--- title: "DIY GEO and AEO Guide for Australian Businesses | Aemorph" url: https://aemorph.com/en-au/guides/diy-aeo-guide/ description: "How to do GEO and AEO in Australia: seven steps your team runs itself, checks in ChatGPT, Claude, Gemini, Perplexity and Bing, and when to hire help." schema_type: Article publisher: Aemorph publisher_entity: https://aemorph.com/entitymap.json#org_aemorph language: en-AU updated: 2026-10-25 --- Guides # DIY GEO and AEO Guide for Australia: What to Do Yourself, Step by Step, and When to Hire Help **An Australian business does GEO and AEO itself through seven steps, set out here as of October 2026, that get it named correctly in AI answers before a buyer ever fills in an enquiry form.** Your team lists the questions Australian buyers ask, writes one verified answer to each and states every fact in a plain sentence. It then opens the site to the AI crawlers, marks up each page, earns confirmation from sources it does not own and tests the answers in ChatGPT, Claude, Gemini and Perplexity, plus Google and Bing. One writer, one developer and one named owner of the monthly check carry all seven without an agency. Help becomes worth paying for at five points, and each has a sign you see in your own log. Written by [Kevin Dam](https://aemorph.com/en-au/about/), founder of Aemorph, who has practised SEO since 2010 and sits on the [Forbes Agency Council](https://councils.forbes.com/profile/Kevin-Dam-Global-Search-Architect-%7C-SEO-GEO-AEO-IMO-LLM-Visibility-Aemorph/4c8c7a38-1285-470d-8ea8-e517a310a00b). Aemorph is a [Google Partner](https://www.google.com/partners/agency?id=4441861842). [LinkedIn](https://www.linkedin.com/in/kevindam) --- ## DIY GEO and AEO Covers Four Things Your Australian Team Controls **DIY GEO and AEO puts an Australian business's visibility in AI answers into its own team's hands through four levers it controls: its facts, its pages, its crawler settings and its checks.** [GEO](https://aemorph.com/en-au/glossary/#geo-generative-engine-optimisation), generative engine optimisation, earns citations and mentions for your business inside ChatGPT, Claude, Gemini and Perplexity. [AEO](https://aemorph.com/en-au/glossary/#aeo-answer-engine-optimisation), answer engine optimisation, gets you quoted in Google AI Overviews, featured snippets, answer boxes and voice search answers. Both rest on [SEO](https://aemorph.com/en-au/glossary/#seo-search-engine-optimisation), search engine optimisation, which earns your place in the regular results of Google and Bing. No business decides which sources an AI engine cites, so a DIY plan works on the inputs and measures the outputs. | Surface | Discipline | What you control | What you do not control | First DIY check | | --- | --- | --- | --- | --- | | ChatGPT, Claude, Gemini and Perplexity | GEO | The facts your own pages state, your crawler-access settings and the descriptions on the profiles you manage | Which sources an engine retrieves and which business an answer names | Put an Australian buyer's question to each engine and log the answer | | Google AI Overviews | AEO | The page's technical accessibility, its text-form content, and its indexing and snippet settings | Whether Google shows an overview for the query, and which pages it links | Search the question in Google and note the supporting links | | Featured snippets and answer boxes | AEO | A direct answer near the top of the page that owns the question | Whether Google's systems pick the page for the box | Search the question and note which page holds the box | | Voice answers | AEO | One short, plain answer per question | Which single answer the assistant reads back | Ask the question aloud on a voice assistant | *What a DIY plan controls on each AI answer surface.* ### GEO Leads an Australian DIY Plan and AEO Follows **GEO leads in Aemorph's approach because the AI chats are where an Australian buyer asks for a shortlist and reads a written answer that recommends names.** How each engine shows source links and citations varies by engine and by mode. One set of verified facts feeds both disciplines, so the AEO work on Google's answer surfaces reuses the record the GEO work builds; run the two as separate projects and your team gathers the same facts twice. In Aemorph's working model, Google's AI Overviews, featured snippets and voice answers draw on pages that state one clear answer, so the record a DIY pass builds is also the input [Aemorph's answer engine optimisation (AEO) service works on for Google's answer surfaces](https://aemorph.com/en-au/services/aeo/). ### Three Things Sit Outside an Australian DIY Plan **Three things stay outside any DIY plan: the engines' choice of sources, the public records other people edit, and a guarantee on the result.