Understand who's VISITING
Everything is 20/20 in hindsight. That’s why we must learn how users are interacting with your website in order to give them what they want. If you’ve never met developers who understand numbers, you can stop right now.
Now the web is a vast array of content, knowing what to do with all that information should be at the top of the priority list than making your website look pretty.
Do images engage your audience? do videos? what about the words?