Client Overview:
Eye Concepts, a leading eyewear retailer providing personalised eye care solutions based in Sydney, Australia, approached our SEO team in June 2019 with concerns regarding their online visibility. Despite offering exceptional products and services, their website failed to attract the desired organic traffic and struggled with keyword rankings, particularly for location-specific pages.
Approach:
To address Eye Concepts’ challenges, our SEO experts devised a comprehensive strategy focused on content creation and link building. Over the course of 12 months (and still going), we diligently crafted and published 24 engaging blog articles tailored to their target audience’s interests and needs. Additionally, we implemented a strategic link-building campaign, securing high-quality backlinks each month to enhance the website’s authority and relevance.
Results:
Following the implementation of our tailored SEO strategy, Eye Concepts witnessed a significant improvement in organic traffic and keyword rankings. Our collaborative efforts resulted in a notable increase in visibility across search engines, driving more qualified traffic to their location pages.
Eye Concepts saw a 522% increase in average organic traffic, climbing from 2,008 in June 2019 to 12,483 by February 2024. Concurrently, the number of organic keywords ranking in the Top 1-3 results rose by 292%, from 145 in March 2023 to 568 by January 2024.
Avg. organic traffic comparison:
June 2019: 2,008
February 2024: 12,483
Organic keywords found in the Top 1-3 results:
March 2023: 145
January 2024: 568
Conclusion:
By leveraging our expertise in SEO, Eye Concepts experienced tangible results that positively impacted their online presence and business performance. Through a combination of targeted content creation and strategic link building, we successfully helped Eye Concepts achieve their goals of improving organic traffic and keyword rankings, ultimately enhancing their brand visibility and customer engagement.