Aemorph's SEM service builds your landing page and your Google Ads campaigns, then runs them for your first month with no management fee while you fund the ad spend.
Your campaigns reach buyers at the moment they search, and you see them perform on your own budget before you pay Aemorph anything. Continue into month two and management starts from S$2,500 a month. Stop after month one and the campaigns end. Every campaign is built and managed in Aemorph's Google Ads manager account.
Your First Month of SEM Carries No Management Fee: You Fund the Ads, Aemorph Builds and Runs Them
Aemorph builds and manages your paid search for the first month at no fee, as long as you fund the recommended ad budget, so you judge the work on live campaigns instead of a proposal.
The first month covers the full build, from the account audit to launch and management:
| Item | Month one | From month two |
|---|---|---|
| Management fee | None | From S$2,500 a month |
| Ad spend | Funded by you, at the recommended budget | Funded by you, at the recommended budget |
| What Aemorph does | Account audit, tracking set-up, landing page build, campaign builds, launch and management | Monthly management, optimisation and reporting |
| Term | One month, with no obligation to continue | 3-month minimum term, starting after the free month |
Aemorph sets the recommended budget from Google Ads forecasting for your keywords and locations; it typically sits between S$3,000 and S$5,000 a month in media spend. Choose not to continue after month one and Aemorph switches the campaigns off. The campaigns are built and managed in Aemorph's Google Ads manager account.
Ad spend is funded by you and sits outside Aemorph's management fee.
Aemorph Governs Your Google Ads, So Every Dollar Has a Defined Job
Aemorph governs the automation inside your Google Ads campaigns, so your spend reaches buyers who are ready to act instead of whoever Google's AI finds first.
Google's bidding and ad systems now do most of the work in an account, and the results depend on who directs them. Aemorph runs every account on four stages:
| Stage | What Aemorph does | What it protects |
|---|---|---|
| Fuel | Clean conversion data, strong creative assets and defined audiences | The signals Google's AI learns from |
| Control | Negative keywords, placement controls and brand exclusions | Your budget from irrelevant searches and placements |
| Refine | Evidence-led reporting and adjustment every month | Performance as auctions and competitors change |
| Result | Qualified demand from buyers who intend to act | Your cost per lead and cost per booking |
What does Google's AI need from your account?
Google's AI needs three inputs from your account: clean conversion data, strong creative and strategic guardrails.
Conversion tracking and CRM matching teach Smart Bidding what a good customer looks like; without them, it optimises towards the wrong outcomes. Google tests ad combinations at scale, so the quality of your headlines, images and video decides what shows and what converts. Brand exclusions, placement controls and negative keyword lists keep the automation on brief and off wasted spend.
Which campaign types does Aemorph run?
Aemorph builds your account on four campaign types, each with a defined role, so no budget competes with another for the same buyer.
| Campaign type | Role | What it does for you |
|---|---|---|
| Search | High intent | Captures in-market searches with full control over bids and messaging, and stops Performance Max from taking your most valuable traffic |
| Performance Max | Scaled reach | Runs across Google's inventory with AI optimisation, fed clean data and tight exclusions so it finds new customers without going off brief |
| Demand Gen | Demand creation | Visual campaigns across YouTube, Discover and Gmail that build interest among in-market audiences before they search |
| Display and remarketing | Closing the loop | Re-engages people who visited, viewed a service or abandoned a cart, and brings them back to convert |
Every account separates branded and non-branded search, carries exhaustive keyword and negative keyword lists, keeps match types disciplined and matches the bid strategy to the goal.
How does Aemorph use Quality Score to prioritise improvements in your account?
Quality Score is a keyword-level diagnostic scored from 1 to 10, and Aemorph uses it to decide which ads, keywords and landing pages to fix first in your account.
Google builds the score from three parts: expected click-through rate, ad relevance and landing page experience (Google Ads Help, About Quality Score). Google describes it as a diagnostic tool and states that it is not an input in the ad auction. Aemorph uses the score as a to-do list: tightening ad groups, aligning copy with keywords and repairing the landing pages behind them.
What happens after the click?
Aemorph builds dedicated landing pages for your ad campaigns and audits them for conversion rate, user experience and message match, because a strong ad sent to a weak page wastes the click.
Building the pages in-house lets Aemorph launch and change campaigns faster, without waiting on a website release. The audit finds where visitors drop off and whether each page delivers on the promise its ad made. Aemorph prioritises the fixes against Quality Score components, conversion rate and cost per acquisition, then measures their effect after launch. Your first landing page is part of the free first month.
