40 vendors list a pre-approved package with search engine marketing (SEM) under the EDGE Grant, so a qualifying Singapore SME pays about half the package price for its Google Ads set-up and management, and the vendor it picks decides what that half buys. The packages differ in campaign scope, in whether a landing page is built and in what runs alongside the search ads. The counts on this page cover every package tagged with SEM, including packages where search ads are one channel choice and one package that names no ad platform. This page lists every EDGE package with SEM on IMDA's SMEs Go Digital, as of October 2026, and profiles the vendors from Aemorph's earlier PSG comparison that still list one.
How EDGE Funds SEM After the PSG Grant
The EDGE Grant pays up to 50% of a pre-approved digital marketing package for a qualifying Singapore SME, up to S$5,000, so a S$10,000 SEM package costs the business about S$5,000 before GST. The Productivity Solutions Grant (PSG) ceased on 29 September 2026, and from 30 September 2026 new applications go through Enterprise Singapore's EDGE Grant. Search engine marketing sits in EDGE's Digital Marketing activity, and every vendor on this page lists its packages on IMDA's SMEs Go Digital, the portal Enterprise Singapore points you to.
| Rule | What Enterprise Singapore sets | What it means for an SEM package | Where to check |
|---|---|---|---|
| Support level | Up to 50% for SMEs (S$5,000), up to 30% for non-SMEs (S$3,000) | A S$10,000 package costs a qualifying SME about S$5,000 | Digital Marketing activity page |
| Cost cap | Activity cost capped at S$10,000 | Packages priced above S$10,000 still receive at most S$5,000 | Digital Marketing activity page |
| Annual cap | Counts towards S$30,000 a year for automation and digitalisation, within S$100,000 across EDGE | Plan other digital purchases within the same cap | Digital Marketing activity page |
| Timing | Outcome in about 1 week; project completed within 18 months of approval | No work or deposit before you apply | Digital Marketing activity page |
| Not supported | GST and maintenance costs, among others | Budget GST on top of the package price | Digital Marketing activity page |
Source: Enterprise Singapore, October 2026
You qualify when your business is registered and operating in Singapore, has at least 30% ownership by Singapore Citizens or Permanent Residents, is not home-based, has not started work or paid a deposit before applying and has not applied for grant support for the same solution before. You apply yourself on the Business Grants Portal with a vendor quotation and a package reference ID from SMEs Go Digital; third-party companies are not permitted to apply for you. You pay the vendor the full package price first: Enterprise Singapore requires every project expense to be paid in full before you submit a claim, and pays an approved claim within 14 working days by PayNow Corporate or in up to eight weeks by GIRO (Enterprise Singapore, EDGE Grant, Digital Marketing activity, read 29 October 2026). The full application sequence is in Aemorph's EDGE-approved SEO agencies guide and the PSG and EDGE digital marketing grant guide.
Does an EDGE SEM package include your ad spend?
Treat your Google Ads budget as a separate cost unless the vendor's quotation states otherwise, because an EDGE package prices the vendor's set-up, management and reporting. Aemorph's listing states the split directly: the S$10,000 covers Aemorph's services, and the campaign is sized to the ad budget you set. Ask each vendor to put the expected monthly media budget in writing next to its quotation.
What an EDGE SEM Package Covers
An EDGE SEM package sets up and runs a paid search campaign for a fixed term, and 38 of the 75 SEM-tagged packages listed include a landing page in some form: 26 build a new page as a set deliverable, while the other 12 build one only if required, offer it as one option or review an existing page. Search engine marketing places your ads on Google's results pages for the searches you choose. Most listings cover keyword research, ad groups, ad copy, bidding and conversion tracking; the differences sit in the extras. In some packages search ads are one option among several channels or Google campaign types, so confirm that the package you pick runs a Search campaign.
