The AI Hallucination Diagnostic shows you where the AI chats give buyers wrong, outdated or missing facts about your business, so you fix the answers that stand between you and a sale. It is Aemorph's one-time audit of 50 to 150 prompts built on your showstopper questions, the buyer questions that stop a purchase when AI answers them badly, for example about price, trust, fit, risk or timing. You get the report within 5 business days, presented on a call.
Written by Kevin Dam, founder of Aemorph, who has practised SEO since 2010 and sits on the Forbes Agency Council. Aemorph is a Google Partner. LinkedIn
The Diagnostic Documents Each AI Error Beside What Your Website Says
The Diagnostic gives you a documented record of each error found in the prompt set, by engine, set beside what your own website says to the same questions, so you see which wrong answers your buyers read before they contact you. The Diagnostic is sold on its own. It is also included in the Showstopper Sensor (Sprint 1), Aemorph's 30-day AI answer sprint, which publishes your approved answers for AI to read, so as a Sprint 1 buyer you do not buy it twice.
| Offer | Engines tested | Prompts or scope | Turnaround | What you receive |
|---|---|---|---|---|
| AI Hallucination Diagnostic | ChatGPT, Gemini, Claude and Perplexity | 50 to 150 prompts built on your showstopper questions, depending on the size and complexity of the business | 5 business days | A report, presented on a call |
| Showstopper Sensor (Sprint 1) | The same four AI chats | The Diagnostic, included | 30 days | The Diagnostic, the full list of showstopper questions, your approved answers published as the LLM info page (the page on your site written for AI to read), a report and a call |
| AEO-GEO Audit | The same four AI chats | Live tests of what AI search recalls about you against 3 to 5 competitor websites, one of four audit layers | 21 days from kick-off | A review of what AI says about you, with a list of wrong statements graded High, Medium or Low, one combined AI visibility score and a prioritised fix plan |
| ESAG audit (enterprise SEO, AEO and GEO audit), recommended to most enterprise clients | The same four AI chats | Everything in the AEO-GEO Audit, plus a scan of up to 1,000 pages of your site | Within 21 days of kick-off | The same hallucination inventory, a site readiness audit and one combined report with a phased action plan |
Where Aemorph tests for hallucinations, by offer.
| What you get | The problem it solves | What changes for you | Surface | Timeframe |
|---|---|---|---|---|
| Hallucination audit | No visibility into what AI engines currently say about you | A documented list of each hallucination found in the prompt set, by engine | The four AI chats | 5 business days |
| Website comparison | No view of whether your own site answers the question | What your own website says in answer to the same showstopper questions | Your website | Included in the report |
| Report call | A report with nobody to explain it | Aemorph presents the findings and names the recommended next step | Not applicable | On delivery |
What each Diagnostic deliverable changes.
What is the AI Hallucination Diagnostic?
The AI Hallucination Diagnostic is Aemorph's one-time audit of what the four AI chats say about a business. It runs 50 to 150 prompts (questions typed into the AI tools) built on your showstopper questions and records every answer that is inaccurate. The report arrives within 5 business days, and Aemorph presents it on a call.
How does the free Hallucination Report differ from the Diagnostic?
The free Hallucination Report is the lighter public option for smaller businesses. The Hallucination Report, Aemorph's hallucination audit tool, is live on tools.aemorph.com. It runs on Aemorph's proprietary scan of your site's homepage, navigation and key product or service pages, the same scan that generates the showstopper question list, and reports where AI tools such as ChatGPT state things that conflict with what your site currently says. It uses no showstopper questions and includes no call. The Diagnostic tests prompts built on your showstopper questions across four named engines, and Aemorph presents its report on a call.
How much does the Hallucination Diagnostic cost?
The Hallucination Diagnostic is one of Aemorph's audits, which start from S$1,000 one-time. Aemorph quotes each paid offer after the strategic conversation, a free first call.
| Offer | Price |
|---|---|
| Audits | From S$1,000 one-time |
| Sprints | From S$5,000 per website |
| Influencer Blueprint (SEO strategy and roadmap) | From S$15,000 one-time |
| Entry monthly packages (Awaken, Anchor, Ascend) | S$2,500 to S$7,500 a month |
| Enterprise monthly engagements (Attain, Apex) | From S$12,500 a month |
Monthly packages are priced per market.
Want the most value for your budget and prefer to run the work in-house? Leveraged & Scalable, Aemorph's community, teaches your team to plan and execute SEO, AEO and GEO with AI tools, using the same skills and templates Aemorph's team works from. Full details are on the pricing page.
Buy the Showstopper Sensor (Sprint 1) on its own and it carries the Ground Truth Guarantee: if ChatGPT, Claude, Gemini and Perplexity still miss your approved facts 30 days after your answers go live, you get your Showstopper Sensor fee back in full. The Diagnostic bought alone sits outside it.
