The best AI visibility tools track how often ChatGPT, Gemini, Perplexity and Google's AI answers mention your brand. They differ most on how many AI products they cover and what they charge. This list compares seven tools from each vendor's own pages, read on 1 November 2026. They are Aemorph's free Hallucination Report, Peec AI, Profound, Otterly.AI, Ahrefs Brand Radar, Semrush's AI Visibility Toolkit and Similarweb. Aemorph's report ranks first because it checks whether those answers are correct, not only whether they mention you.
This Ranking Scores AI Visibility Tools on Coverage and Accuracy Checks
This ranking scores each tool on what it tracks, because the AI products a tool covers decide which of your buyers' answers you see. Aemorph publishes this list and makes one of the tools on it, the free Hallucination Report. For agencies that act on what these tools find, the best AEO and GEO agencies page ranks the field.
| Criterion | Weight | How It Is Measured | Why It Matters to You |
|---|---|---|---|
| AI product coverage | 30% | Every AI product the vendor lists for its plans, add-ons and top plan included | Shows which answers about you the tool sees |
| Accuracy checks | 25% | Whether the tool compares AI answers with your own facts | Separates being mentioned from being described correctly |
| Competitor benchmarking | 20% | Share of voice or competitor comparison, as listed | Shows where competitors appear in place of you |
| Price | 15% | The published price for the entry plan | Lets you compare real numbers before a demo |
| Reporting | 10% | Exports, dashboards and integrations, as listed | Decides how the findings reach your team |
Sources: AI visibility tool vendors, November 2026 and others
Seven AI Visibility Tools Track Different AI Products at Different Prices
The seven tools cover different AI products at prices from free to custom enterprise quotes, and the table shows what each vendor publishes. After first place, the order follows the weighted criteria above, highest weight first, with each lower criterion breaking ties. Coverage counts every AI product a vendor lists for its plans, paid add-ons and top plan included. Prices appear as each vendor publishes them; where a page shows "$" without a currency code, this page reproduces the figure as published.
| Rank | Tool | Best For | Published Price (read 1 November 2026) | AI Products Named | What It Measures |
|---|---|---|---|---|---|
| 1 | Aemorph Hallucination Report | Checking whether AI answers about you are correct | Free | AI engines including ChatGPT | Statements in AI answers that conflict with your website |
| 2 | Peec AI | The widest listed model choice, with a published price ladder | Starter $95, Pro $245, Advanced $495 a month; Enterprise custom | 3 models of your choice on Starter, Pro and Advanced; up to 13 on Enterprise; extra models as paid add-ons | Prompt tracking across your chosen models |
| 3 | Profound | Nine named answer engines and content Agents on one enterprise plan | Trial free; Enterprise custom; no self-serve paid price on its pricing page | Trial: ChatGPT, Gemini, Google AI Overviews. Enterprise: up to 9, including Perplexity, Claude, Copilot and Google AI Mode | Answer engine tracking, prompt volumes and agent analytics |
| 4 | Otterly.AI | The lowest published paid entry price | USD 29 (Lite), USD 189 (Standard), USD 489 (Premium) a month | ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot; Claude, Google AI Mode and Gemini as paid add-ons | Brand visibility, share of voice and citations across a fixed set of search prompts |
| 5 | Ahrefs Brand Radar | AI share of voice weighted by search volume | Custom prompts included with paid Ahrefs plans, or standalone from USD 50 a month; AI platform index USD 199 a month each, USD 699 for all | AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot; Claude through Custom Prompts | Mentions, citations, AI share of voice, estimated impressions |
| 6 | Semrush AI Visibility Toolkit | Semrush users adding AI tracking | $99 a month for 25 tracked prompts | Google AI Mode and ChatGPT named as examples | Prompt tracking and brand performance |
| 7 | Similarweb | AI visibility next to traffic and competitor data | From $99 a month billed annually, or $129 a month | No AI products named on its AI search package page | AI brand visibility, sentiment, citations and AI traffic |
Sources: AI visibility tool vendors, November 2026 and others
1. Aemorph Hallucination Report
Aemorph's free Hallucination Report suits any business that wants to know whether the AI chats describe it correctly before it pays for tracking. It compares what the AI engines say about your business with what your website currently says, from Aemorph's scan of your homepage, navigation and key product or service pages, and flags where they conflict. In October 2026, one free report found 36 answers that contradicted a consultancy's website across 37 facts. The paid Hallucination Diagnostic tests a sample of 10 to 20 of your showstopper questions across ChatGPT, Gemini, Claude and Perplexity, with the report in 5 business days. The trade-off: the report tracks no competitors and no share of voice.
2. Peec AI
Peec AI suits teams that want a published monthly price and the widest listed choice of AI models to track. Its pricing page lists Starter at $95 a month for 50 prompts, Pro at $245 for 150 and Advanced at $495 for 350, each with 3 models chosen from options including ChatGPT, AI Mode, AI Overviews, Microsoft Copilot, Gemini and Naver AI. Enterprise runs at a custom price with up to 13 models, so the number of models depends on the plan, and extra models, Perplexity among them, are sold as add-ons. Annual billing carries a 15% discount, and a free trial is offered. The Peec AI Review sets out each plan in detail.
3. Profound
Profound suits enterprise marketing teams that want nine named answer engines and content Agents in one platform. Its pricing page lists a free trial with 50 prompts tracked daily for 7 days across ChatGPT, Gemini and Google AI Overviews, and an Enterprise plan at a custom price that tracks up to 9 answer engines: ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Anthropic Claude, Google AI Overviews and Exa Search. Both plans list Agents and a Context Manager; Enterprise adds an API, ChatGPT Shopping and exports. The page publishes no self-serve paid price; its FAQ mentions an Agency Growth plan without one. The Profound Review sets out each plan in detail.
