Case studies

SEO Case Studies from Singapore

Six Singapore organisations grew their organic search traffic with Aemorph, where Singapore leads and sales begin: NCS Singapore by 475% in 16 months, Synapxe, a past client, by 245% in seven months after a migration of more than 4,000 pages, EZRA Clinic by 1,807% in 11 months from a low base, Linda Mandarin by 277% and Casa Dental by 94% in 10 months each, and HiBye by 223% in four months. Each result below names the client, the period, the monthly visits before and after, and the SEO work behind it.

Ahrefs estimates of monthly organic search visits, not AI citations. Synapxe's figures come from an Ahrefs organic traffic capture taken in April 2024. Sources: Ahrefs, August 2026 and others

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NCS Singapore Grew 475% in Organic Traffic in 16 Months

NCS Singapore, a B2B technology and IT services provider, grew from 1,497 to 8,614 monthly organic visits between December 2021 and April 2023, a 475% gain in 16 months and 272% a year. Aemorph wrote 27 bespoke informational articles, ran a link-building campaign of three months and monitored the site throughout. Read the NCS Singapore case study


Synapxe Grew 245% in Organic Traffic in Seven Months After a Migration of 4,000+ Pages

Synapxe, a HealthTech organisation and past client, grew from 6,372 to 21,953 monthly organic visits in seven months after a move of more than 4,000 pages to Sitecore, counted from the new domain's first full month. Aemorph planned and checked the migration, carried backlinks across, repaired errors, moved relevant articles and gave on-page recommendations. The seven-month window carries no annualised rate. Read the Synapxe case study


EZRA Clinic Grew 1,807% in Organic Traffic in 11 Months

EZRA Clinic, a women's health, aesthetics and wellness provider, grew from 210 to 4,005 monthly organic visits in 11 months, a short burst from a small starting base, and its top-three keywords rose from 4 to 79. Aemorph made three on-page recommendations and built five backlinks a month, monitored throughout. Read the EZRA Clinic case study


Linda Mandarin Grew 277% in Organic Traffic in 10 Months

Linda Mandarin, a language school, grew from 860 to 3,238 monthly organic visits in 10 months, a 277% gain and 391% a year, and its top-three keywords rose from 24 to 70, 261% a year. Aemorph made on-page improvements, refreshed the service pages, built backlinks and kept a regular publishing schedule. Read the Linda Mandarin case study


Casa Dental Grew 94% in Organic Traffic in 10 Months

Casa Dental, a dental practice, grew from 3,641 to 7,074 monthly organic visits in 10 months, a 94% gain and 122% a year on top of established traffic, and its top-three keywords rose from 69 to 130, 114% a year. Aemorph optimised four main service pages, added supporting content and built backlinks. Read the Casa Dental case study


HiBye Grew 223% in Organic Traffic in Four Months

HiBye, an ecommerce retailer, grew from 325 to 1,049 monthly organic visits in four months, an early-stage result over a short burst that carries no annualised rate. Aemorph gave on-page recommendations for the service pages and built 12 backlinks a month. Read the HiBye case study


Every Singapore Case Study Records Visits Before, After and Over Time

All six Singapore case studies use one format, monthly organic visits at the start and at the end, the length of the measured period and the percentage change, so a Singapore buyer compares any two results like for like. The last column lists the SEO work behind each one.

Case studySectorMonthly visits before to afterPeriodChangeAnnualised rateWork done
NCS SingaporeB2B technology1,497 to 8,61416 months (Dec 2021 to Apr 2023)475%272% a year27 bespoke informational articles, a link-building campaign of three months and ongoing monitoring
SynapxeHealthTech (past client)6,372 to 21,9537 months245%Short window, not annualisedMigration planned and checked, backlinks transferred, errors repaired, relevant articles carried over and on-page recommendations given
EZRA ClinicWomen's health, aesthetics and wellness210 to 4,00511 months1,807%Short burst, not annualisedThree on-page recommendations and five backlinks a month, monitored throughout
Casa DentalDental3,641 to 7,07410 months94%122% a yearFour main service pages optimised, supporting content added and backlinks built
Linda MandarinEducation860 to 3,23810 months277%391% a yearOn-page improvements, refreshed service pages, backlinks and regular publishing
HiByeEcommerce325 to 1,0494 months223%Short burst, not annualisedOn-page recommendations for service pages, plus 12 backlinks a month

Ahrefs estimates of monthly organic search visits; these are not AI citations. Annualised rate means the compound growth rate over twelve months: (end / start) ^ (12 / months) minus 1. EZRA Clinic and HiBye are short engagements from a low base, and Synapxe's seven months start at a new domain's first full month, so none of the three carries an annualised rate. For EZRA Clinic, Casa Dental and Linda Mandarin, the top-three keyword counts cover the same window as the traffic. Sources: Ahrefs, August 2026 and others


Where Singapore Organisations Start by Profile

Pick the case study closest to your sector: the buyers and the constraints match yours, so it is the shortest path to seeing what SEO (search engine optimisation) does for a Singapore organisation like yours.

