--- title: "DIY GEO and AEO Guide for Singapore Businesses | Aemorph" url: https://aemorph.com/en-sg/guides/diy-aeo-guide/ description: "How to do GEO and AEO in Singapore: seven DIY steps, the checks to run in ChatGPT, Claude, Gemini and Perplexity, and the five signs it is time for help." schema_type: Article publisher: Aemorph publisher_entity: https://aemorph.com/entitymap.json#org_aemorph language: en-SG updated: 2026-10-25 --- Guides # DIY GEO and AEO Guide for Singapore: What to Do Yourself, Step by Step, and When to Hire Help **A Singapore business gets named correctly in AI answers through seven steps it runs in-house, described here as of October 2026, and that work happens well before a buyer sends an enquiry or books a call.** The team writes down the questions Singapore buyers ask, drafts one verified answer to each and phrases every fact as a plain sentence. Next it lets the AI crawlers in, adds markup to each page, collects confirmation from sites it does not own and puts the answers to the test in ChatGPT, Claude, Gemini and Perplexity. A writer, a developer and one person who owns the monthly check handle all seven with no agency involved. Outside help pays off at five points, each with a sign that shows up in your own log. Written by [Kevin Dam](https://aemorph.com/en-sg/about/), founder of Aemorph, who has practised SEO since 2010 and sits on the [Forbes Agency Council](https://councils.forbes.com/profile/Kevin-Dam-Global-Search-Architect-%7C-SEO-GEO-AEO-IMO-LLM-Visibility-Aemorph/4c8c7a38-1285-470d-8ea8-e517a310a00b). Aemorph is a [Google Partner](https://www.google.com/partners/agency?id=4441861842). [LinkedIn](https://www.linkedin.com/in/kevindam) --- ## DIY GEO and AEO Covers Four Things Your Singapore Team Controls **A Singapore team that does GEO and AEO itself works on four things it owns outright: its facts, its pages, its crawler settings and its checks.** [GEO](https://aemorph.com/en-sg/glossary/#geo-generative-engine-optimisation), generative engine optimisation, earns citations and mentions for your business inside ChatGPT, Claude, Gemini and Perplexity. [AEO](https://aemorph.com/en-sg/glossary/#aeo-answer-engine-optimisation), answer engine optimisation, gets you quoted in Google AI Overviews, featured snippets, answer boxes and voice search answers. Underneath both sits [SEO](https://aemorph.com/en-sg/glossary/#seo-search-engine-optimisation), search engine optimisation, the work that earns a place in Google's regular results. The engines choose their own sources, beyond any business's reach, so a DIY plan shapes what goes in and checks what comes out. | Surface | Discipline | What you control | What you do not control | First DIY check | | --- | --- | --- | --- | --- | | ChatGPT, Claude, Gemini and Perplexity | GEO | The facts on your own pages, your crawler-access settings and the descriptions on profiles your team manages | The sources an engine pulls in and the business an answer names | Type a Singapore buyer's question into each engine and log the reply | | Google AI Overviews | AEO | Technical access to the page, content in text form, and the page's indexing and snippet settings | Whether an overview appears for the query, and the pages Google links from it | Run the question in Google and record the supporting links | | Featured snippets and answer boxes | AEO | A direct answer high on the page that owns the question | Whether Google's systems choose the page for the box | Run the question and record which page holds the box | | Voice answers | AEO | A single short, plain answer per question | Which one answer the assistant reads aloud | Speak the question to a voice assistant | *What a DIY plan controls on each AI answer surface.* ### GEO Leads a Singapore DIY Plan and AEO Follows **In Aemorph's approach GEO comes first, because the AI chats are where a Singapore buyer requests a shortlist and gets back a written answer with recommendations in it.** Engines and modes differ in how they display source links and citations. Both disciplines run on one set of verified facts, so the AEO work for Google's answer surfaces draws on the record the GEO work creates; split them into two projects and the fact-gathering happens twice. In Aemorph's working model, Google's AI Overviews, featured snippets and voice answers lean on pages that give one clear answer, which makes your DIY record the same input that [Aemorph's answer engine optimisation (AEO) service works on for Google's answer surfaces](https://aemorph.com/en-sg/services/aeo/). ### Three Things Sit Outside a Singapore DIY Plan **A DIY plan has three blind spots: how engines pick their sources, public records that other people edit, and any guarantee on the outcome.