Synapxe, a HealthTech organisation in Singapore, grew organic search traffic 245% in the seven months after its 4,000+ page website moved to Sitecore, from 6,372 monthly organic visits in August 2023 to 21,953 in March 2024. Aemorph planned the migration and has worked with Synapxe across three contract years, from 2023 to 2026. For a large organisation, a migration that keeps its search traffic and then grows it protects the visits your enquiries, applications and leads start from.
Synapxe's monthly organic visits more than tripled in the seven months after launch.
| Measure | Value | What it measures | Period | Source |
|---|---|---|---|---|
| Traffic growth | +245% | Monthly organic visits | Aug 2023 to Mar 2024 | Ahrefs organic traffic, captured Apr 2024 |
| Site migrated | 4,000+ pages | Pages moved from a custom CMS to Sitecore | Launched Jul 2023 | Aemorph migration record |
| Monthly visits | 6,372 to 21,953 | Organic visits per month, start and end | 7 months | Ahrefs organic traffic, captured Apr 2024 |
Organic search results, not AI citations. Source: Ahrefs organic traffic, captured April 2024.
Synapxe's Website at Launch
Synapxe.sg launched in July 2023 as a new domain, so August 2023, its first full month, is the baseline for every later traffic gain. The migration moved more than 4,000 pages from a custom CMS to Sitecore, and the project ran from March to August 2023. A new domain carries no earlier traffic of its own, which is why the result on this page measures growth after launch, not a before-and-after comparison across the move.
Why does a large migration put search traffic at risk?
A migration changes the address of every page, so each old URL needs a redirect to its correct new page, or the links and rankings it earned stop counting for your site. On a site of 4,000+ pages, every missed redirect, broken link or error page is one more path where a buyer, a patient or a job applicant lands on nothing.
What Aemorph Did for Synapxe
Aemorph planned Synapxe's migration, specified the redirects and verified the result, while Synapxe's developers implemented the move, so the organisation kept the authority its pages had earned and built on it after launch. Across the project and the work that followed, Aemorph:
- Planned the move of 4,000+ pages from a custom CMS to Sitecore and specified the redirects.
- Transferred backlinks to the new pages to keep the authority the old pages had earned.
- Fixed existing errors, including 404 (page not found) pages.
- Migrated the relevant articles from the previous five years and created new website pages.
- Recommended on-page changes matched to HealthTech job roles and the intent behind each search.
- Verified the result after launch, with Synapxe's developers implementing each change.
Source: Ahrefs organic traffic, captured April 2024; Aemorph migration record, 2026.
What does Aemorph check before a large site goes live?
Before launch, Aemorph lists every URL that carries inbound links, rankings or visits, maps each one to its new page and checks that your developers implement the 301 redirects as planned. After launch, Aemorph monitors 404 errors and key pages so a gap is found and fixed early. The full seven-step migration process sits on the technical SEO service page.
The Results: Traffic Growth After the Migration
Synapxe's monthly organic visits rose from 6,372 to 21,953 in the seven months after launch, more than three times the first full month, bringing far more people to its pages each month. Organic keywords grew over the same period.
| Metric | Start | End | Period | Change | Annualised rate |
|---|---|---|---|---|---|
| Organic traffic (visits/month) | 6,372 | 21,953 | Aug 2023 to Mar 2024, 7 months | +245% | Short window, not annualised |
Organic search results, not AI citations. Source: Ahrefs organic traffic, captured April 2024. How results are measured
Why does Synapxe's result carry no annualised rate?
Synapxe's result covers seven months from a new domain's first full month, so it reads as a short-window result and carries no annualised rate, the same treatment as EZRA Clinic and HiBye. The raw change, 245% across seven months, is the measured result.
What This Result Demonstrates
Synapxe's result shows what a planned migration, followed by error fixes, migrated articles and on-page work, does for a large HealthTech organisation: its organic traffic more than tripled within seven months of launch. The comparison covers two dates, so it does not isolate which part of the work caused the change. When your site runs to thousands of pages, the migration plan decides whether the traffic you have built carries over, and the work after launch decides how fast it grows. Your next step at this stage is GEO (generative engine optimisation): getting your organisation's facts cited inside ChatGPT, Claude, Gemini and Perplexity, not only ranked in a Google results page.
Replicate This Result With Technical SEO
Aemorph's technical SEO service plans your migration, specifies every redirect and verifies the result, so a large site keeps its traffic through the move and grows after it. For organisations running several divisions or markets, enterprise SEO runs the same discipline across the whole estate, and healthcare organisations start with SEO, AEO and GEO for hospitals and medical groups.
The result above comes from organic SEO. To get the AI chats stating your facts correctly as well, start with the Showstopper Sensor (Sprint 1), Aemorph's 30-day AI answer sprint. It publishes the answers to your showstopper questions, the buyer questions that stop a purchase when AI answers them badly, as the first part of your Brand Codex, your brand fact sheet: the single source of truth for what AI says about you. Sprint 1 comes with an AI accuracy guarantee.
Buy the Showstopper Sensor (Sprint 1) on its own and it carries the Ground Truth Guarantee: if ChatGPT, Claude, Gemini and Perplexity still miss your approved facts 30 days after your answers go live, you get your Showstopper Sensor fee back in full.
To buy Sprint 1 on its own, you start with the free strategic conversation, and Aemorph quotes each engagement after it; starting points are on the pricing page.
Explore the full set of Aemorph case studies, or book a strategic conversation to discuss a similar result for your business.