For a Singapore business, the Brand Codex is one signed-off set of facts, published on your own site for Google and AI chats such as ChatGPT, Claude, Gemini and Perplexity to retrieve alongside every other source about you. Think of the Brand Codex as your brand fact sheet: the single source of truth for what AI says about you. Two Sprints build it. The Showstopper Sensor (Sprint 1) is a 30-day showstopper-answer sprint for ChatGPT, Claude, Gemini and Perplexity; Entity Hardening (Sprint 2), Aemorph's technical entity SEO sprint, adds the structured data, the entity map and the llms.txt file. Bought on its own, Sprint 1 carries the Ground Truth Guarantee, an AI accuracy guarantee. In a market where most workers already use AI tools, accurate AI answers help keep your name on the shortlist, and Aemorph is headquartered at 34 South Bridge Road, Singapore.
The Brand Codex Tells Every AI Who Your Singapore Business Is
The Brand Codex publishes one approved record of your Singapore business in two parts: your showstopper answers and a technical layer that sets out your facts in a form machines read. Each engine chooses its own sources; the record gives it a consistent first-party reference in place of a patchwork of old mentions.
| Part of the Brand Codex | The problem it solves | What changes for you | Produced in | Delivery time |
|---|---|---|---|---|
| Showstopper answers | AI assistants answer Singapore buyers' objections without your facts | Your approved answers to your showstopper questions, the buyer questions that stop a purchase when AI answers them badly, published as the LLM info page, a page on your site written for AI to read | Showstopper Sensor (Sprint 1) | 30 days |
| Entity hardening | The facts about your business are spread across pages, with no single record underneath them | A source-of-truth record, linked structured data (code that labels your facts for search engines), a map of your business facts, llms.txt (a file written for AI crawlers), and an audit of your Wikidata and Google Knowledge Graph entries (public fact databases that AI reads) with the edits to create or enrich them | Entity Hardening (Sprint 2) | Up to 60 days |
| Signed-off regulated claims | Regulated claims reach the public with no named person approving them | Health claims checked against PubMed, professional associations and government health authorities; financial claims carry disclaimers; your point of contact signs off | Sprint 1 | Before Aemorph publishes |
| Dated baseline | Nobody has recorded what the Knowledge Graph, Wikidata and AI tools say about you today | A dated starting point for later monitoring | Sprint 2 | Within the 60 days |
What the Brand Codex delivers, by part.
What is the Brand Codex?
The Brand Codex is the record of what the LLMs know and say about your Singapore brand. Your verified record, the facts your business supplies and approves, is built by the Authority Truth Engine, Aemorph's on-site entity SEO and structured data system; the Brand Codex is the record that system produces. Its showstopper answers part comes from Sprint 1 and its entity hardening part from Sprint 2.
What does the Brand Codex contain?
Inside the Brand Codex are your showstopper answers and six technical components, all generated from facts you approved.
- Answers your showstopper questions in the wording your point of contact signed off.
- Records one set of facts for each thing your business is or offers, drawn from a full copy of your site.
- Connects your pages in one set of Schema.org code (a shared labelling standard) with fixed IDs.
- Maps your business facts and how they relate, in a file for machines and a version for people.
- Lists your site in an llms.txt index and extends the LLM info page from the full record.
- Audits your Wikidata and Google Knowledge Graph entries; Aemorph makes the Wikidata edits and submits the Google Knowledge Graph updates that create or enrich them, with no guarantee that an edit stays in place.
- Dates a baseline of what the Knowledge Graph, Wikidata and AI tools say.
Sprint 2, Entity Hardening: the technical layer of your Singapore Brand Codex
Entity Hardening (Sprint 2) delivers the technical layer of your Brand Codex in up to 60 days, so Google and the AI engines meet one consistent set of facts behind every page of your Singapore site. It is a one-time engagement that Aemorph sells on its own or after Sprint 1. The work starts from a copy of your website taken at kick-off, so later edits to your content are not captured, and Aemorph leaves your content as it is. Sprint 2 works to a single output and carries no guarantee.