** Your own pages are yours to change. Wikidata is a public database edited by its own community and the Google Knowledge Graph is Google's system, so an edit there does not always stay in place. No tool and no checklist turns a DIY pass into a guaranteed citation. --- ## Australian Search and AI Use: The Ground a DIY Plan Covers **Australian buyers search mostly on Google, which shows AI Overviews nationwide and has added AI Mode, while Bing holds close to a tenth of the market, so an Australian DIY plan tests Google's answer surfaces, reads Bing's data and checks the four AI chats.** [Google held 87.9% of search engine market share in Australia in September 2026 and Bing 9.17%](https://gs.statcounter.com/search-engine-market-share/all/australia) (StatCounter). That Bing share is the reason Aemorph's tracking for Australian clients includes Bing Webmaster Tools alongside Google Search Console, and a DIY team verifies its site in both. | Measure | Figure | Market and date | Source | | --- | --- | --- | --- | | Google search engine market share | 87.9% | Australia, September 2026 | StatCounter | | Bing search engine market share | 9.17% | Australia, September 2026 | StatCounter | | Google AI Overviews | Rolled out Australia-wide | Australia, 29 October 2024 | [Google Australia](https://blog.google/intl/en-au/company-news/outreach-initiatives/ai-overviews-australia/) | | Google AI Mode | Rollout began, in English | Australia, 8 October 2025 | [Google Australia](https://blog.google/intl/en-au/products/explore-get-answers/ai-mode-in-australia/) | | Adults who recently used a generative AI tool | 45.6% | Australia, survey of more than 5,500 adults, published November 2025 | ADM+S | | SMEs reporting some AI adoption | 43% | Australia, December 2025 to February 2026 | National AI Centre | *Sources: StatCounter Global Stats, search engine market share, Australia, September 2026; Google Australia, "Introducing AI Overviews in Australia", 29 October 2024; Google Australia, "AI Mode in Australia", 8 October 2025; ARC Centre of Excellence for Automated Decision-Making and Society (ADM+S), national survey, 5 November 2025; National AI Centre, AI adoption insights, December 2025 to February 2026.* The figures describe where Australian answers appear and how widely AI tools are already in use; they do not say how often any one business is named. Aemorph's [AI search statistics for Australia](https://aemorph.com/en-au/statistics/ai-search-statistics-australia/) carries more of them. --- ## The Seven Steps an Australian Business Does Itself, With the Check for Each **Your team does GEO and AEO in seven steps that run in order, from the questions Australian buyers ask to a dated test that shows whether AI names your business, and each step ends in a check the team runs without outside help.** Each engine answers from what it has learned and retrieved about a business across many sources, and your website is one of them. In Aemorph's method, page volume alone is not the measure of citation readiness; one clear, verified answer per buyer question is. The sentence-level rule behind step 3 is set out where Aemorph [writes each business fact the way a machine reads it](https://aemorph.com/en-au/guides/spo-triple-architecture-for-llms/). | Step | What you do | Who does it | Check to run | Pass mark | Where the method comes from | | --- | --- | --- | --- | --- | --- | | 1\. List the buyer questions | List each fact an Australian buyer wants confirmed: services, problems solved, audiences, credentials, locations and service areas, delivery formats, and the [showstopper questions](https://aemorph.com/en-au/glossary/#showstopper-questions) on price, trust, fit, risk and timing | The owner or marketing lead, with a subject expert | Count the questions that have one clear answer on a page or record | Each question on the list has an answer, or a named gap | Aemorph's full-coverage entity-attribute method | | 2\. Write one verified answer per question | A subject expert answers each question; one named person signs the answers off; wrong information on the website is fixed first | A subject expert and the sign-off owner | Read each answer against its source document | No answer contradicts another page | Aemorph's Sprint 1 practice: the point of contact signs off before publishing | | 3\. State each fact in one plain sentence | Put the subject, the verb and the specific detail side by side | The writer | Read the sentence on its own, out of its paragraph | The sentence still states who, what and the detail | Aemorph's machine-readable