** Your own pages change whenever you choose. Wikidata is a public database its community edits and the Google Knowledge Graph is Google's system, so a change there does not always stick. No tool or checklist converts a DIY pass into a guaranteed citation. --- ## Singapore Search and AI Adoption: What a DIY Plan Works Within **Almost all Singapore search runs through Google, nearly every resident is online and most workers already use AI tools at work, while AI adoption among SMEs was far below that of larger firms in 2024, so a Singapore DIY plan concentrates on Google's answer surfaces and the four AI chats.** Google held 92.16% of search engine market share in Singapore in September 2026 and Bing 4.53% (StatCounter). With that share, Google Search Console carries most of the search data a Singapore team reads each month. | Measure | Figure | Market and date | Source | | --- | --- | --- | --- | | Google search engine market share | 92.16% | Singapore, September 2026 | [StatCounter](https://gs.statcounter.com/search-engine-market-share/all/singapore) | | Bing search engine market share | 4.53% | Singapore, September 2026 | StatCounter | | Internet users | 5.78 million, 98.4% of the population | Singapore, as of October 2025 | [DataReportal](https://datareportal.com/reports/digital-2026-singapore) | | Workers using AI tools at work | 73.8% | Singapore, 2024 | [IMDA](https://www.imda.gov.sg/resources/press-releases-factsheets-and-speeches/factsheets/2025/ar-sgde-2025) | | AI adoption among non-SMEs | 62.5% | Singapore, 2024 | IMDA | | AI adoption among SMEs | 14.5%, up from 4.2% in 2023 | Singapore, 2024 | IMDA | *Sources: StatCounter Global Stats, search engine market share, Singapore, September 2026; DataReportal, Digital 2026: Singapore, data as of October 2025; IMDA, Singapore Digital Economy Report 2025, 6 October 2025.* These numbers show where Singapore answers appear and how far AI use has spread; they say nothing about how often a given business gets named. More figures sit in Aemorph's [AI search statistics for Singapore](https://aemorph.com/en-sg/statistics/ai-search-statistics-singapore/). --- ## The Seven Steps a Singapore Business Does Itself, With the Check for Each **Seven steps, taken in sequence, carry a Singapore team from the questions its buyers ask to a dated test showing whether AI names the business, and every step closes with a check the team runs unaided.** An engine answers from what it has learned and retrieved about a business across a wide set of sources, and your website is just one. In Aemorph's method, the number of pages is not what makes a business ready for citation; one clear, verified answer to each buyer question is. The sentence rule behind step 3 is explained where Aemorph [writes each business fact the way a machine reads it](https://aemorph.com/en-sg/guides/spo-triple-architecture-for-llms/). | Step | What you do | Who does it | Check to run | Pass mark | Where the method comes from | | --- | --- | --- | --- | --- | --- | | 1\. List the buyer questions | Write down each fact a Singapore buyer wants confirmed: services, problems solved, audiences, credentials, locations, delivery formats, and the [showstopper questions](https://aemorph.com/en-sg/glossary/#showstopper-questions) on price, trust, fit, risk and timing | The owner or marketing lead, working with a subject expert | Count how many questions already have one clear answer on a page or record | Each listed question has an answer, or a named gap | Aemorph's full-coverage entity-attribute method | | 2\. Write one verified answer per question | A subject expert answers each question; one named person approves the answers; wrong information on the website gets corrected first | A subject expert and the sign-off owner | Check each answer against its source document | No answer contradicts another page | Aemorph's Sprint 1 practice: the point of contact signs off before publishing | | 3\. State each fact in one plain sentence | Keep the subject, the verb and the specific detail together | The writer | Lift the sentence out of its paragraph and read it alone | It still says who, what and the detail | Aemorph's machine-readable fact sentences | | 4\. Open the site to the AI crawlers | Write robots.txt rules for each engine's search crawler and keep key content in text form | The developer | Open /robots.txt and check the rule for each crawler | No search crawler is blocked by mistake | OpenAI, Anthropic, Perplexity and Google documentation, October 2026 | | 5\. Mark