A GEO (generative engine optimisation) tool shows you whether ChatGPT, Claude, Gemini and Perplexity mention, cite and recommend your business when buyers ask them questions, so you see where you win or lose deals before the first call. The seven tools below range from self-serve prompt trackers to enterprise intelligence platforms. Each entry states which AI platforms it tracks, what it measures and what it costs.
What GEO Tools Measure
GEO tools measure your presence inside AI-generated answers: how often your brand appears, which sources the AI cites and how it describes you against competitors. A traditional SEO tool tracks keyword rankings, backlinks and organic traffic. A GEO tool sends conversational prompts about your category, products and competitors to AI platforms on a schedule and records the answers. Many GEO tools also track Google AI Overviews, which belongs to AEO (answer engine optimisation) rather than GEO.
The stronger platforms combine prompt tracking, citation monitoring, competitor benchmarking and sentiment analysis in one workflow. For the method behind the metrics, read the GEO guide.
Why does a business need a GEO tool?
A page that ranks well in Google can still be missing from AI answers, and a GEO tool is the only way to see that gap and track it over time. Buyers increasingly ask AI assistants for summaries and recommendations instead of clicking through search results. If your brand is absent, or described wrongly, you lose exposure at the research stage. The main benefits:
- Monitors AI-generated brand mentions across platforms.
- Tracks visibility prompt by prompt.
- Benchmarks your presence and citations against competitors.
- Shows which sources AI systems cite in your category.
- Measures sentiment and share of voice in AI answers.
- Flags gaps where competitors appear and you do not.
1. Writesonic
Writesonic suits small and mid-sized marketing teams that want GEO tracking and AI-assisted content production in one tool.
Screenshot: Writesonic website, October 2026.
Writesonic pairs AI visibility tracking with content generation, so a team can see how AI platforms answer relevant prompts and produce content to address the gaps in the same workflow. Lower plans track ChatGPT, Gemini and Google AI Overviews; Enterprise extends tracking to nine platforms, including Perplexity, Claude, Grok and Microsoft Copilot.
Core features:
- AI search visibility tracking
- Prompt-level monitoring with daily answer tracking
- Google AI Overviews monitoring
- AI-assisted article generation
- Content optimisation workflows
How is Writesonic priced?
Writesonic prices by the number of tracked prompts, with platform coverage widening at the Enterprise tier.
| Plan | Price | Billing | Platforms tracked | Prompts |
|---|---|---|---|---|
| Starter | USD 79 a month | Billed annually | ChatGPT, Gemini, Google AI Overviews | 50 |
| Basic | USD 199 a month | Billed annually | ChatGPT, Gemini, Google AI Overviews | 100 |
| Growth | USD 399 a month | Billed annually | ChatGPT, Gemini, Google AI Overviews | 200 |
| Enterprise | Quote-based | Custom | Nine platforms, including Perplexity and Claude | Custom |
Source: Writesonic pricing, checked October 2026.
2. Profound
Profound suits enterprise brands that need large-scale AI visibility intelligence, detailed reporting and dedicated support across markets.
Screenshot: Profound website, October 2026.
Profound focuses on how AI systems discuss brands, products and competitors at scale. You analyse AI-generated mentions, citation frequency, competitor visibility and how AI frames your brand narrative across regions. Its reporting depth suits larger marketing and communications teams.
Core features:
- Prompt intelligence monitoring
- Citation tracking and analysis
- Competitor AI monitoring
- Share-of-voice reporting
- Multi-market AI visibility insights
- Enterprise reporting workflows
How is Profound priced?
Profound sells through demos and custom enterprise contracts rather than public subscription tiers. Expect a sales-led onboarding process, which suits enterprises more than small teams.
| Plan | Price | Billing | Suitable for | Watch-out |
|---|---|---|---|---|
| Enterprise | Quote-based | Custom contract | Enterprise brands | No public pricing |
| Custom package | Quote-based | Custom contract | Global organisations | Requires demo and sales consultation |
Source: Profound, checked October 2026.
3. AthenaHQ
AthenaHQ suits GEO-focused teams that want competitive diagnostics and blind-spot detection across several AI models.
Screenshot: AthenaHQ website, October 2026.
