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Title Tags: What is it & Its Best Practices?

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If you’re running a website, it’s essential to ensure the correct set-up of page titles.

When someone searches on Google, the title tags of the websites that show up in the results are what they see. 

Make sure to optimize your title tags for SEO.

Let’s discuss title tags, some best practices, and things to avoid in creating effective title tags.

What is a Title Tag?

A web page title tag is the HTML element that specifies its page title. 

The title tag is essential in the head section of an HTML document. The entire title tag provides a brief, descriptive title for a web page.

The page title tag should be an accurate and concise description of its content.

Web browsers also use an HTML title tag to display the title of a web page in the browser tabs or windows to help determine the page’s relevance to the searcher’s intent.

You can also use the HTML tag with the title attribute to specify the document’s title.

While the title tag is not necessarily a ranking factor, it is still vital for click-through rate (CTR), usability, SEO, and social sharing. 

What is the importance of this to your website?

The title tag is one of the most critical elements of SEO as they tell Google what your website is about, and they appear on search engine results pages as the clickable headline for each listing.

There are many benefits of page title tags, including:

Improved visibility

Title tags are one of the factors that determine how your website will appear in search results. You can attract more visitors and improve the visibility of your website by including relevant keywords in your title tags.

Better click-through rates

A well-written title tag can encourage users to click on your listing in the search results, which can lead to more traffic for your website.

Higher ranking

In addition to improving your visibility, a title tag can also help you rank higher in search results. It is because search engines use keywords in title tags to determine the relevancy of websites.

Title Tag Examples


Format example

title tag format example

HTML code example

title tag html example

Title Tag Best Practices

Title tags are crucial on-page SEO elements, so getting them right is essential.

There are a few best practices that you should follow to ensure perfect title tags:

  1. Be unique 

  2. Be mindful of the length

  3. Keywords to use

  4. Write to attract visitors

  5. Use your brand wisely

Be unique

A unique title tag helps you stand out from the crowd and attract more attention from potential customers.

Unique titles help your website stand out from the rest, attract attention from potential visitors, and make it easier for them to remember your site and return to it in the future.

The descriptive and unique titles are suitable for Google and users and can help improve your website’s overall performance.

There are several reasons why having unique page titles is considered a best practice. 

First, it helps Google understand what your page is about and can help your page rank for relevant keywords. 

Second, it can help improve the click-through rate (CTR) of your listing in the SERPs, as a more relevant and descriptive title is more likely to be clicked on. 

Finally, it can also help users quickly identify whether a particular result is relevant to their search, increasing the likelihood of a click.

Be mindful of the length

When crafting a title tag, it is essential to be mindful of the length. It means that potential visitors might not see your carefully crafted keyword phrase, and you could miss out on ranking opportunities. 

The sweet spot is usually around 50-60 characters. It will ensure that users can see the entire title when they hover over your link.

Too short, and you may not be including all the relevant keywords. 

Keywords to use

If you want to rank multiple pages for the same keyword, you’ll need to optimize each page’s titles.

Keywords are words and phrases used to search for information on the web, so it’s essential to include them in your title tags if you want potential visitors to find your pages easily.

It also helps to improve your search engine rankings, as having a primary keyword in your page titles make it more likely that people will find your site when they search for that term. 

There are a few essential keywords to use in title tags:

  1. Keywords that accurately describe the page content

  2. Keywords that are relevant to your business or website

  3. Keywords that are popular or trending

  4. Keywords that are unique to your website or business

If you stuff your title tag with too many keywords, it will be difficult for people to read, and it will look spammy to search engines. It can hurt your click-through rates and your rankings.

Strike a balance between including relevant keywords and ensuring your title tag is readable.

Write to attract visitors

When writing a title tag, it’s essential to keep your audience in mind. 

Write title tags that will attract visitors to your site rather than simply using keywords.

Write titles that accurately reflect your content and will entice the audience to click through. 

Don’t stuff your titles with keywords; instead, focus on creating concise titles that are informative and clickable, like dates, locations, and prices.

