HiBye, an ecommerce retailer, grew its organic search traffic 223% over a 4-month SEO engagement with Aemorph: Ahrefs-estimated monthly organic visits rose from 325 in November 2022 to 1,049 by March 2023. It is an early-stage, short-burst result from a low base. For an Australian online retailer, organic visits from SEO (search engine optimisation) bring shoppers to your product pages with no cost per click.
From a low base, monthly organic visits more than tripled in four months.
| Measure | Value | What it measures | Period | Source |
|---|---|---|---|---|
| Traffic growth | +223% | Monthly organic visits estimated by Ahrefs | Nov 2022 to Mar 2023 | Ahrefs organic traffic |
| Engagement length | 4 months | How long the SEO engagement ran | Nov 2022 to Mar 2023 | Aemorph case record |
| Monthly visits | 325 to 1,049 | Ahrefs-estimated organic visits a month at the start and the end | 4 months | Ahrefs organic traffic |
Source: Ahrefs, August 2026. Organic search results, not AI citations. How results are measured
The Retailer's Search Position Before the Engagement
In November 2022, HiBye's online store recorded 325 Ahrefs-estimated monthly organic visits, the baseline for this comparison.
Why does a new or growing Australian ecommerce retailer see fast early gains from a verified product record?
A store that starts from a low base has the most room to grow in percentage terms, because the same rise in visits is a bigger share of a small starting number than of a large one. HiBye's 223% gain sits on a base of 325 monthly visits, which is why it counts as a short-burst result. An Australian store at the same stage reads the percentage alongside the visit numbers behind it.
Australian Shoppers Search Google and Bing, and Google Now Adds AI Answers
Australian search runs mostly through Google, with Bing second, and Google's AI answers now appear above many results, so an Australian store's product pages compete in more than one place from the start. Google held 87.9% of search engine market share in Australia in September 2026 (StatCounter), and the National AI Centre found that 43% of Australian SMEs reported some AI adoption.
| Measure | Figure | Market and date | Source |
|---|---|---|---|
| Google and Bing share of search engine market | 87.9% and 9.17% | Australia, September 2026 | StatCounter |
| Google AI Overviews and AI Mode | AI Overviews Australia-wide; AI Mode rolling out in English | Australia, 29 October 2024 and 8 October 2025 | |
| Internet users | 26.2 million, 97.1% of the population | Australia, as of October 2025 | DataReportal |
| SMEs reporting some AI adoption | 43% | Australia, December 2025 to February 2026 | National AI Centre |
Sources: StatCounter Global Stats, Australia, September 2026; Google Australia, "Introducing AI Overviews in Australia", 29 October 2024; Google, "AI Mode in Australia", 8 October 2025; DataReportal, Digital 2026: Australia, data as of October 2025; National AI Centre, AI adoption insights, December 2025 to February 2026.
More Australian figures are on the AI search statistics for Australia page.
What Aemorph Did for HiBye
Aemorph's 4-month SEO engagement with HiBye ran from November 2022 to March 2023 and combined recommendations for on-page changes to its service pages with monthly backlink building. Over the engagement, Aemorph:
- Recommended on-page changes for HiBye's service pages.
- Built 12 backlinks every month.
If your Australian store is new and its pages are only starting to rank, this focused two-part work sits behind HiBye's early result.
For any ecommerce store, Aemorph's method adds three foundations built on a verified record, the facts your business supplies and approves: one checked record of the retailer (product range, categories and attributes); a catalogue organised into structured category and product pages, so a search for a specific product has a specific listing to match; and category and product pages joined by internal links and structured data, so a shopper moving from one to the other finds the same details on both.
What does a verified record include for a new Australian ecommerce retailer?
For a new or growing Australian online retailer, a verified record holds structured product data, the category hierarchy and product attributes. They are formatted so Google and Bing read a precise specification instead of inferring one from page text.
The Results: A Fast Early-Stage Gain From a Low Base
By March 2023, HiBye drew 1,049 Ahrefs-estimated organic visits a month. Aemorph annualises its longer case-study results to a twelve-month rate; HiBye's 4-month gain from a low base is a short burst, so it carries the raw figures only.
| Metric | Before | After | Period | Change | Annualised rate |
|---|---|---|---|---|---|
| Organic traffic (Ahrefs-estimated visits/month) | 325 | 1,049 | Nov 2022 to Mar 2023, 4 months | +223% | Short burst, not annualised |
Source: Ahrefs, August 2026. Organic search results, not AI citations. How results are measured
How is the annualised growth figure calculated?
Aemorph's annualised figure is the end value divided by the start value, raised to the power of twelve divided by the number of months, minus one. Aemorph does not apply it to HiBye's 4-month result, because stretching a short burst from a low base across a full year overstates the pace a retailer sustains; the rate reads "Short burst, not annualised".
What This Result Demonstrates for Australian Online Retailers
During HiBye's four-month SEO engagement, Ahrefs-estimated monthly organic visits rose from 325 to 1,049: an early-stage, short-burst gain from a low base, not a sustained annual rate. The engagement paired on-page recommendations with monthly backlink building. The comparison covers two dates, so it does not isolate which part of the work caused the change. For Australian stores, Aemorph now runs SEO, AEO and GEO (generative engine optimisation) together through the LLM Influencer System: the same pages support organic rankings in Google and Bing, Google's AI answers, and citation inside ChatGPT, Claude, Gemini and Perplexity when a shopper asks for a product by name or use case.
Replicate This Result With Ecommerce SEO in Australia
Aemorph's ecommerce SEO service builds your verified, product-by-product record first, including when your Australian store is early in building its online catalogue. The same record supports broader SEO and GEO.
The result above is an organic SEO result. To get the AI chats stating your facts correctly as well, the Showstopper Sensor (Sprint 1) is a 30-day showstopper-answer sprint for ChatGPT, Claude, Gemini and Perplexity. Bought on its own, it publishes the answers to your showstopper questions, the buyer questions that stop a purchase when AI answers them badly, as the first part of your Brand Codex, your brand fact sheet. On the enterprise route it runs inside Attain or Apex, after the audit and the Influencer Blueprint.
The Ground Truth Guarantee: within 30 days of publishing, ChatGPT, Claude, Gemini and Perplexity answer your showstopper questions with the facts in your Brand Codex. If they do not, Aemorph refunds 100% of your Sprint 1 fee and keeps working on the answers for a further 60 days, 90 days in total.
Terms: the Ground Truth Guarantee covers Sprint 1 bought on its own; Sprint 1 inside a monthly package carries no refund; it does not cover Sprint 2 (Entity Hardening), search rankings or Google AI Overviews. Full terms
Aemorph is headquartered in Singapore, has no office in Australia, serves Australian clients in Australian business hours and quotes them in Australian dollars after the free strategic conversation; starting points are on the pricing page. Read more Aemorph case studies, or book a strategic conversation about a similar result for your store.
Start with the Showstopper Sensor