The AEO-GEO Audit shows your Australian business how often ChatGPT, Gemini, Claude and Perplexity name your brand, and who they name instead. Aemorph tests 16 questions written for your Australian market and buying intents. It scores your site on four layers and benchmarks you against 3 to 5 competitors in your Australian market. You receive a score out of 100, an A to F grade and a ranked fix plan within 21 days of kick-off. In an ADM+S survey of more than 5,500 Australian adults, published in November 2025, 45.6% had recently used a generative AI tool.
The AEO-GEO Audit Measures the Two Layers of Search Your Audience Reads in AI
Your audience finds suppliers through search results, through Google's instant answers and through the AI chats, and the AEO-GEO Audit reviews your site's readiness for Google's answers and tests your brand's presence in the AI chats. SEO covers the list of links. AEO covers Google's instant answers: AI Overviews, featured snippets, answer boxes and voice search answers. GEO covers mention and citation inside the answers the AI chats write. The audit focuses on GEO: it captures the answers the AI chats give to your 16 prompts, while the AEO side is a review of your pages, not a test of Google's answer features.
| Layer | Where your audience sees the answer | What Aemorph checks for | What the audit measures |
|---|---|---|---|
| SEO | The list of links on Google and Bing results pages, which held 87.87% and 9.19% of Australian search engine market share in September 2026 | Relevant pages that crawlers reach and read | Crawler access and how much of your content crawlers extract |
| AEO | Google AI Overviews, rolling out in Australia since 29 October 2024, plus AI Mode, featured snippets, answer boxes and voice search answers | Pages that lead with a direct answer, with accurate structured data where used; Google requires no special markup for AI Overviews | A readiness review of whether your key pages lead with the answer and carry structured data |
| GEO | Answers inside ChatGPT, Claude, Gemini and Perplexity | Accurate, consistent facts about your business across your site and other sources | How often each AI chat mentions or cites you in the captured answers to your 16 prompts, and what it says |
What each layer of search asks of your website, and what the AEO-GEO Audit measures in each, for an Australian audience.
Business and consumer audiences both use AI in their research, worldwide and in Australia. Google reported over 2.5 billion monthly active users of AI Overviews in May 2026, and OpenAI more than 900 million weekly active ChatGPT users in February 2026. On the business side, in G2's survey of 1,076 B2B software buyers and decision-makers, run in March 2026 and published in April, 51% said they start research in an AI chatbot more often than in Google. On the consumer side, Semrush's survey of 1,030 US shoppers who have tried AI tools, published in March 2026, found that 55% use them for product research at least weekly; it is a US sample and the Australian figures follow in the next section.
Source: OpenAI, Google, G2 and Semrush, 2026
What is the AEO-GEO Audit?
The AEO-GEO Audit is Aemorph's fixed-scope audit of your brand's visibility in the four AI chats, with a score out of 100, an A to F grade and a ranked fix plan. It runs four diagnostic pipelines across four scored layers, tests 16 custom prompts and benchmarks your domain against 3 to 5 competitor domains. Aemorph delivers the report within 21 days of kick-off and walks your team through it on a 30-minute call. For an Australian business, the primary domain is the .com.au, .au or .com site your buyers reach, and state variants or product sub-sites you name join the scope at kick-off.
The AEO-GEO Audit Starts From an Australian Audience That Already Uses AI
Your Australian audience already uses generative AI and meets Google's AI answers in search, so the answers Google and the AI chats write are part of how your buyers research. In a national survey of more than 5,500 Australian adults, published by ADM+S on 5 November 2025, 45.6% had recently used a generative AI tool. The National AI Centre found that 43% of Australian SMEs reported some AI adoption between December 2025 and February 2026. The Australian Bureau of Statistics counted 2,814,778 actively trading businesses on 30 June 2026, and an AI answer to a category question names only a few. The benchmark shows whether yours is among them in each AI chat, and Aemorph suggests others the AI chats cite for your Australian category when you confirm the 3 to 5. Use varies sharply by age: ADM+S found recent generative AI use ranged from 69.1% of 18 to 34 year olds to 15.5% of 65 to 74 year olds, so the age profile of your audience is context for how much of it uses generative AI. The National AI Centre's SME figure of 43% for December 2025 to February 2026 was down from 45% in September to November 2025, so SME adoption in Australia is not rising in a straight line. The Australian AI search statistics page keeps these figures with their dates.
