Have you ever come across a broken link while browsing the web? Chances are, you have. And chances are also good that you’ve wondered what to do about it. In this blog post, we will discuss broken link building and how to find broken links. You’ll also know how to take advantage of these links to improve your website’s SEO. Stay tuned for more information!
What is Broken Link Building?
Broken link building is a process of finding and exploiting broken links or dead links on other websites in order to get links back to your own site. This can be a great way to improve your website’s SEO, as it can help you build up your link profile with high-quality links.
There are a few different ways in finding broken links. One way is to use a tool like Screaming Frog, which will crawl a website and look for broken links. Another way is to manually check websites that you think might have broken links. This can be done by checking the website’s source code or by using a Chrome extension like Check My Links.
Once you’ve found some broken links, the next step is to exploit them. This can be done by reaching out to the website owner and letting them know about the broken link, and then suggesting that they replace it with a link to your website. This can be a great way to get high-quality links from websites that are relevant to your own.
Does Broken Link Building work?
A broken link building campaign can be a great way to improve your website’s SEO, but it may not work for everyone. It’s important to keep in mind that not all broken links are equal, and not all website owners are willing to replace links. So, it’s important to do your research before reaching out to website owners about their broken links.
If you’re interested in trying broken link building, we suggest starting with a small test to see if it works for you. Reach out to a few website owners and see if they’re willing to replace the broken link with links to your website. If you’re able to get some high-quality links this way, then the broken link building strategy may be a great option for you to pursue.
One thing you must consider before diving into broken link building is why you might want to do it in the first place. After all, this broken link building process requires a lot of time and effort, and you won’t always get a positive response from website owners. So, it’s important to make sure that broken link building is right for you.
How to do Broken Link Building?
Finding broken links on different web pages can be a tedious task. There are however a few methods that can make the process a little easier.
1. Find Dead Pages with Backlinks
Dead pages are a great resource for broken link building. You can find them by using backlink tools like Majestic SEO or Ahrefs. Simply enter your website URL into the tool and it will show you all of the websites that are linking to your website from there, you can find the broken page where you can start your broken link building campaign.
Relevancy of the topic is important in finding dead pages with a broken link. It should be first in the list to relate your targeted topic to the backlinks.
It is recommended that you find broken links to those websites that are authoritative but don’t really care much about their links. That’s how you can take advantage of the situation and expand your broken link building opportunities.
As mentioned, Ahrefs can help you find broken pages.
a) Dead pages from competing websites
There are sometimes dead pages on our competing website and you can use that to your advantage. You can find them by tools and find the links that they’re linking to. If they’re linking to a 404 page, then they are linking to a dead page and you can now make a move. First, you must have a list of your competitors and their dead pages.
Once you have a list of dead pages from your competitors, you can start investigating the links that are no longer working. This can be a great way to find new opportunities for link building.
b) Dead pages about a general topic
One way to find broken pages for your broken link building about a general topic is to use Google Search Console. In the Search Console, under the “Crawl” section, there is a “Dead Links” report. This report will show you all of the pages on your website that have a broken link.
You can also use Google Alerts to find dead pages about a general topic. Simply create an alert for the keyword or phrase that you’re interested in and Google will send you an email whenever a new page is published with that keyword or phrase.
Another way to find broken pages about a general topic is to use the Wayback Machine. The Wayback Machine is a website that archives the internet. You can use it to find old versions of websites and see what they looked like in the past.
To use the Wayback Machine, simply enter the URL of the website that you’re interested in and it will show you a list of all of the different versions of that website.
From there, you can start investigating the links that are no longer working.
Broken link building can be a great way to build links to your website. By taking advantage of dead pages, you can find new opportunities for link building. With a little bit of investigation, you can find the broken links on different web pages and take advantage of them.
c) Dead pages from resource pages
Resource pages are a great source for broken link building. The reason why they’re a great source is that they’re usually full of links to other websites and it’s an opportunity for you to find a dead link.
To find these pages, you can use Google Search. Simply search for “keyword + resource page” and a list of resource pages will come up.
From there, you can start investigating the links that are no longer working. This can be a great way to find new opportunities for link building.
Resource pages are a great source for broken link building because they usually have a lot of links to other websites. However, be aware of other resource pages because they can be full of spammy links. By taking advantage of resource pages, you can find new opportunities for link building. With a little bit of investigation, you can find the broken links on different web pages and take advantage of them.
