Profound tracks how ChatGPT, Gemini, Google AI Overviews and up to six more answer engines mention your brand. It suits enterprise teams that want broad engine coverage and content workflows in one platform. This review reads Profound's own pricing and features pages, as published on 1 November 2026, and published user reports. Profound shows where you appear and drafts content; checking that the answers state your approved facts, and fixing them where they do not, stays with your team or an agency.
This Profound Review Reads the Vendor's Own Pages and Published User Reports
This review judges Profound on what its own pages publish, so every price, engine and feature below comes from tryprofound.com as read on 1 November 2026. Aemorph has not used Profound; this review draws on Profound's own pages plus published user reports, and where Profound publishes no figure, the review says so. The best AI visibility tools ranking sets Profound beside six other trackers.
| Criterion | What This Review Checks | Where It Is Published | Why It Matters to You |
|---|---|---|---|
| Engine coverage | Which answer engines each plan tracks | Pricing page | Decides which buyers' answers you see |
| Price | The published price per plan | Pricing page | Lets you budget before a demo |
| Prompt capacity | Prompts tracked and how often | Pricing page | Sets how many buyer questions you watch |
| Content features | What the Agents feature does | Features page | Shows how far the tool goes past measurement |
| Reporting and access | Exports, API, seats and support | Pricing page | Decides how findings reach your team |
| User reports | What independent users report in daily use | Reddit and YouTube | Shows how the tool works outside the vendor's own pages |
Sources: Profound, November 2026
Profound Tracks Nine Named Answer Engines on One Enterprise Plan
Profound's Enterprise plan tracks up to 9 named answer engines daily, so one platform covers the chat assistants and Google's AI answers your buyers use. The engines are ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Anthropic Claude, Google AI Overviews and Exa Search. The free trial covers ChatGPT, Gemini and Google AI Overviews for 50 prompts, tracked daily for 7 days.
| Plan | Published Price | Engines Tracked | Prompts | What Else Is Listed |
|---|---|---|---|---|
| Trial | Free | ChatGPT, Gemini, Google AI Overviews | 50 unique prompts, daily for 7 days | Agents, Context Manager, limited AI Marketer credits, 5 Prompt Volumes searches, unlimited seats, no support or SSO |
| Enterprise | Custom | Up to 9 answer engines | Custom, daily | Agents, Context Manager, Profound Sheets, ChatGPT Shopping, API, CSV and JSON exports, SSO, email, Slack or dedicated support |
Sources: Profound, November 2026
Its features page describes five tools: Answer Engine Insights tracks how AI mentions your brand, analyses sentiment and benchmarks you against competitors; Prompt Volumes shows what real users ask AI; Agent Analytics monitors AI crawler activity and AI traffic on your site; Agents builds automated workflows that research, write and publish content; and Shopping monitors how products appear in ChatGPT Shopping.
How much does Profound cost?
Profound publishes a free trial and a custom-priced Enterprise plan, and no self-serve paid price on its pricing page. The page's FAQ mentions an Agency Growth plan with 400 credits a month per client workspace, without a price.
Profound Measures and Drafts, and Your Approved Facts Still Need an Owner
Profound shows where the answer engines mention, cite or ignore you and drafts content through its Agents, while approving your facts and correcting other sites stays with your team or an agency. The pages read for this review describe measurement, crawler analytics and content workflows, not a check of AI answers against your own approved facts. The AEO agency vs DIY tools comparison weighs running that work in-house against hiring it out.
| Task | What Profound Publishes | What Stays With You or an Agency |
|---|---|---|
| Find where you appear | Answer Engine Insights across up to 9 engines | Choosing the buyer questions that matter |
| Draft and publish content | Agents that research, write and publish | Approving each fact before it goes live |
| Check answer accuracy | No accuracy check against your own facts described | Comparing answers with your approved record |
| Fix third-party sources | Citation and source tracking | Requesting corrections from those sites' owners |
Sources: Profound, November 2026
Profound Against Peec AI and Ahrefs Brand Radar
Profound covers nine named answer engines with content Agents, Peec AI publishes a monthly price ladder, and Ahrefs Brand Radar weights AI visibility by search demand inside the Ahrefs suite. The Peec AI review covers Peec's plans in the same format.
