Case studies

Aemorph Case Studies in Singapore: Verified Results From Ten Client Engagements

Six of Aemorph's ten case-study clients are Singapore organisations, and their organic search traffic, where Singapore leads and sales begin, grew in every engagement: NCS Singapore by 475% in 16 months, Synapxe by 245% in seven months after a migration of more than 4,000 pages, EZRA Clinic by 1,807% in 11 months from a low base, Linda Mandarin by 277% and Casa Dental by 94% in 10 months each, and HiBye by 223% in four months. The portfolio's longest engagement, BizCover, grew 4,820% across nearly eight years. For a cohort of eight clients, the average gain was 467%, or 840% normalised to twelve months.

Cohort for the averages: eight clients, BizCover and Synapxe excluded, with the short EZRA Clinic (11 months) and HiBye (4 months) engagements included; the 840% figure annualises periods of 4 to 56 months. Source: Ahrefs, August 2026.

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Every Singapore Case Study Records Visits Before, After and Over Time

All ten case studies use one format, monthly organic visits at the start and at the end, the length of the measured period and the percentage change, so a Singapore buyer compares any two results like for like. The six Singapore engagements come first, and the last column lists the SEO work behind each one.

Case studySectorMarketMonthly visits before to afterPeriodChangeAnnualised rateScopeWork done
NCS SingaporeB2B technologySingapore1,497 to 8,61416 months (Dec 2021 to Apr 2023)475%272% a yearIT services and B2B technology over 16 months27 bespoke informational articles, a link-building campaign of three months and ongoing monitoring
SynapxeHealthTech (past client)Singapore6,372 to 21,9537 months245%Short window, not annualisedA 4,000+ page move to Sitecore, counted from the new domain's first full monthMigration planned and checked, backlinks transferred, errors repaired, relevant articles carried over and on-page recommendations given
EZRA ClinicWomen's health, aesthetics and wellnessSingapore210 to 4,00511 months1,807%Short burst, not annualisedA short burst from a small starting base; top-three keywords 4 to 79Three on-page recommendations and five backlinks a month, monitored throughout
Casa DentalDentalSingapore3,641 to 7,07410 months94%122% a yearGains on top of established traffic; top-three keywords 69 to 130, 114% a yearFour main service pages optimised, supporting content added and backlinks built
Linda MandarinEducationSingapore860 to 3,23810 months277%391% a yearA language school over 10 months; top-three keywords 24 to 70, 261% a yearOn-page improvements, refreshed service pages, backlinks and regular publishing
HiByeEcommerceSingapore325 to 1,0494 months223%Short burst, not annualisedAn early-stage ecommerce result over a short burstOn-page recommendations for service pages, plus 12 backlinks a month
BizCoverInsurance broker platformOutside Singapore894 to 43,989Nearly eight years (Dec 2015 to Sep 2023)4,820%65% a yearOrganic growth compounding across nearly eight years, the longest engagement hereProduct and blog pages optimised, broken links and error pages repaired, backlinks from relevant sites
Eye ConceptsEyewear and eye careOutside Singapore2,008 to 12,48356 months522%48% a yearAn eye care and eyewear result over 56 months; top-three keywords 145 to 568 in a separate 10-month window, 415% a year24 blog articles in 12 months and a link-building campaign each month
Smile TeamDentalOutside Singapore2,506 to 5,62928 months125%41% a yearAn orthodontics group over 28 monthsTwo blog posts a month for individual locations and backlinks from local sites and directories
Remarkable FurnitureOutdoor furniture retailOutside Singapore3,883 to 12,17213 months213%187% a yearA catalogue rebuild and a platform migration for a retailer with showroomsCatalogue restructure, WordPress to Magento migration, showroom Google Business Profiles, blog content and link building

Ahrefs estimates of monthly organic search visits; these are not AI citations. Annualised rate means the compound growth rate over twelve months. EZRA Clinic and HiBye are short engagements from a low base, and Synapxe's seven months start at a new domain's first full month, so none of the three carries an annualised rate in this table. Synapxe's figures are from an Ahrefs organic traffic capture of April 2024. For EZRA Clinic, Casa Dental and Linda Mandarin, the top-three keyword counts cover the same window as the traffic. Source: Ahrefs, August 2026; Synapxe: Ahrefs organic traffic, captured April 2024.