| Measure | Figure | Market and date | Source |
|---|---|---|---|
| Adults who had recently used a generative AI tool | 45.6% | Australia, survey published 5 November 2025 | ADM+S, survey of more than 5,500 adults |
| SMEs reporting some AI adoption | 43% | Australia, December 2025 to February 2026 | National AI Centre |
| Google's search engine market share | 87.87% | Australia, September 2026 | StatCounter |
| Bing's search engine market share | 9.19% | Australia, September 2026 | StatCounter |
| Google AI Overviews rollout in Australia | Began 29 October 2024 | Australia | Google Australia |
| Google AI Mode in English, rollout in Australia | Began 8 October 2025 | Australia | Google Australia |
| Actively trading businesses | 2,814,778 | Australia, 30 June 2026 | Australian Bureau of Statistics |
| Internet users | 26.2 million (97.1% of the population) | Australia, as of October 2025 | DataReportal, Digital 2026: Australia |
Australian market figures behind the AEO-GEO Audit.
Source: ADM+S, National AI Centre, StatCounter, ABS and others, 2024 to 2026
Google held 87.87% of search engine market share in Australia in September 2026 and Bing 9.19% (StatCounter), so the AEO layer of the audit tests your pages for Google, and Bing tracking sits with the technical SEO audit. Google began rolling out AI Overviews in Australia on 29 October 2024 and AI Mode in English on 8 October 2025, so your Australian audience meets AI-written answers in Google Search results for some questions and in AI Mode. The audit's direct-answer and structured-data checks show whether your pages give Google a clear answer to quote; Bing Webmaster Tools checks run in the technical SEO audit inside the Foundation Audit.
The Audit Records Whether AI Cites You, Mentions You or Leaves You Out
The AEO-GEO Audit records, for each of the 16 questions, whether the AI chats cite your brand, mention it or leave it out, and which brands they name in your place. In a search results page your audience compares the options and chooses. In an AI answer, the AI chat does the comparing and names the brands it recommends, and the audit records which brands appear in those answers for your 16 prompts.
| State | Example answer to "best [service] in Brisbane" | What it suggests in Aemorph's model | What the audit records |
|---|---|---|---|
| Cited | The AI chat recommends your firm and links your service page as its source | Your facts read clearly enough to recommend | The question, the AI chat, and the cited URL where the answer gives one |
| Mentioned | The AI chat lists your firm but cites an Australian directory or a competitor's page as the source | A possible weak definition of what you do, or thin structured content | The question, the AI chat and any source or brand cited instead |
| Absent | The AI chat names three Brisbane competitors and an overseas firm, and leaves you out | Where the answer names a competitor, that competitor holds the place | The question, the AI chat and the brands named |
The three states the audit records for each question in each AI chat, with illustrative Australian answers.
Which questions does the audit test?
The audit tests 16 custom prompts for your category and market: 8 middle-of-funnel questions and 8 bottom-of-funnel questions. Aemorph writes the prompts after the kick-off call, once your market, audience and intent are confirmed, in the terms your Australian audience uses, so a prompt names Australia, your state or your city where your buyers do. Middle-of-funnel questions ask how to choose a product or service; bottom-of-funnel questions ask who to buy from for a specific need, the question asked closest to a purchase.
| Query intent | Example form | What Aemorph looks at | What the audit reports |
|---|---|---|---|
| Middle of funnel (MOFU), 8 prompts | "How to choose a [product or service] in Australia" | The depth of guide and question-and-answer content in your market | Which brands each AI chat names, and where you appear |
| Bottom of funnel (BOFU), 8 prompts | "Best [supplier] in Melbourne for [specific need]" | The sources the AI chat cites for that need | Which brands each AI chat recommends in your place |
The two query intents behind the 16 prompts.
