---
title: "Aemorph vs First Page Digital vs Heroes of Digital | Aemorph"
url: https://aemorph.com/en-sg/compare/aemorph-vs-first-page-digital-vs-heroes-of-digital/
description: "Aemorph, First Page Digital and Heroes of Digital compared for SEO in Singapore: AI search, guarantees, pricing, reporting and teams, October 2026."
schema_type: Article
publisher: Aemorph
publisher_entity: https://aemorph.com/entitymap.json#org_aemorph
language: en-SG
updated: 2026-11-02
---

Compare

# Aemorph vs First Page Digital vs Heroes of Digital (2026): Three SEO Agencies Compared for Singapore

**First Page Digital sells SEO from S$1,800 with page 1 ranking guarantees, and Heroes of Digital runs SEO with more than 100 specialists and lead-based reporting, while Aemorph runs SEO, AEO and GEO as one programme for established and enterprise brands.** Pick by the commitment you want in writing: ranking targets, qualified leads, or AI answers that carry the facts you approved. This page compares the three on scope, AI search, guarantees, prices and reporting, as each publishes them as of October 2026.

[Book a strategic conversation](https://aemorph.com/en-sg/contact/)

Written by [Kevin Dam](https://aemorph.com/en-sg/about/), founder of Aemorph, who has practised SEO since 2010 and sits on the [Forbes Agency Council](https://councils.forbes.com/profile/Kevin-Dam-Global-Search-Architect-%7C-SEO-GEO-AEO-IMO-LLM-Visibility-Aemorph/4c8c7a38-1285-470d-8ea8-e517a310a00b). Aemorph is a [Google Partner](https://www.google.com/partners/agency?id=4441861842), headquartered at 34 South Bridge Road, Singapore. [LinkedIn](https://www.linkedin.com/in/kevindam) Technical review by [Kristine Lagman](https://aemorph.com/people/kristine/), Senior SEO Specialist and Project Manager. Last reviewed 30 October 2026.

## Aemorph, First Page Digital and Heroes of Digital at a Glance

**First Page Digital and Heroes of Digital sell SEO alongside other digital channels, while Aemorph runs [SEO](https://aemorph.com/en-sg/glossary/#seo-search-engine-optimisation), [AEO](https://aemorph.com/en-sg/glossary/#aeo-answer-engine-optimisation) and [GEO](https://aemorph.com/en-sg/glossary/#geo-generative-engine-optimisation) as one programme, so the comparison turns on scope, AI search work and what each agency commits to.** The table sets out what each agency publishes about itself; every competitor figure comes from its own website or its EDGE listing.

| Criterion | First Page Digital | Heroes of Digital | Aemorph | Why It Matters |
| --- | --- | --- | --- | --- |
| Background | Singapore agency growing organic search for Singapore businesses since 2011, with a team of 30 SEO specialists | Agency led by founder and CEO Shane Yuen, with more than 100 specialists across Singapore, Malaysia and the Philippines | Search agency at 34 South Bridge Road, Singapore; founder Kevin Dam has practised SEO since 2010 | Tenure and team size shape who runs your account day to day |
| Core scope | SEO, SEM, social media, lead generation and content marketing | SEO and GEO, Google Ads, Meta and TikTok ads, creative, conversion optimisation, landing pages and analytics | SEO, AEO and GEO run as one programme; SEM runs as a separate service | A full-service agency covers more channels; a search specialist goes deeper on one |
| AI search (AEO and GEO) | GEO in every SEO package, with brand mention monitoring across AI platforms and optimisation for ChatGPT and Google AI Overviews | [AI SEO](https://aemorph.com/en-sg/glossary/#ai-seo) and GEO built on entity positioning, citable content blocks, schema markup and third-party mentions | GEO for ChatGPT, Claude, Gemini and Perplexity and AEO for Google AI Overviews, both built on one record of the facts you approve | Buyers read an AI answer before they reach the regular results |
| Guarantee | Page 1 rankings for 10% of target keywords in 3 months, 30% in 6 months and 50% in 12 months, with exit routes when its performance guarantees are not met | No ranking or AI inclusion guarantee; it lists a rankings guarantee among practices it refuses | [Ground Truth Guarantee](https://aemorph.com/en-sg/glossary/#ground-truth-guarantee) on the [Showstopper Sensor](https://aemorph.com/en-sg/glossary/#showstopper-sensor-sprint-1) (Sprint 1) bought on its own: your approved answers in the four AI chats within 30 days of publishing, or a full refund of the Sprint 1 fee and 60 more days of work | A guarantee shows what the agency commits to in writing, and what it leaves out |
| Published price | SEO packages from S$1,800, as listed on its SEO page | Not published; its proposal form starts at a $3,000 to $5,000 budget bracket | Enterprise engagements from S$12,500 a month; entry packages by application only | The starting price shows which business size the agency builds for |
| EDGE grant packages | No listing among the Digital Marketing solutions on SMEs Go Digital, read 26 October 2026 | No listing among the Digital Marketing solutions on SMEs Go Digital, read 26 October 2026 | Four EDGE packages at S$10,000 before the grant, each over 3 months | A qualifying SME recovers up to 50% (S$5,000) of an EDGE package |
| Reporting | Its own project management and reporting tool, with full access to campaign builds, research and data | Qualified leads, cost per qualified lead and lead-to-sale conversions, on its HeroIQ platform | Monthly reports that group rankings, traffic and AI visibility by topic and [prompt cluster](https://aemorph.com/en-sg/glossary/#prompt-cluster), with a named account manager | The report decides what you hold the agency to each month |

