--- title: "SEO Case Studies for Australian Businesses | Aemorph" url: https://aemorph.com/en-au/case-studies/ description: "SEO case studies for Australian businesses: verified organic search results from ten Aemorph clients, including 4,820% for Sydney-based BizCover." schema_type: WebPage publisher: Aemorph publisher_entity: https://aemorph.com/entitymap.json#org_aemorph entities: [place_australia] language: en-AU updated: 2026-10-25 --- Case studies # Aemorph Case Studies for Australian Businesses: Verified Results From Ten Client Engagements **Ten Aemorph clients grew their organic search traffic, the visibility Australian leads and sales start from, and four of them are Australian businesses: BizCover, a Sydney-based business insurance broker platform, grew 4,820% across nearly eight years; Eye Concepts grew 522% in 56 months; Remarkable Furniture grew 213% in 13 months; and Smile Team grew 125% in 28 months.** Across a cohort of eight clients, organic traffic grew 467% on average, or 840% normalised to twelve months. *Cohort for the averages: eight clients, BizCover and Synapxe excluded, the short EZRA Clinic (11 months) and HiBye (4 months) engagements included. The 840% figure annualises engagements of 4 to 56 months. Source: Ahrefs, August 2026.* [Watch the client videos](https://www.youtube.com/playlist?list=PLmofOTxbpcYIL_6KQh-aOHsO468gTrG6l) Written by [Kevin Dam](https://aemorph.com/en-au/about/), founder of Aemorph, who has practised SEO since 2010 and sits on the [Forbes Agency Council](https://councils.forbes.com/profile/Kevin-Dam-Global-Search-Architect-%7C-SEO-GEO-AEO-IMO-LLM-Visibility-Aemorph/4c8c7a38-1285-470d-8ea8-e517a310a00b). Aemorph is a [Google Partner](https://www.google.com/partners/agency?id=4441861842). [LinkedIn](https://www.linkedin.com/in/kevindam) --- ## Every Case Study, Australian Clients First, Records Visits Before, After and Over Time **Each case study states a client's monthly organic visits at the start and the end of its measured period, the length of that period and the percentage change, so an Australian result and every other result sit on the same verified basis.** The four Australian engagements open the directory and every row names the SEO work done. | Case study | Sector | Market | Monthly visits before to after | Period | Change | Annualised rate | Scope | Work done | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | [BizCover](https://aemorph.com/en-au/case-studies/bizcover/) | Insurance broker platform | Australia (Sydney) | 894 to 43,989 | Nearly eight years (Dec 2015 to Sep 2023) | 4,820% | 65% a year | The longest engagement in the portfolio and its largest cumulative gain | Product and blog pages optimised; broken links and error pages fixed; backlinks earned from relevant sites | | [Eye Concepts](https://aemorph.com/en-au/case-studies/eye-concepts/) | Eyewear and eye care | Australia | 2,008 to 12,483 | 56 months | 522% | 48% a year | Eyewear and eye care over 56 months; top-three keywords rose from 145 to 568 in a separate 10-month window, 415% a year | 24 blog articles across 12 months, plus link building every month | | [Smile Team](https://aemorph.com/en-au/case-studies/smile-team/) | Dental | Australia | 2,506 to 5,629 | 28 months | 125% | 41% a year | An orthodontics group across 28 months | Two blog posts a month written for specific locations, plus backlinks from local websites and directories | | [Remarkable Furniture](https://aemorph.com/en-au/case-studies/remarkable-furniture/) | Outdoor furniture retail | Australia | 3,883 to 12,172 | 13 months | 213% | 187% a year | An ecommerce catalogue restructure and a platform migration | Catalogue restructured, site moved from WordPress to Magento, Google Business Profiles set up for the showrooms, blog content and link building | | [EZRA Clinic](https://aemorph.com/en-au/case-studies/ezra-clinic/) | Women's health, aesthetics and wellness | Outside Australia | 210 to 4,005 | 11 months | 1,807% | Short burst, not annualised | A short burst from a low base; top-three keywords 4 to 79 | Three on-page recommendations and five backlinks every month, with monitoring throughout | | [Casa Dental](https://aemorph.com/en-au/case-studies/casa-dental/) | Dental | Outside Australia | 3,641 to 7,074 | 10 months | 94% | 122% a year | Growth on an established base of traffic; top-three keywords 69 to 130, 114% a year | Four main service pages optimised, supplementary content written and backlinks built | | [NCS Singapore](https://aemorph.com/en-au/case-studies/ncs-singapore/) | B2B technology | Outside Australia | 1,497 to 8,614 | 16 months | 475% | 272% a year | B2B technology and IT services across 16 months | 