| Sector | Middle-of-funnel prompt | Bottom-of-funnel prompt | What a cited answer gives you |
|---|---|---|---|
| Trades and home services | "How to choose a solar installer in Queensland" | "Best solar installer in Brisbane for a 6.6 kW system" | A name in the answer a homeowner reads before calling for quotes |
| B2B software | "What to check before buying payroll software in Australia" | "Best payroll software in Australia for Single Touch Payroll" | A name in the answer a finance lead reads first |
| Healthcare | "How to choose an orthodontist in Melbourne" | "Best orthodontist in Melbourne for clear aligners" | A practice named by city, where patients search |
| Professional services | "How to choose an accountant for a small business in Sydney" | "Best accountant in Sydney for a sole trader with an ABN" | A firm named for the specific need |
Illustrative Australian prompts; your 16 prompts are written for your own category after kick-off.
Australian prompts use the words Australian buyers type: a suburb or a state for local services, "ABN" and "sole trader" for accounting, "NDIS provider" for disability services, "Single Touch Payroll" for payroll and "strata" for property. The audit records the answer each AI chat gives to that wording, not to a generic worldwide version of the question.
Why do competitors win questions you expect to own?
In Aemorph's working model, competitors win Australian questions because each AI chat draws on different training data, different retrieval and different sources, so "best [service] in Sydney" names different brands in different AI chats. In the same model, brands with clearer facts about what they do, structured data and content that extracts cleanly, and a presence across many independent sources such as directories, reviews and media coverage, are named more consistently. The audit records which brands the AI chats name instead of you, split by middle-of-funnel and bottom-of-funnel questions, with the URLs they cite; a cited URL shows what appeared in the answer, not why a brand was chosen. For a question such as "best [service] in Melbourne" or "best [service] in Brisbane", the audit captures whatever URLs the answers cite, for example Australian listicles, comparison pages, review platforms, directories or company websites. You see which Australian listicles and directories the AI chats cited beside a competitor, city by city where your prompts name one. In Aemorph's working model, an Australian listicle that ranks well on Google for a category phrase puts the firms it lists in front of the AI chats that search the web for a similar phrase. Where a state government listing or an industry association directory appears among the cited URLs, the report shows it the same way.
Four Scored Layers Turn Your AI Visibility Into One Score Out of 100
The AEO-GEO Audit scores your site on four weighted layers, from whether AI crawlers reach it to whether the AI chats recall you with no web access, and combines them into one score out of 100. The weights are Aemorph's own scoring model. Live citation carries the most weight because it measures the answers the AI chats give to your 16 prompts at the time of the audit.
| Layer | Weight | What it measures | Why it matters | What it looks like on an Australian site |
|---|---|---|---|---|
| L0 Bot access | 25% | Whether AI crawlers reach your site, bot by bot: search crawlers (OAI-SearchBot, Claude-SearchBot, PerplexityBot), training crawlers (GPTBot, ClaudeBot) and Google-Extended, a robots.txt control for Gemini training and grounding | Each bot has its own job: a blocked search crawler limits that platform's access to your current pages, while training access is a separate choice; the fix is a configuration change | A firewall rule answers AI crawlers with 429 errors during a sales event |
| L2 Content crawlability | 25% | How much of your content an AI crawler extracts once it reaches the site | Content that loads only with JavaScript, sits in PDFs or iframes, or hides in tabs is an extraction risk that varies by crawler; the audit measures what each crawler recovers | Product details load in a JavaScript store widget, so the page text is thin |
| L3 Live citation rate | 40% | How often the AI chats mention or cite your brand across the 16 prompts, with web access | It shows the gap between you and your competitors in the captured answers to the same prompts | An AI chat names a competitor for "best [service] in Perth" and leaves you out |
| L4 Training recall | 10% | Whether the AI chats know your brand and what you do with no web access | It shows what the AI chats state about you without live search, apart from answers that draw on the web | With no web access, an AI chat knows your brand but places you in the wrong state |
The four layers and their weights in the AEO-GEO Audit score; layer numbering follows Aemorph's audit model.
What is browsing uplift?