| Part | What Aemorph produces | Why | Built in | Implemented by |
|---|---|---|---|---|
| Source-of-truth record | A full copy of your site turned into a list of everything your business is and offers, a map of your page addresses and one set of facts for each | Every later file is generated from one record, so the code, the fact map and the public records tell the same story | Sprint 2, from the kick-off copy | Aemorph; the record is a working file with nothing to install |
| Linked schema graph | An audit of existing schema, one connected set of Schema.org code with fixed IDs, page templates, a tested worked example and a plan for adding the code through your website system or tag manager | Google documents structured data for supported Search features; connected code shows that the pages describe one organisation | Sprint 2 | Your developers or IT vendor, from Aemorph's plan |
| Entity map | A fact map for machines and a version for people | Your own briefing of who the business is and how its parts relate | Sprint 2 | Your developers or IT vendor, from Aemorph's files |
| LLM info page extension and llms.txt | The Sprint 1 page extended from the full record, plus the llms.txt index | Covers the whole site, beyond the showstopper answers | Sprint 2, extending the Sprint 1 page | Your developers or IT vendor, from Aemorph's files |
| Wikidata and Google Knowledge Graph | An audit of existing entries, the edits to create or enrich them, reference sources and the links back to your site | Other websites confirming the same facts; Wikidata removes thin entries that lack independent coverage | Sprint 2 | Aemorph, which makes the Wikidata edits and submits the Google Knowledge Graph updates itself; those records are edited and reviewed by their own communities and systems, so an edit does not always stay in place, and Aemorph does not guarantee that it does |
| Baseline | A dated record of what the Knowledge Graph, Wikidata and AI tools say | The starting point for later monitoring | Sprint 2 | Aemorph; a dated record with nothing to install |
What Sprint 2 produces and why.
Schema and structured data are infrastructure, and Aemorph prices and delivers them as infrastructure. Aemorph writes the specifications and files, your in-house developers or your Singapore web vendor install them in your website system (CMS), and Aemorph verifies them once they are live.
What does Sprint 2 leave out?
Content editing, content changed after kick-off, CMS implementation and any guarantee all sit outside Sprint 2. Your showstopper questions and their approved answers belong to Sprint 1.
Does Sprint 2 need Sprint 1 first?
No: Sprint 2 works on its own, and a Singapore business buys it alone or after Sprint 1. If Sprint 1 ran first, Sprint 2 extends its LLM info page from the full record. Buying either Sprint on its own starts with the free strategic conversation, a first call to see whether Aemorph fits. On a monthly package, the two Sprints join your engagement when your quote includes them; on the enterprise route, after the audit and the Influencer Blueprint, both run inside Attain or Apex, two of Aemorph's five monthly packages. Inside a monthly engagement Sprint 1 carries no refund.
The Brand Codex Replaces Scattered Fragments With One Singapore Record
The Brand Codex puts one deliberately built record of your approved facts in place of the fragments AI otherwise pieces your Singapore business together from, so the engines have your own version of the facts to draw on, not only a third party's. An engine answers from what it has learned and looked up about you across many sources, and your website is only one of them. Most of those sources were never written or checked by you, and none is necessarily current or correct. The Brand Codex sets your approved facts against three typical ones:
- The old directory listing that still shows a previous unit number, a moved outlet or a phone line no one answers.
- The review-site summary a machine falls back on when your own site says nothing clearer.
- The competitor's comparison page that frames your business on a rival's terms.
With that record in place, the rest of Aemorph's work builds on it instead of starting again each month: the Authority Truth Engine and the ongoing SEO (search engine optimisation, for Google's regular results), AEO (answer engine optimisation, for Google AI Overviews, featured snippets, answer boxes and voice search answers) and GEO (generative engine optimisation, for citations and mentions inside ChatGPT, Claude, Gemini and Perplexity).
How do ChatGPT, Claude, Gemini and Perplexity read the Brand Codex?
All four engines read the live web; Perplexity does so by default. An engine that runs a web search pulls in a selection of sources. The LLM info page places your approved answers where engines find them, though each engine still chooses its own sources. An answer given without a web search relies on what the model learned earlier. ChatGPT, Perplexity and Anthropic have not confirmed that they read schema or llms.txt, so Aemorph makes no claim that they do; Google documents structured data for supported Search features, and Google held 92.16% of Singapore's search-engine market share in September 2026 (StatCounter).
How is the Brand Codex different from a website rebuild?
A redesign on its own neither verifies nor corrects your brand facts, and it does not test what AI answers say. The Brand Codex records the facts your business supplies and approves, tests AI answers against them and publishes the approved record, as a separate layer made for AI engines to look up rather than for visitors to browse. It does not independently verify your underlying business facts. Your Singapore site keeps its design and content and gains a Brand Codex alongside them.
| Aspect | Website rebuild | Brand Codex | What it means for AI answers | Next step |
|---|---|---|---|---|
| Primary purpose | Design and experience for human visitors | A record of what AI tools know and say about your brand | Your approved answers are published for engines to find and read | Hallucination Diagnostic |
| What changes | Design, layout and navigation, plus whatever content the project includes | An LLM info page, structured data, a fact map and llms.txt; your existing content stays unedited | A redesign alone does not verify or correct brand facts | Authority Truth Engine |
| Your existing site | Replaced | Kept | No redesign needed to build the record | Showstopper Sensor |
Website rebuild against Brand Codex.
