---
title: "8 Best Ecommerce Marketing Software and SaaS Tools | Aemorph"
url: https://aemorph.com/saas-tools/ecommerce-marketing-and-saas/
description: "Eight ecommerce marketing and SaaS tools compared: Shopify, BigCommerce, Klaviyo, Omnisend, HubSpot, Hootsuite, Stripe and Gorgias, with prices checked in October 2026."
schema_type: Article
publisher: Aemorph
publisher_entity: https://aemorph.com/entitymap.json#org_aemorph
language: en-SG
updated: 2026-10-28
---

SaaS tools

# 8 Best Ecommerce Marketing Software and SaaS Tools for Growing Brands in 2027

**The right ecommerce SaaS stack runs your store, automates your marketing, takes payments and answers customers, so you grow revenue without building custom infrastructure.** No single tool covers the full customer journey, so most brands combine a store platform, an email and SMS tool, a CRM, a social tool, a payment provider and a helpdesk. The eight tools below cover each layer, with features, strengths and prices as of October 2026.

Written by [Kevin Dam](https://aemorph.com/about/), founder of Aemorph, who has practised SEO since 2010 and sits on the [Forbes Agency Council](https://councils.forbes.com/profile/Kevin-Dam-Global-Search-Architect-%7C-SEO-GEO-AEO-IMO-LLM-Visibility-Aemorph/4c8c7a38-1285-470d-8ea8-e517a310a00b). Aemorph is a [Google Partner](https://www.google.com/partners/agency?id=4441861842). [LinkedIn](https://www.linkedin.com/in/kevindam)

## What Ecommerce Marketing Software and SaaS Tools Do

**Ecommerce marketing software and SaaS tools are cloud systems that run your store's marketing, customer communication and sales operations, so you pay for features instead of maintaining servers.** They let you run automated campaigns, personalise customer journeys, improve checkout and measure revenue in one scalable setup.

### What do these tools help you manage?

**They cover the whole journey from first visit to repeat purchase.**

-   **Acquire** and engage customers across email, SMS, social and paid channels.
-   **Automate** lifecycle journeys such as welcome flows, cart recovery and repeat-purchase campaigns.
-   **Process** checkout, payments and orders in ways that support higher conversion rates.
-   **Organise** customer data, support conversations and retention workflows.
-   **Connect** marketing actions to revenue with performance analytics.

### Why do ecommerce brands depend on a SaaS stack?

**Cloud tools cut development costs and let a lean team run the work of a larger one.** No single tool manages the full customer journey, so brands rely on a coordinated set of [SaaS tools](https://aemorph.com/saas-tools/b2b/saas/). Automation and data segmentation help SMEs operate with small marketing teams, and cloud plans let you add features as you grow. For SMEs and mid-size brands, this stack is the backbone of scaling.

## 1\. Shopify

**Shopify suits brands that want reliable hosting, secure checkout and a large app ecosystem.**

![Shopify website, showing the headline Be the next over a lifestyle photo](https://aemorph.com/media/saas-tools/ecommerce-marketing-and-saas/shopify.jpg)

*Screenshot: Shopify website, October 2026.*

[Shopify](https://www.shopify.com/) gives you a complete set of tools to run product catalogues, manage orders, accept payments and operate basic marketing workflows. It suits SMEs that want fast deployment, and it scales across multiple countries.

### Shopify pricing

**Shopify plans run from USD 29 to USD 359 a month on yearly billing, with Plus for enterprise stores from USD 2,300 a month.** Higher plans lower your online card rates.

| Plan | Monthly billing | Yearly billing | Online card rate | Suitable for |
| --- | --- | --- | --- | --- |
| Basic | USD 39 a month | USD 29 a month | 2.9% + 30¢ | New brands |
| Grow | USD 105 a month | USD 89 a month | 2.7% + 30¢ | Growing stores |
| Advanced | USD 399 a month | USD 359 a month | 2.5% + 30¢ | Scaling brands |
| Plus | From USD 2,300 a month | Custom | 2.25% + 30¢ | Enterprise and high-volume stores |

*[Source: Shopify pricing, October 2026](https://aemorph.com/sources/#shopify-pricing-october-2026-f6c9)*

## 2\. BigCommerce

**BigCommerce suits SMEs and mid-market brands that want more built-in features and fewer third-party apps.**

![BigCommerce website, showing the headline Get your brand ready for agentic commerce above an orders preview](https://aemorph.com/media/saas-tools/ecommerce-marketing-and-saas/bigcommerce.jpg)

*Screenshot: BigCommerce website, October 2026.*

[BigCommerce](https://www.bigcommerce.com/) provides a flexible platform with API-driven development, multichannel selling and SEO-friendly store structures. It fits brands that prefer a structured back end and lower reliance on plugins.