AthenaHQ combines AI visibility monitoring with competitor analysis and GEO audit workflows. You see where competitors appear in AI answers, where your citations are missing and which content gaps explain it, compared across several AI systems.
Core features:
- AI citation tracking
- GEO audit workflows
- Competitor visibility analysis
- Blind-spot detection
- Multi-model monitoring
- Prompt-level performance tracking
How is AthenaHQ priced?
AthenaHQ uses credits, where one credit equals one AI response, so your cost rises with prompt volume and the number of models you track.
| Plan | Price | Billing | Credits | Suitable for |
|---|---|---|---|---|
| Essential | USD 0 | Free | 300 | Testing |
| Starter | USD 295 a month | Monthly | 3,600 | SMBs and GEO-focused teams |
| Enterprise | Quote-based | Custom | Custom | Enterprise operations |
Source: AthenaHQ plans, checked October 2026.
4. Peec AI
Peec AI suits agencies and smaller teams that want clear, prompt-level visibility tracking without a heavy set-up.
Screenshot: Peec AI website, October 2026.
Peec AI tracks how often your brand appears in AI answers and how competitor visibility changes over time. You monitor prompts daily, benchmark competitors and analyse share of voice across the AI models you choose. Its simple dashboards make it quick to adopt.
Core features:
- Daily AI visibility tracking
- Prompt-level monitoring
- Competitor benchmarking
- Share-of-voice analysis
- Multi-model tracking
- Project-based reporting
How is Peec AI priced?
Peec AI prices in euros by prompts, projects and the number of AI models, with Enterprise covering all models and unlimited projects.
| Plan | Price | Prompts | Models | Projects |
|---|---|---|---|---|
| Starter | EUR 85 a month | 50 | 3 of your choice | 1 |
| Pro | EUR 205 a month | 150 | 3 of your choice | 2 |
| Advanced | EUR 425 a month | 350 | 3 of your choice | 5 |
| Enterprise | Quote-based | Custom | All models | Unlimited |
Source: Peec AI pricing, checked October 2026.
5. Semrush AI Visibility Toolkit
The Semrush AI Visibility Toolkit suits teams already working in Semrush that want AI visibility reporting next to their SEO data.
Screenshot: Semrush AI Visibility Toolkit website, October 2026.
The AI Visibility Toolkit adds prompt tracking, AI search analysis and brand visibility reports to the Semrush platform. Existing users fold AI visibility into their current reporting without adopting a separate tool. It is focused on visibility analysis rather than enterprise intelligence.
Core features:
- AI prompt research and tracking
- AI visibility and brand performance reporting
- Competitor tracking
- AI search site audits
- Integration with Semrush workflows
How is the Semrush AI Visibility Toolkit priced?
The toolkit costs USD 99 a month, with extra users, domains and prompts charged as add-ons. Agencies tracking many brands see costs scale quickly.
| Item | Price | Billing | What it adds | Suitable for |
|---|---|---|---|---|
| AI Visibility Toolkit | USD 99 a month | Monthly | Core toolkit | Existing Semrush users |
| Extra user licence | USD 99 a month | Monthly | One more user | Team collaboration |
| Extra domain or location | USD 99 a month | Monthly | One more brand or market | Multi-brand monitoring |
| Extra prompts | USD 60 a month | Monthly | 50 more tracked prompts | Larger prompt libraries |
Source: Semrush AI Visibility Toolkit, checked October 2026.
6. Ahrefs Brand Radar
Ahrefs Brand Radar suits teams already using Ahrefs that want AI visibility data alongside search, Reddit and YouTube visibility.
Screenshot: Ahrefs Brand Radar website, October 2026.
Ahrefs Brand Radar maps how brands appear across six AI tools, drawing on a large database of search-backed prompts, with custom prompts for depth. It combines AI visibility with wider discovery channels, so you compare search, community discussion and AI answers in one place.
Core features:
- AI visibility monitoring across six AI tools
- Brand mention tracking
- Custom prompt analysis
- Share-of-voice analysis
- Reddit and YouTube visibility insights
- Integration with the Ahrefs platform
How is Ahrefs Brand Radar priced?
