Working with Aemorph for 13 months, Remarkable Furniture, an outdoor furniture retailer with showrooms, lifted its organic search traffic 213%, from 3,883 monthly organic visits in September 2019 to 12,172 in October 2020. On a 12-month basis that is 187% a year, and it came after roughly 18 months of flat traffic. For a Singapore retailer, organic visits from SEO (search engine optimisation) bring shoppers to your product pages without paying for each click, and those visits are where your sales start.
Starting from an established catalogue, Remarkable Furniture's monthly organic visits rose steeply.
| Measure | Value | What it measures | Period | Source |
|---|---|---|---|---|
| Traffic growth | +213% | Monthly organic visits | Sep 2019 to Oct 2020 | Ahrefs organic traffic |
| Engagement length | 13 months | Duration of the SEO engagement | Sep 2019 to Oct 2020 | Aemorph case record |
| Monthly visits | 3,883 to 12,172 | Organic visits per month, start and end | 13 months | Ahrefs organic traffic |
Organic search results, not AI citations. Source: Ahrefs organic traffic, September 2019 and 30 October 2020.
The Retailer's Search Position Before the Engagement
Remarkable Furniture's organic traffic had been flat for around 18 months when Aemorph started in September 2019, and during that time its previous SEO provider had concentrated on backlinks. The catalogue held duplicate categories and subcategories, plus keyword and product pages that repeated each other, so extra links did not lift the traffic line.
Why did backlinks alone not move the traffic?
Links add authority, yet when a catalogue repeats its categories and product pages, that authority is shared out across several near-identical URLs rather than landing on one page per category or product. Link building remains part of an integrated SEO programme. For this retailer, the catalogue structure was the first constraint to remove.
What Aemorph Did for Remarkable Furniture
From September 2019 to October 2020, Aemorph paired a catalogue restructure and platform migration with local, content and link work for Remarkable Furniture, so that shoppers searching online and shoppers close to a showroom both landed on the right page. Aemorph advised restructuring the store's database and product tables, so every category and every product resolved to one page that shoppers and search engines find. The restructure ran in parallel with the store's move from WordPress to Magento, covering 2,000+ pages between October 2019 and March 2020, a six-month project. Working through the same team and SEO discipline the entity-first method grew from, Aemorph advised on and specified that work in three steps:
- Specified how duplicate categories and subcategories, and repeating keyword and product pages, were consolidated in the database and product tables.
- Mapped each old URL to its correct new page and specified the redirect, so every old category or product address pointed to its replacement.
- Planned the WordPress to Magento move across 2,000+ pages, with the consolidated structure built into the new store.
Alongside the catalogue work, Aemorph:
- Set up Google Business Profiles for the showrooms, each linked to the online store.
- Published topical and location-specific blog content.
- Built links from authoritative websites.
A Singapore store that runs a showroom and an online catalogue has the same parts to work with: a clean catalogue, with local profiles, content and links all pointing at it.
What does a verified record include for a Singapore ecommerce furniture retailer?
For a Singapore ecommerce retailer, the verified record, the facts your business supplies and approves, holds structured product data, the category hierarchy, materials, dimensions, and stock and pricing details, in a format that lets a search engine or a shopping feed read the same specification your shoppers see. Remarkable Furniture's record started from the consolidated structure above: a single page for each category and each product, with every old address redirected to its replacement.
How Singapore Shoppers Search for Furniture Online
Almost everyone in Singapore is online, Google holds more than 92% of the search engine market, and Google shows Shopping ads inside AI Overviews in Singapore, so a Singapore retailer's product facts need to be clear in Google and in AI answers. Google held 92.16% of search engine market share in Singapore in September 2026 and Bing 4.53% (StatCounter). DataReportal counts 5.78 million internet users in Singapore, 98.4% of the population, as of October 2025. IMDA reports AI adoption of 14.5% among Singapore SMEs in 2024, up from 4.2% in 2023, and Google lists Singapore among the countries where Text and Shopping ads appear in AI Overviews, in English.
| Measure | Figure | Market and date | Source |
|---|---|---|---|
| Google share of search engine market | 92.16% | Singapore, September 2026 | StatCounter |
| Bing share of search engine market | 4.53% | Singapore, September 2026 | StatCounter |
| Internet users | 5.78 million, 98.4% of the population | Singapore, as of October 2025 | DataReportal |
| AI adoption among SMEs | 14.5%, up from 4.2% in 2023 | Singapore, 2024 | IMDA |
| Text and Shopping ads in AI Overviews | Available in English | Singapore, read 9 October 2026 | Google Ads Help |
Sources: StatCounter Global Stats, search engine market share, Singapore, September 2026; DataReportal, Digital 2026: Singapore, data as of October 2025; IMDA, Singapore Digital Economy Report 2025, 6 October 2025; Google Ads Help, ads in AI Overviews (answer 16297775), read 9 October 2026.