Singapore healthcare providers advertise under the Healthcare Services (Advertisement) Regulations 2021, covered in the MOH healthcare advertising guide; for financial products, see the MAS financial advertising guide. Those obligations stay with your business as the advertiser, and your point of contact approves each regulated claim before it goes live.

General guidance, not legal advice.


Length of engagement is the clearest proof among the Singapore results: NCS Singapore ran the longest measured window, 16 months, and added 7,117 monthly visits, from 1,497 to 8,614, at 272% a year. In Aemorph's working model, Google and the AI assistants form their view of a business from many sources, its own website among them. Facts kept correct and complete for years, not months, have longer to compound than a quicker, shorter engagement gives them.

ClientBeforeAfterPeriodChangeAnnualised rate
HiBye3251,0494 months223%Short burst, not annualised
Synapxe6,37221,9537 months245%Short window, not annualised
Casa Dental3,6417,07410 months94%122% a year
Linda Mandarin8603,23810 months277%391% a year
EZRA Clinic2104,00511 months1,807%Short burst, not annualised
NCS Singapore1,4978,61416 months475%272% a year

Organic search results, not AI citations, in order of engagement length. Sources: Ahrefs, August 2026 and others

These results come from the same team and SEO discipline the entity-first method grew from; they are organic SEO results. Neither the Brand Codex, your brand fact sheet, nor the Ground Truth Guarantee, Aemorph's AI accuracy guarantee, produced them or backs them.


Singapore's Search Market and AI Use at Work

Google held 92.16% of search engine market share in Singapore in September 2026 and Bing held 4.53% (StatCounter), so Singapore SEO work centres on Google. DataReportal's Digital 2026 report counts 5.78 million internet users in Singapore, 98.4% of the population, as of October 2025. IMDA's Singapore Digital Economy Report 2025 found that 73.8% of workers used AI tools at work in a pulse survey of about 320 working individuals in May and June 2025; in 2024, AI adoption reached 62.5% among non-SMEs and 14.5% among SMEs, up from 4.2% in 2023.

MeasureFigureMarket and dateSource
Google share of search engine market92.16%Singapore, September 2026StatCounter
Bing share of search engine market4.53%Singapore, September 2026StatCounter
Internet users5.78 million, 98.4% of the populationSingapore, as of October 2025DataReportal
Surveyed workers using AI tools at work73.8%Singapore, May and June 2025 pulse surveyIMDA
AI adoption, non-SMEs and SMEs62.5% and 14.5% (SMEs 4.2% in 2023)Singapore, 2024IMDA

Sources: StatCounter, September 2026 and others

Aemorph is headquartered at 34 South Bridge Road, Singapore, and serves each client in its own business hours. More Singapore figures are on the AI search statistics for Singapore page.


SEO Case Studies from Around the Globe

Aemorph's portfolio holds ten case-study clients, and across a cohort of eight of them organic traffic grew 467% on average, or 840% normalised to twelve months. The table below summarises Aemorph's company-wide cohort, Singapore and Australian clients together, each measured the same way as the Singapore case studies above; the Australian case studies follow it.

MetricRaw averageNormalised averageClients in sampleNote
Organic traffic growth467%840%8Leaves out BizCover and Synapxe; includes the short EZRA Clinic and HiBye engagements, annualised in the normalised figure
Top-three keyword ranking growth612%820%4Clients whose keyword rankings were tracked

Organic search results, not AI citations. Traffic cohort: EZRA Clinic, NCS Singapore, Casa Dental, Eye Concepts, HiBye, Linda Mandarin, Remarkable Furniture and Smile Team. Keyword cohort: EZRA Clinic, Casa Dental, Eye Concepts and Linda Mandarin. Normalised = (end / start) ^ (12 / months) minus 1; the 840% figure annualises periods of 4 to 56 months. Source: Ahrefs, August 2026


SEO Case Studies from Australia

Four Australian businesses grew their organic search traffic with Aemorph, including the longest engagement in the portfolio.