Brand Radar is sold in packages from USD 199 a month, with all AI platforms at USD 699 a month and custom prompts from USD 50 a month. Factor in your wider Ahrefs subscription when you compare costs.
| Package | Price | Billing | What it covers | Suitable for |
|---|---|---|---|---|
| AI Visibility Index | USD 199 a month | Monthly | AI visibility data | SEO and GEO teams |
| All platforms | USD 699 a month | Monthly | All AI models | Multi-platform visibility |
| Custom prompts | From USD 50 a month | Monthly | Your own tracked prompts | Focused monitoring |
Source: Ahrefs Brand Radar, checked October 2026.
7. Scrunch
Scrunch suits agencies and teams that manage GEO work for several brands and need collaboration, persona analysis and page audits.
Screenshot: Scrunch website, October 2026.
Scrunch combines prompt tracking, page auditing, persona-based analysis and AI visibility reporting in one dashboard. Its emphasis is workflow and collaboration, which helps agencies handling several accounts at once.
Core features:
- Custom prompt tracking
- Persona-based analysis
- AI page and site audits
- Team collaboration workflows
- AI visibility analytics
How is Scrunch priced?
Scrunch starts at USD 250 a month for the Core plan, with Enterprise quoted for custom prompt volumes, seats and full site audits.
| Plan | Price | Prompts | Seats | Site audits |
|---|---|---|---|---|
| Core | USD 250 a month | 125 unique prompts | 5 | 5 a month |
| Enterprise | Quote-based | Custom | Custom | Complete site audits |
Source: Scrunch pricing, checked October 2026.
How to Choose the Right GEO Tool
Choose the GEO tool that covers the AI platforms your buyers use, at the prompt volume your category needs, inside a budget that holds as you scale. Smaller teams usually value simplicity and a clear monthly price. Larger organisations need enterprise analytics, competitor intelligence and integrations. Check which platforms each plan actually tracks: some entry plans cover only ChatGPT, Gemini and Google AI Overviews, while others include Claude, Perplexity and Copilot.
Which GEO tool fits which team?
Match the tool to your team: content-led SMEs, enterprise brands, GEO specialists, agencies or existing Semrush and Ahrefs users.
| Tool | Best for | Strengths | Limitations | Pricing model |
|---|---|---|---|---|
| Writesonic | SMEs and content teams | GEO tracking plus content production | Entry plans track three platforms | By tracked prompts |
| Profound | Enterprise organisations | Deep AI visibility intelligence | No public pricing | Quote-based |
| AthenaHQ | GEO operations teams | Competitive diagnostics | Credit costs rise with volume | Credits per AI response |
| Peec AI | Agencies and SMBs | Simplicity and daily tracking | Three models below Enterprise | By prompts, models, projects |
| Semrush AI Visibility Toolkit | Existing Semrush users | Familiar SEO platform | Add-on costs scale quickly | Monthly toolkit plus add-ons |
| Ahrefs Brand Radar | Multi-channel visibility | AI plus Reddit and YouTube data | Higher price for all platforms | Monthly packages |
| Scrunch | Agencies and teams | Collaborative GEO workflows | Entry cost for small teams | Monthly plan or quote |
Aemorph also runs a free Hallucination Report that shows where AI tools such as ChatGPT state things that conflict with your website. It is a one-off check, not a tracking platform.
What practices make GEO tracking pay off?
GEO tracking pays off when you act on what it shows: fix the facts AI gets wrong and publish the answers it lacks. Good practice:
- Track your priority prompts on a regular schedule rather than relying on one-off reports.
- Publish clear, entity-rich pages that state your products, services and expertise directly.
- Write concise, direct answers that AI systems extract cleanly.
- Monitor which sources AI systems cite most often in your category.
- Compare competitor mentions to find visibility gaps.
- Keep facts consistent across your website and external profiles.
- Update content regularly to stay current.
Act on Your AI Visibility Data
A GEO tool tells you where you stand in AI answers; the gains come from changing the facts and content the AI reads. Each tool above serves a different need, from enterprise intelligence to simple daily tracking inside an SEO platform you already use. Pair your GEO tool with the AI search tracking and visibility tools roundup, or browse more on the SaaS tools hub.