Eight engagements averaged 467% organic traffic growth, 840% once normalised to twelve months, and the four with keyword tracking averaged 612% growth in top-three rankings, 820% normalised.

MetricRaw averageNormalised averageClients in sampleNote
Organic traffic growth467%840%8Leaves out BizCover and Synapxe; includes the short EZRA Clinic and HiBye engagements, annualised in the normalised figure
Top-three keyword ranking growth612%820%4Clients whose keyword rankings were tracked

Organic search results, not AI citations. Traffic cohort: EZRA Clinic, NCS Singapore, Casa Dental, Eye Concepts, HiBye, Linda Mandarin, Remarkable Furniture and Smile Team. Keyword cohort: EZRA Clinic, Casa Dental, Eye Concepts and Linda Mandarin. Normalised = (end / start) ^ (12 / months) minus 1; NCS Singapore, for example, went from 1,497 to 8,614 visits in 16 months, 272% a year. Source: Ahrefs, August 2026.


Where Singapore Organisations Start by Profile

Pick the case study closest to your sector: the buyers and the constraints match yours, so it is the shortest path to seeing what SEO (search engine optimisation) does for a Singapore organisation like yours.

Singapore healthcare providers advertise under the Healthcare Services (Advertisement) Regulations 2021, covered in the MOH healthcare advertising guide; for financial products, see the MAS financial advertising guide. Those obligations stay with your business as the advertiser, and your point of contact approves each regulated claim before it goes live.

General guidance, not legal advice.


Length of engagement is the clearest proof here: BizCover grew 4,820% across nearly eight years at an annualised 65% a year, in the bottom third of the portfolio, and still recorded the largest gain of the ten. In Aemorph's working model, Google and the AI assistants form their view of a business from many sources, its own website among them. Facts kept correct and complete for years, not months, have longer to compound than a quicker, shorter engagement gives them.

Among the Singapore results, NCS Singapore has the longest reported measurement window, 16 months, and added 7,117 monthly visits; BizCover's nearly eight years added 43,095, the largest absolute gain, at one of the lowest annual rates.

ClientMarketBeforeAfterPeriodChangeAnnualised rate
HiByeSingapore3251,0494 months223%Short burst, not annualised
Casa DentalSingapore3,6417,07410 months94%122% a year
Linda MandarinSingapore8603,23810 months277%391% a year
EZRA ClinicSingapore2104,00511 months1,807%Short burst, not annualised
Remarkable FurnitureOutside Singapore3,88312,17213 months213%187% a year
NCS SingaporeSingapore1,4978,61416 months475%272% a year
Smile TeamOutside Singapore2,5065,62928 months125%41% a year
Eye ConceptsOutside Singapore2,00812,48356 months522%48% a year
BizCoverOutside Singapore89443,989Nearly eight years (Dec 2015 to Sep 2023)4,820%65% a year

Organic search results, not AI citations, in order of engagement length. Source: Ahrefs, August 2026.

These results come from the same team and SEO discipline the entity-first method grew from; they are organic SEO results. Neither the Brand Codex, your brand fact sheet, nor the Ground Truth Guarantee, Aemorph's AI accuracy guarantee, produced them or backs them.


Singapore's Search Market and AI Use at Work

Google held 92.16% of search engine market share in Singapore in September 2026 and Bing held 4.53% (StatCounter), so Singapore SEO work centres on Google. DataReportal's Digital 2026 report counts 5.78 million internet users in Singapore, 98.4% of the population, as of October 2025. IMDA's Singapore Digital Economy Report 2025 found that 73.8% of workers used AI tools at work in 2024, and that AI adoption reached 62.5% among non-SMEs and 14.5% among SMEs, up from 4.2% in 2023.

