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12 Backlink Strategy To Get Quality Links 2022

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Do you want to rank your website higher in search engines? If so, a backlink strategy is one of the most effective ways to do it. This article will discuss 12 backlink strategies that will help you get quality links to your website. We will also provide tips on how to execute these strategies effectively. So, whether you are just starting out or you are looking for ways to improve your current link-building efforts, you have come to the right place. So without further ado, let’s get started!

What is a High-Quality Link?

High-quality links are links that come from high-domain authority websites. These are websites that have a lot of traffic and are well-respected in their respective industries. In order for your website to rank higher, it is important to get backlinks from these types of websites.

Qualities of a good backlink

Authoritative: The site has a strong backlink profile (many are linking to them), a lot of traffic, and even performs well in the SERPs. Backlinks should come from websites that are respected and have a lot of traffic.

Relevant: The referring website addresses a related topic or niche. Backlinks should be relevant to your website’s niche or industry.

High-quality content: the website that is linking to you should have high-quality content.

Types of backlinks

There are two types of backlinks that you can get for your website:

Dofollow links: these are backlinks that pass on “link juice” to your website, which helps with search engine optimization.

Nofollow links: these backlinks do not pass on link juice, but they can still be valuable in other ways (more on this later).

Why a good backlink strategy is important?

Quality backlinks are important because they are one of the main ranking factors for search engines. In other words, backlinks help your website to rank higher in search engine results pages (SERPs). In addition, backlinks can also help to increase traffic to your website.

What are the benefits of a good backlink strategy?

A good backlink strategy can provide numerous benefits for your website. Some of these benefits include:

  • improved search engine rankings
  • increased website traffic
  • higher conversion rates
  • better brand awareness and visibility

A good backlink strategy can help you achieve all of these things.

How can I earn backlinks?

Now that we have discussed why backlinks are important and the benefits of a good backlink strategy, let’s discussed next your link-building SEO strategy in earning links back to your site.

There are a number of ways that you can get quality backlinks. Here are 12 backlink strategies that you can use to earn backlinks to your website:

Guest Posting

One of the best ways to get organic links is by doing guest posts on high-domain authority websites. When you guest post or guest blog, you are essentially writing an article for another website. In return, you will typically get a backlink back to your own website.

To find guest posting opportunities, you can use a Google search engine and type “keyword + guest posts” or “keyword + write for us.” Though this very traditional link-building campaign strategy, it still works nowadays.

example query for guest posting to enter in the searchbar


Mandarin School in Singapore + “Guest Posts”

Learn Japanese in Singapore + “Write for Us”

HARO or Helping A Reporter Out

HARO is a service that connects journalists with sources. If you sign up for HARO, you will receive daily emails with opportunities to be featured in the media.

To sign up for HARO, go to their website and create an account. Once you have an account, you can start pitching your story ideas to reporters.

Create A Resources/Guides Page

Another great way to earn links is to create a resources or guides page on your website. This is a page where you curate a list of helpful resources for your audience.

To make your resource pages more link-worthy, be sure to include high-quality content that is relevant to your niche. You can also reach out to other websites and ask them to link to your resources page.

Skyscraper Strategy

The skyscraper technique was popularized by Brian Dean of Backlinko. The basic idea is to find popular content in your niche and create something even better.

To execute this strategy, you will need to find popular content in your niche. Once you have found some popular content, you will need to create something even better. This can be a longer and more in-depth article, a video tutorial, or anything else that you think will be helpful for your audience.

Once you have created your content, reach out to the people who have linked to the original piece of content and ask them to begin building links to your new piece of content as well.

Brand Mentions

A brand mention is when someone mentions your brand or website without linking to it. This can be in the form of a blog post, social media post, or even an online forum.

To find brand mentions, you can use major search engines such as Google or other major search engines such as Bing using a quotation mark.

query example of brand mention 1

You can also search using a specific site. For example:

query example of brand mention 2

Using the example above, you can find your brand on a specific site being mentioned. If there are unlinked brand mentions found on the site, make sure to reach out to the site owner to use the mentioned as a link back to your site.


Infographics are a great way to build backlinks because they are easy to share and can be very link-worthy. To create an infographic, you will need to come up with a data-driven story that can be visualized.