up what the page already says | Add structured data carrying the same values as the visible text | The developer | Put the full markup through the Schema Markup Validator and the Google-supported features through Google's Rich Results Test, then match each value against the visible text by hand | Neither tool reports an error and each value matches the visible sentence | Google Search Central, updated 10 December 2025; Schema.org's Schema Markup Validator | | 6\. Earn independent confirmation | Bring the name, category and services into line on profiles, Singapore directories, trade associations, press mentions and the business activities you file with ACRA | The owner or the PR lead | Set each outside description, including the business activities on your ACRA Business Profile, beside the website; ACRA records confirm what the business itself has filed, while association or press coverage written by others is the independent corroboration | One description on each profile and record you checked | Aemorph's [Resonance Network](https://aemorph.com/en-sg/glossary/#resonance-network) (digital PR and third-party citations); Chen and colleagues, September 2025 preprint | | 7\. Test the answers and log them | Put each question to each of the four AI chats and keep a dated record | The named owner of the check | Record each question, each engine, the date and the answer | The answer names the business and gets its facts right | Aemorph's cluster-level measurement | *The seven DIY steps and the check for each.* ### The Record: Buyer Questions, Verified Answers and Fact Sentences **Steps 1 to 3 produce your [verified record](https://aemorph.com/en-sg/glossary/#verified-record), the facts your business supplies and approves, and most DIY effort belongs there because each later step repeats it.** Every fact has three parts: the business, something true about it, and the specific detail. Aemorph sorts those facts into ten areas of a business, from services through to the surfaces where buyers find it, and a Singapore team works from the same list: [Aemorph's entity-attribute methodology lists each fact a buyer wants confirmed](https://aemorph.com/en-sg/guides/eav-exhaustion-methodology/). Three tests tell you the DIY record is ready. It: - **Answers** each buyer question once, on the page where a buyer expects to find it. - **Agrees** with itself, so no two pages put one fact in different words. - **Names** a person who approves each answer before it goes live. A showstopper question is a buyer objection question that stops a purchase when an AI assistant answers it badly. Put those questions, on price, trust, fit, risk and timing, at the top of the list, because a wrong answer there puts a sale at risk. ### Access and Markup: Crawlers, Text and Structured Data **Steps 4 and 5 let the engines read your record, and all four engine operators publish the crawler names a site allows or blocks in robots.txt.** OpenAI keeps search and training as separate settings: [OpenAI's crawler documentation lists OAI-SearchBot, GPTBot and ChatGPT-User](https://developers.openai.com/api/docs/bots): allowing OAI-SearchBot gives ChatGPT search access, disallowing GPTBot opts the site out of the training crawl, and OpenAI itself decides what search includes and cites. According to OpenAI, a robots.txt change takes about 24 hours to reach its search systems. Google's answer surfaces need ordinary search eligibility and nothing extra. In its guidance on AI features and websites, Google states that a page shown as a supporting link in AI Overviews or AI Mode is indexed and eligible for a snippet, and that the features carry no additional technical requirements (Google Search Central, updated 10 December 2025). Text-form content, and structured data that matches the visible text, appear on that page among the basics. | Crawler or indexing control | Operator | What it does | Effect of blocking it | Source and date | | --- | --- | --- | --- | --- | | OAI-SearchBot | OpenAI | Surfaces websites in ChatGPT's search features | Blocking OAI-SearchBot excludes the site from ChatGPT search answers; navigational links are not excluded by this setting | OpenAI crawler documentation, October 2026 | | GPTBot | OpenAI | Crawls content used in training OpenAI's generative AI foundation models | The content stays out of that training crawl; the setting is independent of OAI-SearchBot | OpenAI crawler documentation, October 2026 | | Claude-SearchBot | Anthropic | Navigates the web to improve search result quality for Claude users | Anthropic's system does not index the content for search | Anthropic support