Browsing uplift is your live citation rate (L3) minus your training recall (L4), and the audit reports it as a signal of how much your AI visibility depends on live web access. In Aemorph's working model, a high L3 with a low L4 is rented visibility: the AI chats name you when they search the web but far less often without web access, so the position rests on what live search finds at the time. A high L3 with a high L4 and a small gap is owned visibility: the AI chats name you with or without web access. High uplift is a gap to close; low uplift with a high L3 is a position to defend. In the same working model, recall matters for an Australian brand because an AI chat answers some questions from what it already knows, with no live search, and a brand with low recall is missing from those answers whatever its pages say today.
Four Pipelines Run in Parallel and Feed One Diagnosis
The AEO-GEO Audit runs four independent pipelines at the same time, so your score, your competitor benchmark and your fix plan rest on one set of tests run in the same 21 days. Three pipelines feed the four scored layers; the AI Perception Audit returns a separate brand risk band. The Competitive Benchmark runs the 16 prompts with Australia, your state or your city named where your buyers name them, so the competitor table shows the brands the AI chats put forward for those prompts.
| Pipeline | What it checks | Layer it feeds | What you receive |
|---|---|---|---|
| Citation Intelligence | A citation readiness check across six criteria: content quality, structured data coverage, schema types and how clearly your pages define your business | L2 | A citation readiness score out of 100, criterion by criterion |
| AI Perception Audit | A balanced crawl of your site, then a hallucination check across the four AI chats: what they get right and wrong about your brand | Brand risk | Errors scored by category, with an overall risk band: Clean, Mild, Moderate or Severe |
| Competitive Benchmark | Live API queries to the four AI chats across the 16 prompts, for your domain and 3 to 5 competitor domains | L3 | Citation URLs captured, traffic-light grades and a breakdown per AI chat and per query intent |
| Technical AEO and GEO Scan | Bot access, rendering type, firewall (WAF) detection, schema.org coverage, entity map, llms.txt and sitemap | L0, L2 and L4 | A technical profile and a content recovery heatmap of 13 content categories tested across several crawlers |
The four pipelines of the AEO-GEO Audit and what each one returns.
Which Australian business facts does the hallucination check compare?
The hallucination check compares what the AI chats say about your Australian business with the facts on your website, and several of those facts are also public records your buyers check, such as your ABN Lookup entry. An Australian buyer confirms a supplier's legal entity name, ABN status and main business location on ABN Lookup, and for a health practice, Ahpra's public register of practitioners is the official record of the registrations an AI answer about the practice describes. ABN Lookup is free to search, so a buyer checks your ABN status and GST registration before paying your invoice. It lists the business names registered to an ABN, and it still shows older trading names, which the Australian Business Register stopped updating in May 2012. When an AI answer in the test contradicts the facts on your website, for example with a wrong ABN, a business name you no longer use given as your current name, a closed location or a registration the practitioner does not hold, the check records it in the category it falls under. You correct your own pages; the report shows the URLs the AI chats cited in those answers, and you decide which third-party pages to ask for corrections.
| Fact about your business | Public record your buyers check | Kept by | What a wrong AI answer looks like |
|---|---|---|---|
| Legal entity name and ABN | ABN Lookup | Australian Business Register | A business name you no longer use, given as current, or an ABN that belongs to another entity |
| ABN status and main business location | ABN Lookup | Australian Business Register | A cancelled ABN, or a main business location in a state other than the one on your record |
| GST registration | ABN Lookup | Australian Business Register | A GST status that does not match your registration |
| Health practitioner registration | Public register of practitioners (the record behind the fact) | Ahpra | A practitioner or a registration type the register does not show |
| Australian financial services licence | Professional registers search | ASIC | A licence or an authorised representative the register does not list for you |
Australian public records where your buyers confirm the facts the hallucination check compares; the audit checks the tested AI answers against your website, not against these registers.
Which failure patterns does the audit test for?