27 bespoke informational pieces, a three-month link-building campaign and monitoring throughout | | [Linda Mandarin](https://aemorph.com/en-au/case-studies/linda-mandarin/) | Education | Outside Australia | 860 to 3,238 | 10 months | 277% | 391% a year | A language school across 10 months; top-three keywords 24 to 70, 261% a year | On-page improvements, refreshed service pages, backlinks and a steady publishing schedule | | [HiBye](https://aemorph.com/en-au/case-studies/hibye/) | Ecommerce | Outside Australia | 325 to 1,049 | 4 months | 223% | Short burst, not annualised | An early, short-burst ecommerce retail result | On-page recommendations for the service pages and 12 backlinks a month | | [Synapxe](https://aemorph.com/en-au/case-studies/synapxe/) | HealthTech (past client) | Outside Australia | 6,372 to 21,953 | 7 months | 245% | Short window, not annualised | Growth after a migration of more than 4,000 pages to Sitecore, measured from the new domain's first full month | Migration planned and checked, backlinks carried across, errors fixed, relevant articles moved and on-page recommendations made | *Ahrefs estimates of monthly organic search visits, not AI citations. The annualised rate is the twelve-month compound growth rate. Three results carry no annualised rate here: EZRA Clinic and HiBye ran short engagements from a low base, and Synapxe's seven-month window opens at a new domain's first full month. Synapxe's figures come from an Ahrefs organic traffic capture taken in April 2024. The top-three keyword counts for EZRA Clinic, Casa Dental and Linda Mandarin cover the same period as their traffic. Source: Ahrefs, August 2026; Synapxe: Ahrefs organic traffic, captured April 2024.* For the eight-client cohort, organic traffic rose 467% on average, or 840% on a twelve-month basis, and for the four clients with keyword data, top-three rankings rose 612%, or 820% on a twelve-month basis. PORTFOLIO AVERAGES, ORGANIC SEARCH. TRAFFIC: 8 CLIENTS, EXCLUDES BIZCOVER, INCLUDES THE SHORT EZRA CLINIC AND HIBYE ENGAGEMENTS. KEYWORDS: 4 CLIENTS. SOURCE: AHREFS ORGANIC TRAFFIC, VERIFIED 23 AUG 2026 | Metric | Raw average | Normalised average | Clients in sample | Note | | --- | --- | --- | --- | --- | | Organic traffic growth | 467% | 840% | 8 | BizCover and Synapxe excluded; the short EZRA Clinic and HiBye engagements included and annualised in the normalised figure | | Top-three keyword ranking growth | 612% | 820% | 4 | The clients with tracked keyword data | *Organic search results, not AI citations. The traffic cohort is EZRA Clinic, NCS Singapore, Casa Dental, Eye Concepts, HiBye, Linda Mandarin, Remarkable Furniture and Smile Team; the keyword cohort is EZRA Clinic, Casa Dental, Eye Concepts and Linda Mandarin. Normalised = (end / start) ^ (12 / months) minus 1; Eye Concepts, for example, rose from 2,008 to 12,483 visits in 56 months, 48% a year. Source: Ahrefs, August 2026.* --- ## Where Australian Businesses Start by Profile **Start with the case study from your own sector: it shows a result with buyers and constraints you already know, the quickest way to judge what [SEO](https://aemorph.com/en-au/glossary/#seo-search-engine-optimisation) (search engine optimisation) does for an Australian business like yours.** - **Insurance and financial services firms:** start with [BizCover](https://aemorph.com/en-au/case-studies/bizcover/). - **Optometry and specialist healthcare groups:** start with [Eye Concepts](https://aemorph.com/en-au/case-studies/eye-concepts/). - **Dental and orthodontics groups:** start with [Smile Team](https://aemorph.com/en-au/case-studies/smile-team/) or [Casa Dental](https://aemorph.com/en-au/case-studies/casa-dental/). - **Ecommerce and showroom retailers:** start with [Remarkable Furniture](https://aemorph.com/en-au/case-studies/remarkable-furniture/) or [HiBye](https://aemorph.com/en-au/case-studies/hibye/). - **Women's health, aesthetics and wellness providers:** start with [EZRA Clinic](https://aemorph.com/en-au/case-studies/ezra-clinic/). - **B2B technology vendors:** start with [NCS Singapore](https://aemorph.com/en-au/case-studies/ncs-singapore/). - **HealthTech organisations and large sites planning a migration:** start with [Synapxe](https://aemorph.com/en-au/case-studies/synapxe/). - **Schools and education businesses:** start with [Linda Mandarin](https://aemorph.com/en-au/case-studies/linda-mandarin/). In a regulated sector, the rules sit with you as the advertiser: health practitioners advertise under the National Law and Ahpra's advertising guidelines ([Ahpra and TGA guide](https://aemorph.com/en-au/guides/ahpra-tga-advertising-rules/)), and financial services firms follow ASIC's guidance on advertising financial products and services ([ASIC RG 234 guide](https://aemorph.com/en-au/guides/asic-rg-234-financial-advertising/)). *General guidance, not legal advice.