article, updated 7 April 2026 | | Claude-User | Anthropic | Visits a page when a Claude user asks a question that needs it | Anthropic's system does not retrieve the content in response to a user query | Anthropic support article, updated 7 April 2026 | | ClaudeBot | Anthropic | Collects web content for Anthropic's generative AI models | Anthropic treats the block as a signal to exclude the site's future material | Anthropic support article, updated 7 April 2026 | | PerplexityBot | Perplexity | Surfaces and links websites in Perplexity's search results; Perplexity states it is not used for foundation models | The site is not surfaced that way; Perplexity recommends allowing it | Perplexity crawler documentation, October 2026 | | Google Search indexing | Google | Supplies the pages AI Overviews and AI Mode link to | A page outside the index is not eligible as a supporting link | Google Search Central, updated 10 December 2025 | | Google-Extended | Google | A robots.txt control token, not a separate crawler: controls use of content for Gemini model training and for grounding in Gemini Apps | No effect on inclusion or ranking in Google Search, by Google's own statement | Google crawler documentation, October 2026 | *AI crawlers and indexing controls a Singapore DIY team checks in robots.txt. Sources: OpenAI, Anthropic, Perplexity and Google crawler documentation, October 2026.* Letting a crawler in makes a page eligible, not cited. Schema.org markup on webpages is code that labels your facts for search engines: Google documents how it uses that markup for rich results in Search, and OpenAI, Perplexity and Anthropic have not confirmed that their assistants use Schema.org markup on webpages. ### Corroboration and Evidence: What Published Research Says Earns a Citation **Published research backs steps 6 and 7, and two papers give a Singapore team outside evidence on what earns a citation.** The first ran content changes against a benchmark of 10,000 queries and reported visibility gains in generative engine responses of up to 40%, and up to 37% on Perplexity: [the GEO study by Aggarwal and colleagues, KDD 2024](https://arxiv.org/abs/2311.09735). The second, a preprint from September 2025, found that AI search shows "a systematic and overwhelming bias towards Earned media (third-party, authoritative sources) over Brand-owned and Social content" ([the preprint by Chen and colleagues, arXiv 2509.08919](https://arxiv.org/abs/2509.08919)). Each paper reports test-condition results across many queries, not results for one business, and neither paper establishes a Singapore-specific performance result. Together they point to two DIY priorities: write claims a reader verifies against a named source, and get the same facts confirmed on Singapore sites you do not own, from trade associations to the local business press. | Figure | Value | What it measures | Date | Source | | --- | --- | --- | --- | --- | | Benchmark size | 10,000 queries | The query set used to test GEO methods | Paper revised 28 June 2024 | Aggarwal and colleagues, KDD 2024, DOI 10.48550/arXiv.2311.09735 | | Visibility lift | Up to 40% | Change in visibility in generative engine responses on the benchmark | Paper revised 28 June 2024 | Aggarwal and colleagues, KDD 2024 | | Visibility lift on Perplexity | Up to 37% | The same methods tested on a live generative engine | Paper revised 28 June 2024 | Aggarwal and colleagues, KDD 2024 | | Robots.txt adjustment time | About 24 hours | Time for OpenAI's search systems to reflect a robots.txt change | October 2026 | OpenAI crawler documentation | | Additional technical requirements for AI Overviews | None | Technical requirements beyond being indexed and eligible for a snippet | Updated 10 December 2025 | Google Search Central | *Sources: Aggarwal and colleagues, KDD 2024; OpenAI crawler documentation; Google Search Central.* --- ## The Checks to Run: From One Prompt to a Cluster Across Four Engines **Checking DIY GEO and AEO work happens on three levels, rising from the site's access and markup, through a prompt test of each buyer question, to a cluster report across the four AI chats and Google's answer surfaces, and only the upper two tell you whether AI names your Singapore business.