| Extra in the package | Packages with SEM that include it | Why it matters | What to ask the vendor |
|---|---|---|---|
| Landing page built as a set deliverable | 26 of 75 | A page built for one offer converts the clicks you pay for | Who writes, designs and hosts the page |
| Landing page only if required, as one option, or a review of an existing page | 12 of 75 | The listing does not commit to a new page in every case | Whether a new page is built, and who decides |
| SEO in the same package | 38 of 75 | Organic rankings keep working after the ad budget stops | How many keywords and which search engine |
| Social media ads | 31 of 75 | Reaches buyers who have not searched yet | Which platforms and how many campaigns |
| Performance Max or Shopping campaigns | 6 of 75 | Suits ecommerce catalogues | Whether product feeds are set up |
Source: Aemorph analysis of 75 EDGE SEM packages, October 2026
How long does an EDGE SEM package run?
69 of the 75 EDGE packages with SEM run for 3 or 6 months, and the term listed for each package is in the comparison table below. A short term covers set-up and a first round of optimisation. Ask how many months of active optimisation sit inside the term, because set-up alone takes the first weeks.
How to Compare EDGE SEM Vendors
Six checks separate an SEM package that brings you enquiries from one that only buys clicks.
- Campaign scope. Count the campaigns and ad groups in the listing, and confirm which campaign types it covers: Search, Display, Performance Max, Shopping or Video.
- The landing page. Confirm whether the vendor builds a new page, edits an existing one or only reviews it, and where the page is hosted.
- Conversion tracking. Ask which conversions the vendor tracks and in which tool, so the reports measure enquiries and sales rather than clicks.
- Optimisation months. Ask how many months of active optimisation follow the set-up.
- Listed KPI targets. Many listings state target figures such as click-through rate or return on ad spend. Treat them as targets set by the vendor, ask how each one is measured and what happens when a target is missed.
- Verified reviews. SMEs Go Digital shows verified reviews from businesses that bought each solution; read the low ratings as well as the high ones.
The 40 EDGE-Approved SEM Vendors at a Glance
40 vendors list 75 EDGE packages tagged with SEM, including packages where search ads are one channel choice and one package that names no ad platform, and their prices before the grant range from S$4,975 to S$14,900. Aemorph appears first; the other vendors follow in alphabetical order.
| Vendor | Listed solution (ID) | Packages with SEM | Term | Price before grant | SMEs Go Digital rating |
|---|---|---|---|---|---|
| Aemorph | Aemorph Digital Marketing Booster Packages (20250249) | SEO and SEM; AIO and SEM | 3 months | S$10,000 | No reviews yet |
| 2Stallions | 2Stallions Complete Digital Marketing Packages (20220495) | Social Media Advertising and SEM with Landing Page Development (B2C/B2B); Search Engine Optimization and SEM with Landing Page Development (B2C/B2B) | 6 months | S$9,900 | 3.5 (6 reviews) |
| 3D Brand Agency | 3D Digital Booster (20250061) | SEO and SEM; SEM and social media ads and Landing Page | 3 months | S$8,000 to S$9,200 | 5.0 (3 reviews) |
| Activa Media | Activa Media Digital Marketing Packages (20250211) | [SEO and SEM]; [SEM and social media ads] | 3 months | S$10,000 | No reviews yet |
| Adverdize Cloud | ADVERDIZE CLOUD Digital Marketing Packages (20260077) | SEO and SEM; Lead Generation (social media ads and SEM) | 6 months | S$10,800 | No reviews yet |