| Tool | Published Entry Price (read 1 November 2026) | Engines | Strength | Trade-Off |
|---|---|---|---|---|
| Profound | Trial free; Enterprise custom | Up to 9 on Enterprise | Nine named engines and content Agents | No self-serve paid price published |
| Peec AI | Starter $95 a month | 3 models of your choice on Starter, Pro and Advanced; up to 13 on Enterprise | Published price ladder | Extra models are paid add-ons below Enterprise |
| Ahrefs Brand Radar | Standalone custom prompts from USD 50 a month; AI platform index USD 199 a month each | AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot; Claude for custom prompts | Prompts drawn from Ahrefs' keyword data | AI platform indexes sold separately as the Brand Radar AI add-on |
Sources: Profound, November 2026
Is Profound or Ahrefs Brand Radar the better fit?
Profound fits teams that want broad engine coverage and content workflows in one platform, while the Ahrefs Brand Radar review shows the closer fit for teams already paying for Ahrefs. Brand Radar refreshes its AI chatbot indexes monthly, according to Ahrefs' help article, while Profound's Enterprise plan tracks daily.
Users Rate Profound's Interface Highly and Question Its Pricing Model
Published user reports praise Profound's interface, citation depth and engine coverage, and question its pricing model and the value of some of its suggestions. The video review used a demo workspace that Profound supplied; the other reports come from users with no stated tie to Profound.
| Reviewer and Platform | Date | What They Report | Tone |
|---|---|---|---|
| u/ediblescholarship, Reddit r/aeo | 20 June 2026 | "strongest on citation depth and multi-model coverage from what I've tested", with a "steeper learning curve" | Positive |
| Chris Long, Nectiv, YouTube | 10 December 2025 | "This UX is really seamless and smooth"; the Opportunities suggestions felt "just a little bit underwhelming". He says Profound's team gave him access to the demo view he reviews | Mixed |
| u/WxMan2201, Reddit r/SEO_for_AI | 22 October 2026 | Likes Profound on one client account, and says Peec AI "caught up and then passed Profound" with its releases since May | Mixed |
| u/Dont-Worry-today, Reddit r/ArtificialInteligence | 8 December 2025 | After two weeks of testing: "Product is so so but their pricing model is very strange" | Negative |
| u/Chairbreaker, Reddit r/SEO | 5 May 2025 | After demos of several tools: Profound "has everything. Full feature set, top-tier support", at a price the user calls high | Mixed |
Source: AI visibility tool user reports, November 2026
Profound Fits Enterprise Teams That Need Breadth
Profound fits enterprise marketing teams that need broad engine coverage and are ready to agree a custom price, and it fits less well for teams that want a published monthly fee.
| Buyer | Fit | Why |
|---|---|---|
| Enterprise team tracking many engines and markets | Strong | Up to 9 engines, daily, with API and SSO |
| Team that wants to try before a demo | Good | Free trial of 50 prompts across three engines |
| Small team on a fixed monthly budget | Weaker | No self-serve paid price on the pricing page |
| Team whose AI answers state wrong facts | Partial | Profound shows the answers; correcting the facts behind them needs separate work |
Aemorph's Ground Truth Guarantee, an AI accuracy guarantee, puts your AI answers in writing when you buy the Showstopper Sensor (Sprint 1) on its own. Sprint 1 is a 30-day showstopper-answer sprint for ChatGPT, Claude, Gemini and Perplexity. It publishes approved answers to your showstopper questions, the buyer questions that stop a purchase when AI answers them badly, built from your Brand Codex, your brand's single source of truth.
The Ground Truth Guarantee: within 30 days of publishing, ChatGPT, Claude, Gemini and Perplexity answer your showstopper questions with the facts in your Brand Codex. If they do not, Aemorph refunds 100% of your Sprint 1 fee and keeps working on the answers for a further 60 days, 90 days in total.
Choose Profound to see where you stand across the answer engines, and add Sprint 1 when the answers it finds are wrong. The standalone route starts with a free strategic conversation, in which Aemorph prompts the four AI chats for the answers they give about your brand today.
Terms: the Ground Truth Guarantee covers Sprint 1 bought on its own; Sprint 1 inside a monthly package carries no refund; it does not cover Sprint 2 (Entity Hardening), search rankings or Google AI Overviews. Full terms