AI search tracking tools, also called AI visibility tools, show how often ChatGPT, Gemini, Perplexity, Claude, Copilot and Google AI Overviews mention, cite or recommend your brand, so you know whether buyers meet you in AI answers before they ever reach a search results page. The nine tools below range from low-cost prompt trackers to enterprise platforms. Each entry shows which engines it covers, what it measures and what it costs in October 2026.
What Are AI Search Tracking Tools?
An AI search tracking tool runs a set of prompts through AI engines on a schedule and records whether your brand appears, which sources the engines cite and which competitors they name instead. Traditional rank trackers report positions on a results page. AI search trackers report presence inside generated answers, which is where more buyers now form a shortlist.
Most AI search trackers measure:
- Mentions of your brand inside AI answers.
- Citations of your pages as sources.
- Share of voice against named competitors.
- Prompt coverage, meaning which questions trigger your brand.
- Sentiment of the answers that mention you.
Tracking shows where you stand; GEO (generative engine optimisation) is the work that changes it.
What is AI visibility, and how does it relate to AI search tracking?
AI visibility is how often, and how accurately, AI assistants name your business when buyers ask about your category; AI search tracking is how you measure it. Assistants such as ChatGPT, Gemini, Claude and Perplexity answer directly, so buyers often shortlist providers before they visit a single website. Four signals affect whether an assistant names your business:
- Entity clarity: consistent facts about who you are and what you do.
- Topic coverage: pages that answer the questions buyers ask.
- Third-party mentions: reviews, directories and press that confirm your facts.
- Consistency: the same name, services and locations everywhere.
Why is keyword rank tracking no longer enough?
Keyword rankings miss the answers that AI engines write without sending a click, so a page in first position still loses buyers who stop at the AI answer. Google AI Overviews, ChatGPT, Gemini and Perplexity summarise options and recommend providers directly. You need to know whether those answers name you, which of your URLs they cite and which competitors they prefer.
What to Look for in an AI Search Tracking Tool
Choose a tool by the engines it covers, the number of prompts you need to track and the reports your team will act on. Compare these features before you commit:
- Engine coverage: ChatGPT, Google AI Overviews, AI Mode, Gemini, Perplexity, Claude and Copilot.
- Prompt volume: how many questions you track and how often they run.
- Citation analysis: which of your URLs the engines cite.
- Competitor benchmarking: who appears when you do not.
- Country and language targeting for each market you sell in.
- Reporting: exports, Looker Studio connectors or an API.
1. Otterly.AI
Otterly.AI suits SEO teams and agencies that want prompt-level AI tracking at a low entry price, with clear reports instead of an enterprise dashboard. It monitors brand mentions and citations across ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, and adds Claude, Google AI Mode and Gemini as paid add-ons.
Screenshot: Otterly.AI website, October 2026.
What Otterly.AI does well:
- Tracks prompts across four AI engines as standard.
- Audits URLs for generative engine readiness on higher plans.
- Compares your visibility with competitors.
- Connects to Looker Studio for reporting.
Otterly.AI pricing
Otterly.AI prices by the number of prompts you track, with annual billing cheaper than the monthly rates below.
| Plan | Monthly price | Prompts | Engines | Best for |
|---|---|---|---|---|
| Lite | USD 29 | 15 | ChatGPT, AI Overviews, Perplexity, Copilot | Small brands testing AI tracking |
| Standard | USD 189 | 100 | Same four; others as add-ons | Growing SEO teams |
| Premium | USD 489 | 400 | Same four; others as add-ons | Agencies and larger sites |
| Enterprise | Custom | From 1,000 | Custom | Large organisations |
Source: Otterly.AI pricing, checked October 2026. Annual billing lowers the monthly rate (from USD 25 on Lite).
2. Peec AI
Peec AI suits marketing teams and agencies that want focused prompt tracking across a chosen set of AI models, with multi-country reporting on its higher plan. It shows which prompts trigger your brand, which sources the engines cite and how competitors compare inside the same answers.
Screenshot: Peec AI website, October 2026.
What Peec AI does well:
- Tracks prompts across three AI models of your choice.
- Monitors citations and the sources behind them.
- Benchmarks competitors in the same answers.
- Reports across countries on the Advanced plan.
Peec AI pricing
Peec AI publishes prices in euros and scales them by prompt volume.
| Plan | Monthly price | Prompts | Models | Best for |
|---|---|---|---|---|
| Starter | EUR 85 | 50 | 3 of your choice | Single brands |
| Pro | EUR 205 | 150 | 3 of your choice | Growing teams |
| Advanced | EUR 425 | 350 | 3 of your choice, multi-country | Brands in several markets |
| Enterprise | Custom | Custom | Up to 13 models | Large organisations |
Source: Peec AI pricing, checked October 2026.
3. Profound
Profound suits enterprise brands that need wide engine coverage, competitive intelligence and close monitoring of how AI describes them. Its Enterprise plan tracks up to nine answer engines, including ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa.