| Advergreen Digital | Advergreen Digital Marketing Packages (20250251) | SEO and SEM (Google) | 5 months | S$10,000 | 4.0 (3 reviews) |
| AII Develop | AII DEVELOP Digital Marketing Packages (20250158) | SEO and SEM | 6 months | S$10,000 | No reviews yet |
| Best Marketing Agency | BEST BIG BOSS DIGITAL MARKETING PACKAGES (20250104) | SEO/SEM; SEM/social media ads | 3 months | S$10,000 | 3.8 (3 reviews) |
| Big Wall Consultancy | Big Wall Consultancy Digital Marketing Packages (20250034) | ContentCore SEO and SEM Package 2 | 3 months | S$8,950 | No reviews yet |
| Bluehive Consulting | Bluehive Consulting Digital Marketing Packages (20230008) | SEO, AEO, GEO and AI Search Optimisation; Performance Marketing and Email Lead Nurturing | 6 months, 3 months | S$10,000 | 4.5 (11 reviews) |
| Brew Interactive (LiteBrew package) | LiteBrew Digital Marketing Package (20240180) | [social media ads and SEM] 6 months; [social media ads and SEM and Landing Page] 5 months; [SEM/social media ads and SEO] 6 months | 6 months, 5 months | S$8,750 to S$14,900 | 3.6 (21 reviews) |
| Business Thrust | Business Thrust Digital Marketing Packages (20220502) | SEO and SEM | 6 months | S$10,000 | 4.6 (21 reviews) |
| Cleverly | Cleverly Digital Marketing Packages (20230207) | [SEM and SM] 3 months; [SEO and SEM] 3 months | 3 months | S$9,000 to S$10,500 | 4.5 (24 reviews) |
| Craft Creative | Craft Creative Digital Marketing Packages (20240164) | (social media ads and SEM) | 3 months | S$10,000 | 4.3 (19 reviews) |
| Creative E-World | Creative E-World Digital Marketing (20240083) | Package Lite SEO and SEM 4 months; Package Lite SEO and SEM 6 months | 4 months, 6 months | S$7,850 to S$10,000 | 4.8 (66 reviews) |
| Etereo | Etereo Digital Marketing Packages (20230163) | SEM and GDN | 6 months | S$9,600 | 4.5 (31 reviews) |
| Fier Capital | Fier Capital Digital Marketing Packages (20220517) | SEM and SEO; SEM and social media ads | 3 months | S$11,000 to S$11,800 | 5.0 (8 reviews) |
| Ice Cube Marketing | Ice Cube Predictable Leads Generation Program (20240109) | SEM and social media ads; SEM and social media ads and video; SEM and social media ads and WhatsApp; SEM and social media ads and Video and WhatsApp | 3 months | S$7,009 to S$11,037 | 4.3 (52 reviews) |
| Impossible Marketing | Digital Marketing: AI SEO, GEO, AEO, SEM, SMA, SMM, Content (20230225) | AI SEO and SEM (60 prompts and 60 keywords) | 3 months | S$10,000 | 3.9 (44 reviews) |
| MediaOne | MediaOne SEO, GEO, SEM, SMM, SMA Digital Marketing Boost Up (20230272) | Package A SEO SEM; Package B SEO SEM | 6 months | S$10,000 | 4.1 (64 reviews) |
| MediaPlus Digital | MediaPlus Digital Marketing Package (20240042) | AI Activate Search Digital Marketing Package V3.1 (GEO SEM/SEO); AI Accelerate Digital Marketing Package V3.1 (GEOSEO/SEM/social media ads); Search Lead Generation Package 3.1 (SEM) | 3 months | S$4,975 to S$9,995 | 4.1 (34 reviews) |
| Miron Digital | Miron Digital marketing packages (20260262) | Google SEO and SEM Package | 6 months | S$10,080 | No reviews yet |
| OMNI Digital | OMNI Digital Performance Marketing Package (20250126) | Search Engine Optimization (SEO) and Search Engine Marketing (SEM); Search Engine Marketing (SEM) and Social Media Advertising (social media ads) | 3 months | S$10,000 | 4.2 (4 reviews) |
| OOm | OOm Digital Marketing Package (20230209) | SEM/social media ads Combo; SEO/SEM Combo | 3 months | S$10,000 | 4.1 (52 reviews) |
| Outrankco | Outrankco Digital Marketing Packages (20250036) | DM Outrankco SEO and SEM Packages - Standard; DM Outrankco SEO and SEM Packages - Specialized | 4 months, 6 months | S$10,000 to S$10,700 | 4.5 (2 reviews) |