** Stopping at level one tells a team its pages pass the access checks and tells it nothing about what the engines say. The four chat engines are the surfaces where [Aemorph's generative engine optimisation service builds citation](https://aemorph.com/en-sg/services/geo/), and a team working alone uses the same three levels. | Level | What you test | Unit | What it shows | What it misses | | --- | --- | --- | --- | --- | | 1\. Access and markup | Robots.txt rules, indexing, text-form content and structured data | One page | Whether the page passes the initial access, indexing and text-format checks, and what a live request returns | What any engine says about the business | | 2\. Prompt test | Each buyer question in each of the four chat engines | One question in one engine | Whether the answer names the business and states its facts correctly | Other wordings of the question, and variation between sessions | | 3\. Cluster report | The share of a defined set of related questions that name the business | One cluster of buyer questions | Coverage across a buying decision, engine by engine, over time | Questions outside the defined set | *Three levels of DIY checking.* ### Level One: The Access and Markup Checks **Level one relies on files and tools the team already has, and it comes ahead of any prompt test.** Take the checks in this order: - **Open** /robots.txt and check the rule for each search crawler; Anthropic states that its bots honour robots.txt, in [Anthropic's article on its web crawlers](https://support.claude.com/en/articles/8896518-does-anthropic-crawl-data-from-the-web-and-how-can-site-owners-block-the-crawler), updated 7 April 2026. - **Wait** roughly a day before testing a robots.txt change, since OpenAI gives about 24 hours for its systems to adjust. - **Confirm** in Google Search Console that each key page is indexed, and in Google that it shows a snippet. - **Read** each key page with scripts turned off, to see whether the answer holds up as plain text. - **Validate** the structured data and match its values to the visible sentence. - **Request** each key page as a live visitor and note the response status, any block from a security layer such as a firewall or content delivery network, and the answer text that comes back. ### Level Two: The Prompt Test in Four Engines **Of all the DIY checks, the prompt test counts most, because it reveals whether the AI chats name your business: ask the four engines each buyer question and record each reply.** Aemorph's own test prompts follow four patterns, given as examples: "Best \[service\] company in Singapore", "Top providers for \[category\]", "Compare \[brand\] vs \[competitor\]" and "Who specialises in \[specific problem\]". Each log entry records the date, the engine and whether the session was logged out, and marks whether the answer: - **Names** your business anywhere in the reply, which counts as a mention. - **Recommends** your business as an option to act on, which counts for more than a passing mention. - **States** your facts as your website states them, with nothing wrong, out of date or missing. A dated entry from Aemorph's own log looks like this: in a logged-out ChatGPT session on 4 August 2026, ChatGPT cited Aemorph 3 to 4 times and named it as a source across four queries, "PSG SEO Singapore" among them. It records what one session showed on one date, not the result of any named piece of work. The paid version of the test is the [AI Hallucination Diagnostic, which tests a sample of 10 to 20 of a business's showstopper questions](https://aemorph.com/en-sg/services/hallucination-diagnostic/) across the same four engines. ### Level Three: The Cluster Report and the Search Data **A cluster report condenses the prompt log into a single number for each buying decision: the share of tested answers in a [prompt cluster](https://aemorph.com/en-sg/glossary/#prompt-cluster), a defined set of related buyer questions, that name your business.** An illustrative line reads "named in 7 of 10 tracked questions, up from 4 of 10". Aemorph reports to its clients in the same form, and [Aemorph's guide to cluster-level measurement for AEO and GEO sets out the four steps](https://aemorph.com/en-sg/guides/cluster-level-measurement-for-aeo-geo/). Two free reports from the search engines fill in what a prompt log misses. In Singapore, where Google held 92.16% of search engine market share in September 2026, Google's report carries most of the weight: Google counts traffic from its AI features inside the Search Console Performance report, under the Web search type (Google Search Central, updated 10 December 2025). Bing Webmaster Tools added an AI Performance report in public preview on 10 February 2026, covering Microsoft Copilot and AI-generated summaries in Bing, with total citations, average cited pages, grounding queries, page-level citation activity and visibility trends over time: [Microsoft's announcement of AI Performance in Bing Webmaster