fact sentences | | 4\. Open the site to the AI crawlers | Set robots.txt rules for each engine's search crawler and keep key content in text form | The developer | Open /robots.txt and read the rule for each crawler | No search crawler is blocked by accident | OpenAI, Anthropic, Perplexity and Google documentation, October 2026 | | 5\. Mark up what the page already says | Add structured data that states the same values as the visible text | The developer | Run the full markup through the Schema Markup Validator and the Google-supported features through Google's Rich Results Test, then compare each value with the visible text by hand | Both tools report no errors and each value matches the visible sentence | Google Search Central, updated 10 December 2025; Schema.org's Schema Markup Validator | | 6\. Earn independent confirmation | Align the name, category and services on profiles, Australian directories, industry bodies, press mentions and the ABN details you keep with the Australian Business Register | The owner or the PR lead | Compare each outside description, including the trading names ABN Lookup shows, with the website | One description on each profile and listing you checked | Aemorph's [Resonance Network](https://aemorph.com/en-au/glossary/#resonance-network) (digital PR and third-party citations); Chen and colleagues, September 2025 preprint | | 7\. Test the answers and log them | Ask each question in each of the four AI chats and keep a dated record | The named owner of the check | Log each question, each engine, the date and the answer | The answer names the business and states its facts correctly | Aemorph's cluster-level measurement | *The seven DIY steps and the check for each.* ### The Record: Buyer Questions, Verified Answers and Fact Sentences **Steps 1 to 3 build your [verified record](https://aemorph.com/en-au/glossary/#verified-record), the facts your business supplies and approves, and that record deserves most of the DIY effort because every later step repeats what it says.** A fact has three parts: the business, something true of it, and the specific detail. Aemorph lists those facts across ten areas of a business, from services to the surfaces where a buyer finds it, and an Australian team uses the same list: [Aemorph's entity-attribute methodology lists each fact a buyer wants confirmed](https://aemorph.com/en-au/guides/eav-exhaustion-methodology/). A DIY record passes three tests. It: - **Answers** each buyer question once, on the page where a buyer looks for it. - **Agrees** with itself, so no two pages state one fact in different terms. - **Names** a person who signs off each answer before it is published. A showstopper question is a buyer objection question that stops a purchase when an AI assistant answers it badly. Those questions, on price, trust, fit, risk and timing, go first on an Australian list because a wrong answer there puts a sale at risk. ### Access and Markup: Crawlers, Text and Structured Data **Steps 4 and 5 make the record readable, and each of the four engine operators publishes the crawler names a site allows or blocks in robots.txt.** OpenAI documents separate settings for search and for training: [OpenAI's crawler documentation lists OAI-SearchBot, GPTBot and ChatGPT-User](https://developers.openai.com/api/docs/bots). Allow OAI-SearchBot for ChatGPT search access and disallow GPTBot to opt out of its training crawl; OpenAI decides search inclusion and citation. OpenAI states that a robots.txt change takes about 24 hours to reach its search systems. Google's answer surfaces ask for ordinary search eligibility and nothing more. Google states that a page shown as a supporting link in AI Overviews or AI Mode is indexed and eligible for a snippet, and that those features carry no additional technical requirements, in its guidance on AI features and websites (Google Search Central, updated 10 December 2025). The same page lists text-form content and structured data that matches the visible text among its basics. AI Mode has been rolling out in Australia since 8 October 2025, so the same eligibility covers both Google features for an Australian site. | Crawler or indexing control | Operator | What it does | Effect of blocking it | Source and date | | --- | --- | --- | --- | --- | | OAI-SearchBot | OpenAI | Surfaces websites in ChatGPT's search features | Blocking OAI-SearchBot excludes the site from ChatGPT search answers; navigational links are not excluded by this setting | OpenAI crawler documentation, October 2026 | | GPTBot | OpenAI | Crawls content used in training OpenAI's generative AI foundation models | The content stays out of that