Once you have created your infographic, you will need to reach out to other sites and ask them to link to it. You can also submit your infographic to infographic directories.

Create A Free Tool

People love free stuff, so creating a free tool is a great way to build backlinks. Some examples of free tools include calculators, generators, and quizzes.

To make your free tool more link-worthy, be sure to include high-quality content that is relevant to your niche. You can also reach out to other websites and ask them to link to your free tool.

Reach Out to An Influencer

An influencer is someone with a large following on social media or a popular blog. If you can get an influencer to mention your brand or website, you will get a lot of new backlinks.

Create A Contest

People love contests, so this is a great way to create backlinks. To create a contest, you will need to come up with a prize that is relevant to your niche. You can then promote your contest on social media and other websites.

Reciprocal Links

a graph of Website A linking to Website B, vice versa

A reciprocal link is when two websites agree to link exchanges to each other. This is a great way to create backlinks because it is mutually beneficial for both websites.

Digital PR

Digital PR is a form of marketing that uses media relations to get backlinks. This involves reaching out to journalists and bloggers and pitching them story ideas that are relevant to their audience.

Broken Link Building

Broken link building is a backlink strategy where you find broken links on websites and then suggest your own website as a replacement. We will discuss more of this below.

Finding Potential Links Using Ahrefs

Site Explorer > Enter A Site

Other important information can be found by scrolling down:

  • Domains and web pages that point to your website
  • New & Lost Referring Domain
  • Backlinks gained and lost
  • Distribution of CTLDs (Country Top Level Domains)
  • Anchors, anchor phrases, and anchor words
Overview of Ahrefs Tools

This is especially beneficial for quickly analyzing the competition. For example, you can track a competitor’s backlink and organic traffic increase over time.

This report can also be used to gain a brief overview of how your own website performs in terms of keywords, backlinks, and so on.

This is the view you will use to make your own judgment on the overall state of the site if you are doing analysis on the fly for clients over the phone.

Broken Backlinks

Site Explorer > Enter A Site > Backlinks > Broken

This is one of the most powerful strategies you can do in your link-building strategies against your competitors. This is what they called a broken link-building method.

 Overview of Ahrefs broken backlinks tool

Identify broken links from your competitors by checking their page to see whether it is no longer active. In this manner, you can use this link-building strategy and establish the same topic and request that individuals who were linked to them link to the one you created.

In the example above, mahdi-hosseini.com redirects to a broken page on lindamandarin.com.sg. If you are Linda Mandarin’s competitor and the topic is relevant to your site, you might write relevant content on that topic and urge those who link to Linda Mandarin to link to you instead.

Link Intersect

Site Explorer > Enter A Site > Backlink Profile > Link Intersect

If you want to use more link-building opportunities and build high-quality backlinks, you may want to consider using Link Intersect by Ahrefs.

Overview of Ahrefs Link Intersect Tools 1

Using this tool, you can find common links that are linking to your competitors but not linking to you.

Overview of Ahrefs Link Intersect Tools 2

Quality sites connecting to one of your competitors will not say much on their own, but a site linking to three of your competitors’ sites but not to yours is a wasted opportunity. If they’re willing to link to your competitors, they’re presumably willing to connect to yours as well.

Best by Links

Site Explorer > Enter A Site > Pages > Best by Links

Best by links is one of the most amazing tools for earning high-quality backlinks and improving your content marketing.

To make the most of this feature, you must first determine which pages on your competitors’ websites acquired the most backlinks. If that post is performing well, perhaps you could create a follow-up blog or similar article about it.

Overview of Ahrefs Best By Link Tool

You may use this tool to search a few well-known websites in your niche and get a feel of what kinds of content are producing the most connections and learn which forms of content attract links. This will also assist you in identifying your competitor’s most valuable backlink assets. Then you may utilize this to develop a better post in order to obtain a large number of incoming links.

Best By Links Growth

Site Explorer > Enter A Site > Pages > Best by Links Growth

Overview of Ahrefs Best By Link Growth Tool

If your competitors’ backlinks have recently performed well, you may wish to imitate their effective link-building strategy. This is feasible because the Best By Link Growth Feature will show you which domain pages have received the most links over the last 1, 7, and 30 days.


There are a few backlink strategies you can use to build links in 2022. By using these backlink strategies, you can improve your website’s ranking and organic traffic.

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