--- title: "Smile Team Case Study: 125% Organic Growth | Aemorph" url: https://aemorph.com/en-sg/case-studies/smile-team/ description: "Orthodontist SEO case study: Smile Team grew organic traffic 125% in 28 months. The method, the figures and what they mean for Singapore dental groups." schema_type: Article publisher: Aemorph publisher_entity: https://aemorph.com/entitymap.json#org_aemorph language: en-SG updated: 2026-10-25 --- Case studies # Smile Team Case Study: 125% Organic Traffic Growth Over 28 Months Across a Multi-Practice Orthodontics Group **Smile Team, a multi-practice orthodontics provider, grew its organic search traffic 125% over a 28-month SEO engagement with Aemorph, from 2,506 Ahrefs-estimated monthly organic visits in October 2021 to 5,629 in February 2024.** The compound rate works out at 41% a year. The figures estimate organic search visits earned through [SEO](https://aemorph.com/en-sg/glossary/#seo-search-engine-optimisation) (search engine optimisation); they do not measure unique patients, appointment requests or revenue. Smile Team finished the engagement with more than twice the monthly organic visits Ahrefs estimated at the start. Smile Team organic results, Oct 2021 to Feb 2024. Source: Ahrefs organic traffic, verified 23 August 2026 | Measure | Value | What it measures | Period | Source | | --- | --- | --- | --- | --- | | Traffic growth | +125% | Ahrefs-estimated monthly organic visits, 2,506 to 5,629 | Oct 2021 to Feb 2024 | Ahrefs organic traffic | | Engagement length | 28 months | Duration of the SEO engagement | Oct 2021 to Feb 2024 | Aemorph case record | | Annualised rate | 41% a year | Compound annual growth rate of monthly organic visits | Oct 2021 to Feb 2024 | Ahrefs organic traffic | *Source: Ahrefs organic traffic, August 2026. These are organic search results, not AI citations.* [Book a strategic conversation](https://aemorph.com/en-sg/contact/) Written by [Kevin Dam](https://aemorph.com/en-sg/about/), founder of Aemorph, who has practised SEO since 2010 and sits on the [Forbes Agency Council](https://councils.forbes.com/profile/Kevin-Dam-Global-Search-Architect-%7C-SEO-GEO-AEO-IMO-LLM-Visibility-Aemorph/4c8c7a38-1285-470d-8ea8-e517a310a00b). Aemorph is a [Google Partner](https://www.google.com/partners/agency?id=4441861842). [LinkedIn](https://www.linkedin.com/in/kevindam) --- ## Smile Team's Search Position Before the Engagement **Ahrefs estimated Smile Team's monthly organic traffic at 2,506 in October 2021, the baseline for this comparison, and Aemorph's published case record notes limited organic traffic and low keyword visibility for the group's individual location pages at that point.** ### Why does search traffic vary between the clinics of one Singapore dental group? **Search traffic differs from clinic to clinic when each location's online record is set up and maintained separately, so one clinic ends up with a fuller, more current record than another.** Ranking also depends on other signals, so the record is one part of the picture. ## What Aemorph Did for Smile Team's Practices **Aemorph's published case record sets out the work: it targeted Smile Team's individual location pages, the pages a patient reaches when looking for a practice close to home.** According to that record, Aemorph: 1. **Published** two blog posts a month for specific locations, each answering a question patients in that area ask. 2. **Built** backlinks from relevant local websites and directories. Applied to a multi-practice group, Aemorph's method rests on a [verified record](https://aemorph.com/en-sg/glossary/#verified-record), the facts your business supplies and approves, and adds three foundations: one record standard across the group, covering clinic locations, treatments and practitioner credentials; pages for each clinic's treatment range, built to that standard at every location; and dental directories, review platforms and citations matched to the record clinic by clinic. These results come from the same team and SEO discipline the entity-first method grew from; they are organic SEO results. Aemorph's general method for multi-practice groups; Smile Team result, Oct 2021 to Feb 2024 ### What does a consistent record standard mean for a Singapore multi-clinic dental group? **A consistent record standard means each clinic carries the same depth of verified detail as every other: name, address, treatment list and practitioner credentials.** No clinic relies on a strong individual record while its neighbour runs on a thin one. ## Singapore's Search Market for Dental and Orthodontic Clinics **Google held 92.16% of search engine market share in Singapore in September 2026 (StatCounter), so Aemorph builds a Singapore clinic group's location pages for Google first and tracks them in Google Search Console.** The Ministry of Health counted 2,812 dentists in Singapore in 2024, up from 2,690 in 2023. DataReportal reports 5.78 million internet users in Singapore, 98.4% of the population, as of October 2025, and IMDA found that 73.8% of workers used AI tools at work in 2024. | Measure | Figure | Market and date | Source | | --- | --- | --- | --- | | Google share of search engine market | 92.16% | Singapore, September 2026 | StatCounter | | Bing share of search engine market | 4.53% | Singapore, September 2026 | StatCounter | | Dentists (Division I and II) | 2,812, up from 2,690 in 2023 | Singapore, 2024 | Ministry of Health | | Internet users | 5.78 million, 98.4% of the population | Singapore, as of October 2025 | DataReportal | | Workers using AI tools at work | 73.8% | Singapore, 2024 | IMDA | *Sources: StatCounter Global Stats, search engine market share, Singapore, September 2026; Ministry of Health, Health Manpower statistics; DataReportal, Digital 2026: Singapore, data as of October 2025; IMDA, Singapore Digital Economy Report 2025, 6 October 2025.