*[Sources: First Page Digital, October 2026 and others](https://aemorph.com/sources/#first-page-digital-october-2026-and-others-1534)*

## How Do Their SEO Methods Differ?

**First Page Digital, Heroes of Digital and Aemorph all cover technical SEO, content and authority building, and the differences sit in who implements the fixes, how content volume is set and where AI search work begins.** Each subsection below puts the agencies side by side on one part of the work.

### Technical SEO and site architecture

**First Page Digital splits SEO across separate SEO technical, content, web development and backlink outreach teams, and its audit scores HTML tags, duplicate content, internal links, page speed and backlinks.** It names Screaming Frog, SEMrush, Ahrefs, Similarweb and Google Search Console among its tools.

**Heroes of Digital lists technical SEO, on-page SEO, SEO audits and conversion optimisation in its SEO scope, with ecommerce and enterprise SEO as separate lines.** Landing pages and conversion work sit in the same agency as the search work.

**Aemorph audits the technical base of your site and writes the fix specifications, then your developers or IT vendor implement them and Aemorph checks the result.** The [technical SEO](https://aemorph.com/en-sg/services/technical-seo/) audit runs within 21 days of kick-off and covers crawling, indexing, canonical tags, redirects, site architecture, speed, mobile usability, JavaScript rendering, structured data and AI crawler access. Aemorph does not edit your CMS, so fixes move at the pace of your own team.

### Content, keywords and topic coverage

**First Page Digital builds a custom growth strategy from its audit and runs content through a dedicated content team, without published keyword or article counts.** Every campaign runs with two people, and each of its 30 SEO specialists has at least four years of experience, by the agency's own account.

**Heroes of Digital runs SEO on a 12-month roadmap in three phases: Foundation in months 1 to 3, Authority and Expansion in months 4 to 6, and Domination in months 7 to 12.** Keyword research, SEO content strategy and authority building sit inside that roadmap.

**Aemorph plans content around topics and the questions your buyers ask, with no keyword cap, and quotes a monthly package on the number of pages it produces.** Focus topics and keywords are agreed with you, and keywords keep each page tied to what buyers type into Google. Competitor analysis runs at the start of the campaign and again every quarter, and first ranking movements show within 45 days of publishing, as clients describe in the [client videos](https://www.youtube.com/playlist?list=PLmofOTxbpcYIL_6KQh-aOHsO468gTrG6l).

### AI search: AEO and GEO

**First Page Digital includes GEO in every SEO package, with brand mention monitoring across AI platforms and optimisation for ChatGPT and Google AI Overviews.** Ask which AI engines it tests and how it counts citations before you compare it like for like.

**Heroes of Digital builds AI SEO and GEO from entity positioning, citable content blocks, schema markup and third-party mentions, and states that no agency guarantees inclusion in AI-generated answers.** Its stated aim is a business that AI systems find easier to understand and summarise.