How does Aemorph run paid search for businesses with physical locations?
For businesses with shops, clinics or showrooms, Aemorph ties every dollar to people close enough to visit and every booking to the ad that drove it.
Six tactics carry that work:
- Geofenced targeting centres campaigns on each location, with a radius sized to how far your customers travel.
- Dayparting schedules ads for the hours your locations drive visits, not across the full day.
- Promotion landing pages, built by Aemorph, give each offer its own ad creative and page, kept separate from the main site so its performance is easy to isolate.
- Tracked bookings tag every booking form submission with the campaign, ad and promotion behind it.
- Promotion-code redemption asks customers to mention the offer to claim it, so in-store redemptions trace back to the campaign.
- WhatsApp attribution opens the chat pre-filled with the campaign details, so every WhatsApp enquiry arrives tagged to its source.
What is SEM (Search Engine Marketing)?
SEM, search engine marketing, is buying paid placement on a search results page, most often through Google Ads, so your business appears in the paid positions for a chosen search term.
The industry now uses SEM to mean paid search, and the ads run only while the budget runs. The SEM guide explains what paid search buys and where it stops.
Aemorph's Paid Search Cut Roll'd's Cost per Order 64% and JonesDental's Cost per Conversion 16%
Governed paid search lowers what each order or appointment costs you while the volume grows, and two Australian accounts show the effect of Aemorph management over nearly two years.
Case study · Vietnamese catering franchise, Australia · since October 2024
Roll'd cut its cost per catering order 64% year on year and grew monthly catering orders almost tenfold, from 226 in September 2025 to 2,196 in September 2026.
Roll'd runs one of Australia's largest Vietnamese street-food networks. Aemorph manages its national Search and Performance Max campaigns, tracked against catering orders, and expanded the account from a single Search campaign into a Performance Max-led, multi-format programme. Catering orders rose 89% year on year in December 2025 and 74% in January 2026. From January to February 2026, on the same monthly budget, orders rose 35% and the cost per order fell 26%. September 2026 set the account's all-time high, up 33% on August.
Google Ads conversions, counting catering orders only, September 2025 to September 2026. Google Ads undercounted orders in June and July 2026 while tracking was rebuilt after a website platform change; Roll'd's own ordering platform recorded higher figures for those months.
Source: Google Ads account data, September 2026
Case study · Dental, Australia · 22 months
JonesDental cut its cost per conversion 16.1% and grew monthly conversions 44.1%.
The account had no campaign history when Aemorph took it over. Aemorph built Location, Brand and Service Search campaigns, tightened conversion tracking and governed spend against a defined cost-per-conversion target. Conversion rate rose from 29.32% to 35.52% over the same period, and the account produced 2,540 conversions across 22 months.
Cost per conversion and monthly conversions compare the September to November 2024 average with June 2026.
Aemorph's SEM Management Starts From S$2,500 a Month, After a Free First Month
After your free first month, Aemorph manages your paid search from S$2,500 a month on a 3-month minimum term that starts after the free month, with the ad spend funded by you on top of the fee.
A full engagement therefore runs at least four months: one free month, then three paid months. The fee covers the monthly management, optimisation and reporting set out below.
| Offer | Price |
|---|---|
| First month: account audit, tracking, landing page, campaign builds, launch and management | No management fee; you fund the ad spend |
| Monthly SEM management from month two | From S$2,500 a month, on a 3-month minimum term after the free month |
| Recommended ad budget | Typically S$3,000 to S$5,000 a month in media spend, set from Google Ads forecasting |
Ad spend is funded by you and sits outside Aemorph's management fee.
Aemorph's SEM is built for:
- Hospitals and healthcare providers that run Google Ads under healthcare advertising rules.
- Financial services and insurance firms that run Google Ads under financial advertising rules.
- Multi-location businessessuch as clinics, franchises and showrooms, that tie each location's ads to bookings and visits.
- Businesses with a conversion they tracksuch as a booking, an order, a call or an enquiry, and the budget to fund the recommended ad spend.
It is not built for a one-off test below the recommended budget, or for an account run without tracked conversions.
SEM Starts With a Free Conversation, Then a Free First Month of Campaigns
Your SEM starts with a free strategic conversation and an account audit, then Aemorph builds and runs your campaigns for a month before any management fee applies.