Knowing Why AI Misrepresents Your Brand Points You to the Right Fix
AI misrepresents brands in patterns Aemorph traces to likely causes, among them weak entity signals, missing facts, a wrong category and an outdated source, and each pattern points to its own fix, so your budget goes to the error your buyers see. AI keeps a map of what every business is and what it does. Each engine answers from what it has learned and looked up about your business across many sources, and your website is only one of them. Where those sources are thin, missing or out of date, an engine is more likely to fill the gap with a guess, in an answer a buyer trusts without checking.
With a dated record of what the engines say, you fix the likely cause and not just the symptom. A wrong answer to a pricing objection needs a different fix from a wrong category, which needs a different fix again from an outdated detail still showing on your own website. Aemorph matches each type of symptom to its own remedy, instead of applying the same generic content push to every case.
| Symptom | Example | Likely cause | Fix | Where it gets fixed |
|---|---|---|---|---|
| Wrong answer to a buyer objection | The engine misstates your price, your terms or who you serve | No approved answer to the question sits on your site | Publish your approved answer as the LLM info page | Showstopper Sensor (Sprint 1) |
| Missing fact | The engine leaves out a service the business offers | The fact is absent from the sources the engine draws on | Add the fact to your approved answers | Showstopper Sensor (Sprint 1) |
| Outdated claim | The engine repeats a detail your own website still shows | Your website's own information is out of date | Correct the website first | Your team, before Sprint 1 publishes |
| Wrong category | The engine files the business under the wrong industry | Unclear or conflicting category signals across sources | State the category in one source-of-truth record and in structured data (code that labels your facts for machines) | Entity Hardening (Sprint 2), Aemorph's technical entity SEO sprint |
| Vague description | The engine describes the business in generic terms | Weak, scattered facts about who the business is | A map of the facts that define your business, plus an audit of your Wikidata and Google Knowledge Graph entries (public databases of facts that AI reads); Aemorph makes the Wikidata edits and submits the Google Knowledge Graph updates, and those edits do not always stay in place | Entity Hardening (Sprint 2) |
| Left out of recommendations | The engine names competitors but not the business | Too few independent sources confirm the entry | Reinforce the entry across independent sources | Resonance Network, digital PR and third-party citations, in a monthly package |
Common symptoms and where each gets fixed. Examples are illustrative, not client data.
Is my business at risk of AI misrepresentation?
Any business a buyer researches through an AI chat before making contact carries this risk. The Diagnostic checks what the AI chats currently say against your showstopper questions, so you work from evidence and not an assumption. It is built for:
- Businesses that have never checked what the AI chats say about them.
- Businesses that suspect a lost deal traces back to a wrong AI answer.
- Businesses that want a dated record of what the four engines say before they change anything.
It fits less well for smaller businesses, which the free Hallucination Report serves first, and for businesses with no public web presence yet, since the engines have little to describe.
The Diagnostic Returns Its Report Within 5 Business Days
The Diagnostic runs largely on Aemorph's side and returns its report within 5 business days, presented on a call, so you know what buyers read about you before you spend on fixes. If you buy Sprint 1, the AEO-GEO Audit or the ESAG audit, the hallucination testing comes inside it.
The Diagnostic runs in three steps:
- Prompt set. Aemorph generates your showstopper questions by scanning your site's homepage, navigation and key product or service pages with its proprietary method. It then builds 50 to 150 prompts on them, depending on the size and complexity of your business.
- Testing. Aemorph tests the prompts across the four AI chats and sets the answers beside what your own website says to the same questions.
- On delivery, within 5 business days. Aemorph presents the report on a call and names the recommended next step.
| Prerequisite | Who does it | What Aemorph needs | Output | When |
|---|---|---|---|---|
| A public website | Your team | The homepage, navigation and key product or service pages Aemorph scans, and the website Aemorph sets the engines' answers beside | The showstopper questions and the prompt set of 50 to 150 prompts built on them | Before testing begins |
| Report call | Your team, with Aemorph | Time for the call | The report presented and the next step named | On delivery |
What each party provides and when.
When the report finds wrong answers to your showstopper questions, the Showstopper Sensor publishes your approved answers to them.
Who does the work on your Hallucination Diagnostic?
Your Hallucination Diagnostic runs with your own account manager and Aemorph's team: Kristine and Ryan, Senior SEO Specialists and Project Managers; Tent, Trinh, Wahyu and Minh, SEO Specialists; Michelle and Patrick, Content Specialists; Shiena, Web Project Manager; and Dom, Senior Web Developer. Your account manager introduces the team members assigned to your account at kick-off, and every message gets a reply within 24 hours, in your business hours.
How long do the fixes take to show results?
Your first ranking movements show within 45 days of publishing. Google and the AI chats respond only to content that is live, so the 45 days count from publication, not from the start of your engagement. The Diagnostic itself publishes nothing; its report arrives within 5 business days.
Source: results reported in past client testimonials. Watch the client videos
The Diagnostic Shows What AI Says Before You Decide What to Fix
Start with the Diagnostic to see what the AI chats tell your buyers, then let the Showstopper Sensor publish your approved answers, with the Ground Truth Guarantee when Sprint 1 is bought on its own. Accurate answers in the AI chats are where your leads from AI search start.
Book a free strategic conversation