NCS Singapore Case Study: 475% Organic Traffic Growth in 16 Months

NCS Singapore, a B2B technology and IT services provider, lifted its organic search traffic 475% during a 16-month SEO engagement with Aemorph: 1,497 Ahrefs-estimated monthly organic visits in December 2021 became 8,614 by April 2023. Annualised, that is 272% a year. For an Australian B2B technology firm, the arithmetic is the same: organic visits from SEO (search engine optimisation) put enterprise buyers on your capability pages with no cost per click, and that is where your leads and sales begin.

Across the 16 months, the provider's Ahrefs-estimated monthly organic visits rose almost sixfold.

Organic search results, not AI citations. Source: Ahrefs, August 2026.

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Written by Kevin Dam, founder of Aemorph, who has practised SEO since 2010 and sits on the Forbes Agency Council. Aemorph is a Google Partner. LinkedIn

The Provider's Search Visibility Before the Engagement

December 2021 is the starting line: NCS Singapore's 1,497 monthly organic visits that month, shown in the table above, are the baseline every later gain is measured from. Aemorph publishes the baseline figure only, with no diagnosis attached.

Why does a B2B technology provider need a verified record for each capability?

Enterprise buyers search by capability, sector experience or delivery model, so a page for each capability, backed by a verified record (the facts your business supplies and approves), gives each of those searches a page to match. In Aemorph's working model, that supports your relevance; rankings also depend on other signals.

What Aemorph Did for NCS Singapore

From December 2021 to April 2023, Aemorph ran a 16-month SEO engagement for NCS Singapore that paired informational content written for its industry with a focused link-building campaign, aimed at buyers researching a capability. The work came from the same team and SEO discipline the entity-first method grew from, and it had three parts. Aemorph:

1. Produced 27 bespoke informational pieces for NCS Singapore's industry.
2. Ran a link-building campaign over three months.
3. Monitored the site's search performance throughout the engagement.

Ahrefs-estimated monthly organic visits reached 5,163 in March 2022, three months in, and 8,614 in April 2023.

Source: Ahrefs organic traffic, Aemorph portfolio record for NCS Singapore (March 2022 figure).

For an Australian B2B technology site, Aemorph's general method adds three foundations: one checked record of the company (core capabilities, sector experience and delivery credentials), a dedicated page for each capability area so a buyer with a specific requirement lands on a specific page, and industry directories and third-party citations that match that record. Aemorph verifies Australian client sites in both Google Search Console and Bing Webmaster Tools, so indexing and query data come from both engines.

What does a verified record include for a B2B technology provider?

A B2B technology provider's verified record lists its named capability areas, sector specialisms, delivery credentials and corporate identity details, exactly as the business supplies and approves them. Aemorph specifies structured data, code that labels those facts for search engines, which your developers implement and Aemorph checks, to help Google and Bing match a procurement researcher's specific requirement to the right provider page.

The Australian Search Market for B2B Technology Providers

Australian buyers research on Google first and Bing second, and Google AI Overviews now sit inside Australian results, so an Australian B2B technology provider needs its capability facts clear to both engines and to AI answers. Google held 87.9% of search engine market share in Australia in September 2026 and Bing held 9.17% (StatCounter). AI Overviews rolled out Australia-wide on 29 October 2024. The table adds the business count and SME AI adoption.

Sources: StatCounter Global Stats, search engine market share, Australia, September 2026; Google Australia, "Introducing AI Overviews in Australia", 29 October 2024; Australian Bureau of Statistics, Counts of Australian Businesses, including Entries and Exits, July 2022 to June 2026, released 18 August 2026; National AI Centre, AI adoption insights, December 2025 to February 2026; Ahrefs Keywords Explorer, Australian database, 24 October 2026.

These are Australian market figures; the NCS Singapore results on this page are the client's own. More are on the AI search statistics for Australia page.

The Results: Verified Traffic Growth

Over the 16 months, NCS Singapore's Ahrefs-estimated monthly organic visits rose almost sixfold, from 1,497 to 8,614.

Organic search results, not AI citations. Source: Ahrefs, August 2026. How results are measured

How is the annualised growth figure calculated?

Aemorph divides the end value by the start value, raises the result to the power of twelve over the number of months, and subtracts one. Applied to NCS Singapore's 16 months, the formula turns the 475% raw increase into 272% a year; the annualised figure sits below the raw one because the window runs longer than a year. Aemorph's ten published case-study engagements run from four months to nearly eight years, so seven of the ten results are annualised this way for a fair comparison; the three short-window results carry no annualised rate.

What This Result Demonstrates

The NCS Singapore figures record a 475% rise in Ahrefs-estimated monthly organic traffic during a 16-month engagement of steady industry content, a short link-building campaign and continuous monitoring. The comparison uses two dates, so it does not separate which part of the work caused the change. In Aemorph's working model, enterprise buyers research in more steps than a consumer running one search, which is why the method gives each capability its own page. For an Australian provider, the next step is GEO (generative engine optimisation): getting a specific capability cited inside ChatGPT, Claude, Gemini and Perplexity while a buyer researches, not only ranked in Google or Bing.

Replicate This Result With B2B SEO in Australia

Aemorph's B2B SEO service for Australian providers starts with your verified, capability-by-capability record, so buyers in a multi-stage procurement process find a page for each capability you sell. The same record also supports broader SEO and GEO. Aemorph is headquartered in Singapore and has no office in Australia; it serves Australian clients remotely, in Australian business hours.

The NCS Singapore result comes from organic SEO. For the AI chats to state your facts correctly too, the standalone start is the Showstopper Sensor (Sprint 1), a 30-day showstopper-answer sprint for ChatGPT, Claude, Gemini and Perplexity. Bought on its own, it publishes the answers to your showstopper questions, the buyer questions that stop a purchase when AI answers them badly, as the first part of your Brand Codex, your brand fact sheet of approved facts. On the enterprise route, Sprint 1 runs inside Attain or Apex after the audit and the Influencer Blueprint.

Bought on its own, the Showstopper Sensor (Sprint 1) carries the Ground Truth Guarantee: correct in ChatGPT, Claude, Gemini and Perplexity within 30 days of publishing, or a 100% refund of Sprint 1 and 60 more days of work.

Terms: the Ground Truth Guarantee covers Sprint 1 bought on its own; Sprint 1 inside a monthly package carries no refund; it does not cover Sprint 2 (Entity Hardening), search rankings or Google AI Overviews. Full terms

A standalone Sprint 1 starts with the free strategic conversation, and Aemorph quotes each engagement after it. Australian clients are quoted in Australian dollars, and starting points are on the pricing page.

Browse the full set of Aemorph case studies, or book a strategic conversation to discuss a similar result for your Australian business.