Screenshot: Profound website, October 2026.
What Profound does well:
- Tracks up to nine answer engines on Enterprise.
- Monitors how AI answers describe your brand.
- Compares your presence with competitors at scale.
- Reports across regions for large organisations.
Profound pricing
Profound offers a free seven-day trial and prices its full platform on request.
| Plan | Price | Prompts | Engines | Best for |
|---|---|---|---|---|
| Trial | Free for 7 days | 50, run daily | ChatGPT, Gemini, Google AI Overviews | Evaluation |
| Enterprise | Custom | Tailored | Up to 9 answer engines | Large brands and agencies |
Source: Profound pricing, checked October 2026.
4. ZipTie
ZipTie suits teams that want to pay only for the prompts and engines they track, with unlimited seats, projects and competitors. It covers seven AI engines and lets you set how often each prompt runs, daily, weekly or monthly, so costs follow your tracking plan.
Screenshot: ZipTie website, October 2026.
What ZipTie does well:
- Tracks prompts across seven AI engines.
- Charges about one cent per engine check.
- Includes unlimited seats, projects and competitors.
- Offers a seven-day free trial.
ZipTie pricing
ZipTie prices by usage through a plan configurator; the figures below are its preset starting points.
| Plan | Starting price | Billing basis | Seats | Best for |
|---|---|---|---|---|
| Starter | From USD 42.75 a month | Prompts, frequency and engines | Unlimited | Small teams |
| Professional | From USD 659.59 a month | Prompts, frequency and engines | Unlimited | Agencies and in-house teams |
| Enterprise | From USD 3,137.09 a month | Prompts, frequency and engines | Unlimited | Large tracking programmes |
Source: ZipTie pricing, checked October 2026. ZipTie moved from ziptie.dev to ziptie.ai.
5. Semrush AI Visibility
Semrush suits teams already using it for SEO, because AI visibility tracking now sits inside its SEO and AI Search plans alongside keyword and competitor research. You track custom prompts, monitor AI sentiment and pull AI visibility reports for any domain from the same account.
Screenshot: Semrush website, October 2026.
What Semrush AI visibility does well:
- Tracks custom prompts daily on paid AI Search plans.
- Reports AI visibility for any domain.
- Monitors sentiment in AI answers.
- Combines AI tracking with keyword and site audit data.
Semrush pricing
Semrush bundles AI visibility into its plans, with daily prompt tracking set by plan tier.
| Plan | Monthly billing | Annual billing | AI tracking | Best for |
|---|---|---|---|---|
| SEO | USD 139 | USD 117.33 a month | AI visibility reports and custom prompts | Existing SEO users |
| Starter (AI Search) | USD 199 | USD 165.17 a month | 50 daily prompts, 1 domain | Single brands |
| Pro+ (AI Search) | USD 299 | USD 248.17 a month | 100 daily prompts | Growing teams |
| Advanced | Custom | Custom | Unlimited prompts | Large organisations |
Source: Semrush SEO and AI Search pricing, checked October 2026.
6. Ahrefs Brand Radar
Ahrefs Brand Radar suits teams that use Ahrefs for SEO and want to see brand visibility across AI answers from a large prompt database plus their own custom prompts. It covers Google AI Overviews, AI Mode, ChatGPT, Perplexity, Microsoft Copilot and Gemini, with Claude available for custom prompts.
Screenshot: Ahrefs Brand Radar website, October 2026.
What Brand Radar does well:
- Reports AI visibility for any brand from millions of search-backed prompts.
- Tracks your own custom prompts daily.
- Compares competitors across six AI tools.
- Combines AI data with Ahrefs backlink and keyword data.
Ahrefs Brand Radar pricing
Custom prompts come free with paid Ahrefs plans up to a daily quota, and the wider AI Visibility Index is a separate paid add-on.
| Option | Price | Includes | Daily quota | Best for |
|---|---|---|---|---|
| Custom prompts with Ahrefs Lite and above | Included | Your own prompts | Lite 5, Standard 10, Advanced 20 | Existing Ahrefs users |
| Custom prompts standalone | From USD 50 a month | Your own prompts | By plan | Teams outside Ahrefs plans |
| AI Visibility Index | From USD 199 a month | Search-backed prompt database | Not applicable | Market-wide AI visibility |
Source: Ahrefs Brand Radar, checked October 2026.
7. SE Ranking AI Visibility Tracker
SE Ranking suits small and medium businesses that already track keywords and want AI visibility in the same SEO platform, sold as an add-on to a core plan. It reports how often your brand appears in AI answers next to your classic rankings.
Screenshot: SE Ranking website, October 2026.
What SE Ranking's tracker does well:
- Tracks Google AI Overviews, AI Mode, ChatGPT and Gemini.
- Records mentions and linked sources.
- Benchmarks competitors.
- Combines AI and keyword data in one dashboard.
