The Challenge:

BizCover, a leading Australian business insurance comparison platform, was experiencing low organic traffic and keyword rankings for their insurance product pages. This limited their online visibility and potential customer base.

Our Approach:

We implemented a multi-faceted SEO strategy to increase organic traffic:

  • Content Optimization: Optimized product and blog pages with relevant keywords and informative content to improve user experience and search engine relevance.
  • Technical SEO: Fixed broken links and error pages to ensure smooth crawling and indexing by search engines.
  • Link Building: Help secured high-quality backlinks from relevant websites to increase authority and trust signals for BizCover’s domain.

Results:

Through this combined approach, we achieved significant improvements in organic traffic and keyword rankings for BizCover’s insurance product pages. 

And this is what we got them. 

BizCover saw a marked increase in its online visibility, with organic traffic escalating by approximately 4820% from 894 in December 2015 to 43,989 by September 2023. During the same period, the number of organic keywords ranked in the top 1-3 search results increased by approximately 9744%, rising from 16 to 1,575.

And this is what we got them.

Organic traffic comparison:

December 2015: 894

September 2023: 43,989

Organic keywords found in the Top 1-3 results:

December 2015: 16

September 2023: 1,575