These are Singapore market figures; Remarkable Furniture's results on this page are the retailer's own, measured in its home market. More are on the AI search statistics for Singapore page.
The Results: Organic Traffic More Than Tripled in 13 Months
Remarkable Furniture's organic traffic more than tripled from September 2019 to October 2020, which ended roughly 18 months of flat traffic.
| Metric | Before | After | Period | Change | Annualised rate |
|---|---|---|---|---|---|
| Organic traffic (visits/month) | 3,883 | 12,172 | Sep 2019 to Oct 2020, 13 months | +213% | 187% a year |
Organic search results, not AI citations. Source: Ahrefs organic traffic, September 2019 and 30 October 2020. How results are measured
How is the annualised growth figure calculated?
Divide the end value by the start value, raise the result to the power of twelve divided by the number of months, and subtract one. For Remarkable Furniture's 13 months, the 213% raw increase becomes 187% a year, a little below the raw figure because the window runs one month beyond a full year. Aemorph's ten published case-study engagements run from four months to nearly eight years, so seven of the ten results are annualised this way for a fair comparison; the three short-window results, EZRA Clinic and HiBye from a low base and Synapxe from a new domain's first full month, are not.
What did the October 2020 Ahrefs capture show?
On 30 October 2020, Ahrefs' organic traffic chart showed 12,172 visits for Remarkable Furniture; the same capture, filtered to the retailer's home market, showed 11,519 organic visits a month from that market, 8.1K organic keywords, a domain rating of 29 and 457 referring domains.
What This Result Demonstrates for Singapore Retailers
Remarkable Furniture's result comes from ecommerce, one of the seven verticals Aemorph serves, where the unit of verification is a product listing rather than a service description, and the product listing is where the traffic behind your sales arrives. In Aemorph's working model, product data shapes how a search engine matches a shopper's specific query, so a structured catalogue record of approved facts gives each product a precise match for the attributes shoppers search by. Remarkable Furniture's organic traffic took off about four months after the consolidated catalogue and redirects went in, after about 18 months of flat traffic. The comparison covers two dates, so it does not isolate which part of the work caused the change. The next step for a Singapore retailer is GEO (generative engine optimisation): having a specific product cited inside ChatGPT, Claude, Gemini and Perplexity when a shopper asks by material or use case, not only ranked on a Google results page.
Replicate This Result With Ecommerce SEO in Singapore
Aemorph's ecommerce SEO service builds your verified catalogue record product by product first, so your Singapore store competes on the exact product attributes your shoppers search for. The same record also carries broader SEO, local SEO for retailers with three or more showrooms, and GEO. Aemorph is headquartered at 34 South Bridge Road, Singapore.
Remarkable Furniture's figures are organic SEO results. When you want the AI chats to state your facts correctly too, the standalone start is the Showstopper Sensor (Sprint 1), a 30-day showstopper-answer sprint for ChatGPT, Claude, Gemini and Perplexity. Bought on its own, Sprint 1 publishes the answers to your showstopper questions, the buyer questions that stop a purchase when AI answers them badly, as the first part of your Brand Codex, your brand fact sheet. On the enterprise route, it runs inside Attain or Apex, after the audit and the Influencer Blueprint.
Bought on its own, the Showstopper Sensor (Sprint 1) carries the Ground Truth Guarantee: correct in ChatGPT, Claude, Gemini and Perplexity within 30 days of publishing, or a 100% refund of Sprint 1 and 60 more days of work.
Terms: the Ground Truth Guarantee covers Sprint 1 bought on its own; Sprint 1 inside a monthly package carries no refund; it does not cover Sprint 2 (Entity Hardening), search rankings or Google AI Overviews. Full terms
Buying Sprint 1 on its own starts with the free strategic conversation; Aemorph quotes each engagement after it, with starting points on the pricing page. Eligible Singapore businesses also have the grant-supported route on the PSG and EDGE SEO page.
See every Aemorph case study, or book a strategic conversation to discuss a similar result for your Singapore store.