### BigCommerce pricing

**BigCommerce plans run from USD 29 to USD 299 a month on annual billing, with Performance from USD 1,499 a month.** A 15-day free trial is available.

| Plan | Monthly billing | Annual billing | Suitable for | Notes |
| --- | --- | --- | --- | --- |
| Core | USD 39 a month | USD 29 a month | Small online stores | Entry plan |
| Growth | USD 105 a month | USD 79 a month | Growing stores | More marketing tools |
| Scale | USD 399 a month | USD 299 a month | Higher-revenue stores | Advanced features |
| Performance | Custom | From USD 1,499 a month | Large brands | Billed annually |

*[Source: BigCommerce pricing, October 2026](https://aemorph.com/sources/#bigcommerce-pricing-october-2026-8b03)*

## 3\. Klaviyo

**Klaviyo suits ecommerce brands that want email and SMS automation driven by purchase and browsing data.**

![Klaviyo website, showing the headline Real relationships, real growth, built autonomously beside a tablet preview](https://aemorph.com/media/saas-tools/ecommerce-marketing-and-saas/klaviyo.jpg)

*Screenshot: Klaviyo website, October 2026.*

Klaviyo syncs customer data such as purchase history, browsing behaviour and lifecycle triggers. Brands use it for welcome flows, cart recovery, back-in-stock alerts and product recommendation messages that drive repeat orders, with revenue attribution for each campaign.

### Klaviyo pricing

**Klaviyo is free for up to 250 profiles and 500 emails a month, and paid plans scale with the number of profiles you store.** The free plan also includes USD 5 of mobile messages a month. Check the pricing calculator for your list size, because cost rises as your list grows.

## 4\. Omnisend

**Omnisend suits small and mid-size stores that want affordable email, SMS and web push with fast setup.**

![Omnisend website, showing the headline Email and SMS marketing so good, it is boring](https://aemorph.com/media/saas-tools/ecommerce-marketing-and-saas/omnisend.jpg)

*Screenshot: Omnisend website, October 2026.*

Omnisend offers multichannel messaging built for ecommerce, without complicated workflows. It supports automation such as welcome sequences, cart recovery and product updates.

### Omnisend pricing

**Omnisend has a free plan for 250 contacts and 500 emails a month, and paid plans start from USD 16 a month, rising with your contact count.** The free plan also includes 500 web push notifications and free migration.

| Plan | Price | Contacts | Suitable for | Notes |
| --- | --- | --- | --- | --- |
| Free | USD 0 | 250 | Testing and small lists | 500 emails a month |
| Standard | From USD 16 a month | Scales with list | Growing stores | Email and SMS |
| Pro | Higher tier, scales with list | Scales with list | Active multichannel stores | Advanced automation and reporting |

*[Source: Omnisend pricing, October 2026](https://aemorph.com/sources/#omnisend-pricing-october-2026)*

## 5\. HubSpot Marketing Hub

**HubSpot Marketing Hub suits brands that want one CRM connecting customer profiles, email, ads and automation.**

![HubSpot Marketing Hub website, showing the Marketing Hub page headed Marketing Software above a Marketing Studio preview](https://aemorph.com/media/saas-tools/ecommerce-marketing-and-saas/hubspot-marketing-hub.jpg)

*Screenshot: HubSpot Marketing Hub website, October 2026.*

HubSpot Marketing Hub maps each customer's lifecycle stage and attributes revenue to specific actions. That gives you visibility across awareness, conversion and retention in one database.

### HubSpot Marketing Hub pricing

**HubSpot's marketing tools are free for up to two users, Starter is priced per seat, Professional starts at USD 800 a month and Enterprise at USD 3,600 a month.** Professional includes three core seats and Enterprise includes five.

| Plan | Price | Seats included | Suitable for | Notes |
| --- | --- | --- | --- | --- |
| Free | USD 0 | Up to 2 users | Trying the CRM | Basic tools |
| Starter | From USD 20 per seat a month (monthly billing) | Per seat | Small teams | Lower on annual billing |
| Professional | From USD 800 a month | 3 core seats | Advanced automation and reporting | Extra core seats from USD 45 a month |
| Enterprise | From USD 3,600 a month | 5 core seats | Large teams | Extra core seats from USD 75 a month |

*[Source: HubSpot Marketing Hub pricing, October 2026](https://aemorph.com/sources/#hubspot-marketing-hub-pricing-october-2026-9e63)*

## 6\. Hootsuite

**Hootsuite suits brands that run several social channels and want scheduling, engagement and analytics in one dashboard.**

![Hootsuite website, showing a social media management banner beside a photo of a person holding a phone](https://aemorph.com/media/saas-tools/ecommerce-marketing-and-saas/hootsuite.jpg)

*Screenshot: Hootsuite website, October 2026.*

Hootsuite supports post creation, scheduling, team collaboration, engagement monitoring and performance analytics. It fits brands that rely on social content, influencer activity or paid social to drive traffic.

