---
title: "Aemorph vs OOm vs Heroes of Digital: SEO Compared | Aemorph"
url: https://aemorph.com/en-sg/compare/aemorph-vs-oom-vs-heroes-of-digital/
description: "Aemorph, OOm and Heroes of Digital compared for SEO in Singapore: AI search, guarantees, prices, reporting and EDGE packages, as of October 2026."
schema_type: Article
publisher: Aemorph
publisher_entity: https://aemorph.com/entitymap.json#org_aemorph
language: en-SG
updated: 2026-11-02
---

Compare

# Aemorph vs OOm vs Heroes of Digital (2026): Three Singapore SEO Agencies Compared

**OOm and Heroes of Digital both pair SEO with paid media under one roof, OOm with indicative packages from about S$1,000 a month and Heroes of Digital with lead-based reporting, while Aemorph runs SEO, AEO and GEO as one programme for established and enterprise brands.** Pick by what you hold the agency to: an all-channel package, qualified leads, or rankings and AI answers built on the same approved facts. This page compares the three on scope, AI search, guarantees, prices, EDGE packages and reporting, as each publishes them as of October 2026.

[Book a strategic conversation](https://aemorph.com/en-sg/contact/)

Written by [Kevin Dam](https://aemorph.com/en-sg/about/), founder of Aemorph, who has practised SEO since 2010 and sits on the [Forbes Agency Council](https://councils.forbes.com/profile/Kevin-Dam-Global-Search-Architect-%7C-SEO-GEO-AEO-IMO-LLM-Visibility-Aemorph/4c8c7a38-1285-470d-8ea8-e517a310a00b). Aemorph is a [Google Partner](https://www.google.com/partners/agency?id=4441861842), headquartered at 34 South Bridge Road, Singapore. [LinkedIn](https://www.linkedin.com/in/kevindam) Technical review by [Kristine Lagman](https://aemorph.com/people/kristine/), Senior SEO Specialist and Project Manager. Last reviewed 30 October 2026.

## Aemorph, OOm and Heroes of Digital at a Glance

**OOm and Heroes of Digital sell SEO alongside other digital channels, while Aemorph runs [SEO](https://aemorph.com/en-sg/glossary/#seo-search-engine-optimisation), [AEO](https://aemorph.com/en-sg/glossary/#aeo-answer-engine-optimisation) and [GEO](https://aemorph.com/en-sg/glossary/#geo-generative-engine-optimisation) as one programme, so the comparison turns on scope, AI search work and what each agency commits to.** The table sets out what each agency publishes about itself; every competitor figure comes from its own website or its EDGE listing.

| Criterion | OOm | Heroes of Digital | Aemorph | Why It Matters |
| --- | --- | --- | --- | --- |
| Background | Full-service digital agency founded in Singapore in 2006 | Agency led by founder and CEO Shane Yuen, with more than 100 specialists across Singapore, Malaysia and the Philippines | Search agency at 34 South Bridge Road, Singapore; founder Kevin Dam has practised SEO since 2010 | Tenure and team size shape who runs your account day to day |
| Core scope | SEO, GEO, SEM and paid media, content marketing, web design and development, and China digital marketing | SEO and GEO, Google Ads, Meta and TikTok ads, creative, conversion optimisation, landing pages and analytics | SEO, AEO and GEO run as one programme; SEM runs as a separate service | A full-service agency covers more channels; a search specialist goes deeper on one |
| AI search (AEO and GEO) | GEO for ChatGPT, Google AI Overviews and Perplexity, also sold as an add-on of S$500 to S$2,000 a month | [AI SEO](https://aemorph.com/en-sg/glossary/#ai-seo) and GEO built on entity positioning, citable content blocks, schema markup and third-party mentions | GEO for ChatGPT, Claude, Gemini and Perplexity and AEO for Google AI Overviews, both built on one record of the facts you approve | Buyers read an AI answer before they reach the regular results |
| Guarantee | Its LLM information page states it does not guarantee top rankings or full visibility; its GEO page offers a "Rank or 3 Months Free" guarantee to businesses that pass its GEO readiness assessment | No ranking or AI inclusion guarantee; it lists a rankings guarantee among practices it refuses | [Ground Truth Guarantee](https://aemorph.com/en-sg/glossary/#ground-truth-guarantee) on the [Showstopper Sensor](https://aemorph.com/en-sg/glossary/#showstopper-sensor-sprint-1) (Sprint 1) bought on its own: your approved answers in the four AI chats within 30 days of publishing, or a full refund of the Sprint 1 fee and 60 more days of work | A guarantee shows what the agency commits to in writing, and what it leaves out |
| Published price | Indicative: about S$1,000 to S$2,000 a month for SMEs, S$3,000 to S$5,000 for growth, about S$8,000 and up for enterprise | Not published; its proposal form starts at a $3,000 to $5,000 budget bracket | Enterprise engagements from S$12,500 a month; entry packages by application only | The starting price shows which business size the agency builds for |
| EDGE grant packages | Four EDGE packages at S$10,000 before the grant, including an SEO and SEM combo and an SEO and GEO combo | No listing among the Digital Marketing solutions on SMEs Go Digital, read 26 October 2026 | Four EDGE packages at S$10,000 before the grant, each over 3 months | A qualifying SME recovers up to 50% (S$5,000) of an EDGE package |
| Reporting | Live KPI dashboards, weekly or monthly reviews and competitor benchmarking, on its own SEOCloud platform | Qualified leads, cost per qualified lead and lead-to-sale conversions, on its HeroIQ platform | Monthly reports that group rankings, traffic and AI visibility by topic and [prompt cluster](https://aemorph.com/en-sg/glossary/#prompt-cluster), with a named account manager | The report decides what you hold the agency to each month |