Use your brand wisely

When it comes to brand names, using them wisely in your title tag can be very advantageous because you’re getting the most SEO value out of them. 

Using your brand name in the title tag can help to attract attention, boost your click-through rate, and help you to rank in the organic search result.

Use your brand name in your title tags. It’s an essential aspect of on-page optimization and one of the first things people see when they come to your site.

Use keyword research to determine the most relevant keywords to your brand and products, and then incorporate those keywords into your title tags. It will help more people to find your brand and products.

Using your brand name wisely helps people remember you and ensure that your content is relevant to what they’re looking for.

Why does Google ignore my title tag?

Your title tag is a critical element on your website regarding SEO. It tells search engines what your website is about, and it appears in the SERPs as the clickable line for your listing. 

So, if Google is ignoring your title tag, it’s a big deal. There are some possible reasons why Google might ignore your title tag. 

  1. Your title is too long 

  2. No relevance

  3. Keyword stuffing in the title

  4. Using alternate title

Your title is too long

One common reason why Google may ignore title tags is if they are too long.

If title tags exceed a certain length, Google may truncate them or not consider them when determining rankings. It is especially true for title tags that are excessively long or contain too many keywords.

If the title tag is too long, your title will end mid-sentence, which doesn’t look great. Worse still, it could mean that the most crucial part of your title is left out entirely. To avoid this, keep your title tags to a maximum of 60 characters.

Keep your title tags short and to the point to avoid having them ignored by Google.

No relevance

One common mistake people make when creating title tags is including keywords irrelevant to the content of the page. It is a major turn-off for potential visitors, as it suggests that you are more interested in search engine optimization than providing a good user experience. 

Make sure your title tags are relevant to your content, and you’ll attract more visitors looking for what you have to offer.

Including keywords that have no relevance to the page’s content can result in search engines penalizing your site.

Creating title tags relevant to your page content is essential for two reasons. First, it helps ensure that Google will rank your site higher in search engine results pages (SERPs). 

Secondly, it helps to prevent search engines from penalizing your site for keyword stuffing.

Keyword stuffing in the title

Don’t stuff your title tags with keywords. It is a common practice that used to work in the early days of SEO, but now it will just get you penalized by Google. 

Not only that, but it makes for a terrible user experience. No one wants to click on a title that’s just a list of keywords. 

Instead, use your title tags to give users an accurate and catchy description of what they can expect to find on your page. It means that you’ll need to do some keyword research to figure out which keywords are most relevant to your page. 

Once you’ve done that, you can include them in your title naturally, without having to stuff them in.

While it’s essential to include relevant keywords, stuffing them into your tags will make your pages look spammy and likely turn off potential visitors. It will also result in a lower rank in organic search.

An excellent way to strike a balance is to include one or two relevant keywords in your title tags.

Using alternate title

If you’re using an alternate title on your website, be aware that this can negatively impact your SEO. 

Using an alternate title can create duplicate content, which can confound search engines and hurt your ranking. Worse, it can also get you penalized by Google. 

So if you’re using an alternate title, make sure to use a rel= “canonical” tag to point to the original, canonical version of the page.

Make sure that you are not using an alternate title. Using an alternate title can hurt your SEO efforts, as it can confuse search engines and cause them to index your pages incorrectly. 

Also, avoid using a meta tag for Facebook or Twitter in your title tags. These meta tags are intended for use with social media sites, and including them in your title tags can hurt your SEO.


An optimized title tag is essential for on-page SEO. It helps to ensure that search engines properly index your pages and that they appear in search engine result pages.

Make sure your title tags are relevant and unique to your page’s content and use keywords naturally to avoid keyword stuffing.

Remember the things that might get your title tags ignored by Google, especially using alternate page titles, as this can create duplicate titles and hurt your SEO.

Creating well-crafted title tags is essential, but it’s important to note that they are just one part of a successful SEO strategy.

By following the SEO tips about title tags in this article, you can ensure having a good title tag that helps you attract more visitors and improve your search engine ranking.

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