**Aemorph starts AI search work from your [showstopper questions](https://aemorph.com/en-sg/glossary/#showstopper-questions), the buyer questions that stop a purchase when AI answers them badly, and your approved answers go live as the [LLM info page](https://aemorph.com/en-sg/glossary/#llm-info-page) on your own site.** The [Showstopper Sensor (Sprint 1)](https://aemorph.com/en-sg/services/30-day-showstopper-sensor-sprint/) delivers that work within 30 days; inside the Attain and Apex engagements the same work runs over 12 months alongside SEO. [GEO](https://aemorph.com/en-sg/glossary/#geo-generative-engine-optimisation) covers ChatGPT, Claude, Gemini and Perplexity, and [AEO](https://aemorph.com/en-sg/glossary/#aeo-answer-engine-optimisation) covers Google AI Overviews, featured snippets and voice answers.

### Local and regional reach

**First Page Digital serves Singapore businesses from its headquarters at 120 Robinson Road and lists international SEO among its services.** A brand selling overseas from Singapore keeps one agency for search across its markets.

**Heroes of Digital runs a team across Singapore, Malaysia and the Philippines, with Singapore and Malaysia market pages, and lists healthcare, legal, education, home services, professional services and B2B as its industries.** Local SEO sits in its SEO scope.

**Aemorph serves Singapore businesses from its Singapore headquarters and writes content in Thai, Vietnamese, Indonesian and Chinese on top of English, each language priced separately.** [Local SEO](https://aemorph.com/en-sg/services/local-seo/) suits organisations with three or more locations, and [international SEO](https://aemorph.com/en-sg/services/international-seo/) covers a brand selling in several markets.

*[Sources: First Page Digital, October 2026 and others](https://aemorph.com/sources/#first-page-digital-october-2026-and-others-1534)*

## What Does Each Agency Charge?

**First Page Digital publishes an SEO starting price of its own and Heroes of Digital publishes none, and Aemorph publishes its starting points: Sprints from S$5,000 per website and enterprise engagements from S$12,500 a month, with entry packages by application only.** Every price below is the agency's own published figure, before GST and before any grant; Aemorph's full price list sits on its [pricing page](https://aemorph.com/en-sg/pricing/).

| Offer | First Page Digital | Heroes of Digital | Aemorph | What It Means for You |
| --- | --- | --- | --- | --- |
| Entry monthly SEO | From S$1,800, as listed | Not published | By application only; see the [pricing page](https://aemorph.com/en-sg/pricing/) | The lowest monthly cost for a smaller scope |
| Enterprise monthly SEO | Not published | Not published | From S$12,500 a month (Attain or Apex) | The budget a brand in several markets plans for |
| AI search (AEO and GEO) | GEO included in every SEO package | Not published | Inside every monthly engagement; Sprints from S$5,000 per website | Whether AI search costs extra or comes inside the retainer |
| EDGE grant package | No listing on SMEs Go Digital | No listing on SMEs Go Digital | Four packages, S$10,000 before the grant | A qualifying SME pays about half of a S$10,000 package |

*[Sources: First Page Digital, October 2026 and others](https://aemorph.com/sources/#first-page-digital-october-2026-and-others-1534)*

## How Does Each Agency Report Results?

**Each agency reports on a different measure, and the report you sign up for decides what you hold the agency to each month.** First Page Digital reports through its own project management and reporting tool and gives clients full access to campaign builds, research and data, with regular meetings run by account managers. Heroes of Digital reports qualified leads, cost per qualified lead, lead-to-sale conversions and booked calls through its HeroIQ platform. Aemorph sends a monthly report that groups results by topic and prompt cluster, with ranking reports alongside, and every engagement has its own account manager who replies within 24 hours. Aemorph tracks rankings, traffic and AI visibility because those are the results its work controls, and it does not collect your sales or enquiry figures.

## What Aemorph's SEO Has Delivered for a Client

**Aemorph records SEO results as organic traffic estimated by Ahrefs, the same measure on every Aemorph case study.** The result below is organic search growth from SEO; it is not an AI citation result.