The audit tests for four failure patterns: blocked bots, content crawlers fail to extract, AI chats that disagree about your business, and recall of your name without citation for the questions that decide a purchase. The patterns below are illustrations of what each pipeline looks for, not findings about your site.
| Pattern | What it looks like | What it costs you | Where the fix starts |
|---|---|---|---|
| Bot access blocked | robots.txt or a firewall blocks a search crawler such as OAI-SearchBot, Claude-SearchBot or PerplexityBot, for example with 403 or 429 errors | That platform's search crawler reaches fewer of your current pages, so content work waits on access | A robots.txt and firewall change, not a rebuild |
| Content not extracted | Crawlers reach the site but extract little text, because content loads with JavaScript or sits in PDFs, iframes or hidden tabs | Service pages, case studies and answers to common questions stay out of what those crawlers extract | Serve key content as HTML in the page |
| Inconsistent facts | One AI chat states facts about you that conflict with another AI chat's answer or with your website | Your audience reads different facts about you depending on the AI chat | One approved set of facts that matches your ABN Lookup entry, published consistently across your site and third-party sources |
| Brand-only recall | The AI chats know your name when asked directly but leave you out of "best [service] in Adelaide" and other buying questions | You lose the questions where your audience chooses a supplier | Pages that answer those questions directly, with the question and answer marked up |
Illustrative failure patterns; the audit reports which ones apply to your site.
The Report Gives You the AI Answers, the Brands Named Instead and Your Grade
At the end of the AEO-GEO Audit you hold your score and grade, the answers each AI chat gave about you in the tests, the brands it named instead of you and a fix plan ranked by priority. The report sits at a live URL you share with your team, your stakeholders and your board. For an Australian business with teams in several states, the live URL lets each state lead and your board read the same findings without a second presentation.
| What you get | The problem it solves | What changes for you | Layer | When | Who uses it in an Australian business |
|---|---|---|---|---|---|
| Composite AI visibility score | No single measure of AI visibility | A score out of 100, an A to F grade and a score for each layer | L0, L2, L3, L4 | Day 21 | Your managing director or board, to set budget |
| Live AI answers, verbatim | Guessing what the AI chats say about you | The words each AI chat used about your brand in the captured answers to your 16 prompts | L3 | Day 21 | Your marketing lead, to see what the AI chats said about you in the tests |
| Competitor table | Not knowing who the AI chats recommend instead | The brands named in your place, and how often | L3 | Day 21 | Your sales lead, to see which Australian rivals the AI chats put forward in the states your prompts name |
| Hallucination check | Wrong facts repeated to your audience | What the AI chats get right and wrong, scored by category | Brand risk | Day 21 | Your compliance owner, where Ahpra, TGA or ASIC rules apply to your claims |
| Citation readiness score | Content that looks fine to people but extracts poorly | Six criteria scored one by one | L2 | Day 21 | Your content team or agency |
| Technical profile and content recovery heatmap | Hidden access and rendering faults | Rendering, firewall, schema, entity map, llms.txt and sitemap, with 13 content categories by crawler | L0, L2, L4 | Day 21 | Your web developer or hosting provider |
| Prioritised fix plan | A long list with no order | P1, P2 and P3 fixes with the effort for each and the projected score after each phase | L0, L2, L3, L4 | Day 21 | Your marketing lead and web developer, to schedule the work |
| Findings walkthrough | A report with nobody to explain it | A 30-minute call with questions and answers | Not applicable | After delivery | Your decision-makers, in your state's business hours |
What each AEO-GEO Audit deliverable changes.
How is the report structured?
The report runs to four pages: your composite score, the AI response capture, the technical audit and the fix plan.
- Composite score: your overall grade, the score for each layer, the browsing uplift signal and a one-sentence diagnosis for each layer.
- AI response capture: mentions and citations per AI chat across the 16 prompts, showing where you appear and where you do not.
- Technical audit: the content recovery heatmap, the technical profile and the hallucination check.
- Fix plan: ranked P1, P2 and P3 recommendations with effort, projected impact and the route to an A grade.
