--- title: "Casa Dental SEO Case Study, Singapore | Aemorph" url: https://aemorph.com/en-sg/case-studies/casa-dental/ description: "Dental SEO case study: Casa Dental, a Singapore dental practice, grew organic traffic 94% and top-three keywords 88% in 10 months with Aemorph." schema_type: Article publisher: Aemorph publisher_entity: https://aemorph.com/entitymap.json#org_aemorph language: en-SG updated: 2026-10-25 --- Case studies # Casa Dental Case Study: 94% Organic Traffic Growth in 10 Months for a Singapore Dental Practice **In a 10-month engagement with Aemorph, Singapore dental practice Casa Dental grew its organic search traffic 94%, from 3,641 monthly organic visits in March 2023 to 7,074 in January 2024.** Over those same months, its top-three keyword rankings rose 88%, from 69 tracked terms to 130. For a dental practice in Singapore, this search visibility is where patient leads begin. From a base it had already built, Casa Dental came close to doubling its Ahrefs-estimated monthly organic visits within 10 months. Casa Dental organic results, Mar 2023 to Jan 2024. Source: Ahrefs organic traffic and keyword data, verified 23 August 2026 | Tile | Value | What it measures | Period | Source | | --- | --- | --- | --- | --- | | Traffic growth | +94% | Ahrefs-estimated monthly organic visits, from 3,641 to 7,074 | Mar 2023 to Jan 2024 | Ahrefs organic traffic | | Engagement length | 10 months | Length of the SEO engagement | Mar 2023 to Jan 2024 | Aemorph case record | | Top-three keywords | 69 to 130 | Search terms in positions 1 to 3 | Mar 2023 to Jan 2024 | Ahrefs organic keywords | *Organic search results, not AI citations. Both figures are Ahrefs estimates of organic search data. Source: Ahrefs, August 2026.* [Book a strategic conversation](https://aemorph.com/en-sg/contact/) Written by [Kevin Dam](https://aemorph.com/en-sg/about/), founder of Aemorph, who has practised SEO since 2010 and sits on the [Forbes Agency Council](https://councils.forbes.com/profile/Kevin-Dam-Global-Search-Architect-%7C-SEO-GEO-AEO-IMO-LLM-Visibility-Aemorph/4c8c7a38-1285-470d-8ea8-e517a310a00b). Aemorph is a [Google Partner](https://www.google.com/partners/agency?id=4441861842). [LinkedIn](https://www.linkedin.com/in/kevindam) ## The Singapore Practice's Search Position Before the Engagement **At the start of the engagement in March 2023, Casa Dental had established organic traffic and top-three rankings, as the table above records.** Every later result on this page is measured from that base. ### Why does an established Singapore dental practice still need a more complete online record? **Aemorph's working model holds that a page devoted to one treatment helps a search engine establish relevance for searches naming that treatment.** Other signals also shape rankings, so a Singapore practice with existing traffic still has headroom wherever a treatment lacks a dedicated page. ## What Aemorph Did for Casa Dental in Singapore **From March 2023 to January 2024, the same team and SEO discipline the entity-first method grew from ran a 10-month [SEO](https://aemorph.com/en-sg/glossary/#seo-search-engine-optimisation) (search engine optimisation) engagement for Casa Dental, centred on its four main service pages, where patients' searches land.** Over the engagement, Aemorph: 1. **Optimised** the four main service pages. 2. **Created** supplementary content for the site. 3. **Built** high-quality backlinks. Casa Dental's published case record reports movement from page three to page one of Google within six months. If your Singapore practice has steady traffic but low-ranking service pages, this is the work that moved Casa Dental. For any dental website, Aemorph's general SEO method also includes three foundations: one checked record of the practice (name, location, credentials, treatments and specialisms), a dedicated page for each treatment area in place of general copy that covers several treatments together, and dental directories and review platforms aligned with that record. Aemorph's general method for dental and medical practices; Casa Dental result, Mar 2023 to Jan 2024 ### What changes when a Singapore dental practice's record covers every treatment separately? **A dedicated treatment page gives search engines a focused match for treatment-specific queries, such as a named procedure, while a general dentistry page covers several treatments together.