training crawl; the setting is independent of OAI-SearchBot | OpenAI crawler documentation, October 2026 | | Claude-SearchBot | Anthropic | Navigates the web to improve search result quality for Claude users | Anthropic's system does not index the content for search | Anthropic support article, updated 7 April 2026 | | Claude-User | Anthropic | Visits a page when a Claude user asks a question that needs it | Anthropic's system does not retrieve the content in response to a user query | Anthropic support article, updated 7 April 2026 | | ClaudeBot | Anthropic | Collects web content for Anthropic's generative AI models | Anthropic treats the block as a signal to exclude the site's future material | Anthropic support article, updated 7 April 2026 | | PerplexityBot | Perplexity | Surfaces and links websites in Perplexity's search results; Perplexity states it is not used for foundation models | The site is not surfaced that way; Perplexity recommends allowing it | Perplexity crawler documentation, October 2026 | | Google Search indexing | Google | Supplies the pages AI Overviews and AI Mode link to | A page outside the index is not eligible as a supporting link | Google Search Central, updated 10 December 2025 | | Google-Extended | Google | A robots.txt control token, not a separate crawler: controls use of content for Gemini model training and for grounding in Gemini Apps | No effect on inclusion or ranking in Google Search, by Google's own statement | Google crawler documentation, October 2026 | *AI crawlers and indexing controls an Australian DIY team checks in robots.txt. Sources: OpenAI, Anthropic, Perplexity and Google crawler documentation, October 2026.* Crawler access makes a page eligible; it does not make an engine cite it. Schema.org markup on webpages is code that labels your facts for search engines: Google documents its use for rich results in Search, and OpenAI, Perplexity and Anthropic have not confirmed that their assistants use Schema.org markup on webpages. ### Corroboration and Evidence: What Published Research Says Earns a Citation **Steps 6 and 7 rest on published research, and two papers give an Australian team outside evidence on what earns a citation.** The first tested content changes on a benchmark of 10,000 queries and reported that its methods raised visibility in generative engine responses by up to 40%, and by up to 37% on Perplexity: [the GEO study by Aggarwal and colleagues, KDD 2024](https://arxiv.org/abs/2311.09735). The second, a preprint of September 2025, found that AI search shows "a systematic and overwhelming bias towards Earned media (third-party, authoritative sources) over Brand-owned and Social content" ([the preprint by Chen and colleagues, arXiv 2509.08919](https://arxiv.org/abs/2509.08919)). Both report findings under test conditions, across many queries and not for any one business, and neither paper reports an Australian-specific result. They support two DIY priorities: write claims a reader checks against a named source, and get the same facts confirmed on Australian sites you do not own, such as industry bodies, trade directories and the local press. | Figure | Value | What it measures | Date | Source | | --- | --- | --- | --- | --- | | Benchmark size | 10,000 queries | The query set used to test GEO methods | Paper revised 28 June 2024 | Aggarwal and colleagues, KDD 2024, DOI 10.48550/arXiv.2311.09735 | | Visibility lift | Up to 40% | Change in visibility in generative engine responses on the benchmark | Paper revised 28 June 2024 | Aggarwal and colleagues, KDD 2024 | | Visibility lift on Perplexity | Up to 37% | The same methods tested on a live generative engine | Paper revised 28 June 2024 | Aggarwal and colleagues, KDD 2024 | | Robots.txt adjustment time | About 24 hours | Time for OpenAI's search systems to reflect a robots.txt change | October 2026 | OpenAI crawler documentation | | Additional technical requirements for AI Overviews | None | Technical requirements beyond being indexed and eligible for a snippet | Updated 10 December 2025 | Google Search Central | *Sources: Aggarwal and colleagues, KDD 2024; OpenAI crawler documentation; Google Search Central.* --- ## The Checks to Run: From One Prompt to a Cluster Across Four Engines **DIY checks climb three levels, from the site's access and markup, to a prompt test of each buyer question, to a cluster report across the four AI chats plus Google's answer surfaces and Bing's data, and only the top two levels show whether AI names your Australian business.