--- title: "NCS Singapore SEO Case Study: 475% Growth | Aemorph" url: https://aemorph.com/en-sg/case-studies/ncs-singapore/ description: "Enterprise IT SEO case study: NCS Singapore's organic traffic grew 475% in 16 months with Aemorph. Singapore B2B technology result, verified and sourced." schema_type: Article publisher: Aemorph publisher_entity: https://aemorph.com/entitymap.json#org_aemorph language: en-SG updated: 2026-10-25 --- Case studies # NCS Singapore Case Study: 475% Organic Traffic Growth in 16 Months **Over a 16-month SEO engagement with Aemorph, NCS Singapore, a Singapore B2B technology and IT services provider, grew its organic search traffic by 475%, from 1,497 Ahrefs-estimated monthly organic visits in December 2021 to 8,614 in April 2023.** On a 12-month basis the rate is 272% a year. Organic visits earned through [SEO](https://aemorph.com/en-sg/glossary/#seo-search-engine-optimisation) (search engine optimisation) bring Singapore enterprise buyers to your capability pages without paying for each click, and those visits are where your leads and sales start. In 16 months, NCS Singapore's Ahrefs-estimated monthly organic visits multiplied by close to six. NCS Singapore organic results, Dec 2021 to Apr 2023. Source: Ahrefs organic traffic, verified 23 August 2026 | Measure | Value | What it measures | Period | Source | | --- | --- | --- | --- | --- | | Traffic growth | +475% | Ahrefs-estimated monthly organic visits | Dec 2021 to Apr 2023 | Ahrefs organic traffic | | Engagement length | 16 months | Duration of the SEO engagement | Dec 2021 to Apr 2023 | Aemorph case record | | Monthly visits | 1,497 to 8,614 | Ahrefs-estimated organic visits per month, start and end | 16 months | Ahrefs organic traffic | *Organic search results, not AI citations. Source: Ahrefs, August 2026.* [Book a strategic conversation](https://aemorph.com/en-sg/contact/) Written by [Kevin Dam](https://aemorph.com/en-sg/about/), founder of Aemorph, who has practised SEO since 2010 and sits on the [Forbes Agency Council](https://councils.forbes.com/profile/Kevin-Dam-Global-Search-Architect-%7C-SEO-GEO-AEO-IMO-LLM-Visibility-Aemorph/4c8c7a38-1285-470d-8ea8-e517a310a00b). Aemorph is a [Google Partner](https://www.google.com/partners/agency?id=4441861842). [LinkedIn](https://www.linkedin.com/in/kevindam) ## The Singapore Provider's Search Visibility Before the Engagement **The engagement started in December 2021, when NCS Singapore drew 1,497 monthly organic visits, and that month is the baseline for every gain on this page.** The case record holds the starting figure only, so the page states the figure and no starting diagnosis. ### Why does a Singapore B2B technology provider need a verified record for each capability? **Your Singapore enterprise buyers search for one capability, one sector track record or one delivery model at a time, so giving each capability its own page, backed by a [verified record](https://aemorph.com/en-sg/glossary/#verified-record) (the facts your business supplies and approves), supports your relevance for each of those searches.** Rankings depend on other signals too. ## What Aemorph Did for NCS Singapore **Aemorph's work for NCS Singapore ran for 16 months, December 2021 to April 2023, and combined informational content written for the provider's industry with a focused link-building campaign, aimed at buyers researching a capability.** It was delivered by the same team and SEO discipline the entity-first method grew from. In the engagement, Aemorph: 1. **Produced** 27 bespoke informational pieces on NCS Singapore's industry. 2. **Ran** a three-month link-building campaign. 3. **Monitored** search performance continuously from start to finish. Ahrefs-estimated monthly organic visits stood at 5,163 in March 2022, three months into the work, and at 8,614 in April 2023. *Source: Ahrefs organic traffic, Aemorph portfolio record for NCS Singapore (March 2022 figure).* On any Singapore B2B technology site, Aemorph's general method also covers three foundations: one checked record of the company (core capabilities, sector experience and delivery credentials), one page for each capability area so a specific requirement has a specific page to land on, and industry directories and third-party citations matched to that record. Aemorph's general method for B2B providers; NCS Singapore result, Dec 2021 to Apr 2023 ### What does a verified record include for a Singapore B2B technology provider? **For a Singapore B2B technology provider, the verified record covers its named capability areas, sector specialisms, delivery credentials and corporate identity details, as the provider supplies and approves them.** Aemorph specifies structured data, code that labels your facts for search engines; your developers implement it and Aemorph checks it, so Google has a clear match between a procurement researcher's requirement and the right page. ## Singapore B2B Technology Search Runs on Google **Google held more than nine in ten shares of Singapore's search engine market in September 2026, and most Singapore workers already use AI tools at work, so a Singapore B2B technology provider needs its capability facts clear in Google and in the AI chats.** Google held 92.16% of search engine market share in Singapore in September 2026, with Bing at 4.53% (StatCounter). IMDA reports that 73.8% of Singapore workers used AI tools at work in 2024; the table adds the adoption gap between larger firms and SMEs. | Measure | Figure | Market and date | Source | | --- | --- | --- | --- | | Google share of search engine market | 92.16% | Singapore, September 2026 | StatCounter | | Bing share of search engine market | 4.53% | Singapore, September 2026 | StatCounter | | Workers using AI tools at work | 73.8% | Singapore, 2024 | IMDA | | AI adoption among non-SMEs | 62.5% | Singapore, 2024 | IMDA | | AI adoption among SMEs | 14.5%, up from 4.2% in 2023 | Singapore, 2024 | IMDA | | Monthly searches for "ncs" | 3,100 | Singapore, 24 October 2026 | Ahrefs Keywords Explorer | *Sources: StatCounter Global Stats, search engine market share, Singapore, September 2026; IMDA, Singapore Digital Economy Report 2025, 6 October 2025; Ahrefs Keywords Explorer, Singapore database, 24 October 2026.