* More figures: [AI search statistics for Singapore](https://aemorph.com/en-sg/statistics/ai-search-statistics-singapore/). ### What rules apply to healthcare advertising in Singapore? **Singapore healthcare providers advertise under the Healthcare Services (Advertisement) Regulations 2021, and meeting those rules is your clinic group's obligation as the advertiser.** Aemorph's own checks are PubMed, professional associations and government health authorities, plus your point of contact's sign-off on every regulated claim before it goes live. Detail: the [MOH healthcare advertising rules guide](https://aemorph.com/en-sg/guides/moh-healthcare-advertising-rules/). *General guidance, not legal advice.* ## The Results: Steady, Compounding Growth Across 28 Months **Smile Team reached 5,629 Ahrefs-estimated organic visits a month in February 2024, up from 2,506 in October 2021.** Smile Team, Oct 2021 to Feb 2024. Source: Ahrefs organic traffic, verified 23 August 2026 | Metric | Before | After | Period | Change | Annualised rate | | --- | --- | --- | --- | --- | --- | | Organic traffic (Ahrefs-estimated visits/month) | 2,506 | 5,629 | Oct 2021 to Feb 2024, 28 months | +125% | 41% a year | *Source: Ahrefs organic traffic, August 2026. Organic search results, not AI citations. [How results are measured](https://aemorph.com/en-sg/case-studies/#every-singapore-case-study-records-visits-before-after-and-over-time)* ### How is the annualised growth figure calculated? **To annualise a result, Aemorph divides the end value by the start value, raises that to the power of twelve over the number of months, and subtracts one.** On Smile Team's 28 months, the 125% raw rise becomes 41% a year. Aemorph's case-study engagements run from four months to nearly eight years, so seven of the ten results are annualised to compare like with like; the three short-window results, EZRA Clinic and HiBye from a low base and Synapxe from a new domain's first full month, are not. ## What This Result Demonstrates for Singapore Dental Groups **Smile Team's result shows an orthodontics group's Ahrefs-estimated organic traffic more than doubling, equivalent to 41% a year, over an engagement whose recorded work was two local blog posts a month plus local backlinks.** The comparison covers two dates, so it does not isolate which part of the work caused the change. For a Singapore clinic group today, Aemorph runs SEO, AEO and [GEO](https://aemorph.com/en-sg/glossary/#geo-generative-engine-optimisation) (generative engine optimisation) together: the same pages are structured for Google rankings, for Google's AI answers and for citation in ChatGPT, Claude, Gemini and Perplexity. ## Replicate This Result With Local SEO in Singapore **Aemorph's [local SEO service](https://aemorph.com/en-sg/services/local-seo/) puts one record standard across every clinic of a Singapore dental or medical group with three or more locations, so each one competes in local search on equal terms.** The same record supports [broader SEO](https://aemorph.com/en-sg/services/seo/) and [GEO](https://aemorph.com/en-sg/services/geo/). Smile Team's figures are organic SEO. For correct AI answers too, the standalone start is the [Showstopper Sensor](https://aemorph.com/en-sg/services/30-day-showstopper-sensor-sprint/) (Sprint 1), a 30-day showstopper-answer sprint for ChatGPT, Claude, Gemini and Perplexity. It publishes the answers to your [showstopper questions](https://aemorph.com/en-sg/glossary/#showstopper-questions), the buyer questions that stop a purchase when AI answers them badly, as the first part of your [Brand Codex](https://aemorph.com/en-sg/services/brand-codex/). Any business, at any size, buys Sprint 1 on its own; on the enterprise route, it runs inside Attain or Apex after the audit and the Influencer Blueprint. Sprint 1 bought on its own carries the [Ground Truth Guarantee](https://aemorph.com/en-sg/glossary/#ground-truth-guarantee). **The Ground Truth Guarantee: within 30 days of publishing, ChatGPT, Claude, Gemini and Perplexity answer your showstopper questions with the facts in your Brand Codex. If they do not, Aemorph refunds 100% of your Sprint 1 fee and keeps working on the answers for a further 60 days, 90 days in total.** *Terms: the Ground Truth Guarantee covers Sprint 1 bought on its own; Sprint 1 inside a monthly package carries no refund; it does not cover Sprint 2 ([Entity Hardening](https://aemorph.com/en-sg/glossary/#entity-hardening-sprint-2)), search rankings or Google AI Overviews. [Full terms](https://aemorph.com/en-sg/pricing/#the-ground-truth-guarantee)* Aemorph, headquartered at 34 South Bridge Road, Singapore, quotes every engagement after the free strategic conversation; starting points are on the [pricing page](https://aemorph.com/en-sg/pricing/), and Singapore businesses weighing grant support see the [PSG SEO page](https://aemorph.com/en-sg/services/psg-seo/). [Start with the Showstopper Sensor](https://aemorph.com/en-sg/services/30-day-showstopper-sensor-sprint/) THE STRATEGIC CONVERSATION ## Start with a free *strategic conversation*. Every Aemorph engagement starts with a free strategic conversation. It is the fastest way to see whether Aemorph fits your business before you commit budget. [Book a strategic conversation →](https://aemorph.com/en-sg/contact/) STARTING POINT Free You talk through your goals with Aemorph, and Aemorph quotes your engagement after the conversation.