### Hootsuite pricing

**Hootsuite costs USD 99, USD 199 or USD 399 per user a month for Standard, Professional and Advanced, with custom Enterprise pricing.** A free trial is available without a credit card.

| Plan | Price | Users | Suitable for | Notes |
| --- | --- | --- | --- | --- |
| Standard | USD 99 per user a month | 1 or more | Solo marketers | Core scheduling and analytics |
| Professional | USD 199 per user a month | 1 or more | Growing teams | More features |
| Advanced | USD 399 per user a month | 1 or more | Larger teams | Advanced features |
| Enterprise | Custom | Custom | High-volume workflows | Through sales |

*[Source: Hootsuite plans, October 2026](https://aemorph.com/sources/#hootsuite-plans-october-2026)*

## 7\. Stripe

**Stripe suits brands that want usage-based payments, subscriptions and global checkout with no monthly fee.**

![Stripe website, showing the headline Financial infrastructure to grow your revenue](https://aemorph.com/media/saas-tools/ecommerce-marketing-and-saas/stripe.jpg)

*Screenshot: Stripe website, October 2026.*

Stripe powers card, digital wallet and recurring payments, with fraud protection, currency conversion and integrations with ecommerce platforms. Because it charges per transaction, you pay based on usage.

### Stripe pricing

**Stripe charges 2.9% + 30¢ per successful domestic card payment in the US, and Stripe Billing costs 0.7% of billing volume on pay-as-you-go.** Rates vary by country and payment method.

| Fee type | Price | Applies to | Model | Notes |
| --- | --- | --- | --- | --- |
| Online card payments | 2.9% + 30¢ | US domestic cards | Per transaction | Varies by country |
| International cards | Additional 1.5% | Cards issued abroad | Per transaction | Added to the base rate |
| Currency conversion | Additional 1% | Converted payments | Per transaction | When conversion applies |
| Stripe Billing | 0.7% of billing volume | Subscriptions and invoicing | Pay as you go | Annual contracts from USD 620 a month |
| Custom | Negotiated | High-volume merchants | Contract | Through sales |

*[Source: Stripe pricing, October 2026](https://aemorph.com/sources/#stripe-pricing-october-2026)*

## 8\. Gorgias

**Gorgias suits ecommerce support teams that want email, chat, social messages and order data in one helpdesk.**

![Gorgias website, showing the headline Deliver the best customer experience over a photo of a shopper](https://aemorph.com/media/saas-tools/ecommerce-marketing-and-saas/gorgias.jpg)

*Screenshot: Gorgias website, October 2026.*

Gorgias lets your support team view customer history, process refunds, answer product questions and manage pre-sale and post-sale enquiries in one place.

### Gorgias pricing

**Gorgias prices its helpdesk by monthly ticket volume, from 50 tickets on Starter to 5,000 on Advanced, with custom Enterprise plans.** Prices rise with AI automation options, so check the calculator for your setup.

| Plan | Helpdesk price | Tickets a month | Suitable for | Notes |
| --- | --- | --- | --- | --- |
| Starter | From USD 10 a month | 50 | Small stores | Monthly billing only |
| Basic | From USD 60 a month | 300 | Growing stores | Annual billing available |
| Pro | From USD 360 a month | 2,000 | Active stores | Annual billing available |
| Advanced | From USD 900 a month | 5,000 | High-volume support | Annual billing available |

*[Source: Gorgias pricing, October 2026](https://aemorph.com/sources/#gorgias-pricing-october-2026)*

## How to Build Your Ecommerce SaaS Stack

**Start with a store platform and an email tool, then add CRM, social, payments and support as your volume grows.**

| Tool | Layer | Best for | Pricing model | Starting price |
| --- | --- | --- | --- | --- |
| Shopify | Store platform | App ecosystem | Monthly plan plus card fees | USD 29 a month (yearly) |
| BigCommerce | Store platform | Built-in features | Monthly plan | USD 29 a month (annual) |
| Klaviyo | Email and SMS | Data-driven automation | By profiles | Free to 250 profiles |
| Omnisend | Email, SMS and push | Affordable multichannel | By contacts | Free to 250 contacts |
| HubSpot | CRM and marketing | Full-funnel visibility | Per seat and per tier | Free for 2 users |
| Hootsuite | Social media | Multi-channel scheduling | Per user | USD 99 per user a month |
| Stripe | Payments | Usage-based checkout | Per transaction | 2.9% + 30¢ (US) |
| Gorgias | Customer support | Ecommerce helpdesk | By tickets | From USD 10 a month |

### How do you choose the right tools for your stage?

**Match each tool to your team size, budget, channels and growth plans, and review the stack as customer needs change.** Begin with a simple stack that fits your current resources, then add automation, payments, CRM and support tools as the business grows. Treat these tools as core infrastructure and measure their performance often.

## Turn Your Store Into a Reliable Growth Engine

**A well-chosen SaaS stack supports your store as it scales, so invest in tools that match your current stage and grow with you.** Pair your stack with search visibility, so customers find your products before they find a competitor's. [Ecommerce SEO services](https://aemorph.com/services/ecommerce-seo/) help your product and category pages rank in search and AI answers.

THE STRATEGIC CONVERSATION

## Start with a free *strategic conversation*.

Every Aemorph engagement starts with a free strategic conversation. It is the fastest way to see whether Aemorph fits your business before you commit budget.

[Book a strategic conversation →](https://aemorph.com/contact/)

STARTING POINT

Free

You talk through your goals with Aemorph, and Aemorph quotes your engagement after the conversation.