Tools](https://blogs.bing.com/webmaster/2026/2/Introducing-AI-Performance-in-Bing-Webmaster-Tools-Public-Preview/). Clicks undercount AI visibility. Pew Research's March 2025 study of 900 US adults found that users clicked a traditional result in 8% of visits to a search page with an AI summary, against 15% without one, and clicked a source cited inside the summary in 1% of visits: [Pew Research Center's analysis of clicks on search pages with an AI summary](https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/), 22 July 2025. It is a US study, and it draws no conclusion about searchers in Singapore. --- ## When DIY Is Enough, and the Five Points Where It Stops **For a Singapore team with a writer, a developer who ships fixes and one named owner of the monthly check, DIY GEO and AEO is enough, so help is worth paying for only where your log shows a gap, and DIY runs out at five points.** Picking a monitoring tool is its own decision, and [the comparison of an AEO and GEO agency with DIY tools](https://aemorph.com/en-sg/compare/aeo-agency-vs-diy-tools/) goes through it capability by capability. | Point where DIY stops | What your team sees | Why its own work does not close it | What closes it | Where Aemorph does it | | --- | --- | --- | --- | --- | | 1\. The gap does not move | The same gap in the log, month after month | Nobody in the business has the capacity to ship the fix | An execution team | A monthly package, or a Sprint bought on its own | | 2\. Wrong answers persist | An engine still gets a showstopper question wrong after the website is correct | In Aemorph's working model, the approved answers are not yet published in one place an engine retrieves | Approved answers published as an [LLM info page](https://aemorph.com/en-sg/glossary/#llm-info-page) and tested again after publishing | The [Showstopper Sensor (Sprint 1)](https://aemorph.com/en-sg/glossary/#showstopper-sensor-sprint-1), a 30-day showstopper-answer sprint for ChatGPT, Claude, Gemini and Perplexity | | 3\. The technical layer | Schema fragments that disagree, no entity map, thin public records | The files need one source-of-truth record, and public records are reviewed by their own communities | A connected schema graph, an entity map and edits to public records | [Entity Hardening (Sprint 2)](https://aemorph.com/en-sg/glossary/#entity-hardening-sprint-2), Aemorph's technical entity SEO sprint | | 4\. Regulated claims | Healthcare claims under the Healthcare Services (Advertisement) Regulations 2021, or financial claims within MAS's remit, with no checking step behind them | The team has no review step for those claims | Health claims checked against PubMed, professional associations and government health authorities; financial claims with disclaimers and no guaranteed outcomes; the regulator's rules remain the client's obligation | Aemorph's compliance practice, with client point of contact sign-off | | 5\. Scale | Many outlets, services or markets to keep consistent | Each variant multiplies the facts to keep aligned | Attribute coverage built once and replicated across the variants in scope | The enterprise route, from about S$5M in revenue | *The five points where DIY stops.* Aemorph's guides to [MOH healthcare advertising rules](https://aemorph.com/en-sg/guides/moh-healthcare-advertising-rules/) and [MAS financial advertising rules](https://aemorph.com/en-sg/guides/mas-financial-advertising-rules/) cover the rules behind point 4. *General guidance, not legal advice.* > **Case study · Technology services, Singapore** **NCS Singapore grew organic traffic 475% with Aemorph's team.** Organic traffic rose from 1,497 to 8,614 between December 2021 and April 2023, 272% a year annualised (Ahrefs). This result comes from the same team and SEO discipline the entity-first method grew from; it is an organic SEO result, not an AI citation result, and it shows what an execution team adds at point 1. [Read the NCS Singapore case study](https://aemorph.com/en-sg/case-studies/ncs-singapore/) ### Seven DIY Errors That Recur in Singapore In-House Teams **Seven errors keep turning up in in-house work and cost visibility, and a Singapore team sidesteps each of them without an agency.