* --- ## Why These Results Compound for Australian Businesses **The strongest proof in this portfolio is duration, and it comes from a Sydney business: BizCover grew 4,820% across nearly eight years at an annualised 65% a year, a rate in the bottom third of the portfolio, and finished with the largest gain of all ten clients.** In Aemorph's working model, Google, Bing and the AI assistants draw on many sources about a business, and its website is only one of them. A business that keeps its facts correct and complete for years, not months, gives its results longer to compound than a faster, shorter engagement allows. BizCover ran the longest engagement, nearly eight years, and added by far the most monthly visits, from 894 to 43,989, at one of the lowest annual rates in the portfolio. MONTHLY ORGANIC SEARCH VISITS, BEFORE AND AFTER, SORTED BY ENGAGEMENT LENGTH. EACH CLIENT HAS ITS OWN PERIOD. SOURCE: AHREFS ORGANIC TRAFFIC, VERIFIED 23 AUG 2026 | Client | Market | Before | After | Period | Change | Annualised rate | | --- | --- | --- | --- | --- | --- | --- | | HiBye | Outside Australia | 325 | 1,049 | 4 months | 223% | Short burst, not annualised | | Casa Dental | Outside Australia | 3,641 | 7,074 | 10 months | 94% | 122% a year | | Linda Mandarin | Outside Australia | 860 | 3,238 | 10 months | 277% | 391% a year | | EZRA Clinic | Outside Australia | 210 | 4,005 | 11 months | 1,807% | Short burst, not annualised | | Remarkable Furniture | Australia | 3,883 | 12,172 | 13 months | 213% | 187% a year | | NCS Singapore | Outside Australia | 1,497 | 8,614 | 16 months | 475% | 272% a year | | Smile Team | Australia | 2,506 | 5,629 | 28 months | 125% | 41% a year | | Eye Concepts | Australia | 2,008 | 12,483 | 56 months | 522% | 48% a year | | BizCover | Australia | 894 | 43,989 | Nearly eight years (Dec 2015 to Sep 2023) | 4,820% | 65% a year | *Organic search results, not AI citations, sorted by engagement length. Source: Ahrefs, August 2026.* These results come from the same team and SEO discipline the entity-first method grew from; they are organic SEO results. The [Brand Codex](https://aemorph.com/en-au/glossary/#brand-codex), your brand fact sheet, and the Ground Truth Guarantee, Aemorph's AI accuracy guarantee, played no part in them and do not back them. --- ## Australian Search and AI Use Behind These Results **Google held 87.9% of search engine market share in Australia in September 2026 and Bing held 9.17% (StatCounter), so Aemorph measures Australian SEO results in Google first and tracks Bing beside it.** Google AI Overviews rolled out Australia-wide on 29 October 2024, and Google's AI Mode began rolling out in Australia in English on 8 October 2025. DataReportal's Digital 2026 report counts 26.2 million internet users in Australia, 97.1% of the population, as of October 2025. Separately, an ADM+S national survey of more than 5,500 Australian adults, published on 5 November 2025, found 45.6% had recently used a generative AI tool. | Measure | Figure | Market and date | Source | | --- | --- | --- | --- | | Google share of search engine market | 87.9% | Australia, September 2026 | StatCounter | | Bing share of search engine market | 9.17% | Australia, September 2026 | StatCounter | | Internet users | 26.2 million, 97.1% of the population | Australia, as of October 2025 | DataReportal | | Adults who had recently used a generative AI tool | 45.6% | Australia, survey published 5 November 2025 | ADM+S | | Actively trading businesses | 2,814,778 | Australia, 30 June 2026 | Australian Bureau of Statistics | *Sources: StatCounter Global Stats, search engine market share, Australia, September 2026; DataReportal, Digital 2026: Australia, data as of October 2025; ADM+S national survey, 5 November 2025; Australian Bureau of Statistics, Counts of Australian Businesses, including Entries and Exits, July 2022 to June 2026, released 18 August 2026; Google Australia, "Introducing AI Overviews in Australia", 29 October 2024; Google, "AI Mode in Australia", 8 October 2025.* Aemorph verifies Australian client sites in Google Search Console and Bing Webmaster Tools. More Australian figures are on the [AI search statistics for Australia](https://aemorph.com/en-au/statistics/ai-search-statistics-australia/) page. Aemorph is headquartered in Singapore and has no office in Australia; it serves Australian clients remotely, in Australian business hours. --- ## See Your Australian Business in the Next Case Study **Begin with a free [strategic conversation](https://aemorph.com/en-au/services/strategic-conversation/); after it, any business buys the [Showstopper Sensor](https://aemorph.com/en-au/glossary/#showstopper-sensor-sprint-1) (Sprint 1) on its own: a 30-day showstopper-answer sprint for ChatGPT, Claude, Gemini and Perplexity that publishes your approved answers to the questions Australian buyers ask AI assistants before they buy.