4. Otterly.AI
Otterly.AI suits small teams that want the lowest published paid entry price for AI search monitoring. Its pricing page, which charges in US dollars, lists Lite at USD 29 a month for 15 search prompts, Standard at USD 189 for 100 and Premium at USD 489 for 400, each covering ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Claude, Google AI Mode and Gemini are paid add-ons, from USD 29 a month for Claude and USD 9 each for the other two on Lite. The plans list share of voice, sentiment and citation tracking, and annual billing carries 15% off.
5. Ahrefs Brand Radar
Ahrefs Brand Radar suits teams already on Ahrefs that want AI share of voice measured against real search demand. Its page covers AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot, with Claude through Custom Prompts, and measures mentions, citations, AI share of voice and impressions weighted by the search volume behind each prompt. Ahrefs plans from Lite upwards include a daily custom prompt quota, starting at 150 checks a month on Lite. Ahrefs' FAQ states that custom prompts are also sold standalone from USD 50 a month, with no Ahrefs subscription required. Each AI platform index costs USD 199 a month, or USD 699 for all, as the Brand Radar AI add-on. The Ahrefs Brand Radar Review sets out each part in detail.
6. Semrush AI Visibility Toolkit
Semrush's AI Visibility Toolkit suits teams already on Semrush that want AI tracking beside their existing SEO data. Its knowledge base lists the toolkit at $99 a month, with 25 tracked prompts and one domain for brand performance analysis, and names Google AI Mode and ChatGPT as examples of the platforms it tracks. Another 50 tracked prompts cost $60 a month, and each extra brand performance domain $99 a month.
7. Similarweb
Similarweb suits teams that want AI visibility reported next to traffic, SEO and competitor intelligence. Its AI search packages page lists AEO Intelligence at $99 a month billed annually, or $129 a month, up to $542 a month billed annually for the package that adds SEO, ads and competitive intelligence, each with 150 tracked prompts. The package covers AI brand visibility, sentiment, citation analysis and AI traffic; that page names no specific AI products for those features.
How do Profound and Peec AI differ?
Peec AI publishes monthly prices from $95 with 3 models of your choice, while Profound publishes a free trial and a custom-priced Enterprise plan that tracks up to 9 answer engines. On their top plans, Peec AI lists up to 13 models against Profound's 9, and Profound's plans also list Agents and AI Marketer credits.
AI Visibility Tools Report the Gap and Leave the Fix With Your Team
These tools show you where the AI chats mention, cite or misdescribe your business, and the work that changes those answers stays with your team or an agency. The AI hallucination fix guide for brands sets out that work step by step.
| Task | What the Tools Do | What Stays With You or an Agency | Example From This List |
|---|---|---|---|
| Find the gap | Track mentions, citations and share of voice across named AI products | Choosing which buyer questions matter | Otterly.AI monitors up to 400 search prompts on its Premium plan |
| Check accuracy | Compare AI answers with your own facts | Approving the correct facts | Aemorph's Hallucination Report flags conflicts with your website |
| Write the answers | Draft content inside the tool, where listed | Publishing approved answers on your site | Profound lists Agents and AI Marketer credits |
| Correct other sites | Report the pages the AI chats cite | Requesting corrections from those sites' owners | Ahrefs Brand Radar counts how often AI links to your pages as a source |
| Prove progress | Re-run the same prompts each month | Reading the trend against your goals | Semrush's toolkit tracks 25 prompts at its base price |
Sources: AI visibility tool vendors, November 2026 and others
An Agency Fits When Your Team Has No Time to Act on the Findings
An agency adds value when your tool shows gaps that your team has no time or skills to close, and a tool alone is enough when your team writes and publishes the fixes itself. The AEO agency vs DIY tools comparison weighs the two routes in full.
Do I need an AI visibility tool or an agency?
You need a tool when you want to see where you stand, and an agency when you also want the answers changed. Aemorph uses tools to measure and then does the work: it writes the core-fact sentences you approve, publishes the approved answers and reports monthly by topic and prompt cluster. Aemorph publishes four starting points:
| Offer | Price |
|---|---|
| Audits | From S$1,000 one-time |
| Sprints | From S$5,000 per website |
| Influencer Blueprint (SEO strategy and roadmap) | From S$15,000 one-time |
| Enterprise monthly engagements (Attain, Apex) | From S$12,500 a month |
Smaller monthly packages are available by application only, against strict criteria; details are on the pricing page. Monthly packages are priced per market.
Aemorph's Ground Truth Guarantee Puts AI Answer Accuracy in Writing
Aemorph's Ground Truth Guarantee, an AI accuracy guarantee, puts your AI answers in writing when you buy the Showstopper Sensor (Sprint 1) on its own. Sprint 1 is a 30-day showstopper-answer sprint for ChatGPT, Claude, Gemini and Perplexity. It publishes approved answers to your showstopper questions, the buyer questions that stop a purchase when AI answers them badly, built from your Brand Codex, your brand's single source of truth.
The Ground Truth Guarantee: within 30 days of publishing, ChatGPT, Claude, Gemini and Perplexity answer your showstopper questions with the facts in your Brand Codex. If they do not, Aemorph refunds 100% of your Sprint 1 fee and keeps working on the answers for a further 60 days, 90 days in total.
Choose a tool to see where you stand, and add Sprint 1 when the answers it finds are wrong. The standalone route starts with a free strategic conversation, in which Aemorph prompts the four AI chats for the answers they give about your brand today.
Terms: the Ground Truth Guarantee covers Sprint 1 bought on its own; Sprint 1 inside a monthly package carries no refund; it does not cover Sprint 2 (Entity Hardening), search rankings or Google AI Overviews. Full terms