The Fix Plan Puts Access First So Later Content Work Counts
The AEO-GEO Audit fix plan ranks each change by priority, effort and the layers it targets, starting with access and extraction, because the AI crawlers pick up your content changes only on pages they read. The framework below shows the fix logic; your audit produces your own list, with the effort for each fix and the projected score after each phase.
| Priority | Fix | Effort | Layers it targets |
|---|---|---|---|
| P1 | Set AI bot access deliberately: allow the search crawlers (OAI-SearchBot, Claude-SearchBot, PerplexityBot) in robots.txt and firewall rules, and decide training access (GPTBot, ClaudeBot) as a separate choice; set Google-Extended, a robots.txt control for Gemini training and grounding, on its own | Low | L0 |
| P1 | Add schema.org markup: Organization (with your ABN and legal entity name), Service and FAQ on key pages | Medium | L2, L3 |
| P1 | Restructure key pages to direct-answer format: the answer first, the support below | Medium | L2, L3 |
| P2 | Publish an entity map and llms.txt: structured, machine-readable facts about your brand | Low | L3, L4 |
| P2 | Move case studies, proof and key information into structured HTML, out of PDFs and slide decks | Medium | L2, L3, L4 |
| P3 | Build third-party authority: Australian industry directories, partner mentions and indexed Australian media coverage in the states where you trade | High | L3, L4 |
Aemorph's fix framework; the projected score after each phase is an estimate, and no fix guarantees a citation.
The P1 fixes in this framework are configuration changes, markup additions or content edits, not development rebuilds. Aemorph specifies and verifies the structured data, and your developers implement and publish it. Entity work in depth runs as Entity Hardening (Sprint 2), Aemorph's technical entity SEO sprint.
| Phase | Focus | What changes | Fix type |
|---|---|---|---|
| Foundation | Access, crawlability and schema | The AI crawlers reach and extract your key pages | Bot access (fastest, a configuration change); schema and direct-answer content (fast) |
| AEO visibility | Direct answers and clear facts about your business | Your pages give Google's answer features a clear, direct answer, with no guarantee of selection | Direct-answer pages and structured data |
| GEO authority | Presence across many sources and citation in the AI chats | More independent sources state the same facts about you | Entity map and llms.txt as supporting infrastructure; third-party sources (slower) |
The three phases of the fix plan. The audit delivers the plan; the fixes are separate work. The report shows the URLs each AI chat cited; Aemorph does not check those pages for wrong facts, and you decide which third-party pages to ask for corrections. Your nominated point of contact signs off any corrected wording before it goes live.
What does each grade mean?
Your grade comes from the four layer scores, and each grade from A to F describes a stage of AI readiness in Aemorph's own grading heuristics.
| Grade | What it describes | Typical state of the fixes | What moves it up |
|---|---|---|---|
| A | Strong on the four layers; named consistently across the four AI chats in the live tests and in the no-web recall tests | P1, P2 and P3 fixes in place | Defending the position as competitors publish |
| B | Well optimised; schema and entity map in place | P1 and P2 fixes complete | Third-party authority (P3) from Australian industry directories, partners and media |
| C | Some work done; citation inconsistent between the AI chats | P1 fixes partial | Completing P1, then P2, with your facts matched to your ABN Lookup entry |
| D | Access issues, weak schema and thin page structure | P1 fixes not started | Bot access, schema and direct-answer pages |
| F | Structurally blocked: a firewall or JavaScript rendering stops AI crawlers reading the site | Access unresolved | Opening access first |
Aemorph's grading heuristics; the fix plan shows the projected score after each phase, so you see what moves your grade before you commit budget.
Which Australian advertising rules apply when you correct what AI says?
Where the corrected facts and answers you publish after the audit are advertising, the Australian rules for your sector apply to them. The Australian Consumer Law, Schedule 2 of the Competition and Consumer Act 2010, prohibits misleading or deceptive conduct in trade or commerce, and Aemorph's guide to the Australian Consumer Law for marketing covers what the ACCC expects. Ahpra's advertising guidelines apply to advertising a regulated health service, the TGA's rules apply to advertising therapeutic goods, and ASIC Regulatory Guide 234 sets out ASIC's guidance for promoters and publishers of financial product and credit advertising. Your nominated point of contact signs off each corrected claim before it goes live, and meeting the rule stays your obligation.