** That supports relevance for the searches Singapore patients make, while rankings still rest on other signals too. ## The Results: Verified Traffic and Keyword Growth in Singapore **In January 2024, Casa Dental recorded 7,074 Ahrefs-estimated organic visits a month and top-three rankings for 130 search terms.** Aemorph's engagements last anywhere from four months to nearly eight years, so seven of the ten case-study results are converted to a twelve-month equivalent with a compound annual growth rate; the three short-window results are not: EZRA Clinic and HiBye, from a low base, and Synapxe, from a new domain's first full month. Casa Dental, Mar 2023 to Jan 2024. Source: Ahrefs organic traffic and keyword data, verified 23 August 2026 | Metric | Before | After | Period | Change | Annualised rate | | --- | --- | --- | --- | --- | --- | | Organic traffic (Ahrefs-estimated visits/month) | 3,641 | 7,074 | Mar 2023 to Jan 2024, 10 months | +94% | 122% a year | | Top 1-3 keyword rankings | 69 | 130 | Mar 2023 to Jan 2024, 10 months | +88% | 114% a year | *Organic search results, not AI citations. Source: Ahrefs, August 2026. [How results are measured](https://aemorph.com/en-sg/case-studies/#every-singapore-case-study-records-visits-before-after-and-over-time)* ### How is the annualised growth figure calculated? **Divide the end value by the start value, raise the result to the power of twelve over the number of months, and subtract one: that is the annualised figure.** Over Casa Dental's 10 months, it turns the 94% raw rise in traffic into 122% a year and the 88% rise in keywords into 114% a year, so the result compares fairly with an annualised result such as NCS Singapore's 272% a year over 16 months; EZRA Clinic's 11-month short burst stays a raw figure. ## Dental Search and Healthcare Advertising in Singapore **Google held 92.16% of search engine market share in Singapore in September 2026 and Bing held 4.53% (StatCounter), so a Singapore dental practice's SEO centres on Google.** Ahrefs' Singapore database records about 2,100 searches a month for "casa dental". More Singapore figures are on the [AI search statistics for Singapore](https://aemorph.com/en-sg/statistics/ai-search-statistics-singapore/) page. DataReportal's Digital 2026 report counts 5.78 million internet users in Singapore, 98.4% of the population, as of October 2025. | Measure | Figure | Market and date | Source | | --- | --- | --- | --- | | Google share of search engine market | 92.16% | Singapore, September 2026 | StatCounter | | Bing share of search engine market | 4.53% | Singapore, September 2026 | StatCounter | | Monthly searches for "casa dental" | 2,100 | Singapore, 24 October 2026 | Ahrefs Keywords Explorer | | Internet users | 5.78 million, 98.4% of the population | Singapore, as of October 2025 | DataReportal | | Workers using AI tools at work | 73.8% | Singapore, 2024 | IMDA | *Sources: StatCounter Global Stats, search engine market share, Singapore, September 2026; Ahrefs Keywords Explorer, Singapore database, retrieved 24 October 2026; DataReportal, Digital 2026: Singapore, data as of October 2025; IMDA, Singapore Digital Economy Report 2025, 6 October 2025.* Singapore healthcare providers advertise under the Healthcare Services (Advertisement) Regulations 2021, and those obligations sit with your practice as the advertiser; the [MOH healthcare advertising guide](https://aemorph.com/en-sg/guides/moh-healthcare-advertising-rules/) explains them. Aemorph keeps health claims conservative, checks them against PubMed, professional associations and government health authorities, and your point of contact approves each one before it goes live. *General guidance, not legal advice.