--- title: "Synapxe Case Study: 245% Traffic Growth in 7 Months" url: https://aemorph.com/case-studies/synapxe/ description: "Synapxe case study: organic traffic grew 245% in 7 months after a 4,000+ page migration to Sitecore. Aemorph's HealthTech SEO result." schema_type: Article publisher: Aemorph publisher_entity: https://aemorph.com/entitymap.json#org_aemorph language: en-SG updated: 2026-11-06 --- Case studies # Synapxe Case Study: 245% Organic Traffic Growth in 7 Months After a 4,000+ Page Migration **Synapxe, a HealthTech organisation in Singapore, grew organic search traffic 245% in the seven months after its 4,000+ page website moved to Sitecore, from 6,372 monthly organic visits in August 2023 to 21,953 in March 2024.** Synapxe is a past client: Aemorph planned the migration and verified the implementation with Synapxe's developers. For a large organisation, a migration that keeps its search traffic and then grows it protects the visits your enquiries, applications and leads start from. Synapxe's monthly organic visits more than tripled in the seven months after launch. Synapxe organic results, Aug 2023 to Mar 2024. Source: Ahrefs organic traffic, captured April 2024 | Measure | Value | What it measures | Period | Source | | --- | --- | --- | --- | --- | | Traffic growth | +245% | Monthly organic visits | Aug 2023 to Mar 2024 | Ahrefs organic traffic, captured Apr 2024 | | Site migrated | 4,000+ pages | Pages moved from a custom CMS to Sitecore | Launched Jul 2023 | Aemorph migration record | | Monthly visits | 6,372 to 21,953 | Organic visits per month, start and end | 7 months | Ahrefs organic traffic, captured Apr 2024 | *Organic search results, not AI citations. [Source: Ahrefs, April 2024](https://aemorph.com/sources/#ahrefs-april-2024-e69b)* [Book a strategic conversation](https://aemorph.com/contact/) Written by [Kevin Dam](https://aemorph.com/about/), founder of Aemorph, who has practised SEO since 2010 and sits on the [Forbes Agency Council](https://councils.forbes.com/profile/Kevin-Dam-Global-Search-Architect-%7C-SEO-GEO-AEO-IMO-LLM-Visibility-Aemorph/4c8c7a38-1285-470d-8ea8-e517a310a00b). Aemorph is a [Google Partner](https://www.google.com/partners/agency?id=4441861842). [LinkedIn](https://www.linkedin.com/in/kevindam) ## Synapxe's Website at Launch **Synapxe.sg launched in July 2023 as a new domain, so August 2023, its first full month, is the baseline for every later traffic gain.** The migration moved more than 4,000 pages from a custom CMS to Sitecore, and the project ran from March to August 2023. A new domain carries no earlier traffic of its own, which is why the result on this page measures growth after launch, not a before-and-after comparison across the move. ### Why does a large migration put search traffic at risk? **A migration changes the address of every page, so each old URL needs a redirect to its correct new page, or the links and rankings it earned stop counting for your site.** On a site of 4,000+ pages, every missed redirect, broken link or error page is one more path where a buyer, a patient or a job applicant lands on nothing. ## What Aemorph Did for Synapxe **Aemorph planned Synapxe's migration, specified the redirects and verified the result, while Synapxe's developers implemented the move, so the organisation kept the authority its pages had earned and built on it after launch.** Across the project and the work that followed, Aemorph: 1. **Planned** the move of 4,000+ pages from a custom CMS to Sitecore and specified the redirects. 2. **Transferred** backlinks to the new pages to keep the authority the old pages had earned. 3. **Fixed** existing errors, including 404 (page not found) pages. 4. **Migrated** the relevant articles and created new website pages. 5. **Recommended** on-page changes matched to HealthTech job roles and the intent behind each search. 6. **Verified** the result after launch, with Synapxe's developers implementing each change. Synapxe migration and post-launch work, Mar 2023 to Mar 2024 *[Sources: Ahrefs, April 2024 and others](https://aemorph.com/sources/#ahrefs-april-2024-and-others-71ed)* ### What does Aemorph check before a large site goes live? **Before launch, Aemorph lists every URL that carries inbound links, rankings or visits, matches each one to its new page and checks that your developers implement the 301 redirects as planned.** After launch, Aemorph monitors 404 errors and key pages so a gap is found and fixed early. The full seven-step migration process sits on the [technical SEO service page](https://aemorph.com/services/technical-seo/). ## The Results: Traffic Growth After the Migration **Synapxe's monthly organic visits rose from 6,372 to 21,953 in the seven months after launch, more than three times the first full month, bringing far more people to its pages each month.