| Papercut Collective | Papercutcollective Digital Marketing Packages (20250144) | social media management and SEM; social media ads and SEM; SEO and SEM | 3 months | S$10,210 to S$10,570 | 3.9 (6 reviews) |
| Pixel Mechanics | PIXEL MECHANICS Digital Marketing Packages (20250098) | SEO and SEM | 3 months | S$10,000 | 3.8 (1 reviews) |
| RHAD | RHAD Digital Marketing Package (20250033) | Web Starter Package [Landing page and Ad Campaign]; Google Search Starter [SEO and SEM]; Advanced Digital Marketing [SEO and SEM and social media management]; PPC Starter [SEM and social media ads] | 3 months, 6 months | S$6,000 to S$10,050 | No reviews yet |
| Rogue Digital | Rogue Digital Marketing Packages (20220503) | SEM and Social Media Ads and Social Media Management; SEO and SEM and Content Marketing; SEM and Social Media Ads | 5 months, 6 months, 8 months | S$9,750 to S$10,000 | 4.1 (10 reviews) |
| Roots Digital | Roots Digital Marketing Packages (20240170) | SEO and Digital Ads (ad platform not stated in the listing); Digital Ads and social media management (Google Search, Meta or TikTok, choose one) | 3 months | S$10,000 | 4.0 (13 reviews) |
| SEOciety | SEOciety Digital Marketing (20220215) | English SEO (30 Keywords) and SEM; Chinese SEO (30 Keywords) and SEM | 6 months | S$10,490 | 4.6 (16 reviews) |
| Story Box Collective (SBC) | SBC DIGITAL MARKETING PACKAGES (20240240) | SEO and SEM | 6 months | S$10,500 | 4.6 (13 reviews) |
| Superminted | Superminted Digital Marketing Solutions (20258037) | Ads Launchpad: SEM (Google) and social media ads (FB and IG) | 3 months | S$10,000 | No reviews yet |
| TWS Branding (GrowthOS) | TWS GrowthOS Digital Marketing Packages (20258038) | SEM (Google Ads): Static and Video: 3 Months | 3 months | S$10,000 | No reviews yet |
| Verz Design | Verz Design Digital Marketing Package (20240058) | Alpha - SEM and social media ads; Beta - Email Marketing and SEM; Gamma - SEO and SEM | 3 months | S$10,000 | No reviews yet |
| VK Transformation | VK Transformation Digital Marketing (20250143) | Ecommerce [social media ads and Google SEM, PMax, Remarketing]3 months; Lead Generation [social media ads and Google SEM, Remarketing] 3 Months | 3 months | S$9,780 to S$9,800 | 5.0 (1 reviews) |
| W360 | W360 DIGITAL POWER PACK (20240120) | ONLINE ADVERTISING - SEM and social media ads; SEARCH MARKETING - SEO and SEM | 3 months | S$9,900 to S$9,960 | 4.6 (44 reviews) |
| Websentials | Websentials Digital Marketing Packages (20240089) | social media ads and SEM; social media management and SEM | 3 months | S$10,000 | 3.8 (33 reviews) |
| WECOFA | WECOFA Digital Marketing Packages (20250030) | Google SEM Marketing and Landing Page | 3 months | S$10,000 | 4.8 (16 reviews) |
| Wolfgang Creatives | Wolfgang Creatives Digital Marketing Packages (20240247) | (SEO and SEM) 3 Months | 3 months | S$10,000 | 4.3 (92 reviews) |
Source: IMDA SMEs Go Digital, Digital Marketing category, October 2026
The table includes packages where search ads are one option rather than a fixed part of the scope: listings from Bluehive Consulting, Brew Interactive (LiteBrew package), Impossible Marketing, MediaOne, Roots Digital, Verz Design and Websentials offer a choice between search ads and another channel or Google campaign type, and Roots Digital's SEO and Digital Ads package names no ad platform. Read the scope line before you count a package as a search campaign.
The profiles below cover Aemorph and the vendors from Aemorph's earlier PSG SEM comparison that still list a package with SEM: Brew Interactive (LiteBrew package), Ice Cube Marketing, Papercut Collective, RHAD, VK Transformation, Websentials, WECOFA. Kaliber Asia, named in that comparison, no longer lists a digital marketing solution on SMEs Go Digital.