MeasureFigureMarket and dateSource
Google share of search engine market92.16%Singapore, September 2026StatCounter
Bing share of search engine market4.53%Singapore, September 2026StatCounter
Internet users5.78 million, 98.4% of the populationSingapore, as of October 2025DataReportal
Workers using AI tools at work73.8%Singapore, 2024IMDA
AI adoption, non-SMEs and SMEs62.5% and 14.5% (SMEs 4.2% in 2023)Singapore, 2024IMDA

Sources: StatCounter Global Stats, search engine market share, Singapore, September 2026; DataReportal, Digital 2026: Singapore, data as of October 2025; IMDA, Singapore Digital Economy Report 2025, 6 October 2025.

Aemorph is headquartered at 34 South Bridge Road, Singapore, and serves each client in its own business hours. More Singapore figures are on the AI search statistics for Singapore page.


See Your Singapore Business in the Next Case Study

Your first step is a free strategic conversation; after it, any business buys the Showstopper Sensor (Sprint 1) on its own: a 30-day showstopper-answer sprint for ChatGPT, Claude, Gemini and Perplexity that publishes your approved answers to the questions Singapore buyers put to AI assistants. On the enterprise route, Sprint 1 runs inside Attain or Apex, after the audit and the Influencer Blueprint.

When you buy the Showstopper Sensor on its own, the Ground Truth Guarantee backs it: correct in ChatGPT, Claude, Gemini and Perplexity within 30 days of publishing, or a 100% refund of Sprint 1 and 60 more days of work.

Terms: the Ground Truth Guarantee covers Sprint 1 bought on its own; Sprint 1 inside a monthly package carries no refund; it does not cover Sprint 2 (Entity Hardening), search rankings or Google AI Overviews. Full terms

Aemorph quotes each engagement after the strategic conversation, with starting points on the pricing page. If grants come into your budget, the PSG SEO page explains the EDGE / PSG route for Singapore businesses.

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Case studies

BizCover Insurance SEO Case Study

Insurance SEO case study: BizCover, a business insurance broker platform, grew organic traffic 4,820% across nearly eight years, 65% a year annualised.

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Casa Dental Case Study

Dental SEO case study: Casa Dental, a Singapore dental practice, grew organic traffic 94% and top-three keywords 88% in 10 months with Aemorph.

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Eye Concepts Case Study

Optometrist SEO case study for Singapore readers: Eye Concepts grew organic traffic 522% across 56 months, and top-three keywords grew 292% in 10 months.

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EZRA Clinic Case Study

Aesthetic clinic SEO case study: EZRA Clinic in Singapore grew organic traffic 1,807% in 11 months, with top-three keywords up from 4 to 79.

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HiBye Case Study

HiBye case study: a Singapore ecommerce retailer grew organic traffic 223% in 4 months from a low base. An early-stage SEO result, verified with Ahrefs.

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Linda Mandarin Case Study

Language school SEO case study: Linda Mandarin, a Singapore Mandarin school, grew organic traffic 277% and top-three keywords 192% in 10 months with Aemorph.

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NCS Singapore Case Study

Enterprise IT SEO case study: NCS Singapore's organic traffic grew 475% in 16 months with Aemorph. Singapore B2B technology result, verified and sourced.

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Remarkable Furniture Case Study

Furniture ecommerce SEO case study: Remarkable Furniture's organic traffic grew 213% in 13 months after a catalogue fix. Lessons for Singapore retailers.

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Smile Team Case Study

Orthodontist SEO case study: Smile Team grew organic traffic 125% in 28 months. The method, the figures and what they mean for Singapore dental groups.

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Synapxe Case Study

Healthcare SEO case study: Synapxe's organic traffic grew 245% in 7 months after Aemorph planned its 4,000+ page Sitecore migration in Singapore.

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