Ahrefs Brand Radar tracks how your brand shows up in Google's AI answers and the main AI chatbots, using prompts drawn from Ahrefs' keyword data. It suits teams already paying for Ahrefs. This review reads Ahrefs' own pages, as published on 1 November 2026, and published user reports. Brand Radar measures mentions, citations and share of voice; approving your facts and changing the answers stays with your team or an agency.
This Ahrefs Brand Radar Review Reads Ahrefs' Own Pages and Published User Reports
This review judges Brand Radar on what Ahrefs publishes, so every price, platform and purchase route below comes from ahrefs.com and Ahrefs' help centre as read on 1 November 2026. Aemorph has not used Brand Radar; this review draws on Ahrefs' own pages plus published user reports, and where Ahrefs publishes no figure, the review says so. The best AI visibility tools ranking sets Brand Radar beside six other trackers.
| Criterion | What This Review Checks | Where It Is Published | Why It Matters to You |
|---|---|---|---|
| Platform coverage | Which AI platforms each index covers | Brand Radar page and help article | Decides which buyers' answers you see |
| Price and purchase route | Prices and how Ahrefs sells each part | Brand Radar page, help article and FAQ | Shows the full cost before you buy |
| Prompt source | Where the tracked prompts come from | Help article | Decides whether the prompts match your buyers |
| Refresh rate | How often each index updates | Help article | Sets how current your data is |
| Metrics | What each metric measures | Brand Radar page | Shows what the reports tell you |
| User reports | What independent users report in daily use | Reddit and YouTube | Shows how the tool works outside the vendor's own pages |
Sources: Ahrefs Brand Radar, November 2026
Brand Radar Weights AI Visibility by Real Search Demand
Brand Radar measures how often AI answers mention and cite your brand and weights that visibility by the search volume behind each prompt, drawing on Ahrefs' keyword data. Ahrefs' help article states that its prompt database comes from People Also Ask questions in Ahrefs' keyword index, entered into the web version of each AI chatbot.
| Part | Published Price (USD) | Covers | How Ahrefs Sells It |
|---|---|---|---|
| Included custom prompts | No extra charge | Lite 5 prompts (150 checks a month), Standard 10 (300), Advanced 20 (600), Enterprise from 83 (from 2,500) | Included with Ahrefs Lite and higher plans |
| Custom prompt packages | Basic USD 50 a month (2,500 checks), Growth USD 100 (7,000), Scale USD 250 (25,000) | Your own prompts, Claude included at 8 checks per update | Sold standalone, with no Ahrefs subscription required, per Ahrefs' FAQ |
| AI platform index | USD 199 a month per platform | One AI platform's index | Brand Radar AI add-on |
| All AI platforms | USD 699 a month, with 2,500 custom prompt checks | Every AI platform index | Brand Radar AI add-on |
Sources: Ahrefs Brand Radar, November 2026
The help article states that prices vary slightly by region, and its plan table lists the AI indexes as "Brand Radar AI Add-on (any paid plan)". The platforms are Google AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot, with Claude for custom prompts only. Ahrefs' FAQ also lists Grok, while the help article states that Ahrefs is temporarily unable to gather new Grok data. The Brand Radar page defines mentions as how often your brand name appears in AI answer text, citations as how often AI links to your pages or domains, AI share of voice against competitors, and estimated impressions weighted by real search volume.
How often does Brand Radar update?
Ahrefs' help article states that the AI chatbot indexes update once a month, AI Overviews every few days, and custom prompts at the frequency you set. Custom prompts suit teams that need fresher chatbot data than the monthly index provides.
Brand Radar Shows the Gap, and Closing It Stays With Your Team
Brand Radar shows where AI answers mention, cite or leave out your brand, while writing, approving and placing the facts that change those answers stays with your team or an agency. The pages read for this review describe monitoring and benchmarking, not content production or a check of AI answers against your own approved facts. The AEO agency vs DIY tools comparison weighs running that work in-house against hiring it out.
| Task | What Brand Radar Publishes | What Stays With You or an Agency |
|---|---|---|
| Find where you appear | Mentions, citations and AI share of voice per platform | Choosing the buyer questions that matter |
| Size the opportunity | Impressions weighted by search volume | Deciding which topics to fix first |
| Find the sources | The pages and domains AI tools cite most | Requesting corrections from those sites' owners |
| Check answer accuracy | No accuracy check against your own facts described | Comparing answers with your approved record |
Sources: Ahrefs Brand Radar, November 2026
Ahrefs Brand Radar Against Profound and Peec AI
Brand Radar ties AI visibility to Ahrefs' keyword data, Profound tracks nine named engines with content Agents, and Peec AI publishes a monthly price ladder from $95. The Profound review covers Profound's plans in the same format.