** A team that stops at the first level knows its pages pass the access checks and knows nothing of what the engines say. The four chat engines are the surfaces [Aemorph's generative engine optimisation service builds citation on](https://aemorph.com/en-au/services/geo/), and the same three levels apply to a team working alone. | Level | What you test | Unit | What it shows | What it misses | | --- | --- | --- | --- | --- | | 1\. Access and markup | Robots.txt rules, indexing in Google and Bing, text-form content and structured data | One page | Whether the page passes the initial access, indexing and text-format checks, and what a live request returns | What any engine says about the business | | 2\. Prompt test | Each buyer question in each of the four chat engines | One question in one engine | Whether the answer names the business and states its facts correctly | Other wordings of the question, and variation between sessions | | 3\. Cluster report | The share of a defined set of related questions that name the business | One cluster of buyer questions | Coverage across a buying decision, engine by engine, over time | Questions outside the defined set | *Three levels of DIY checking.* ### Level One: The Access and Markup Checks **Level-one checks use files and free tools your team already has, and they come before any prompt test.** Work through them in this order: - **Open** /robots.txt and read the rule for each search crawler; Anthropic states that its bots honour robots.txt, in [Anthropic's article on its web crawlers](https://support.claude.com/en/articles/8896518-does-anthropic-crawl-data-from-the-web-and-how-can-site-owners-block-the-crawler), updated 7 April 2026. - **Wait** about a day before testing a robots.txt change: OpenAI gives about 24 hours for its systems to adjust. - **Confirm** that each key page is indexed in Google and shows a snippet, and that the site is verified in both Google Search Console and Bing Webmaster Tools. - **Read** each key page with scripts switched off, to see whether the answer survives as plain text. - **Validate** the structured data and compare its values with the visible sentence. - **Request** each key page as a live visitor and check the response status, any block from a security layer such as a firewall or content delivery network, and the answer text the page returns. ### Level Two: The Prompt Test in Four Engines **The prompt test matters most of all the DIY checks because it shows whether the AI chats name your business: put each buyer question to each of the four and log what each one says.** Aemorph's own test prompts follow four patterns, given as examples: "Best \[service\] company in \[city\]", with an Australian city such as Melbourne or Brisbane in the slot, "Top providers for \[category\]", "Compare \[brand\] vs \[competitor\]" and "Who specialises in \[specific problem\]". For each answer, the log records the date, the engine and whether the session was logged out, and notes whether the answer: - **Names** your business anywhere in the answer, which counts as a mention. - **Recommends** your business as an option to act on, which counts for more than a passing mention. - **States** the facts as your website states them, with nothing wrong, outdated or missing. Aemorph's own log shows what a dated entry looks like: ChatGPT cited Aemorph 3 to 4 times and named it as a source across four queries in a logged-out session on 4 August 2026. That is an observation on one date, not a result of named work. The paid version of this test is the [AI Hallucination Diagnostic, which tests a sample of 10 to 20 of a business's showstopper questions](https://aemorph.com/en-au/services/hallucination-diagnostic/) across the same four engines. ### Level Three: The Cluster Report and the Search Data **A cluster report turns the prompt log into one number per buying decision: the share of tested answers in a [prompt cluster](https://aemorph.com/en-au/glossary/#prompt-cluster), a defined set of related buyer questions, that name your business.** An illustrative report line reads "named in 7 of 10 tracked questions, up from 4 of 10". Aemorph reports to clients the same way, and [Aemorph's guide to cluster-level measurement for AEO and GEO sets out the four steps](https://aemorph.com/en-au/guides/cluster-level-measurement-for-aeo-geo/). Two free search-engine reports add data a prompt log lacks, and with Bing at 9.17% of Australian search, both earn a place in an Australian team's month. Bing Webmaster Tools added an AI Performance report in public preview on 10 February 2026, covering Microsoft Copilot and AI-generated summaries in Bing, with total citations, average cited pages, grounding queries, page-level citation activity and visibility trends over time: [Microsoft's announcement of AI Performance in Bing Webmaster Tools](https://blogs.bing.com/webmaster/2026/2/Introducing-AI-Performance-in-Bing-Webmaster-Tools-Public-Preview/). Google counts traffic from its AI features inside the Search Console Performance report, under the Web search type (Google Search Central, updated 10 December 2025). > **Case study · Optometry, Australia** **Google AI Overviews cite Eye Concepts for 226 Australian search terms with 63,430 combined monthly searches.