General guidance, not legal advice.
The AEO-GEO Audit Runs in 21 Days From One 30-Minute Kick-off, in Australian Business Hours
The AEO-GEO Audit needs three things from you and 30 minutes of your time, then runs to a fixed timeline and a fixed scope, so you hold a full diagnosis and fix plan three weeks after kick-off. The audit starts with a free strategic conversation.
| What Aemorph needs | Detail | Who provides it | When | Example for an Australian business |
|---|---|---|---|---|
| Your primary domain and any subdomains | Regional variants or product sub-sites to include in scope | Your team | Before kick-off | yourfirm.com.au, plus state or brand sites you run |
| A list of 3 to 5 competitor domains | The Australian competitors you see as direct rivals; Aemorph suggests others the AI chats cite in your category for Australia when you confirm the 3 to 5 | Your team | Before kick-off | The Australian firms you lose quotes to, in each state you serve |
| A 30-minute kick-off call | Confirms your market, your audience and the intent behind the prompts, in Australian business hours | Your decision-maker with Aemorph | Day 1 | A video call in your time zone, from AWST in Perth to AEST or AEDT on the east coast |
What the audit needs from you; no further time is needed from your team during the 21 days.
| Day | What happens | Who | Your input |
|---|---|---|---|
| Day 1 | Context extraction and prompt writing for your Australian category, with states and cities where your buyers name them | Aemorph | The kick-off call, in your time zone |
| Days 1 to 7 | The four pipelines run in parallel, with the Australian prompts sent to each AI chat through its API | Aemorph | No input needed |
| Days 8 to 18 | Analysis, scoring and the fix plan | Aemorph | No input needed |
| Day 21 | Report delivered, live URL sent and the walkthrough scheduled in your state's business hours | Aemorph | No input needed; the 30-minute walkthrough follows delivery |
The 21-day timeline of the AEO-GEO Audit.
| Scope item | What is included | Set by | Where it shows in the report |
|---|---|---|---|
| Domains | Your primary domain and 3 to 5 competitor domains | You, confirmed at kick-off | The competitor table |
| Review | Website AEO and GEO review of your Australian domain and the variants you name | Fixed scope | The technical audit page |
| AI chats | ChatGPT, Gemini, Claude and Perplexity | Fixed scope | The AI response capture page |
| Prompts | 16 custom prompts: 8 middle-of-funnel and 8 bottom-of-funnel, in the terms Australian buyers use | Aemorph, after the kick-off call | The AI response capture page |
| Pipelines | Citation Intelligence, AI Perception Audit, Competitive Benchmark, Technical AEO and GEO Scan | Fixed scope | The four report pages |
| Delivery | Within 21 days of kick-off, with a live report URL; the 30-minute walkthrough follows delivery | Fixed scope | The live report URL |
The fixed scope of the AEO-GEO Audit.
Who does the work on your AEO-GEO Audit?
Your AEO-GEO Audit runs with your own account manager and Aemorph's team: Kristine and Ryan, Senior SEO Specialists and Project Managers; Tent, Trinh, Wahyu and Minh, SEO Specialists; Michelle and Patrick, Content Specialists; Shiena, Web Project Manager; and Dom, Senior Web Developer. Aemorph is headquartered in Singapore and has no office in Australia. Australian clients are served remotely, in Australian business hours. Your account manager introduces the people assigned to your account at kick-off, and every message gets a reply within 24 hours.
Who is the AEO-GEO Audit for?
The AEO-GEO Audit suits businesses whose audience asks AI before choosing a supplier and that want to know where they stand against named competitors. It is built for:
- Australian B2B companies whose buyers shortlist vendors in the AI chats before they contact sales.
- Australian consumer brands and retailers whose shoppers research products with AI before they buy.
- Professional services firms across Australian statesfrom legal and accounting practices to consultancies, that win work when an AI chat names them for a specific need in their city.
- Australian businesses with state variants or product sub-sites that want those variants included in the scope of one audit.
- Australian franchise networks and multi-location brands whose outlets compete city by city for the same AI answers.
It fits less well for smaller single-site Australian businesses, which the free tools on tools.aemorph.com and the Foundation Audit serve first.