Aemorph
Aemorph lists two 3-month EDGE packages with search ads, SEO and SEM or AIO and SEM, each S$10,000 before the grant, and both build the campaign's landing page inside the package. Aemorph was a PSG pre-approved vendor, and the same packages are listed on IMDA's SMEs Go Digital as solution 20250249 under the vendor entity Good Vibes Only Pte. Ltd. Aemorph builds the dedicated landing page for an ad campaign itself, so the campaign goes live without waiting on your web team. Your ad budget sits on top of the package price.
| Package | Term | Price before grant | Estimated grant | What the listing includes |
|---|---|---|---|---|
| SEO and SEM | 3 months | S$10,000 | S$5,000 | 30 to 60 keywords on Google Singapore; 6 SEO landing-page contents of 800 to 1,000 words; one Google Ads campaign with up to 3 ad groups and 1 to 4 ads, with 2 months of ad optimisation; one SEM landing page with copy, design and development; conversion tracking. Listed KPI target: at least 10% of keywords on page one of Google within 3 months |
| AIO and SEM | 3 months | S$10,000 | S$5,000 | 90 to 120 ChatGPT sub-queries; the AIO content set (editorial page, comparison pages, long-form articles, a bottom-of-funnel page update, syndication and reinforcement posts) and a media-ready article; one Google Ads campaign with up to 3 ad groups and 2 months of ad optimisation; one SEM landing page with copy, design and development; conversion tracking. Listed KPI target: 10% of the prompt variant list mentioning the brand in ChatGPT |
Source: IMDA SMEs Go Digital, solution 20250249 KPI targets, October 2026
Brew Interactive (LiteBrew package)
Brew Interactive (LiteBrew package) lists three EDGE packages with SEM (search ads), priced S$8,750 to S$14,900 before the grant. One of them builds a landing page as part of the scope. The channels differ by package: [social media ads and SEM] runs search ads and social media ads together, [social media ads and SEM and Landing Page] runs social media ads plus a choice of search ads or social media marketing, and [SEM/social media ads and SEO] runs either search ads or social media ads alongside SEO. The packages are listed as LiteBrew Digital Marketing Package, solution 20240180. Its listing shows 3.6 from 21 verified reviews.
| Package | Term | Price before grant | Estimated grant | What the listing includes |
|---|---|---|---|---|
| [social media ads and SEM] 6 months | 6 months | S$8,750 | S$4,375 | Google search and/or banner ads; GA/GTM/Data Studio conversion tracking; real-time dashboard; 1 social platform; 6 artwork designs |
| [social media ads and SEM and Landing Page] 5 months | 5 months | S$9,000 | S$4,500 | Campaign 1 is SEM OR social media marketing (choose); Campaign 2 is social media ads; 1 landing page (design and copy) with lead capture form and optional gated content, client sub-domain |
| [SEM/social media ads and SEO] 6 months | 6 months | S$14,900 | S$5,000 | Campaign 1 is SEM OR SMA (6 months); full technical SEO 3 months (on-page up to 1 page, 18 to 30 links/month) |
Source: IMDA SMEs Go Digital, solution 20240180, October 2026
Ice Cube Marketing
Ice Cube Marketing lists four EDGE packages with SEM (search ads), priced S$7,009 to S$11,037 before the grant. All of them build a landing page as part of the scope. All run social media ads alongside the search campaign. The packages are listed as Ice Cube Predictable Leads Generation Program, solution 20240109. Its listing shows 4.3 from 52 verified reviews.