** The largest are "myopia" at 8,200 searches a month, "eye twitching" at 5,100 and "eye infection" at 4,300 (Ahrefs organic keywords, Australia, June 2026). These are Google AI Overview citations, an AEO result from work by Aemorph's team, not AI chat citations, and they show the kind of dated, sourced line a search-data check produces. [Read the Eye Concepts case study](https://aemorph.com/en-au/case-studies/eye-concepts/) Click counts understate AI visibility. In a US study, Pew Research's March 2025 analysis of 900 US adults, users clicked a traditional result in 8% of visits to a search page with an AI summary, against 15% without one, and clicked a source cited inside the summary in 1% of visits: [Pew Research Center's analysis of clicks on search pages with an AI summary](https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/), 22 July 2025. The study covers US users and draws no conclusion about Australian searchers. --- ## When DIY Is Enough, and the Five Points Where It Stops **DIY GEO and AEO is enough for an Australian team with a writer, a developer who ships fixes and one named owner of the monthly check, so you pay for help only where your own log shows a gap, and it stops being enough at five points.** Choosing a monitoring tool is a separate decision, and [the comparison of an AEO and GEO agency with DIY tools](https://aemorph.com/en-au/compare/aeo-agency-vs-diy-tools/) covers it capability by capability. | Point where DIY stops | What your team sees | Why its own work does not close it | What closes it | Where Aemorph does it | | --- | --- | --- | --- | --- | | 1\. The gap does not move | The same gap in the log month after month | Nobody inside the business has the capacity to ship the fix | An execution team | A monthly package, or a Sprint bought on its own | | 2\. Wrong answers persist | An engine still answers a showstopper question wrongly after the website is correct | In Aemorph's working model, the approved answers are not yet published in one place an engine retrieves | Approved answers published as an [LLM info page](https://aemorph.com/en-au/glossary/#llm-info-page), tested again after publishing | The [Showstopper Sensor (Sprint 1)](https://aemorph.com/en-au/glossary/#showstopper-sensor-sprint-1), a 30-day showstopper-answer sprint for ChatGPT, Claude, Gemini and Perplexity | | 3\. The technical layer | Schema fragments that disagree, no entity map, thin public records | The files need one source-of-truth record, and public records are reviewed by their own communities | A connected schema graph, an entity map and edits to public records | [Entity Hardening (Sprint 2)](https://aemorph.com/en-au/glossary/#entity-hardening-sprint-2), Aemorph's technical entity SEO sprint | | 4\. Regulated claims | Health claims that fall under Ahpra and TGA advertising rules, or financial claims under ASIC guidance, with no checking step behind them | The team has no review step for those claims | Health claims checked against PubMed, professional associations and government health authorities; financial claims with disclaimers and no guaranteed outcomes; the regulator's rules remain the client's obligation | Aemorph's compliance practice, with client point of contact sign-off | | 5\. Scale | Many locations, services or states to keep consistent | Each variant multiplies the facts to keep aligned | Attribute coverage built once and replicated across the variants in scope | The enterprise route, from about A$5.5M in revenue | *The five points where DIY stops.* The regulator rules behind point 4 are set out in Aemorph's guides to [Ahpra and TGA advertising rules](https://aemorph.com/en-au/guides/ahpra-tga-advertising-rules/) and [ASIC RG 234 financial advertising](https://aemorph.com/en-au/guides/asic-rg-234-financial-advertising/). *General guidance, not legal advice.* ### Seven DIY Errors That Recur in Australian In-House Teams **Seven errors recur in in-house work and cost visibility, and an Australian team avoids each one without an agency.