Singapore Reads Your Record Through Google and AI at Work
Singapore buyers search mostly on Google and most Singapore workers used AI tools at work in 2024, so your Brand Codex has to be clear to Google first and to the AI chats at the same time. Google held 92.16% of search engine market share in Singapore in September 2026, with Bing at 4.53%. IMDA reports that 73.8% of workers used AI tools at work in 2024, while AI adoption stood at 62.5% among non-SMEs and 14.5% among SMEs, up from 4.2% in 2023. DataReportal counts 5.78 million internet users in Singapore, 98.4% of the population, as of October 2025.
| Measure | Figure | Market and date | Source |
|---|---|---|---|
| Google share of search | 92.16% | Singapore, September 2026 | StatCounter |
| Bing share of search | 4.53% | Singapore, September 2026 | StatCounter |
| Workers using AI tools at work | 73.8% | Singapore, 2024 | IMDA |
| AI adoption among non-SMEs | 62.5% | Singapore, 2024 | IMDA |
| AI adoption among SMEs | 14.5%, up from 4.2% in 2023 | Singapore, 2024 | IMDA |
| Internet users | 5.78 million, 98.4% of the population | Singapore, as of October 2025 | DataReportal |
Sources: StatCounter Global Stats, search engine market share, Singapore, September 2026; IMDA, Singapore Digital Economy Report 2025, 6 October 2025; DataReportal, Digital 2026: Singapore, data as of October 2025.
The adoption gap between larger firms and SMEs leaves room in many Singapore categories for a smaller business with one clear, signed-off record to be the name the AI chats repeat. More Singapore figures are on the AI search statistics for Singapore page.
The Brand Codex Returns Accurate Answers Within 30 Days of Publishing
The part of your Brand Codex that AI chats answer from is backed by a refund: bought on its own, the Showstopper Sensor (Sprint 1) is correct in ChatGPT, Claude, Gemini and Perplexity within 30 days of publishing, or a 100% refund of Sprint 1 and 60 more days of work. The Ground Truth Guarantee: within 30 days of publishing, ChatGPT, Claude, Gemini and Perplexity answer your showstopper questions with the facts in your Brand Codex. If they do not, Aemorph refunds 100% of your Sprint 1 fee and keeps working on the answers for a further 60 days, 90 days in total.
Terms: the Ground Truth Guarantee covers Sprint 1 bought on its own; Sprint 1 inside a monthly package carries no refund; it does not cover Sprint 2 (Entity Hardening), search rankings or Google AI Overviews. Full terms
| Return type | What it measures | Figure | Evidence | Status |
|---|---|---|---|---|
| Operational (a separate observation of Aemorph's own brand) | Whether an AI engine names the brand as a source | Aemorph cited 3 to 4 times across 4 queries, 3 of them about PSG vendors and PSG SEO services in Singapore | ChatGPT, logged-out session, 4 Aug 2026 | Verified; ChatGPT only; Aemorph's own brand |
| Risk | Whether the AI chats answer your showstopper questions with your facts | Correct in ChatGPT, Claude, Gemini and Perplexity within 30 days of publishing, or a 100% refund of Sprint 1 and 60 more days of work | Ground Truth Guarantee terms | Guaranteed on Sprint 1 bought on its own |
| Cost | What each part of the record costs | Sprints from S$5,000 per website | Your Aemorph quote | Quoted after the strategic conversation |
Returns by type. Source: Ground Truth Guarantee terms as published by Aemorph, October 2026; the operational figure comes from a dated ChatGPT session on Aemorph's own brand, 4 August 2026.
The team that builds your record also holds an organic SEO track record with Singapore clients:
Case study · Dental, Singapore
Casa Dental grew organic traffic 94% in 10 months.
Monthly organic visits rose from 3,641 to 7,074, an annualised 122%. Read the Casa Dental case study
Case study · Education, Singapore
Linda Mandarin grew organic traffic 277% in 10 months.
Monthly organic visits rose from 860 to 3,238, an annualised 391%. Read the Linda Mandarin case study
Organic search results, not AI citations and not Brand Codex results. Source: Ahrefs, August 2026. How results are measured
What does the Brand Codex cost in Singapore, and what comes after it?