** On the enterprise route, Sprint 1 runs inside Attain or Apex, after the audit and the Influencer Blueprint. **Bought on its own, the Showstopper Sensor carries the [Ground Truth Guarantee](https://aemorph.com/en-au/glossary/#ground-truth-guarantee): correct in ChatGPT, Claude, Gemini and Perplexity within 30 days of publishing, or a 100% refund of Sprint 1 and 60 more days of work.** *Terms: the Ground Truth Guarantee covers Sprint 1 bought on its own; Sprint 1 inside a monthly package carries no refund; it does not cover Sprint 2 ([Entity Hardening](https://aemorph.com/en-au/glossary/#entity-hardening-sprint-2)), search rankings or Google AI Overviews. [Full terms](https://aemorph.com/en-au/pricing/#the-ground-truth-guarantee)* Aemorph quotes Australian clients in Australian dollars after the strategic conversation; starting points are on the [pricing page](https://aemorph.com/en-au/pricing/). [Start with the Showstopper Sensor](https://aemorph.com/en-au/services/30-day-showstopper-sensor-sprint/) [Book a strategic conversation](https://aemorph.com/en-au/contact/) ## Explore further Case studies ### BizCover Case Study Insurance SEO case study: Sydney-based BizCover grew organic traffic 4,820% across nearly eight years, an annualised 65% a year, with Aemorph's team. Read → [BizCover Case Study](https://aemorph.com/en-au/case-studies/bizcover/) Case studies ### Casa Dental Case Study Dental SEO case study: Casa Dental grew organic traffic 94% and top-three keywords 88% in 10 months. What the result means for Australian dental groups. Read → [Casa Dental Case Study](https://aemorph.com/en-au/case-studies/casa-dental/) Case studies ### Eye Concepts Case Study Optometrist SEO case study: Eye Concepts, a Sydney eyewear and eye care retailer, grew organic traffic 522% in 56 months, with top-three keywords up 292%. Read → [Eye Concepts Case Study](https://aemorph.com/en-au/case-studies/eye-concepts/) Case studies ### EZRA Clinic Case Study Aesthetic clinic SEO case study: EZRA Clinic grew organic traffic 1,807% in 11 months from a low base. What it means for Australian aesthetics providers. Read → [EZRA Clinic Case Study](https://aemorph.com/en-au/case-studies/ezra-clinic/) Case studies ### HiBye Case Study HiBye ecommerce SEO case study: organic traffic grew 223% in 4 months from a low base. An early-stage result, read for Australian online retailers. Read → [HiBye Case Study](https://aemorph.com/en-au/case-studies/hibye/) Case studies ### Linda Mandarin Case Study Language school SEO case study: Linda Mandarin grew organic traffic 277% and top-three keywords 192% in 10 months. Lessons for Australian education providers. Read → [Linda Mandarin Case Study](https://aemorph.com/en-au/case-studies/linda-mandarin/) Case studies ### NCS Singapore Case Study Enterprise IT SEO case study: NCS Singapore grew organic traffic 475% in 16 months with Aemorph. Figures, method and lessons for Australian B2B providers. Read → [NCS Singapore Case Study](https://aemorph.com/en-au/case-studies/ncs-singapore/) Case studies ### Smile Team Case Study Orthodontist SEO case study: Smile Team, an Australian orthodontics group, grew organic traffic 125% over 28 months with Aemorph. Figures and method. Read → [Smile Team Case Study](https://aemorph.com/en-au/case-studies/smile-team/) Case studies ### Remarkable Furniture Case Study Furniture ecommerce SEO case study: Remarkable Furniture, an Australian outdoor furniture retailer, grew organic traffic 213% in 13 months with Aemorph. Read → [Remarkable Furniture Case Study](https://aemorph.com/en-au/case-studies/remarkable-furniture/) Case studies ### Synapxe Case Study Healthcare SEO case study: Synapxe's organic traffic grew 245% in 7 months after a 4,000+ page Sitecore migration. Lessons for large Australian sites. Read → [Synapxe Case Study](https://aemorph.com/en-au/case-studies/synapxe/) THE STRATEGIC CONVERSATION ## Start with a free *strategic conversation*. Every Aemorph engagement starts with a free strategic conversation. It is the fastest way to see whether Aemorph fits your business before you commit budget. [Book a strategic conversation →](https://aemorph.com/en-au/contact/) STARTING POINT Free You talk through your goals with Aemorph, and Aemorph quotes your engagement after the conversation.