** An in-house team: - **Picks** topics by keyword volume, ahead of relevance to the business and the connections between its facts. - **Publishes** thin articles that each cover one narrow query. - **Treats** the work as blogging, with no site architecture behind it. - **Measures** rankings and nothing else, with no reading of leads or topic coverage. - **Rewrites** pages repeatedly before it has read the search intent. - **Relies** on AI writing tools and skips subject-expert review. - **Leaves** core commercial pages without supporting content or internal links. Two technical mistakes sit alongside them. One is markup for facts the page never shows; [Google's structured data guidelines](https://developers.google.com/search/docs/appearance/structured-data/intro-structured-data) tell site owners not to add structured data about information that is not visible to the user. The other is blocking Google-Extended on the belief that it takes a site out of AI Overviews; [Google's crawler documentation](https://developers.google.com/crawling/docs/crawlers-fetchers/google-common-crawlers) states that Google-Extended does not affect a site's inclusion in Google Search. ### What Hiring Help in Singapore Costs Is a Separate Question **What help costs is a different decision from whether to do the work yourself, because the five points measure capacity and risk, not budget.** Dated market prices from Singapore agencies, beside Aemorph's own starting points, are in [the AEO and GEO cost guide for Singapore](https://aemorph.com/en-sg/guides/aeo-cost-singapore/). Singapore SMEs also have a grant route: Aemorph offers pre-approved Digital Marketing Booster Packages under the EDGE Grant, described on the [EDGE packages page](https://aemorph.com/en-sg/services/psg-seo/); the Hallucination Diagnostic, Sprint 1, Sprint 2 and the monthly packages are not grant packages. --- ## Aemorph's Route From DIY to Hired Help **Aemorph fits the help to the gap your log shows: the route opens with two free tools, continues through [Leveraged & Scalable](https://aemorph.com/go/leveragedscalable/), Aemorph's community, for businesses below about S$5M in revenue, and leaves Sprint 1 and Sprint 2 open to any business of any size.** An enterprise or established business at about S$5M and above begins with a free strategic conversation. No route has to come before another, and a Sprint bought on its own begins with the free strategic conversation. On the enterprise route the strategic conversation leads to the AEO-GEO Audit or ESAG audit, then the [Influencer Blueprint](https://aemorph.com/en-sg/glossary/#influencer-blueprint), Aemorph's SEO strategy and roadmap, then Attain or Apex, with the Showstopper Sensor (Sprint 1) and Entity Hardening (Sprint 2) delivered inside the engagement. | Route | Who it is for | What it includes | Who does the work | Delivery time or guarantee | | --- | --- | --- | --- | --- | | Free [Hallucination Report](https://tools.aemorph.com/hallucination) | Smaller businesses; the first step below about S$5M | A crawl of the current website and a report of where the LLMs say things that conflict with it | The tool | No call; no guarantee | | Free [Money on the Table audit](https://tools.aemorph.com/money-table) | Smaller businesses; the first step below about S$5M | An estimate of the revenue the business leaves on the table | The tool | No guarantee | | Leveraged & Scalable, Aemorph's community | Businesses below about S$5M that do the work themselves | The skills, tools and access to do the work | Your team | No done-for-you delivery and no guarantee | | Showstopper Sensor (Sprint 1) | Any business, at any size | The Hallucination Diagnostic, the list of showstopper questions, the approved answers published as an LLM info page, a report and a call | Aemorph, with your answers and sign-off | 30 days; the Ground Truth Guarantee on the Showstopper Sensor (Sprint 1), only when bought on its own: correct in ChatGPT, Claude, Gemini and Perplexity within 30 days of publishing, or a 100% refund of Sprint 1 and 60 more days of work | | Entity Hardening (Sprint 2) | Any business, at any size | A source-of-truth record, a linked schema graph, an entity map, the LLM info page extension, llms.txt, Wikidata edits and Google Knowledge Graph update submissions | Aemorph writes the specifications and files, makes the Wikidata edits and submits the Google Knowledge Graph updates; your developers implement the on-site files, and Aemorph verifies them | Up to 60 days; no guarantee | | Monthly package | Enterprise or established business at about S$5M and above | A strategic conversation, an audit, the Influencer Blueprint, then Attain or Apex with Sprint 1 and Sprint 2 delivered inside the engagement | Aemorph, with your team | [45-day outline guarantee](https://aemorph.com/en-sg/glossary/#45-day-outline-guarantee) on the monthly package | *Routes from DIY to hired help.* Each engagement is quoted after the strategic conversation; starting points are on the [pricing page](https://aemorph.com/en-sg/pricing/). ### The Two Free Tools Come First **For a Singapore business below about S$5M, the two free tools are the first step, and both sit on tools.aemorph.com.