EZRA Clinic, a women's health, aesthetics and wellness clinic in Singapore, grew organic search traffic by 1,807% in an 11-month engagement with Aemorph, from 210 monthly organic visits in March 2023 to 4,005 by February 2024. Top-three keyword rankings grew from four to seventy-nine across the same period. If you run a clinic, this is the search visibility your leads start from.
EZRA Clinic's Ahrefs-estimated monthly organic visits rose more than nineteenfold in 11 months from a low starting base.
| Tile | Value | What it measures | Period | Source |
|---|---|---|---|---|
| Traffic growth | +1,807% | Ahrefs-estimated monthly organic visits, 210 to 4,005 | Mar 2023 to Feb 2024 | Ahrefs organic traffic |
| Engagement length | 11 months | Duration of the SEO engagement | Mar 2023 to Feb 2024 | Aemorph case record |
| Top-three keywords | 4 to 79 | Search terms ranking in positions 1 to 3 | Mar 2023 to Feb 2024 | Ahrefs organic keywords |
Organic search results, not AI citations. Both figures are Ahrefs estimates of organic search data. Source: Ahrefs, August 2026.
Written by Kevin Dam, founder of Aemorph, who has practised SEO since 2010 and sits on the Forbes Agency Council. Aemorph is a Google Partner. LinkedIn
The Clinic's Search Visibility Before the Engagement
When the engagement began in March 2023, EZRA Clinic ranked in the top three for only a handful of search terms and drew little organic traffic, the low base recorded in the table above. Every later result on this page counts from that baseline.
Why does a clinic's online record affect how often it appears in search?
A clinic's online record shapes how readily a search engine links it to a specific treatment, location and area of expertise. A thin or inconsistent record weakens that link, and rankings also depend on other signals.
What Aemorph Did for EZRA Clinic
Aemorph ran an 11-month SEO (search engine optimisation) engagement for EZRA Clinic, from March 2023 to February 2024, on a fixed monthly rhythm aimed at the rankings and traffic a clinic's leads start from. Every month of the engagement, Aemorph:
- Recommended three on-page changes to the clinic's website.
- Built five high-quality backlinks to the site.
- Monitored the site's search performance continuously.
If your clinic's pages sit below competitors in search, this is the shape of the work behind EZRA Clinic's result: small, steady on-page changes and a steady flow of links, every month, not a one-off overhaul.
On any clinic website, Aemorph's SEO method also covers three foundations: one checked record of the clinic (its name, location, treatments and practitioner credentials), a page for each treatment so a search for that treatment has a specific page to match, and directory listings and citations matched to that record.
What does a verified record include for a clinic?
A verified record for a clinic includes its legal and trading name, physical location, full treatment and specialism list, practitioner credentials and operating hours. Those details are structured in a machine-readable format that search engines parse directly, not infer from unstructured page text.
The Results: Verified Traffic and Keyword Growth
By February 2024, EZRA Clinic drew 4,005 Ahrefs-estimated organic visits a month and ranked in the top three for 79 search terms. Aemorph normalises seven of its nine case-study results to a twelve-month annualised rate, but EZRA Clinic's 11-month gain from a low base is a short-burst result, so Aemorph reports the raw figures only.
| Metric | Before | After | Period | Change | Annualised rate |
|---|---|---|---|---|---|
| Organic traffic (Ahrefs-estimated visits/month) | 210 | 4,005 | Mar 2023 to Feb 2024, 11 months | +1,807% | Short burst, not annualised |
| Top 1-3 keyword rankings | 4 | 79 | Mar 2023 to Feb 2024, 11 months | +1,875% | Short burst, not annualised |
Organic search results, not AI citations. Source: Ahrefs, August 2026. How results are measured
How is the annualised growth figure calculated?
The annualised figure is the end value divided by the start value, raised to the power of twelve divided by the number of months, minus one. EZRA Clinic's 11-month result carries no annualised rate: the case study reports the observed figures only and labels the result "Short burst, not annualised".
What This Result Demonstrates
EZRA Clinic's result shows what a steady monthly rhythm of on-page changes and backlinks does for a clinic starting from a low search base: in under a year, it went from a handful of top-three rankings to dozens. This is an early-stage result from a low starting base, and it does not represent a rate that repeats every 11 months indefinitely. The figures record what changed between March 2023 and February 2024, not which part of the work caused each change.
Aemorph recommends GEO (generative engine optimisation) as the next step for a clinic at this stage: it gets a business cited inside ChatGPT, Claude, Gemini and Perplexity, not only ranked on a results page. SEO earns the rankings in Google's regular results, and AEO (answer engine optimisation) gets you quoted in Google AI Overviews and featured snippets.
Replicate This Result With Local SEO
Aemorph's local SEO service builds a complete, checked record as its starting point for a clinic group or practice network with three or more locations that competes on location-based search. The same record also underpins broader SEO and GEO.
The EZRA Clinic figures come from an SEO engagement; Sprint 1 is a separate offer. If you want the AI chats to state your clinic's facts correctly, the Showstopper Sensor (Sprint 1), Aemorph's 30-day AI answer sprint, produces the showstopper answers part of your Brand Codex, your brand fact sheet and the single source of truth for what AI says about you. Aemorph quotes each engagement after the strategic conversation; starting points are on the pricing page.
Buy the Showstopper Sensor (Sprint 1) on its own and it carries the Ground Truth Guarantee: if ChatGPT, Claude, Gemini and Perplexity still miss your approved facts 30 days after your answers go live, you get your Showstopper Sensor fee back in full.
Explore the full set of Aemorph case studies, or book a strategic conversation to discuss a similar result for your clinic.