| Tool | Published Entry Price (read 1 November 2026) | Engines | Strength | Trade-Off |
|---|---|---|---|---|
| Ahrefs Brand Radar | Standalone custom prompts from USD 50 a month; AI platform index USD 199 a month each | AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot; Claude for custom prompts | Prompts drawn from Ahrefs' keyword data | AI platform indexes sold separately as the Brand Radar AI add-on |
| Profound | Trial free; Enterprise custom | Up to 9 on Enterprise | Nine named engines and content Agents | No self-serve paid price published |
| Peec AI | Starter $95 a month | 3 models of your choice on Starter, Pro and Advanced; up to 13 on Enterprise | Published price ladder and daily metrics | Extra models are paid add-ons below Enterprise |
Sources: Ahrefs Brand Radar, November 2026
Is Ahrefs Brand Radar or Peec AI the better fit?
Brand Radar fits teams already on Ahrefs that want AI visibility next to their keyword and backlink data, while the Peec AI review shows the closer fit for a standalone tracker with daily metrics. Peec AI's product page states daily updates per engine; Brand Radar's chatbot indexes update monthly.
Users Value Brand Radar for Investigating Trends and Question Its Depth
Published user reports describe Brand Radar as a source of trends and newly cited pages, and question its depth for smaller brands, its sentiment filters and its price. The reports come from users with no stated tie to Ahrefs, and the video carries no paid-promotion label. The three Reddit comments date from 2025; Ahrefs has grown the dataset since, and its FAQ, read 1 November 2026, cites more than 400 million search-backed prompts.
| Reviewer and Platform | Date | What They Report | Tone |
|---|---|---|---|
| Gert Mellak, YouTube | 3 August 2026 | Says it surfaces cited pages and domains "you haven't had on your radar yet", but for his agency "the brand radar is not very usable"; in his review he found no sentiment filters for AI responses | Mixed |
| u/Pemavor, Reddit r/SEO_for_AI | 19 August 2025 | "The data updates monthly, so it's more about spotting trends" than real-time tracking, a view that predates daily custom prompts | Neutral |
| u/BruceW, Reddit r/SEO_for_AI | 12 August 2025 | "It's great in theory, but the database is nowhere near the scale" that brands other than the biggest need | Negative |
| u/SessionLast5480, Reddit r/seogrowth | 24 July 2025 | An Ahrefs customer: "the pricing is way too steep for me" | Negative |
Source: AI visibility tool user reports, November 2026
Ahrefs Brand Radar Fits Teams Already on Ahrefs
Brand Radar fits teams already paying for Ahrefs that want AI visibility weighted by search demand, and it fits less well for teams without an Ahrefs plan.
| Buyer | Fit | Why |
|---|---|---|
| SEO team already on Ahrefs Lite or above | Strong | 150 to 600 custom prompt checks a month included from Lite to Advanced; AI indexes added as needed |
| Team sizing AI opportunities by search demand | Strong | Impressions weighted by search volume |
| Team without an Ahrefs plan | Weaker | Custom prompts sold standalone from USD 50 a month, without Ahrefs' keyword and backlink data alongside |
| Team whose AI answers state wrong facts | Partial | Brand Radar shows the answers and sources; correcting the facts needs separate work |
Aemorph's Ground Truth Guarantee, an AI accuracy guarantee, puts your AI answers in writing when you buy the Showstopper Sensor (Sprint 1) on its own. Sprint 1 is a 30-day showstopper-answer sprint for ChatGPT, Claude, Gemini and Perplexity. It publishes approved answers to your showstopper questions, the buyer questions that stop a purchase when AI answers them badly, built from your Brand Codex, your brand's single source of truth.
The Ground Truth Guarantee: within 30 days of publishing, ChatGPT, Claude, Gemini and Perplexity answer your showstopper questions with the facts in your Brand Codex. If they do not, Aemorph refunds 100% of your Sprint 1 fee and keeps working on the answers for a further 60 days, 90 days in total.
Choose Brand Radar to see where you stand next to your Ahrefs data, and add Sprint 1 when the answers it finds are wrong. The standalone route starts with a free strategic conversation, in which Aemorph prompts the four AI chats for the answers they give about your brand today.
Terms: the Ground Truth Guarantee covers Sprint 1 bought on its own; Sprint 1 inside a monthly package carries no refund; it does not cover Sprint 2 (Entity Hardening), search rankings or Google AI Overviews. Full terms