| Package | Term | Price before grant | Estimated grant | What the listing includes |
|---|---|---|---|---|
| SEM and social media ads | 3 months | S$7,009 | S$3,504 | 1 landing page (800 words copy, design, development, form automation); conversion tracking and Meta pixel; iCRM setup; 3-week setup |
| SEM and social media ads and video | 3 months | S$9,509 | S$4,754 | Adds video ads (YouTube/TikTok/FB/IG) and 1 video production |
| SEM and social media ads and WhatsApp | 3 months | S$8,537 | S$4,268 | Adds click-to-WhatsApp campaign, WhatsApp automation and lead notifications |
| SEM and social media ads and Video and WhatsApp | 3 months | S$11,037 | S$5,000 | SEM and SMA and video and WhatsApp |
Source: IMDA SMEs Go Digital, solution 20240109, October 2026
Papercut Collective
Papercut Collective lists three EDGE packages with SEM (search ads), priced S$10,210 to S$10,570 before the grant. All of them build a landing page as part of the scope. One runs social media ads alongside the search campaign. One bundles SEO with the ads. The packages are listed as Papercutcollective Digital Marketing Packages, solution 20250144. Its listing shows 3.9 from 6 verified reviews.
| Package | Term | Price before grant | Estimated grant | What the listing includes |
|---|---|---|---|---|
| social media management and SEM | 3 months | S$10,210 | S$5,000 | Google Search Ads (+ Display/PMax integration); GTM/GA/conversion tracking; 1 campaign landing page design and creation (up to 900 words) |
| social media ads and SEM | 3 months | S$10,210 | S$5,000 | SMA and SEM including 1 campaign landing page |
| SEO and SEM | 3 months | S$10,570 | S$5,000 | 6 SEO blog posts (up to 2,400 words); 3 months SEO (on-page max 8 pages/month) and SEM with campaign landing page |
Source: IMDA SMEs Go Digital, solution 20250144, October 2026
RHAD
RHAD lists four EDGE packages with SEM (search ads), priced S$6,000 to S$10,050 before the grant. Two of them build a landing page as part of the scope. Two run social media ads alongside the search campaign. Two bundle SEO with the ads. The packages are listed as RHAD Digital Marketing Package, solution 20250033. Its listing has no verified reviews yet.
| Package | Term | Price before grant | Estimated grant | What the listing includes |
|---|---|---|---|---|
| Web Starter Package [Landing page and Ad Campaign] | 3 months | S$6,000 | S$3,000 | 'Web Starter': 1 landing page creation (350 to 500 words copy) and 2 mini ad campaigns on up to 2 platforms (Google text ads and social ads); GA and Google Ads setup |
| Google Search Starter [SEO and SEM] | 6 months | S$9,000 | S$4,500 | 12 search-engine-friendly blog articles (2/month, up to 1,000 words); 20 keywords across Google/Yahoo/Bing SG; GMB optimisation |
| Advanced Digital Marketing [SEO and SEM and social media management] | 3 months | S$9,750 | S$4,875 | 6 search-engine-friendly blog articles; 20 keywords; SEM 5 ad groups x 3 copies; 8 social posts/month; GA setup; leads management |
| PPC Starter [SEM and social media ads] | 6 months | S$10,050 | S$5,000 | 1 landing page creation (350 to 500 words copy); 3 to 6 social ad campaigns over 6 months; 1 to 2 videos (15 to 60 sec); Google Analytics and Google Ads setup |
Source: IMDA SMEs Go Digital, solution 20250033, October 2026
VK Transformation
VK Transformation lists two EDGE packages with SEM (search ads), priced S$9,780 to S$9,800 before the grant. All run social media ads alongside the search campaign. The packages are listed as VK Transformation Digital Marketing, solution 20250143. Its listing shows 5.0 from 1 verified review.
