--- title: "EZRA Clinic Case Study Singapore: 1,807% Growth | Aemorph" url: https://aemorph.com/en-sg/case-studies/ezra-clinic/ description: "Aesthetic clinic SEO case study: EZRA Clinic in Singapore grew organic traffic 1,807% in 11 months, with top-three keywords up from 4 to 79." schema_type: Article publisher: Aemorph publisher_entity: https://aemorph.com/entitymap.json#org_aemorph language: en-SG updated: 2026-10-25 --- Case studies # EZRA Clinic Case Study: 1,807% Organic Traffic Growth in 11 Months in Singapore **EZRA Clinic, a Singapore women's health, aesthetics and wellness clinic, lifted organic search traffic by 1,807% across an 11-month SEO engagement with Aemorph, from 210 Ahrefs-estimated monthly organic visits in March 2023 to 4,005 in February 2024.** Across the same months, the number of search terms where it ranked in the top three went from four to seventy-nine. For a Singapore healthcare provider, this is the Google visibility that patient enquiries grow from. Starting low, the clinic's organic visits a month multiplied more than nineteen times in 11 months. EZRA Clinic organic results, Mar 2023 to Feb 2024. Source: Ahrefs organic traffic and keyword data, verified 23 August 2026 | Tile | Value | What it measures | Period | Source | | --- | --- | --- | --- | --- | | Traffic growth | +1,807% | Ahrefs estimate of organic visits per month, 210 rising to 4,005 | Mar 2023 to Feb 2024 | Ahrefs organic traffic | | Engagement length | 11 months | Length of the SEO engagement | Mar 2023 to Feb 2024 | Aemorph case record | | Top-three keywords | 4 to 79 | Terms ranked in Google positions 1 to 3 | Mar 2023 to Feb 2024 | Ahrefs organic keywords | *Source: Ahrefs, August 2026. These are organic search results, not AI citations, and both figures are Ahrefs estimates.* [Book a strategic conversation](https://aemorph.com/en-sg/contact/) Written by [Kevin Dam](https://aemorph.com/en-sg/about/), founder of Aemorph, who has practised SEO since 2010 and sits on the [Forbes Agency Council](https://councils.forbes.com/profile/Kevin-Dam-Global-Search-Architect-%7C-SEO-GEO-AEO-IMO-LLM-Visibility-Aemorph/4c8c7a38-1285-470d-8ea8-e517a310a00b). Aemorph is a [Google Partner](https://www.google.com/partners/agency?id=4441861842). [LinkedIn](https://www.linkedin.com/in/kevindam) ## The Clinic's Search Visibility in Singapore Before the Engagement **When Aemorph started in March 2023, EZRA Clinic held top-three positions for only a few search terms and drew little organic traffic, the low starting point recorded above.** Each result further down this page is measured against that baseline. ### Why does a Singapore clinic's online record affect how often it appears in search? **A Singapore clinic's online record decides how easily Google links it with a particular treatment, neighbourhood and specialism.** When the record is thin or inconsistent, that link weakens, though rankings depend on other signals as well. ## Singapore Search Runs on Google, and Most Workers Already Use AI Tools **Google held 92.16% of search engine market share in Singapore in September 2026, so for a Singapore clinic organic search visibility is overwhelmingly a Google question.** Ahrefs records 200 Singapore searches a month for "ezra clinic", and IMDA reports that 73.8% of Singapore workers used AI tools at work in 2024. | Measure | Figure | Market and date | Source | | --- | --- | --- | --- | | Google and Bing share of search engine market | 92.16% and 4.53% | Singapore, September 2026 | StatCounter | | Internet users | 5.78 million, 98.4% of the population | Singapore, as of October 2025 | DataReportal | | Workers who used AI tools at work | 73.8% | Singapore, 2024 | IMDA | | Monthly searches for "ezra clinic" | 200 | Singapore, October 2026 | Ahrefs Keywords Explorer | *Sources: StatCounter Global Stats, Singapore, September 2026; DataReportal, Digital 2026: Singapore, data as of October 2025; IMDA, Singapore Digital Economy Report 2025, 6 October 2025; Ahrefs Keywords Explorer, Singapore database, 24 October 2026.* More Singapore figures are on the [AI search statistics for Singapore](https://aemorph.com/en-sg/statistics/ai-search-statistics-singapore/) page. ## What Aemorph Did for EZRA Clinic in Singapore **For 11 months, March 2023 to February 2024, Aemorph ran an [SEO](https://aemorph.com/en-sg/glossary/#seo-search-engine-optimisation) (search engine optimisation) engagement for EZRA Clinic on a set monthly cycle, focused on the rankings and traffic a clinic's enquiries come from.** Each month, Aemorph: 1. **Recommended** three on-page changes to the clinic's website. 2. **Built** five high-quality backlinks to the site. 3. **Monitored** the site's search performance continuously. The pattern is modest and repeatable: a few on-page changes and a handful of links each month, kept up month after month instead of one large rebuild. On a Singapore healthcare website, Aemorph's SEO method also covers three foundations: one checked record of the provider (its name, address, treatments and practitioner credentials), a dedicated page per treatment so each treatment search has a page to match, and directory listings and citations kept consistent with that record. Aemorph's general method for clinics and local practices; EZRA Clinic result, Mar 2023 to Feb 2024 ### What does a verified record include for a Singapore clinic? **A [verified record](https://aemorph.com/en-sg/glossary/#verified-record) for a Singapore clinic lists its registered and trading names, its address, the full set of treatments and specialisms, practitioner credentials and opening hours, each supplied and approved by the clinic.