Regulated Australian businesses, such as Ahpra-registered health practitioners and Australian financial services licensees, gain a dated record of the claims the AI chats make about them. Ahpra's public register shows each practitioner's registration, so an AI answer that gives a practitioner a title the register does not show is a claim your compliance owner wants to see. Your nominated point of contact signs off any corrected wording, and the advertising rules of your regulator stay your obligation.
How does the AEO-GEO Audit differ from the Foundation Audit and the ESAG audit?
The AEO-GEO Audit and the Foundation Audit are separate audits with different scopes, and the ESAG audit, Aemorph's enterprise SEO, AEO and GEO audit, adds a crawl of up to 1,000 pages to the AEO-GEO Audit. The Foundation Audit pairs the AI Hallucination Diagnostic with a thirteen-area technical SEO audit that crawls 50 pages of your site, including the Bing Webmaster Tools checks the AEO-GEO Audit leaves out. The AEO-GEO Audit is an AEO and GEO review of your site, with competitor benchmarking, live citation testing and a score out of 100 that the Foundation Audit does not include. The ESAG audit is built for large multi-market sites. Aemorph names the audit that fits your site at the end of the strategic conversation. An Australian business whose site also serves overseas markets through another country's version settles that scope question in the same conversation.
What comes after the audit?
After the audit, the Influencer Blueprint strategy month, Aemorph's SEO strategy and roadmap from A$16,500, turns the findings into a 6, 12 or 24-month plan across SEO, AEO and GEO, on-page and off-page, with who does what by when. It is a separate engagement, quoted after you see the data, and terms are set out in your quote. On the enterprise route, the strategic conversation leads to the AEO-GEO Audit or the ESAG audit, then the Influencer Blueprint, then Attain or Apex, with the Showstopper Sensor (Sprint 1) and Entity Hardening (Sprint 2) delivered inside the engagement. For an Australian business, the Australian listicles, directories and media pages the audit captured beside your competitors, for the states and cities your prompts name, are one input to the plan.
How much does the AEO-GEO Audit cost?
The AEO-GEO Audit costs A$4,950 one-time, for a fixed scope delivered within 21 days of kick-off. Aemorph confirms each paid offer in a quote after the strategic conversation, a free first call, quoted in Australian dollars for Australian clients.
| Offer | Price |
|---|---|
| Audits | From A$1,100 one-time |
| AEO-GEO Audit | A$4,950 one-time |
| Sprints | From A$5,500 per website |
| Influencer Blueprint (SEO strategy and roadmap) | From A$16,500 one-time |
| Enterprise monthly engagements (Attain, Apex) | From A$13,750 a month |
Smaller monthly packages are available by application only, against strict criteria; details are on the pricing page. Monthly packages are priced per market.
Want the most value for your budget and prefer to run the work in-house? Leveraged & Scalable, Aemorph's community, teaches your team to plan and execute SEO, AEO and GEO with AI tools, with the skills, tools and access Aemorph shares with members. Full details are on the pricing page.
The AEO-GEO Audit Shows Australian Businesses Where They Stand Before They Commit Budget
Start with the AEO-GEO Audit to see which Australian competitors the AI chats recommend in your place for the states and cities your prompts name, what they get wrong about your business and which fixes move your score first. Where the audit finds wrong or missing answers to the questions that stop a purchase, the Showstopper Sensor (Sprint 1) publishes your approved answers from your Brand Codex, your brand's single source of truth, with the Ground Truth Guarantee, an AI accuracy guarantee, when bought on its own. The Ground Truth Guarantee: within 30 days of publishing, ChatGPT, Claude, Gemini and Perplexity answer your showstopper questions with the facts in your Brand Codex. If they do not, Aemorph refunds 100% of your Sprint 1 fee and keeps working on the answers for a further 60 days, 90 days in total.
Terms: the Ground Truth Guarantee covers Sprint 1 bought on its own; Sprint 1 inside a monthly package carries no refund; it does not cover Sprint 2 (Entity Hardening), search rankings or Google AI Overviews. Full terms
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