*[Sources: OOm, October 2026 and others](https://aemorph.com/sources/#oom-october-2026-and-others-2f32)*

## How Do Their SEO Methods Differ?

**OOm, Heroes of Digital and Aemorph all cover technical SEO, content and authority building, and the differences sit in who implements the fixes, how content volume is set and where AI search work begins.** Each subsection below puts the agencies side by side on one part of the work.

### Technical SEO and site architecture

**OOm lists technical, on-page and off-page SEO in its scope, and its EDGE SEO packages name schema markup, optimisation of 5 to 10 core pages, and Google Analytics and Search Console set-up.** Web design and development sit in the same agency, so one team handles both the site and the search work.

**Heroes of Digital lists technical SEO, on-page SEO, SEO audits and conversion optimisation in its SEO scope, with ecommerce and enterprise SEO as separate lines.** Landing pages and conversion work sit in the same agency as the search work.

**Aemorph audits the technical base of your site and writes the fix specifications, then your developers or IT vendor implement them and Aemorph checks the result.** The [technical SEO](https://aemorph.com/en-sg/services/technical-seo/) audit runs within 21 days of kick-off and covers crawling, indexing, canonical tags, redirects, site architecture, speed, mobile usability, JavaScript rendering, structured data and AI crawler access. Aemorph does not edit your CMS, so fixes move at the pace of your own team.

### Content, keywords and topic coverage

**OOm's EDGE packages set the content volume in the listing: its SEO and SEM combo covers 20 keywords, 2 blog posts and 1 long-form article over 3 months, and its SEO and GEO combo covers 40 keywords and 3 blog posts.** Both packages include backlinks, 9 and 12 respectively, and target 10% of keywords on Google's first page within 3 months.

**Heroes of Digital runs SEO on a 12-month roadmap in three phases: Foundation in months 1 to 3, Authority and Expansion in months 4 to 6, and Domination in months 7 to 12.** Keyword research, SEO content strategy and authority building sit inside that roadmap.

**Aemorph plans content around topics and the questions your buyers ask, with no keyword cap, and quotes a monthly package on the number of pages it produces.** Focus topics and keywords are agreed with you, and keywords keep each page tied to what buyers type into Google. Competitor analysis runs at the start of the campaign and again every quarter, and first ranking movements show within 45 days of publishing, as clients describe in the [client videos](https://www.youtube.com/playlist?list=PLmofOTxbpcYIL_6KQh-aOHsO468gTrG6l).

### AI search: AEO and GEO

**OOm's GEO service runs a GEO keyword audit, content written for large language models, an AI citation strategy, structured data and an AI Overview impact report.** Its SEO and GEO EDGE package targets citations for 10% of tracked queries across Google AI Overviews, ChatGPT Search and Google AI Mode within 3 months.

**Heroes of Digital builds AI SEO and GEO from entity positioning, citable content blocks, schema markup and third-party mentions, and states that no agency guarantees inclusion in AI-generated answers.** Its stated aim is a business that AI systems find easier to understand and summarise.

