your brand fact sheet and the single source of truth for what AI says about you. Aemorph quotes each engagement after the strategic conversation; starting points are on the pricing page.
Buy the Showstopper Sensor (Sprint 1) on its own and it carries the Ground Truth Guarantee: if ChatGPT, Claude, Gemini and Perplexity still miss your approved facts 30 days after your answers go live, you get your Showstopper Sensor fee back in full.
Explore the full set of Aemorph case studies, or book a strategic conversation to discuss a similar result for your practice.