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Link Building: The Basics Every Beginner Should Know

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Search engines like Google use links as a significant factor in determining rankings for search results. That’s why link building for SEO (Search Engine Optimization) is integral.

This article will be a guide to link building for SEO. By the end of the discussion, you’ll learn link types, how to determine and build a good link using valuable link-building tactics and tools and its benefit to your website.

What is link building?

In its simplest form, link building work by acquiring links from other websites back to your own. Links act as votes of confidence that tell search engines that your site is worthy of attention. The more links that points back to your site, the higher your site will rank in SERPs and the more organic traffic you will get.

You can use links to connect any link-worthy content, including text, images, and files, to resources on other sites. Links are created using HTML code, the code used to structure web page content.

Why is link building important, and how can it benefit my website?

Building links is essential in any successful online marketing strategy.

Link building strategy can benefit your website in many ways. First, links are a vital factor in how search engines determine rankings. A site with high-quality inbound links will typically rank higher than a site with fewer or lower-quality links.

Second, links can help increase traffic to your site by making it easier for users to find your content. If your website is easy to find and navigate, users are more likely to visit it.

Finally, links can also help build relationships with other websites and businesses. You can create mutually beneficial partnerships for both parties by establishing connections with other sites.

Types of Links

a comparison of external and internal link


Links allow visitors to move from one page to another and are often used to connect related pieces of content. Without them, navigating different web pages and resources would be nearly impossible.

The browser sends a request to the host server of the resource it points to when you click the link. The server then returns the requested resource displayed in the browser.

There are a few different types of links that you can build, and each has its role.

• Internal Links

Internal links point from one domain page to a different page on the same domain. It is essential for both SEO and usability. 

Internal links help visitors find the information they’re looking for and navigate a website. 

Internal links also help Google and other search engines index the site’s content, understand your website’s structure, and then distribute link equity (ranking power) around websites.

provide an internal link

How to determine a good link

A good link is any link that helps improve the overall quality of a website. It can include links to other websites and internal links within the same website. Quality links help improve a website’s visibility and search engine ranking and bring more traffic to the site. There are criteria to keep in mind when determining if a link is good:

• Page Authority

When you build links, it is essential to consider the Page Authority of the linking page to ensure that the link is as strong as possible. The linking site should be an authoritative source on the topic. It means that the site is well-respected and has a lot of clout in the industry.

• Page Relevance

In a successful link-building process, targeting websites relevant to your own is essential for a good link.

Page relevance will help ensure that the links you build are high quality and will benefit your website. Additionally, by targeting relevant websites, you will be more likely to build relationships with other web admins that can be beneficial in the future.

• Anchor Texts

An anchor text is one of the most important factors to consider when it comes to having a good link-building link. 

Anchor text is the text users can see in a hyperlink and click on. It also helps users understand what they will find if they click a link.

Anchor text tells search engines what a particular link is about and thus plays a vital role in determining the quality of the said link. 

A well-optimized anchor text will ensure that your links are given more weight by search engines and improve your website’s ranking on search results pages.

• Link Placement on the Page

When it comes to link building, the placement of your links is just as important as the links’ quality. You should place the link in an easily accessible location on the page. If you bury links at the bottom of a page where nobody will see them, they might as well not exist.

Link placement refers to where on a given page your link appears. If you prominently feature your links in a high-traffic area, they have a much better chance of being clicked on and helping to drive search traffic to your site.

•No-follow vs Do-follow Links

an illustration showing the difference of nofollow and dofolow links

No-follow links are not as valuable in the link-building process because they don’t pass along as much PageRank. Search engines do not count links with the “nofollow” attribute when determining a website’s ranking but can still be helpful for visitors.

Do-follow links are more valuable because they help to boost the PageRank as they pass along “link juice” to the site they’re linking to. They are the most valuable because they pass along “link juice”. It is a term that describes the authority and ranking power a link passes on to your website.

So, when determining whether a link is good or not, look at whether it’s a no-follow or do-follow link. If it’s a do-follow link, it’s more likely to be a good link. If it’s a no-follow link, it’s not as valuable in the link-building process.

Link Building Strategies

You can use many common link-building strategies to improve the ranking of a website. These strategies include guest blogging, online forums, resource pages, broken link buildings, stealing competitor’s backlinks, reverse image search, blog commenting, social media profiles, and skyscraper technique.

• Guest Blogging

Guest blogging is when someone writes a blog post and has it published on another person’s website or blog. The blogger usually writes the guest post in exchange for a link back to their website or blog.

Guest blogging on another site gets you a link back to your own site from that site. It is valuable because it helps to improve your site’s link popularity, which is a significant factor in search engine optimization. 

Writing a well-researched and engaging blog post makes you more likely to get links from high-authority websites. It can also help build relationships with other bloggers and website owners, leading to more link opportunities. Also, guest blogging can be a great way to get high-quality backlinks to your site.

• Online Forums

Forum link building is a process by which you can get links from online forums. It can be by participating in discussions and leaving links to your website in your signature or by starting new threads and including links in your posts.

Forum link building can be a great way to get high-quality links from authority websites. It can lead to more people linking to your website, which can help improve your search rankings. By participating in online discussions, you can build relationships with other users and establish yourself as an expert in your field.