**Aemorph starts AI search work from your [showstopper questions](https://aemorph.com/en-sg/glossary/#showstopper-questions), the buyer questions that stop a purchase when AI answers them badly, and your approved answers go live as the [LLM info page](https://aemorph.com/en-sg/glossary/#llm-info-page) on your own site.** The [Showstopper Sensor (Sprint 1)](https://aemorph.com/en-sg/services/30-day-showstopper-sensor-sprint/) delivers that work within 30 days; inside the Attain and Apex engagements the same work runs over 12 months alongside SEO. [GEO](https://aemorph.com/en-sg/glossary/#geo-generative-engine-optimisation) covers ChatGPT, Claude, Gemini and Perplexity, and [AEO](https://aemorph.com/en-sg/glossary/#aeo-answer-engine-optimisation) covers Google AI Overviews, featured snippets and voice answers.

### Local and regional reach

**OOm serves businesses across Asia, with work for Mainland China, Hong Kong, the Philippines and Southeast Asia, plus WeChat and Baidu marketing for China.** Local, international and ecommerce SEO each sit in its SEO scope.

**Heroes of Digital runs a team across Singapore, Malaysia and the Philippines, with Singapore and Malaysia market pages, and lists healthcare, legal, education, home services, professional services and B2B as its industries.** Local SEO sits in its SEO scope.

**Aemorph serves Singapore businesses from its Singapore headquarters and writes content in Thai, Vietnamese, Indonesian and Chinese on top of English, each language priced separately.** [Local SEO](https://aemorph.com/en-sg/services/local-seo/) suits organisations with three or more locations, and [international SEO](https://aemorph.com/en-sg/services/international-seo/) covers a brand selling in several markets.

*[Sources: OOm, October 2026 and others](https://aemorph.com/sources/#oom-october-2026-and-others-2f32)*

## What Does Each Agency Charge?

**OOm publishes an SEO starting price of its own and Heroes of Digital publishes none, and Aemorph publishes its starting points: Sprints from S$5,000 per website and enterprise engagements from S$12,500 a month, with entry packages by application only.** Every price below is the agency's own published figure, before GST and before any grant; Aemorph's full price list sits on its [pricing page](https://aemorph.com/en-sg/pricing/).

| Offer | OOm | Heroes of Digital | Aemorph | What It Means for You |
| --- | --- | --- | --- | --- |
| Entry monthly SEO | About S$1,000 to S$2,000 a month (Basic Digital) | Not published | By application only; see the [pricing page](https://aemorph.com/en-sg/pricing/) | The lowest monthly cost for a smaller scope |
| Enterprise monthly SEO | About S$8,000 a month and up (Enterprise or Global) | Not published | From S$12,500 a month (Attain or Apex) | The budget a brand in several markets plans for |
| AI search (AEO and GEO) | GEO add-on, S$500 to S$2,000 a month | Not published | Inside every monthly engagement; Sprints from S$5,000 per website | Whether AI search costs extra or comes inside the retainer |
| EDGE grant package | Four packages, S$10,000 before the grant | No listing on SMEs Go Digital | Four packages, S$10,000 before the grant | A qualifying SME pays about half of a S$10,000 package |

*[Sources: OOm, October 2026 and others](https://aemorph.com/sources/#oom-october-2026-and-others-2f32)*

## How Does Each Agency Report Results?

**Each agency reports on a different measure, and the report you sign up for decides what you hold the agency to each month.** OOm reports through live KPI dashboards with weekly or monthly reviews, competitor benchmarking and growth forecasts on its SEOCloud platform. Heroes of Digital reports qualified leads, cost per qualified lead, lead-to-sale conversions and booked calls through its HeroIQ platform. Aemorph sends a monthly report that groups results by topic and prompt cluster, with ranking reports alongside, and every engagement has its own account manager who replies within 24 hours. Aemorph tracks rankings, traffic and AI visibility because those are the results its work controls, and it does not collect your sales or enquiry figures.

## What Aemorph's SEO Has Delivered for a Client

**Aemorph records SEO results as organic traffic estimated by Ahrefs, the same measure on every Aemorph case study.** The result below is organic search growth from SEO; it is not an AI citation result.