** An in-house team: - **Picks** topics by keyword volume, ahead of business relevance and the links between its facts. - **Publishes** thin articles that each answer one narrow query. - **Treats** the work as blog publishing, with no site architecture behind it. - **Measures** rankings alone, with no reading of leads or topic coverage. - **Rewrites** pages again and again without first reading the search intent. - **Relies** on AI writing tools with no subject-expert review. - **Leaves** core commercial pages with no supporting content or internal links. Two technical errors sit beside them. The first is markup for facts the page does not show; [Google's structured data guidelines](https://developers.google.com/search/docs/appearance/structured-data/intro-structured-data) tell site owners not to add structured data about information that is not visible to the user. The second is blocking Google-Extended in the belief that it removes a site from AI Overviews; [Google's crawler documentation](https://developers.google.com/crawling/docs/crawlers-fetchers/google-common-crawlers) states that Google-Extended does not affect a site's inclusion in Google Search. ### What Hiring Help in Australia Costs Is a Separate Question **The cost of hiring help sits apart from the DIY decision, because the five points measure capacity and risk, not budget.** Dated prices that Australian agencies publish, and Aemorph's own starting points, are set out in [the AEO and GEO cost guide for Australia](https://aemorph.com/en-au/guides/aeo-cost-australia/). Aemorph is headquartered in Singapore and has no office in Australia; Australian clients are quoted in Australian dollars. --- ## Aemorph's Route From DIY to Hired Help **Aemorph matches the help to the gap in your log: the route starts with two free tools, runs through [Leveraged & Scalable](https://aemorph.com/go/leveragedscalable/), Aemorph's community, for businesses below about A$5.5M in revenue, and keeps Sprint 1 and Sprint 2 open to any business at any size.** An enterprise or established business at about A$5.5M and above starts with a free strategic conversation. No route is a required step before another, and a Sprint bought on its own starts with the free strategic conversation. The enterprise route runs from the strategic conversation to the AEO-GEO Audit or ESAG audit, then the [Influencer Blueprint](https://aemorph.com/en-au/glossary/#influencer-blueprint), Aemorph's SEO strategy and roadmap, then Attain or Apex, with the Showstopper Sensor (Sprint 1) and Entity Hardening (Sprint 2) delivered inside the engagement. | Route | Who it is for | What it includes | Who does the work | Delivery time or guarantee | | --- | --- | --- | --- | --- | | Free [Hallucination Report](https://tools.aemorph.com/hallucination) | Smaller businesses; the first step below about A$5.5M | A crawl of the existing website and a report of where the LLMs state things that conflict with it | The tool | No call; no guarantee | | Free [Money on the Table audit](https://tools.aemorph.com/money-table) | Smaller businesses; the first step below about A$5.5M | An estimate of the revenue the business leaves on the table | The tool | No guarantee | | Leveraged & Scalable, Aemorph's community | Businesses below about A$5.5M that do the work themselves | The skills, tools and access to do the work | Your team | No done-for-you delivery and no guarantee | | Showstopper Sensor (Sprint 1) | Any business, at any size | The Hallucination Diagnostic, the list of showstopper questions, the approved answers published as an LLM info page, a report and a call | Aemorph, with your answers and sign-off | 30 days; the Ground Truth Guarantee on the Showstopper Sensor (Sprint 1), only when bought on its own: correct in ChatGPT, Claude, Gemini and Perplexity within 30 days of publishing, or a 100% refund of Sprint 1 and 60 more days of work | | Entity Hardening (Sprint 2) | Any business, at any size | A source-of-truth record, a linked schema graph, an entity map, the LLM info page extension, llms.txt, Wikidata edits and Google Knowledge Graph update submissions | Aemorph writes the specifications and files, makes the Wikidata edits and submits the Google Knowledge Graph updates; your developers implement the on-site files, and Aemorph verifies them | Up to 60 days; no guarantee | | Monthly package | Enterprise or established business at about A$5.5M and above | A strategic conversation, an audit, the Influencer Blueprint, then Attain or Apex with Sprint 1 and Sprint 2 delivered inside the engagement | Aemorph, with your team | [45-day outline guarantee](https://aemorph.com/en-au/glossary/#45-day-outline-guarantee) on the monthly package | *Routes from DIY to hired help.