* The [AI search statistics for Singapore](https://aemorph.com/en-sg/statistics/ai-search-statistics-singapore/) page carries more Singapore figures. ## The Results: Verified Traffic Growth in Singapore **NCS Singapore's Ahrefs-estimated monthly organic visits rose close to sixfold across the 16-month engagement, from 1,497 to 8,614.** NCS Singapore, Dec 2021 to Apr 2023. Source: Ahrefs organic traffic, verified 23 August 2026 | Metric | Before | After | Period | Change | Annualised rate | | --- | --- | --- | --- | --- | --- | | Organic traffic (Ahrefs-estimated visits/month) | 1,497 | 8,614 | Dec 2021 to Apr 2023, 16 months | +475% | 272% a year | *Organic search results, not AI citations. Source: Ahrefs, August 2026. [How results are measured](https://aemorph.com/en-sg/case-studies/#every-singapore-case-study-records-visits-before-after-and-over-time)* ### How is the annualised growth figure calculated? **Take the end value, divide it by the start value, raise that to the power of twelve divided by the number of months, and subtract one: that is the annualised figure.** For NCS Singapore's 16 months, the 475% raw increase becomes 272% a year, lower than the raw figure because the window is longer than a year. Aemorph's ten published case-study engagements run from four months to nearly eight years, so seven of the ten results are annualised this way to compare fairly. The three short-window results are not: EZRA Clinic and HiBye from a low base, and Synapxe from a new domain's first full month. ## What This Singapore Result Demonstrates **During 16 months of steady industry content, a short link-building campaign and continuous monitoring, one Singapore B2B technology and IT services provider's Ahrefs-estimated monthly organic visits rose from 1,497 to 8,614.** Because the comparison covers two dates, it does not isolate which part of the work caused the change. In Aemorph's working model, enterprise buyers follow a longer, multi-step research process than a consumer running a single search, and that is the reason the method gives each capability its own page. The next step for a Singapore provider is [GEO](https://aemorph.com/en-sg/glossary/#geo-generative-engine-optimisation) (generative engine optimisation): having a specific capability cited inside ChatGPT, Claude, Gemini and Perplexity during a buyer's research, not only ranked on a Google results page. ## Replicate This Result With B2B SEO in Singapore **Aemorph's [B2B SEO service](https://aemorph.com/en-sg/services/b2b-seo/) builds your verified record capability by capability before anything else, so Singapore buyers in a multi-stage procurement process find a page for every capability you sell.** That record also carries [broader SEO](https://aemorph.com/en-sg/services/seo/) and [GEO](https://aemorph.com/en-sg/services/geo/). Aemorph is headquartered at 34 South Bridge Road, Singapore. NCS Singapore's result is an organic SEO result. When you also want the AI chats to state your facts correctly, the standalone start is the [Showstopper Sensor](https://aemorph.com/en-sg/services/30-day-showstopper-sensor-sprint/) (Sprint 1), a 30-day showstopper-answer sprint for ChatGPT, Claude, Gemini and Perplexity. Bought on its own, Sprint 1 publishes the answers to your [showstopper questions](https://aemorph.com/en-sg/glossary/#showstopper-questions), the buyer questions that stop a purchase when AI answers them badly, as the first part of your [Brand Codex](https://aemorph.com/en-sg/services/brand-codex/), your brand fact sheet. On the enterprise route, Sprint 1 runs inside Attain or Apex, after the audit and the Influencer Blueprint. **Bought on its own, the Showstopper Sensor (Sprint 1) carries the [Ground Truth Guarantee](https://aemorph.com/en-sg/glossary/#ground-truth-guarantee): correct in ChatGPT, Claude, Gemini and Perplexity within 30 days of publishing, or a 100% refund of Sprint 1 and 60 more days of work.** *Terms: the Ground Truth Guarantee covers Sprint 1 bought on its own; Sprint 1 inside a monthly package carries no refund; it does not cover Sprint 2 ([Entity Hardening](https://aemorph.com/en-sg/glossary/#entity-hardening-sprint-2)), search rankings or Google AI Overviews. [Full terms](https://aemorph.com/en-sg/pricing/#the-ground-truth-guarantee)* To buy Sprint 1 on its own, start with the free strategic conversation; Aemorph quotes each engagement after it, and starting points are on the [pricing page](https://aemorph.com/en-sg/pricing/). Grant-supported routes for eligible Singapore businesses are set out on the [PSG and EDGE SEO page](https://aemorph.com/en-sg/services/psg-seo/). See every [Aemorph case study](https://aemorph.com/en-sg/case-studies/), or [book a strategic conversation](https://aemorph.com/en-sg/contact/) to discuss a similar result for your Singapore business. THE STRATEGIC CONVERSATION ## Start with a free *strategic conversation*. Every Aemorph engagement starts with a free strategic conversation. It is the fastest way to see whether Aemorph fits your business before you commit budget. [Book a strategic conversation →](https://aemorph.com/en-sg/contact/) STARTING POINT Free You talk through your goals with Aemorph, and Aemorph quotes your engagement after the conversation.