* ## What This Result Demonstrates **Casa Dental shows that a practice with an established base keeps growing once its main service pages are optimised and backed by high-quality backlinks: traffic nearly doubled on top of existing visits rather than from a low start.** The figures record what changed between March 2023 and January 2024, not which part of the work caused it. For a Singapore healthcare provider starting lower, [EZRA Clinic](https://aemorph.com/en-sg/case-studies/ezra-clinic/) grew from 210 to 4,005 monthly visits in 11 months, a short-burst result that is not annualised. These figures record a past organic SEO engagement; today Aemorph runs SEO, AEO and GEO together in the [LLM Influencer System](https://aemorph.com/en-sg/llm-influencer-system/), where [GEO](https://aemorph.com/en-sg/glossary/#geo-generative-engine-optimisation) (generative engine optimisation) earns citations for a named treatment inside ChatGPT, Claude, Gemini and Perplexity, beyond a ranking on a Google results page. SEO earns the rankings in Google's regular results, and [AEO](https://aemorph.com/en-sg/glossary/#aeo-answer-engine-optimisation) (answer engine optimisation) gets you quoted in Google AI Overviews, featured snippets, answer boxes and voice search answers. ## Replicate This Result With Local SEO in Singapore **Aemorph's [local SEO service](https://aemorph.com/en-sg/services/local-seo/) starts by building a complete, treatment-by-treatment record for a Singapore dental or medical group with three or more locations competing on location-based search.** That same record supports [broader SEO](https://aemorph.com/en-sg/services/seo/), [GEO](https://aemorph.com/en-sg/services/geo/) and Aemorph's work with [hospitals and medical groups](https://aemorph.com/en-sg/industries/hospitals-and-medical-groups/). Casa Dental's figures come from an SEO engagement, and Sprint 1 is a separate offer. To have the AI chats state your practice's facts correctly, start with a free [strategic conversation](https://aemorph.com/en-sg/services/strategic-conversation/); any business then buys the [Showstopper Sensor](https://aemorph.com/en-sg/services/30-day-showstopper-sensor-sprint/) (Sprint 1) on its own, a 30-day showstopper-answer sprint for ChatGPT, Claude, Gemini and Perplexity that produces the showstopper answers part of your [Brand Codex](https://aemorph.com/en-sg/services/brand-codex/), your brand fact sheet. On the enterprise route, Sprint 1 runs inside Attain or Apex, after the audit and the Influencer Blueprint. Aemorph quotes each engagement after the strategic conversation; starting points are on the [pricing page](https://aemorph.com/en-sg/pricing/), and the [PSG SEO page](https://aemorph.com/en-sg/services/psg-seo/) covers the EDGE / PSG route for Singapore businesses. **When the Showstopper Sensor is bought on its own, the [Ground Truth Guarantee](https://aemorph.com/en-sg/glossary/#ground-truth-guarantee) backs it: correct in ChatGPT, Claude, Gemini and Perplexity within 30 days of publishing, or a 100% refund of Sprint 1 and 60 more days of work.** *Terms: the Ground Truth Guarantee covers Sprint 1 bought on its own; Sprint 1 inside a monthly package carries no refund; it does not cover Sprint 2 ([Entity Hardening](https://aemorph.com/en-sg/glossary/#entity-hardening-sprint-2)), search rankings or Google AI Overviews. [Full terms](https://aemorph.com/en-sg/pricing/#the-ground-truth-guarantee)* See every [Aemorph case study for Singapore readers](https://aemorph.com/en-sg/case-studies/), or [book a strategic conversation](https://aemorph.com/en-sg/contact/) to talk through a similar result for your practice. THE STRATEGIC CONVERSATION ## Start with a free *strategic conversation*. Every Aemorph engagement starts with a free strategic conversation. It is the fastest way to see whether Aemorph fits your business before you commit budget. [Book a strategic conversation →](https://aemorph.com/en-sg/contact/) STARTING POINT Free You talk through your goals with Aemorph, and Aemorph quotes your engagement after the conversation.