* Aemorph quotes each engagement after the strategic conversation, in Australian dollars; starting points are on the [pricing page](https://aemorph.com/en-au/pricing/). ### The Two Free Tools Come First **The two free tools are the first step for an Australian business below about A$5.5M, and both run on tools.aemorph.com.** The free Hallucination Report compares the LLMs' answers with what your site says today, and it uses no showstopper questions. The free Money on the Table audit, [Aemorph's SEO audit that counts the revenue](https://aemorph.com/en-au/services/seo-audit/), takes five inputs: search volume in your Australian market, your competitors, what those competitors rank for, the expected click-through rate and your average revenue per sale. ### Leveraged & Scalable Is the Recommended Route Below About A$5.5M **Leveraged & Scalable, Aemorph's community, is the route Aemorph recommends to an Australian business below about A$5.5M that does the work itself.** Your team supplies the time; the community supplies the skills, tools and access. Aemorph accepts a small number onto [Awaken](https://aemorph.com/en-au/glossary/#awaken-anchor-ascend-attain-and-apex), its done-for-you package. The two revenue bands and the route open at any size are set out where Aemorph sorts [business size into routes around one threshold](https://aemorph.com/en-au/business-size/). ### Sprint 1 Publishes the Approved Answers, With a Guarantee **Sprint 1, the Showstopper Sensor, is open to any business at any size, and it takes over at the point where your answers are right on your website and still wrong in the engines.** Your nominated point of contact signs off the answers before Aemorph publishes them as the LLM info page on your site. Sprint 1 produces no llms.txt and does not rewrite core pages. The scope is on the page for the [Showstopper Sensor, the 30-day Sprint 1 engagement](https://aemorph.com/en-au/services/30-day-showstopper-sensor-sprint/). **Bought on its own, the Showstopper Sensor (Sprint 1) carries the [Ground Truth Guarantee](https://aemorph.com/en-au/glossary/#ground-truth-guarantee), Aemorph's AI accuracy guarantee.** The Ground Truth Guarantee: within 30 days of publishing, ChatGPT, Claude, Gemini and Perplexity answer your showstopper questions with the facts in your Brand Codex. If they do not, Aemorph refunds 100% of your Sprint 1 fee and keeps working on the answers for a further 60 days, 90 days in total. *Terms: the Ground Truth Guarantee covers Sprint 1 bought on its own; Sprint 1 inside a monthly package carries no refund; it does not cover Sprint 2 ([Entity Hardening](https://aemorph.com/en-au/glossary/#entity-hardening-sprint-2)), search rankings or Google AI Overviews. [Full terms](https://aemorph.com/en-au/pricing/#the-ground-truth-guarantee)* ### Sprint 2 Builds the Technical Layer, Including llms.txt **Sprint 2, Entity Hardening, is open to any business at any size, and it produces both the extended LLM info page and the llms.txt index.** Aemorph writes the specifications and files, your developers or IT vendor implement them, and Aemorph verifies the result. Together, the two Sprints produce the [Brand Codex](https://aemorph.com/en-au/services/brand-codex/), your brand fact sheet and the single source of truth for what AI says about you. Treat llms.txt as optional infrastructure. It is a proposal, first published by Jeremy Howard on 3 September 2024, for a Markdown file that gives AI agents a short index of a site: [the llms.txt proposal](https://llmstxt.org/). Google states that AI Overviews and AI Mode need no new machine-readable files or AI text files (Google Search Central, updated 10 December 2025), and ChatGPT, Perplexity and Anthropic have not confirmed that they read llms.txt. --- ## The Monthly DIY GEO and AEO Log Shows When to Bring In Help **Your monthly log decides the next step after a DIY GEO and AEO pass: close your own gaps and carry on, or bring in help at the point that matches the gap holding back your visibility in Australia.** A strategic conversation with Aemorph is free, runs 30 to 60 minutes on a video call in Australian business hours, and Aemorph responds within 24 hours to all communication. Sprint 1 bought on its own is the standalone start for a business that wants the answers fixed first. [Book a strategic conversation](https://aemorph.com/en-au/contact/) THE STRATEGIC CONVERSATION ## Start with a free *strategic conversation*. Every Aemorph engagement starts with a free strategic conversation. It is the fastest way to see whether Aemorph fits your business before you commit budget. [Book a strategic conversation →](https://aemorph.com/en-au/contact/) STARTING POINT Free You talk through your goals with Aemorph, and Aemorph quotes your engagement after the conversation.