BizCover Grew 4,820% Across Nearly Eight Years

BizCover, a Sydney-based business insurance broker platform, grew from 894 to 43,989 monthly organic visits between December 2015 and September 2023, 4,820% across nearly eight years and 65% a year. Read the BizCover case study

Eye Concepts Grew 522% in 56 Months

Eye Concepts, a Sydney eyewear retailer with eye care, grew from 2,008 to 12,483 monthly organic visits in 56 months, 48% a year; in a separate 10-month window, its top-three keywords rose from 145 to 568. Read the Eye Concepts case study

Remarkable Furniture Grew 213% in 13 Months

Remarkable Furniture, an outdoor furniture retailer with showrooms, grew from 3,883 to 12,172 monthly organic visits in 13 months, 187% a year, after a catalogue restructure and a WordPress to Magento migration. Read the Remarkable Furniture case study

Smile Team Grew 125% in 28 Months

Smile Team, a multi-practice orthodontics group and past client, grew from 2,506 to 5,629 monthly organic visits in 28 months, 41% a year. Read the Smile Team case study

Ahrefs estimates of monthly organic search visits, not AI citations. BizCover's 4,820% is cumulative across nearly eight years, not an annual or typical result. Source: Ahrefs, August 2026


See Your Singapore Business in the Next Case Study

Your first step is a free strategic conversation; after it, any business buys the Showstopper Sensor (Sprint 1) on its own: a 30-day showstopper-answer sprint for ChatGPT, Claude, Gemini and Perplexity that publishes your approved answers to the questions Singapore buyers put to AI assistants. On the enterprise route, Sprint 1 runs inside Attain or Apex, after the audit and the Influencer Blueprint strategy month.

When you buy the Showstopper Sensor on its own, the Ground Truth Guarantee backs it: correct in ChatGPT, Claude, Gemini and Perplexity within 30 days of publishing, or a 100% refund of Sprint 1 and 60 more days of work.

Terms: the Ground Truth Guarantee covers Sprint 1 bought on its own; Sprint 1 inside a monthly package carries no refund; it does not cover Sprint 2 (Entity Hardening), search rankings or Google AI Overviews. Full terms

Aemorph quotes each engagement after the strategic conversation, with starting points on the pricing page. If grants come into your budget, the PSG SEO page explains the EDGE / PSG route for Singapore businesses.

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Case studies

BizCover Insurance SEO Case Study

Insurance SEO case study: BizCover, a business insurance broker platform, grew organic traffic 4,820% across nearly eight years, 65% a year annualised.

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Case studies

Casa Dental Case Study

Dental SEO case study: Casa Dental, a Singapore dental practice, grew organic traffic 94% and top-three keywords 88% in 10 months with Aemorph.

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Case studies

Eye Concepts Case Study

Optometrist SEO case study for Singapore readers: Eye Concepts grew organic traffic 522% across 56 months, and top-three keywords grew 292% in 10 months.

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Case studies

EZRA Clinic Case Study

Aesthetic clinic SEO case study: EZRA Clinic in Singapore grew organic traffic 1,807% in 11 months, with top-three keywords up from 4 to 79.

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Case studies

HiBye Case Study

HiBye case study: a Singapore ecommerce retailer grew organic traffic 223% in 4 months from a low base. An early-stage SEO result, verified with Ahrefs.

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Case studies

Linda Mandarin Case Study

Language school SEO case study: Linda Mandarin, a Singapore Mandarin school, grew organic traffic 277% and top-three keywords 192% in 10 months with Aemorph.

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Case studies

NCS Singapore Case Study

Enterprise IT SEO case study: NCS Singapore's organic traffic grew 475% in 16 months with Aemorph. Singapore B2B technology result, verified and sourced.

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Case studies

Remarkable Furniture Case Study

Furniture ecommerce SEO case study: Remarkable Furniture's organic traffic grew 213% in 13 months after a catalogue fix. Lessons for Singapore retailers.

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Case studies

Smile Team Case Study

Orthodontist SEO case study: Smile Team grew organic traffic 125% in 28 months. The method, the figures and what they mean for Singapore dental groups.

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Case studies

Synapxe Case Study

Healthcare SEO case study: Synapxe's organic traffic grew 245% in 7 months after Aemorph planned its 4,000+ page Sitecore migration in Singapore.

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