2. Filtering The Dead Pages
The process of finding dead pages can be tedious, but it’s important to be selective about which pages you target. Ideally, you want to focus on dead pages that have high-quality backlinks. There will be broken pages that have links but are low-quality backlinks. To avoid this, you need to filter out the low-quality backlinks. By filtering low-quality backlinks, you can focus on creating content for high-quality backlinks. Low-quality backlinks are easy to find. According to Google’s Webmaster Guideline, any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. So you need to be careful with finding backlinks as well. This will ensure that your time is well spent recreating the content for those pages.
There are a few ways to filter out the dead pages that don’t have high-quality backlinks. There are tools that you can use to filter dead pages like Ahrefs, and other SEO tools.
Another way to filter out the dead pages is to use Google Search Console. In the Search Console, under the “Crawl” section, there is a “Dead Links” report. This report will show you all of the pages on your website that have a broken link.
There are lots of ways to filter dead pages but the most important thing is to make sure you’re only targeting pages with high-quality backlinks. This will ensure that your time is well spent and you’re not wasting your time on pages that won’t give you a good return on investment.
3. Create Quality Content
In building backlinks, it is also important that you create quality content. This will help you to stand out from the competition and increase your chances of getting links from other websites.
To create quality content, you need to make sure that your content is original and provides value to the reader. You also need to make sure that your content is well-written and free of grammatical errors.
Creating quality content is important in order to stand out from the competition and increase your chances of getting links from other websites. Make sure that your content is original and provides value to the reader. Additionally, ensure that your content is well-written and free of grammatical errors.
You are not just making replacement pages for the dead ones, you are also trying to make something better. If you want to know more about creating high-quality content, you can check our guide to SEO Content here.
4. Outreach
Once you’ve found dead pages with a high-quality backlink, the next step is to reach out to the webmaster of the broken page.
The goal here is to let them know that the link is broken and to offer your content as a replacement.
Reaching out to the webmaster can be done through email or by leaving a comment on their website.
When reaching out, be sure to be polite and professional. You want to make a good impression so that they’ll be more likely to consider your content as a replacement for the broken link.
By following these steps, you can take advantage of broken links and build high-quality backlinks for your website. Broken link building is a great way to get links from websites with high authority. By being selective about which pages you target and creating quality content, you can increase your chances of getting your content featured on other websites.
Reach out to webmasters of high-authority websites that have broken links on their pages and offer your content as a replacement. Be sure to be polite and professional when reaching out. Creating quality content will increase the likelihood that webmasters will consider your content as a replacement for the broken link. By following these steps, you can take advantage of broken links and build high-quality backlinks for your website.
Email outreach can be very helpful in this stage. You can use a tool like Buzzstream to help you with your email outreach.
When you’re doing email outreach, it’s important to personalize your emails. You should include the name of the website in your email and mention that you found a broken link on their website.
It’s also important to be brief in your email and to offer your content as a replacement for the broken link.
You can also reach out to webmasters by leaving a comment on their website. When you leave a comment, be sure to include a link to your content so that they can easily find it.
There are two ways of doing an outreach:
a. Shotgun Outreach – You send the same message to a lot of people in the hope that someone responds.
b. Targeted/Sniper Outreach – You send a unique and personalized message to each person, increasing your chances of getting a response.
Remember that when you’re doing outreach, you’re trying to build relationships with other webmasters. These relationships can be beneficial in the future, so be sure to be polite and professional.
Conclusion
Link building can be a difficult and time-consuming task. However, by taking advantage of broken links, you can build high-quality backlinks for your website.
The blog discusses the process of taking advantage of broken links in order to build high-quality backlinks for your website. It provides tips on how to create quality content that will stand out from the competition and how to reach out to webmasters in order to get your content featured as a replacement for the broken link.
Do you want to know more about link building? Check out our guide to Link Building for SEO. Or, if you’re looking for more information on how to improve your website’s SEO, take a look at our comprehensive guide to SEO.
Both of these guides will teach you everything you need to know about link building and SEO so that you can get your website to the top of the search engine results pages.
By following the steps in this blog post, you can take advantage of broken links and build high-quality backlinks for your website. Link building is a great way to improve your website’s SEO and get it to the top of the search engine results pages. So, what are you waiting for? Start building those links!
If you have any questions about link building or SEO, feel free to leave a comment below or contact us. We’re always happy to help!