** The free Hallucination Report sets the LLMs' answers against what your site says now, and it uses no showstopper questions. The free Money on the Table audit, [Aemorph's SEO audit that counts the revenue](https://aemorph.com/en-sg/services/seo-audit/), works from five inputs: search volume in Singapore for your services, your competitors, what those competitors rank for, the expected click-through rate and your average revenue per sale. ### Leveraged & Scalable Is the Recommended Route Below About S$5M **For a Singapore business below about S$5M that does its own work, Aemorph recommends Leveraged & Scalable, Aemorph's community.** You bring the team's time; the community brings the skills, tools and access. Aemorph takes a small number onto [Awaken](https://aemorph.com/en-sg/glossary/#awaken-anchor-ascend-attain-and-apex), its done-for-you package. The two revenue bands, and the route open at any size, are laid out where Aemorph sorts [business size into routes around one threshold](https://aemorph.com/en-sg/business-size/). ### Sprint 1 Publishes the Approved Answers, With a Guarantee **Sprint 1, the Showstopper Sensor, is open to a business of any size, and it steps in once your answers are right on your website but still wrong in the engines.** Your nominated point of contact approves the answers, and Aemorph then publishes them as the LLM info page on your site. Sprint 1 produces no llms.txt and leaves core pages as they are. The full scope is on the page for the [Showstopper Sensor, the 30-day Sprint 1 engagement](https://aemorph.com/en-sg/services/30-day-showstopper-sensor-sprint/). **Bought on its own, the Showstopper Sensor (Sprint 1) carries the [Ground Truth Guarantee](https://aemorph.com/en-sg/glossary/#ground-truth-guarantee), Aemorph's AI accuracy guarantee.** The Ground Truth Guarantee: within 30 days of publishing, ChatGPT, Claude, Gemini and Perplexity answer your showstopper questions with the facts in your Brand Codex. If they do not, Aemorph refunds 100% of your Sprint 1 fee and keeps working on the answers for a further 60 days, 90 days in total. *Terms: the Ground Truth Guarantee covers Sprint 1 bought on its own; Sprint 1 inside a monthly package carries no refund; it does not cover Sprint 2 ([Entity Hardening](https://aemorph.com/en-sg/glossary/#entity-hardening-sprint-2)), search rankings or Google AI Overviews. [Full terms](https://aemorph.com/en-sg/pricing/#the-ground-truth-guarantee)* ### Sprint 2 Builds the Technical Layer, Including llms.txt **Sprint 2, Entity Hardening, is open to a business of any size, and it delivers both the extended LLM info page and the llms.txt index.** Aemorph writes the specifications and files, your developers or IT vendor put them in place, and Aemorph checks the result. The two Sprints together produce the [Brand Codex](https://aemorph.com/en-sg/services/brand-codex/), your brand fact sheet and the single source of truth for what AI says about you. Treat llms.txt as optional infrastructure. Jeremy Howard first published it as a proposal on 3 September 2024: a Markdown file that hands AI agents a short index of a site, set out in [the llms.txt proposal](https://llmstxt.org/). Google states that AI Overviews and AI Mode need no new machine-readable files or AI text files (Google Search Central, updated 10 December 2025), and ChatGPT, Perplexity and Anthropic have not confirmed that they read llms.txt. --- ## The Monthly DIY GEO and AEO Log Shows When to Bring In Help **After a DIY GEO and AEO pass, your monthly log points to the next move: close the gaps yourselves and keep going, or bring in help at the point that matches the gap holding your Singapore visibility back.** A strategic conversation with Aemorph costs nothing and runs 30 to 60 minutes on a video call, and Aemorph responds within 24 hours to all communication. For a business that wants the answers corrected first, Sprint 1 bought on its own is the standalone start. Aemorph is headquartered at 34 South Bridge Road, Singapore. [Book a strategic conversation](https://aemorph.com/en-sg/contact/) THE STRATEGIC CONVERSATION ## Start with a free *strategic conversation*. Every Aemorph engagement starts with a free strategic conversation. It is the fastest way to see whether Aemorph fits your business before you commit budget. [Book a strategic conversation →](https://aemorph.com/en-sg/contact/) STARTING POINT Free You talk through your goals with Aemorph, and Aemorph quotes your engagement after the conversation.