** These facts are marked up in a machine-readable format, so Google reads them directly rather than guessing from page text. ## The Results: Verified Traffic and Keyword Growth **EZRA Clinic reached 4,005 Ahrefs-estimated organic visits a month by February 2024 and ranked in the top three for 79 search terms.** Longer case-study results are annualised to a twelve-month rate; an 11-month gain from a low base counts as a short burst, so only the raw figures appear here. EZRA Clinic, Mar 2023 to Feb 2024. Source: Ahrefs organic traffic and keyword data, verified 23 August 2026 | Metric | Before | After | Period | Change | Annualised rate | | --- | --- | --- | --- | --- | --- | | Organic traffic (Ahrefs-estimated visits/month) | 210 | 4,005 | Mar 2023 to Feb 2024, 11 months | +1,807% | Short burst, not annualised | | Top 1-3 keyword rankings | 4 | 79 | Mar 2023 to Feb 2024, 11 months | +1,875% | Short burst, not annualised | *Source: Ahrefs, August 2026. Organic search results, not AI citations. [How results are measured](https://aemorph.com/en-sg/case-studies/#every-singapore-case-study-records-visits-before-after-and-over-time)* ### How is the annualised growth figure calculated? **The annualised figure takes the end value over the start value, raises it to the power of twelve over the number of months, and subtracts one.** EZRA Clinic's 11-month result has no annualised rate; the case study shows the observed figures and labels them "Short burst, not annualised". ## What This Result Demonstrates for Singapore Clinics **From a low search base, and during a regular monthly cycle of on-page changes and backlinks, EZRA Clinic's top-three rankings grew from a few to dozens within a year.** It is an early-stage result from a low base, not a rate that repeats every 11 months. The figures show what changed between March 2023 and February 2024, not which part of the work caused it. Aemorph now runs SEO, AEO and [GEO](https://aemorph.com/en-sg/glossary/#geo-generative-engine-optimisation) (generative engine optimisation) together through the [LLM Influencer System](https://aemorph.com/en-sg/llm-influencer-system/), and GEO work is planned from day one. The same pages serve organic rankings in Google, quotation in Google AI Overviews and featured snippets through [AEO](https://aemorph.com/en-sg/glossary/#aeo-answer-engine-optimisation) (answer engine optimisation), and citation in ChatGPT, Claude, Gemini and Perplexity. ## Singapore Healthcare Advertising Rules and How Aemorph Checks Claims **Singapore healthcare providers advertise under the Healthcare Services (Advertisement) Regulations 2021, so a clinic's public claims are written with those regulations in view.** Aemorph checks health claims against PubMed, professional associations and government health authorities and keeps the wording conservative, and your nominated point of contact signs off each regulated claim before Aemorph publishes it. Aemorph is not a law firm. The [MOH healthcare advertising rules guide](https://aemorph.com/en-sg/guides/moh-healthcare-advertising-rules/) explains what the regulations cover, and the [ASAS advertising code guide](https://aemorph.com/en-sg/guides/asas-advertising-code/) covers the Singapore Code of Advertising Practice. *General guidance, not legal advice.* ## Replicate This Result With Local SEO in Singapore **Aemorph's [local SEO service](https://aemorph.com/en-sg/services/local-seo/) starts with a complete, checked record for a Singapore healthcare provider or medical group with three or more locations competing on location-based search.** That record also supports [broader SEO](https://aemorph.com/en-sg/services/seo/) and [GEO](https://aemorph.com/en-sg/services/geo/). EZRA Clinic's figures come from SEO work; Sprint 1 is a separate offer. The [Showstopper Sensor](https://aemorph.com/en-sg/services/30-day-showstopper-sensor-sprint/) (Sprint 1) is a 30-day showstopper-answer sprint for ChatGPT, Claude, Gemini and Perplexity. Bought on its own, it produces the showstopper answers section of your [Brand Codex](https://aemorph.com/en-sg/services/brand-codex/), your brand fact sheet. On the enterprise route it runs inside Attain or Apex after the audit and the Influencer Blueprint. **The Ground Truth Guarantee: within 30 days of publishing, ChatGPT, Claude, Gemini and Perplexity answer your showstopper questions with the facts in your Brand Codex. If they do not, Aemorph refunds 100% of your Sprint 1 fee and keeps working on the answers for a further 60 days, 90 days in total.** *Terms: the Ground Truth Guarantee covers Sprint 1 bought on its own; Sprint 1 inside a monthly package carries no refund; it does not cover Sprint 2 ([Entity Hardening](https://aemorph.com/en-sg/glossary/#entity-hardening-sprint-2)), search rankings or Google AI Overviews. [Full terms](https://aemorph.com/en-sg/pricing/#the-ground-truth-guarantee)* Aemorph is headquartered at 34 South Bridge Road, Singapore, and quotes each engagement after the free strategic conversation; starting points are on the [pricing page](https://aemorph.com/en-sg/pricing/), and grant options sit on the [EDGE and PSG route](https://aemorph.com/en-sg/services/psg-seo/) page. See more [Aemorph case studies](https://aemorph.com/en-sg/case-studies/), or [book a strategic conversation](https://aemorph.com/en-sg/contact/) about your clinic group. [Start with the Showstopper Sensor](https://aemorph.com/en-sg/services/30-day-showstopper-sensor-sprint/) THE STRATEGIC CONVERSATION ## Start with a free *strategic conversation*. Every Aemorph engagement starts with a free strategic conversation. It is the fastest way to see whether Aemorph fits your business before you commit budget. [Book a strategic conversation →](https://aemorph.com/en-sg/contact/) STARTING POINT Free You talk through your goals with Aemorph, and Aemorph quotes your engagement after the conversation.