SE Ranking pricing
The AI Search add-on sits on top of an SE Ranking plan, so your cost is the plan plus the add-on.
| Item | Monthly billing | Annual billing | Includes | Best for |
|---|---|---|---|---|
| Core plan | USD 129 a month | USD 103.20 a month | SEO toolkit | Small in-house teams |
| Growth plan | USD 279 a month | USD 223.20 a month | Higher limits | Agencies and larger sites |
| AI Search add-on | From USD 89 a month | From USD 71.20 a month | 200 prompts, more on higher tiers | AI visibility tracking |
Source: SE Ranking subscription and AI Visibility Tracker, checked October 2026. Enterprise is priced on request.
8. LLMrefs
LLMrefs suits international businesses and agencies that want every major AI engine, country targeting and API access on one simple plan. It tracks brand mentions, sources and the follow-up queries engines run, across ChatGPT, AI Overviews, AI Mode, Gemini, Perplexity, Claude, Copilot and Meta AI.
Screenshot: LLMrefs website, October 2026.
What LLMrefs does well:
- Tracks 500 prompts across all major AI engines.
- Targets more than 50 countries and 20 languages.
- Provides API access on the standard plan.
- Supports unlimited projects.
LLMrefs pricing
LLMrefs sells one public plan with all engines included.
| Plan | Price | Prompts | Engines | Extras |
|---|---|---|---|---|
| All in One | USD 79 a month | 500 | All major AI engines | API, 50+ countries, 20+ languages |
Source: LLMrefs pricing, checked October 2026.
9. AIclicks
AIclicks suits small and medium businesses that want to see how AI answers describe their brand and where those descriptions go wrong. It tracks mentions and citations, and the number of engines grows with each plan.
Screenshot: AIclicks website, October 2026.
What AIclicks does well:
- Analyses how AI answers describe your brand.
- Tracks mention frequency and citations.
- Detects prompts where competitors appear and you do not.
- Suggests prompts and content gaps to address.
AIclicks pricing
AIclicks prices by prompts and engines, with more engines on higher plans.
| Plan | Monthly price | Prompts | AI engines | Best for |
|---|---|---|---|---|
| Starter | USD 59 | 30 | 3 | Small businesses |
| Pro | USD 189 | 150 | 4 | Regular tracking |
| Business | USD 499 | 300 | 6 | Larger teams |
| Custom | Custom | Custom | Custom | Enterprise needs |
Source: AIclicks pricing, checked October 2026.
How to Choose the Right AI Search Tracking Tool
Pick the tool that covers the engines your buyers use, at a prompt volume that matches the questions you sell on, and inside the SEO platform you already pay for if possible. Smaller teams start with Otterly.AI, LLMrefs, ZipTie or AIclicks. Teams already on Semrush, Ahrefs or SE Ranking get AI tracking inside a familiar workflow. Enterprise brands that need wide coverage and competitive intelligence look at Profound or Peec AI's Advanced and Enterprise plans.
Which AI search tracking tool fits which team?
Match the tool to your budget, engine coverage and the platform you already use.
| Tool | Best for | Starting price | Engines covered | Key strength |
|---|---|---|---|---|
| Otterly.AI | SEO teams and smaller brands | USD 29 a month | ChatGPT, AI Overviews, Perplexity, Copilot, plus add-ons | Low entry price |
| Peec AI | Agencies and marketing teams | EUR 85 a month | 3 chosen models; up to 13 on Enterprise | Focused prompt tracking |
| Profound | Enterprise brands | Custom | Up to 9 answer engines | Competitive intelligence |
| ZipTie | Usage-based tracking | From USD 42.75 a month | 7 engines | Pay per engine check |
| Semrush | Existing Semrush users | USD 139 a month (SEO plan) | AI search inside Semrush | One platform for SEO and AI |
| Ahrefs Brand Radar | Existing Ahrefs users | Included with paid plans (custom prompts) | 6 AI tools | Large prompt database |
| SE Ranking | Existing SE Ranking users | USD 89 a month add-on, plus a plan | AI Overviews, AI Mode, ChatGPT, Gemini | AI and keyword data in one dashboard |
| LLMrefs | International businesses | USD 79 a month | All major engines | Country targeting and API |
| AIclicks | Small and medium businesses | USD 59 a month | 3 on Starter, up to 6 on Business | Checks how AI describes your brand |
AI Search Tracking and Rank Tracking Work Together
Rank tracking tells you where your pages sit in Google; AI search tracking tells you whether AI answers name and cite you, and you need both to see the whole picture. AI engines lean on pages that already rank and carry authority, so strong technical SEO and content still decide which sources they cite. For keyword positions, see the SEO rank tracking tools comparison.
Turn Tracking Into Citations
Tracking shows the gap; closing it takes content, a consistent record of your business across the web and pages that answer the questions buyers ask AI. Aemorph's free Hallucination Report checks where AI tools state facts that conflict with your website, and Aemorph's GEO service does the work that gets your brand cited in ChatGPT, Claude, Gemini and Perplexity.