> **Case study · Dental, Singapore**
>
> **Casa Dental grew organic traffic 94% in 10 months.**
>
> Monthly organic visits rose from 3,641 to 7,074, an annualised 122%. [Read the Casa Dental case study](https://aemorph.com/en-sg/case-studies/casa-dental/)

*Organic search results, not AI citations. [Source: Ahrefs, August 2026](https://aemorph.com/sources/#ahrefs-august-2026-2adb) [How results are measured](https://aemorph.com/en-sg/case-studies/#every-singapore-case-study-records-visits-before-after-and-over-time)*

## Which Agency Fits Your Business?

**First Page Digital and Heroes of Digital suit businesses that want SEO inside a wider channel mix or at an SME price, and Aemorph suits established and enterprise brands that need rankings and AI answers built on the same approved facts.** Match your situation to a row below. [Best First Page Digital Alternatives](https://aemorph.com/en-sg/compare/first-page-digital-alternatives/) compares six Singapore agencies for buyers who want a wider shortlist, Aemorph included.

| Buyer Scenario | Pick | Net Benefit | Net Sacrifice | Recommendation |
| --- | --- | --- | --- | --- |
| Established or enterprise brand that wants SEO, AEO and GEO as one programme | Aemorph | One programme and one record of approved facts behind rankings and AI answers | Enterprise engagements from S$12,500 a month | Choose Aemorph |
| Brand whose buyers get wrong facts from ChatGPT or Gemini | Aemorph | Sprint 1 bought on its own: approved answers within 30 days of publishing, or a full refund and 60 more days of work | Sprints from S$5,000 per website, paid upfront | Choose Aemorph's Sprint 1 |
| Healthcare or financial brand under advertising rules | Aemorph | Regulated claims signed off by your nominated point of contact before publication | Your developers or IT vendor implement technical fixes from Aemorph's specifications | Choose Aemorph |
| Business that wants written ranking targets from its SEO agency | First Page Digital | Page 1 targets for 10%, 30% and 50% of keywords at 3, 6 and 12 months, with exit routes when they are missed | Its guarantee covers rankings, not what AI answers say about your business | Choose First Page Digital |
| Business that wants a published SEO starting price with GEO included | First Page Digital | SEO packages from S$1,800, with GEO in every package and two people on every campaign | Enterprise and AI-only prices not published | Shortlist First Page Digital |
| Business that judges its agency on qualified leads and cost per lead | Heroes of Digital | Lead and lead-to-sale reporting on its HeroIQ platform, with SEO, paid social and landing pages in one agency | No published price and no listing for EDGE funding | Choose Heroes of Digital |
| Healthcare, legal or education business in Singapore and Malaysia | Heroes of Digital | Named industry focus and a team across Singapore, Malaysia and the Philippines | Price only on request | Shortlist Heroes of Digital |
| Qualifying Singapore SME that wants EDGE funding | Aemorph | Up to 50% (S$5,000) of a S$10,000 pre-approved package; First Page Digital and Heroes of Digital had no EDGE listing on 26 October 2026 | A fixed 3-month package scope | See [Aemorph's EDGE packages](https://offers.aemorph.com/edge-grant/) |

*[Sources: First Page Digital, October 2026 and others](https://aemorph.com/sources/#first-page-digital-october-2026-and-others-1534)*

### Which agency suits a business under S$5 million in revenue?

**First Page Digital lists SEO packages from S$1,800, the closer fit for a smaller business, and Aemorph points businesses under about S$5 million in revenue to [Leveraged & Scalable](https://aemorph.com/go/leveragedscalable/), its community for smaller businesses.** Any business, at any size, buys Aemorph's Sprint 1 or Sprint 2 on its own, and a qualifying SME compares EDGE packages from the agencies that list them.

### Which of the three agencies works on AI search?

**All three publish AI search work: First Page Digital includes GEO in every SEO package, Heroes of Digital builds AI SEO and GEO from entity positioning and citable content, and Aemorph builds GEO and AEO into every monthly engagement.** Heroes of Digital states that no agency guarantees inclusion in AI answers; Aemorph guarantees the accuracy of your approved answers on Sprint 1 bought on its own, not inclusion.

## Choose Your Search Partner

**Choose First Page Digital for written ranking targets, Heroes of Digital for lead-based reporting, and Aemorph when your rankings and your AI answers need to run from the same approved facts.** A [strategic conversation](https://aemorph.com/en-sg/glossary/#strategic-conversation) with Aemorph is free and takes 30 to 60 minutes.

[Book a strategic conversation](https://aemorph.com/en-sg/contact/)

THE STRATEGIC CONVERSATION

## Start with a free *strategic conversation*.

Every Aemorph engagement starts with a free strategic conversation. It is the fastest way to see whether Aemorph fits your business before you commit budget.

[Book a strategic conversation →](https://aemorph.com/en-sg/contact/)

STARTING POINT

Free

You talk through your goals with Aemorph, and Aemorph quotes your engagement after the conversation.