| Package | Term | Price before grant | Estimated grant | What the listing includes |
|---|---|---|---|---|
| Ecommerce [social media ads and Google SEM, PMax, Remarketing]3 months | 3 months | S$9,800 | S$4,900 | Ecommerce: Google Search/PMax/dynamic remarketing with Merchant Center; Meta dynamic catalogue ads; GA/GTM/pixel; 2 artworks and 2 reels/month (monthly 4-hour filming); landing page header recommendations only |
| Lead Generation [social media ads and Google SEM, Remarketing] 3 Months | 3 months | S$9,780 | S$4,890 | Lead gen: Google SEM and remarketing; Meta or LinkedIn with on-platform lead forms; 4 artworks and 2 video edits/month |
Source: IMDA SMEs Go Digital, solution 20250143, October 2026
Websentials
Websentials lists two EDGE packages with SEM, priced S$10,000 before the grant. Both build a landing page only if required, and each runs one Google campaign type chosen from Search, Display, Shopping, Video, App or Local. One runs social media ads alongside it. The packages are listed as Websentials Digital Marketing Packages, solution 20240089. Its listing shows 3.8 from 33 verified reviews.
| Package | Term | Price before grant | Estimated grant | What the listing includes |
|---|---|---|---|---|
| social media ads and SEM | 3 months | S$10,000 | S$5,000 | One Google campaign type (Search, Display, Shopping, Video, App or Local; choose one); GTM/GA; 1 landing page (if required) including copywriting, lead form, up to 5 stock images; 2 to 4 display creatives |
| social media management and SEM | 3 months | S$10,000 | S$5,000 | SMM as Package 1 and SEM including landing page (if required) |
Source: IMDA SMEs Go Digital, solution 20240089, October 2026
WECOFA
WECOFA lists one EDGE package with SEM (search ads), priced S$10,000 before the grant. The package builds a landing page as part of the scope. The package is listed as WECOFA Digital Marketing Packages, solution 20250030. Its listing shows 4.8 from 16 verified reviews.
| Package | Term | Price before grant | Estimated grant | What the listing includes |
|---|---|---|---|---|
| Google SEM Marketing and Landing Page | 3 months | S$10,000 | S$5,000 | Google Ads branding and products campaigns; full GA/GTM/conversion setup; 1 dedicated landing page (300 to 500 words, min 6 images, professional design) |
Source: IMDA SMEs Go Digital, solution 20250030, October 2026
Which EDGE SEM Package Fits Your Business
Match the package to the job your ads do: capturing enquiries, selling products or building awareness.
Which SEM package suits a services business that wants enquiries?
A package that builds a dedicated landing page and tracks form or call conversions suits a services business, because every paid click lands on one offer. 26 of the 75 SEM packages listed build a new page as a set deliverable, and 11 more build one only if required or offer it as one option. Check the conversion tracking and the follow-up, for example a CRM or WhatsApp notification, in the listing.
Which SEM package suits an ecommerce business?
An ecommerce business needs Shopping or Performance Max campaigns and a working product feed, and only 6 of the 75 SEM packages name those campaign types in the listing. Ask the vendor to confirm the campaign types in writing before you build the package on SMEs Go Digital.
Which SEM package suits a business that also needs organic visibility?
A package that bundles SEO with SEM suits a business that wants ads now and organic rankings later, and 38 of the 75 SEM packages combine the two. SEO keeps earning visits after the ad budget stops. SEO vs SEM vs SMM explains how the channels divide the work.
Questions About EDGE SEM Packages
Is SEM still grant-funded in Singapore after PSG?
Yes. Since 30 September 2026, pre-approved SEM packages are funded under the EDGE Grant's Digital Marketing activity at up to 50% for SMEs. PSG ceased on 29 September 2026, and PSG applications submitted before then continue to be processed.
Is a former PSG SEM vendor still an option?
A former PSG vendor is an option when it lists a pre-approved package on IMDA's SMEs Go Digital today, and every vendor in the table above does. Ask for the package name as listed today, not its former PSG listing.
Do I need a landing page for an SEM campaign?
You need a page that matches the ad's offer, and a dedicated landing page does that job better than a homepage with many routes. Google Ads rates the landing page experience as one input to an ad's quality. Packages that build the page inside the EDGE scope save you a separate web project.
Plan Your SEM Shortlist
Shortlist two or three vendors from the table, compare their written quotations against the listing, and apply before any work or deposit. Aemorph's SEM service runs paid search with dedicated landing pages, and its EDGE packages pair search ads with SEO or AI visibility work.