> **Case study · Women's health, aesthetics and wellness, Singapore**
>
> **EZRA Clinic grew organic traffic 1,807% in 11 months.**
>
> Monthly organic visits rose from 210 to 4,005, a short burst that is not annualised. [Read the EZRA Clinic case study](https://aemorph.com/en-sg/case-studies/ezra-clinic/)

*Organic search results, not AI citations. [Source: Ahrefs, August 2026](https://aemorph.com/sources/#ahrefs-august-2026-2adb) [How results are measured](https://aemorph.com/en-sg/case-studies/#every-singapore-case-study-records-visits-before-after-and-over-time)*

## Which Agency Fits Your Business?

**OOm and Heroes of Digital suit businesses that want SEO inside a wider channel mix or at an SME price, and Aemorph suits established and enterprise brands that need rankings and AI answers built on the same approved facts.** Match your situation to a row below. [Best OOm Alternatives](https://aemorph.com/en-sg/compare/oom-alternatives/) compares six Singapore agencies for buyers who want a wider shortlist, Aemorph included.

| Buyer Scenario | Pick | Net Benefit | Net Sacrifice | Recommendation |
| --- | --- | --- | --- | --- |
| Established or enterprise brand that wants SEO, AEO and GEO as one programme | Aemorph | One programme and one record of approved facts behind rankings and AI answers | Enterprise engagements from S$12,500 a month | Choose Aemorph |
| Brand whose buyers get wrong facts from ChatGPT or Gemini | Aemorph | Sprint 1 bought on its own: approved answers within 30 days of publishing, or a full refund and 60 more days of work | Sprints from S$5,000 per website, paid upfront | Choose Aemorph's Sprint 1 |
| Healthcare or financial brand under advertising rules | Aemorph | Regulated claims signed off by your nominated point of contact before publication | Your developers or IT vendor implement technical fixes from Aemorph's specifications | Choose Aemorph |
| SME that wants SEO, ads, social and a new website from one agency | OOm | One agency for SEO, SEM, content and web design, with indicative SEO from about S$1,000 a month | GEO is an add-on rather than the base of the work | Choose OOm |
| SME with a monthly SEO budget of about S$1,000 to S$2,000 | OOm | Indicative Basic Digital package of about S$1,000 to S$2,000 a month | Smaller scope than an enterprise programme | Choose OOm |
| Business that judges its agency on qualified leads and cost per lead | Heroes of Digital | Lead and lead-to-sale reporting on its HeroIQ platform, with SEO, paid social and landing pages in one agency | No published price and no listing for EDGE funding | Choose Heroes of Digital |
| Healthcare, legal or education business in Singapore and Malaysia | Heroes of Digital | Named industry focus and a team across Singapore, Malaysia and the Philippines | Price only on request | Shortlist Heroes of Digital |
| Qualifying Singapore SME that wants EDGE funding | Aemorph or OOm | Up to 50% (S$5,000) of a S$10,000 pre-approved package | A fixed 3-month package scope | Compare [Aemorph's EDGE packages](https://offers.aemorph.com/edge-grant/) with OOm |

*[Sources: OOm, October 2026 and others](https://aemorph.com/sources/#oom-october-2026-and-others-2f32)*

### Which agency suits a business under S$5 million in revenue?

**OOm publishes indicative SEO prices from about S$1,000 a month, the closer fit for a smaller business, and Aemorph points businesses under about S$5 million in revenue to [Leveraged & Scalable](https://aemorph.com/go/leveragedscalable/), its community for smaller businesses.** Any business, at any size, buys Aemorph's Sprint 1 or Sprint 2 on its own, and a qualifying SME compares EDGE packages from the agencies that list them.

### Which of the three agencies works on AI search?

**All three publish AI search work: OOm sells GEO as a service and an add-on, Heroes of Digital builds AI SEO and GEO from entity positioning and citable content, and Aemorph builds GEO and AEO into every monthly engagement.** Of the three, only Aemorph publishes a refund tied to the accuracy of the answers, through the Ground Truth Guarantee on Sprint 1 bought on its own.

## Choose Your Search Partner

**Choose OOm for an all-channel SME package, Heroes of Digital for lead-based reporting across SEO and paid social, and Aemorph when your rankings and your AI answers need to run from the same approved facts.** A [strategic conversation](https://aemorph.com/en-sg/glossary/#strategic-conversation) with Aemorph is free and takes 30 to 60 minutes.

[Book a strategic conversation](https://aemorph.com/en-sg/contact/)

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