** Organic keywords grew over the same period. | Metric | Start | End | Period | Change | Annualised rate | | --- | --- | --- | --- | --- | --- | | Organic traffic (visits/month) | 6,372 | 21,953 | Aug 2023 to Mar 2024, 7 months | +245% | Short window, not annualised | *Organic search results, not AI citations. [Source: Ahrefs, April 2024](https://aemorph.com/sources/#ahrefs-april-2024-242d) [How results are measured](https://aemorph.com/case-studies/#every-case-study-records-visits-before-after-and-over-time)* ### Why does Synapxe's result carry no annualised rate? **Synapxe's result covers seven months from a new domain's first full month, so it reads as a short-window result and carries no annualised rate, the same treatment as EZRA Clinic and HiBye.** The raw change, 245% across seven months, is the measured result. ## What This Result Demonstrates **Synapxe's result shows what a planned migration, followed by error fixes, migrated articles and on-page work, does for a large HealthTech organisation: its organic traffic more than tripled within seven months of launch.** The comparison covers two dates, so it does not isolate which part of the work caused the change. When your site runs to thousands of pages, the migration plan decides whether the traffic you have built carries over, and the work after launch decides how fast it grows. Your next step at this stage is [GEO](https://aemorph.com/glossary/#geo-generative-engine-optimisation) (generative engine optimisation): getting your organisation's facts cited inside ChatGPT, Claude, Gemini and Perplexity, not only ranked in a Google results page. ## Replicate This Result With Technical SEO **Aemorph's [technical SEO service](https://aemorph.com/services/technical-seo/) plans your migration, specifies every redirect and verifies the result, so a large site keeps its traffic through the move and grows after it.** For organisations running several divisions or markets, [enterprise SEO](https://aemorph.com/services/enterprise-seo/) runs the same discipline across the whole estate, and healthcare organisations start with [SEO, AEO and GEO for hospitals and medical groups](https://aemorph.com/industries/hospitals-and-medical-groups/). The result above comes from organic [SEO](https://aemorph.com/glossary/#seo-search-engine-optimisation). To get the AI chats stating your facts correctly as well, start with the [Showstopper Sensor](https://aemorph.com/services/30-day-showstopper-sensor-sprint/) (Sprint 1), a 30-day showstopper-answer sprint for ChatGPT, Claude, Gemini and Perplexity. It publishes the answers to your [showstopper questions](https://aemorph.com/glossary/#showstopper-questions), the buyer questions that stop a purchase when AI answers them badly, as the first part of your [Brand Codex](https://aemorph.com/services/brand-codex/), your brand fact sheet: the [verified record](https://aemorph.com/glossary/#verified-record) of the facts your business supplies and approves. **Bought on its own, the [Showstopper Sensor](https://aemorph.com/glossary/#showstopper-sensor-sprint-1) (Sprint 1) carries the [Ground Truth Guarantee](https://aemorph.com/glossary/#ground-truth-guarantee).** The Ground Truth Guarantee: within 30 days of publishing, ChatGPT, Claude, Gemini and Perplexity answer your showstopper questions with the facts in your [Brand Codex](https://aemorph.com/glossary/#brand-codex). If they do not, Aemorph refunds 100% of your Sprint 1 fee and keeps working on the answers for a further 60 days, 90 days in total. *Terms: the Ground Truth Guarantee covers Sprint 1 bought on its own; Sprint 1 inside a monthly package carries no refund; it does not cover Sprint 2 ([Entity Hardening](https://aemorph.com/glossary/#entity-hardening-sprint-2)), search rankings or Google AI Overviews. [Full terms](https://aemorph.com/pricing/#the-ground-truth-guarantee)* Bought on its own, Sprint 1 is the standalone start; on the enterprise route it runs inside Attain or Apex after the audit and the [Influencer Blueprint strategy month](https://aemorph.com/glossary/#influencer-blueprint). To buy Sprint 1 on its own, you start with the free [strategic conversation](https://aemorph.com/glossary/#strategic-conversation), and Aemorph quotes each engagement after it; starting points are on the [pricing page](https://aemorph.com/pricing/). Explore the full set of [Aemorph case studies](https://aemorph.com/case-studies/), or [book a strategic conversation](https://aemorph.com/contact/) to discuss a similar result for your business. THE STRATEGIC CONVERSATION ## Start with a free *strategic conversation*. Every Aemorph engagement starts with a free strategic conversation. It is the fastest way to see whether Aemorph fits your business before you commit budget. [Book a strategic conversation →](https://aemorph.com/contact/) STARTING POINT Free You talk through your goals with Aemorph, and Aemorph quotes your engagement after the conversation.