- First contact. Book a free strategic conversation of 30 to 60 minutes on a video call, recapped by email. Aemorph responds within 24 hours and answers your vetting questions.
- Audit. Review your existing Google Ads account, tracking and past performance, and forecast the recommended ad budget for your keywords and locations.
- Start date. Lock a start date; your campaigns start within 21 days of agreement.
- Free first month. Build and launch your landing page and campaigns in four set-up stages, then manage them for the rest of the month.
- Decision. Continue from month two on the monthly fee and a 3-month minimum term covering months two to four, or stop, and Aemorph switches the campaigns off.
The first month runs in four set-up stages before launch:
| Stage | What Aemorph does |
|---|---|
| 1. Onboarding | Kick-off and deep dive, account access, an audit of your existing Google Ads account, and keyword and competitor research |
| 2. Tracking | GA4 and Google Tag Manager configuration, conversion tracking, and goal and event set-up |
| 3. Campaign builds | Your landing page, branded and non-branded Search, audiences, keyword and negative keyword lists, ad copy, extensions, bid strategy, and display and remarketing groups |
| 4. Launch | Reporting set-up, your approval, then go live |
What does Aemorph manage every month?
Aemorph manages your account every month instead of setting it and leaving it.
The monthly work covers:
- Search-term and keyword optimisation
- Negative keyword management
- Bid management
- Budget assessment and reallocation
- Ad copy and extension optimisation
- Demographic, geographic and device tuning
- Ad scheduling by day and hour
- Competitor research
- Monthly performance reporting
Who runs your SEM campaigns?
Ramel and Emman run your Google Ads campaigns, with your own account manager as your day-to-day contact.
Your account manager introduces the team at kick-off, and every message gets a reply within 24 hours.
| Prerequisite | Who does it | What Aemorph needs | Output | When |
|---|---|---|---|---|
| Strategic conversation (free) | Your decision-maker with Aemorph | 30 to 60 minutes on a video call | Your vetting questions answered and recapped by email | Aemorph responds within 24 hours |
| Existing Google Ads account access | Your marketing lead | Access to your current ad account, where you have one | Account audit and budget forecast | Before the start date |
| Ad budget and conversion target | Your marketing lead | Funding for the recommended ad spend and the action that counts as a conversion | Conversion definition | From kick-off |
| Analytics and tag access | Your marketing lead | Access to GA4 and Google Tag Manager | Conversion tracking | From kick-off |
| Sign-off on public claims | Your nominated point of contact | The approved wording of regulated statements | Approved public claims | Before Aemorph publishes |
Aemorph Checks Regulated Claims in Your Ads and Landing Pages
Aemorph checks regulated claims in your ad copy and landing pages before publication, so the ads that bring you leads state only claims you have approved.
Health claims are checked against PubMed, professional associations and government health authorities. Financial and insurance ads carry the required disclaimers and no guaranteed outcomes. Your nominated point of contact signs off regulated claims before Aemorph publishes them, and you decide who that is: the business owner, the CMO or the risk team. Your analytics and CRM stay yours, under an access practice aligned with ISO 27001; the campaigns are built and managed in Aemorph's Google Ads manager account.
| Claim or data type | Where it applies | What Aemorph checks | Evidence standard | When |
|---|---|---|---|---|
| Medical and health claims | Hospitals, medical groups, dental, optometry | Conservative wording, no exaggerated promises | PubMed, professional associations, government health authorities | Before publication |
| Financial and insurance claims | Financial services, insurance | Disclaimers present, no guaranteed outcomes | Your point of contact's sign-off | Before publication |
| Testimonials and before-and-after | Every regulated industry | Used only where the law permits | Your point of contact's sign-off | Before publication |
| Client data and access | Every client | Your analytics and CRM stay yours; named accounts with only the access the work needs, ISO 27001-aligned practice | You hold ownership of your analytics and CRM | From kick-off |
General guidance, not legal advice.
Each country's healthcare advertising rules are the client's obligation and are set out on the country pages: SEM in Singapore and SEM in Australia.
Start Your Free First Month of SEM With a Strategic Conversation
Book a free strategic conversation, and Aemorph audits your account, forecasts your ad budget and builds your first month of campaigns with no management fee.
The SEM guide explains what paid search buys and where it stops, and the search engine marketing guide covers ad types, match types and campaign set-up in depth.