There is no separate Brand Codex product or price: a Singapore business pays for the Sprints that build it. The table below shows the starting points for Aemorph's wider offer.
| Offer | Price |
|---|---|
| Audits | From S$1,000 one-time |
| Sprints | From S$5,000 per website |
| Influencer Blueprint (SEO strategy and roadmap) | From S$15,000 one-time |
| Enterprise monthly engagements (Attain, Apex) | From S$12,500 a month |
Smaller monthly packages are available by application only, against strict criteria; details are on the pricing page. Monthly packages are priced per market.
Weighing grant support as part of the budget? The PSG SEO page explains the grant route Aemorph offers Singapore businesses. Prefer to keep the work in-house? Leveraged & Scalable, Aemorph's community, trains your team to plan and run SEO, AEO and GEO with AI tools, with the skills, tools and access Aemorph shares.
Every engagement is quoted after the strategic conversation, on the output you need, and terms are set out in your quote.
| Offer | What it includes | Delivery time | What it adds to your Brand Codex | Guarantee | How to start |
|---|---|---|---|---|---|
| Showstopper Sensor (Sprint 1) | The Hallucination Diagnostic, the full list of showstopper questions, your approved answers published as the LLM info page, a report and a call | 30 days | The showstopper answers part, published as the LLM info page | Ground Truth Guarantee, only when Sprint 1 is bought on its own: correct in ChatGPT, Claude, Gemini and Perplexity within 30 days of publishing, or a 100% refund of Sprint 1 and 60 more days of work | Request a quote |
| Entity Hardening (Sprint 2) | A source-of-truth record, linked structured data, a fact map, llms.txt, Wikidata edits and Google Knowledge Graph updates, and a dated baseline | Up to 60 days | The entity hardening part | No guarantee attached | Request a quote |
| Sprint 1 and Sprint 2 inside a monthly engagement | Both Sprints, added to the engagement when your quote includes them; on the enterprise route both run inside Attain or Apex | Sprint 1 in 30 days; Sprint 2 in up to 60 days | Both parts | No refund on Sprint 1 inside the engagement; the package carries the 45-day outline guarantee | Book a strategic conversation |
| Awaken, Anchor, Ascend and Attain | One SEO, AEO and GEO content programme, run monthly; Awaken, Anchor and Ascend by application only | Complete Mathematical Market Monopoly outline (the plan of every buyer question your market asks) within 45 days | Ongoing reinforcement of the record | 45-day outline guarantee: within 45 days, you receive your complete Mathematical Market Monopoly outline, ready to implement yourself if you choose | Book a strategic conversation |
| Enterprise SEO, AEO and GEO (Apex) | The same content programme, run monthly across the markets Aemorph serves | Complete Mathematical Market Monopoly outline within 45 days | One governed record across the markets Aemorph serves | 45-day outline guarantee | Book a strategic conversation |
Terms: every monthly package carries the 45-day outline guarantee. 45-day outline guarantee
Aemorph Builds Your Singapore Brand Codex in Five Steps With Your Sign-Off
Aemorph builds a Singapore Brand Codex through one or both Sprints, and nothing goes live until your nominated point of contact has signed off the answers, so each answer Aemorph publishes is one your business approved. Your developers install the technical files.
- Sprint 1, 30 days. Aemorph runs the Hallucination Diagnostic, a test of what ChatGPT, Claude, Gemini and Perplexity say about you, and lists your showstopper questions; you answer them, and Aemorph publishes the approved answers as the LLM info page on your site.
- On publishing. For Sprint 1 bought on its own, the Ground Truth Guarantee clock starts on the day the answers are published.
- Sprint 2, up to 60 days. Aemorph copies your site at kick-off and writes the source-of-truth record, the structured data, the fact map and llms.txt, then makes the Wikidata edits and submits the Google Knowledge Graph updates.
- Implementation. Your developers or IT vendor install Aemorph's specifications and files in your website system or tag manager, and Aemorph checks the live implementation against those specifications. Aemorph also verifies your site in Google Search Console.
- Afterwards. The dated baseline becomes the starting point for later monitoring.
| Prerequisite | Who does it | What Aemorph needs | Output | When |
|---|---|---|---|---|
| A public website with correct information | Your team | The website Aemorph copies at Sprint 2 kick-off; wrong information put right first | A website that agrees with your approved answers; the showstopper list follows in Sprint 1 and the site copy at Sprint 2 kick-off | Before kick-off |
| Answers to the showstopper questions | Your team | One answer per question | The answers Aemorph organises for publication from your signed-off responses | During Sprint 1 |
| Sign-off | Your nominated point of contact: the business owner, the CMO or the risk team, as you decide | Sign-off on the answers and on every regulated claim | Answers cleared for publication | Before Aemorph publishes |
| Implementation | Your developers, IT team or existing vendor | Aemorph's specifications and files installed in your website system or tag manager | Structured data, fact map and llms.txt live on your site | During and after Sprint 2 |
What each party provides and when.