• Resource Pages

Resource page link building is when a webmaster or SEO professional contacts the administrators of high-quality sites relevant to their industry or niche and requests that a link to their website be on that resource page. After the granted request, the link from the resource page will help improve the search engine visibility of the linked-to website.

Resource page link building can benefit one’s overall link-building strategy by helping to acquire links from websites relevant to their industry or niche.

In addition, resource page link building can help to improve the search engine visibility of the linked-to website.

• Broken Link Building

Broken link building improves a website’s link profile as it aims to identify and fix broken links on other websites that point to resources on your website. It can be by finding web pages with 404 errors or pages that have been moved or deleted. 

By finding and fixing broken links, you can improve the link profile and the quality of the links pointing to your website, potentially increasing your search engine rankings.

Broken link building can also be an excellent way to build relationships with another site owner. By reaching out and informing them of the broken links, you can establish a good relationship, which may lead to future opportunities for link building and collaboration.

• Steal Competitor’s Backlinks

Stealing a competitor’s backlinks entails finding the websites linking to your competitor’s website and then reaching out to the site owners if they would be interested in linking to your website.

This strategy can help you quickly build a list of potential websites to target for link building and can be a way to get links from high-quality websites that might be difficult to obtain otherwise.

Stealing competitors’ backlinks can also be a way to stay ahead of your competition by getting links from websites they may not have even thought to target.

• Reverse Image Search

Reverse image search is searching for images related to your content and then finding sites that may be interested in linking to your content.

A reverse image search can help you find websites that use your images without permission. It can then lead to opportunities to get your picture removed (or replaced with a link to your site) and a link back to your site.

It can also help you find websites relevant to your niche or industry that you can approach for link-building opportunities. By finding websites that link to similar images, you can increase the chances that they will also be interested in linking to your site.

• Blog Commenting

Blog commenting is leaving comments on popular blogs that are relevant to your niche. It gives more backlinks to your site, which can help to improve your search engine rankings.

Additionally, engaging with other bloggers in the comments can build relationships and networks that can benefit your business.

• Social Media Profiles

Social media profile link building is creating links to your website from social media. You can do manual link building by adding your website URL to your profile information on each social media platform.

Social media profiles can provide links to high-quality websites with a solid social media presence. You can use it to connect with other sites and online resources that can offer valuable backlinks.

• Skyscraper Technique

The skyscraper technique involves finding content that is already popular and creating even better content. It improves your link-building efforts by creating content that other sites are more likely to link to.

Additionally, this strategy can effectively build relationships with other web admins and influencers in your industry. By creating precious content, you’ll be able to establish yourself as an expert in your field and build relationships with other people in your industry.

Useful Tools

One important aspect of link building is finding the right tools to help you with your efforts. Here are some essential tools available that every link builder should have for the different link-building strategies in the previous section.

• Backlink Analysis

There are many different backlink analysis tools available on the market. Still, they all have one ultimate goal: to help you understand the quality and quantity of the links pointing to your website.

Tools like Majestic SEO, Moz’s Open Site Explorer, and Ahrefs Backlink Checker can give you valuable insights into your link profile, including the number of total backlinks, the number of referring domains, the quality (based on link metrics like Domain Authority) of those links, and more.

This information can be beneficial when trying to determine which link-building techniques are working and which ones need improvement.

• Link prospecting

With link prospecting tools, you can quickly and easily find potential link partners relevant to your website. By analyzing a website’s backlink profile, you can identify which links would be most beneficial for your site. In addition, link prospecting tools can help you to find opportunities for guest blogging and other content marketing initiatives.

Many link prospecting tools are available, such as Moz’s Open Site Explorer, Majestic SEO, and ahrefs.

• Email Outreach

Email outreach tools can save time and money while getting the most out of your email list. Email outreach tools help you manage your email list, automate your email campaigns, and track your results. They can also help you segment your list, personalize your messages, and schedule your emails.

Some examples of email outreach tools for link building include BuzzStream, PitchBox, Link Prospector, Scrapebox, and Hunter.io.

• Web Monitoring

Web monitoring can help you track new link opportunities and keep an eye on your competition. There are a variety of different web monitoring tools available, each with its own unique set of features.

Some popular web monitoring tools include Google Alerts, Mention, BuzzSumo, Hootsuite Insights, and Sprout Social.

• Backlink Audit

Backlink audit tools help you keep track of your website’s backlinks and ensure they are high quality and relevant. By monitoring your backlink profile, you can avoid getting penalized by Google for low-quality or irrelevant links. Additionally, backlink audit tools can help you build a more effective link-building campaign by identifying opportunities to improve your link profile.

Different backlink audit tools are available, but they all perform the same function. Some popular backlink audit tools include Majestic SEO, ahrefs, and Moz Link Explorer.

Wrapping Up

Link building for SEO strategy is essential. By building high-quality and relevant links to your website, you can improve your website’s search engine rankings and traffic levels. Additionally, link building can help you to build relationships with other web admins and influencers in your industry.

There are a variety of different link-building techniques that you can use, and it’s essential to find what works best for your website. Additionally, several tools are available to help you with your link-building efforts.

This link-building guide is a great place to start if you want to improve your SEO strategy.

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