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SEO glossary

What is Black Hat SEO and Why We Should Avoid This?

Creating high-quality content that is clean and is a part of the high search engine rankings can be pretty challenging....

Cloaking in SEO: Should We Implement This?

Cloaking in SEO is a black hat technique where the content presented to search engine spiders is different from what...

Doorway Pages: How Does It Affect Your SEO?

In the SEO world, doorway pages are a controversial topic. Some believe they’re essential to boost SEO strategy, while others...

Ethical SEO: Why Websites Need to Optimise This?

The lines of right and wrong, or acceptable and unacceptable, are blurry online. In a space where there are millions...

What is Grey Hat SEO

Most people think of search engine optimization (SEO) as a black hat vs white hat dichotomy. White hat and black hat...

Hidden Text SEO: What Does Google Say About This

Have you ever wondered how web developers change how Google ranks websites? How do ranking indexes that you can look...

Link Schemes: How To Avoid Them?

What Is a Link Scheme? Link schemes indicate to search engines what links they should pay attention to. A link...

What Is Link Farming & Why It’s Harmful To Your Ranking

A lot of websites use link farming as a way to improve their ranking. However, this is not a good...

What Is Negative SEO & How Can We Avoid This?

Do you own a website with a decent ranking in search results? That’s a big achievement! But what if your...

Spamdexing: What Is It & How To Eliminate It

The phrase “spamdexing” comes from the combination of the words “spam” and “indexing” and is used in search engine optimization...

White Hat SEO: How To Rank While Avoiding Penalties?

Search engine optimization is a complex and ever-changing field, which can be challenging to keep up with. As Google algorithm...