Aemorph recommends the Showstopper Sensor before a monthly package, but does not require it.
Who does the work on your Singapore Brand Codex?
Your Singapore Brand Codex is built by Aemorph's team, with your own account manager: Kristine and Ryan, Senior SEO Specialists and Project Managers; Tent, Trinh, Wahyu and Minh, SEO Specialists; Michelle and Patrick, Content Specialists; Shiena, Web Project Manager; and Dom, Senior Web Developer. At kick-off your account manager introduces the people assigned to your account, and every message gets a reply within 24 hours.
How long does the Brand Codex take to show results in Singapore?
Your first ranking movements show within 45 days of publishing. That is an SEO ranking milestone, counted from publication rather than from the start of your engagement. AI answers follow their own clock: the Ground Truth Guarantee checks ChatGPT, Claude, Gemini and Perplexity 30 days after your Sprint 1 answers go live.
Source: results reported in past client testimonials. Watch the client videos
Who needs a Brand Codex in Singapore?
Most Singapore businesses that buyers research through AI are a fit for a Brand Codex, though not every business is. It is built for:
- Businesses in one of Aemorph's seven verticals that AI engines currently describe from fragments rather than a verified record.
- Regulated healthcare and financial-services brandssuch as hospitals and medical groups or MAS-regulated firms, whose health or financial claims need sign-off before they publish.
It is not built for a business with no public website for Aemorph to copy, or for one that wants a visual redesign rather than accurate AI answers.
Aemorph Checks Every Regulated Claim Before It Enters Your Singapore Brand Codex
Every regulated claim Aemorph writes is checked before it enters your Brand Codex, and your point of contact signs it off before Aemorph publishes it, so each regulated claim Aemorph publishes carries your approval. You choose your point of contact: the business owner, the CMO or the risk team. The advertiser's obligations stay with your business. Singapore healthcare providers advertise under the Healthcare Services (Advertisement) Regulations 2021. ASAS, the advertising industry's self-regulatory body, regulates through the Singapore Code of Advertising Practice and states that it is not a clearing-house to approve all advertising before publication; responsibility for truthful advertising lies with advertisers and consumers. Enquiry and client data is handled under Aemorph's privacy policy, which names the Personal Data Protection Act 2012, and your domains, hosting, Search Console, GA4, ad accounts and CRM stay in your ownership.
| Claim or data type | Where it applies | What Aemorph checks | Evidence standard | When |
|---|---|---|---|---|
| Medical and health claims | Hospitals, medical groups, dental and optometry providers | Conservative wording, no exaggerated promises | PubMed, professional associations, government health authorities | Before publication |
| Singapore healthcare advertising | Singapore medical and dental clients | Conservative clinical wording, checked against PubMed, professional associations and government health authorities; your business holds the advertiser's obligations under the Healthcare Services (Advertisement) Regulations 2021 | Your point of contact's sign-off | Before publication |
| Financial and insurance claims | Financial services, insurance | Disclaimers present, no guaranteed outcomes | Your point of contact's sign-off | Before publication |
| Testimonials and before-and-after | Every regulated vertical | Used only where the law permits | Your point of contact's sign-off | Before publication |
| Client data and access | Every client | Client-owned assets, named accounts with only the access the work needs | ISO 27001-aligned practice | From kick-off |
Sources: ASAS, "About ASAS", checked 24 October 2026. What Aemorph checks before a regulated claim publishes.
The MOH healthcare advertising guide, the MAS financial advertising guide, the ASAS advertising code guide and the PDPA and DNC guide go into the Singapore rules in more depth. General guidance, not legal advice.
The Showstopper Sensor Produces Your Singapore Brand Codex's First Part in 30 Days
Begin your Singapore Brand Codex with the Showstopper Sensor bought on its own: the first part is ready in 30 days, correct in ChatGPT, Claude, Gemini and Perplexity within 30 days of publishing, or a 100% refund of Sprint 1 and 60 more days of work. Entity Hardening adds the second part in up to 60 days, and the LLM Influencer System, Aemorph's SEO, AEO and GEO programme, reinforces the record on the sources Singapore buyers check.
Start with the Showstopper Sensor
Book a free strategic conversation